Learn how the MEDDPICC sales framework helps sales teams qualify leads, shorten the sales cycle, and close more B2B deals.

Learn how to use the BANT sales framework to qualify leads more effectively. Discover examples, questions, and how Otter’s AI tools streamline meetings.

Good salespeople know that a “no” is never definitive. Master objection handling with proven techniques and tools like Otter Sales Agent.

Learn effective strategies for sales prospecting, and discover how Otter Agents help you connect with leads and close more deals.

Learn how to create an effective sales playbook with key strategies, components, and best practices to boost your team’s performance and close more deals.

A comprehensive kickoff meeting sets the pace for a new project. Learn how to build an agenda and run a meeting that gets you to the finish line.

Discover creative sales meeting topics like role-playing objections, sales bingo, and guest speakers to boost engagement and team success.

Create a winning team with effective sales coaching. Get actionable tips, coaching examples, and strategies to boost performance and drive sales.

Effective cold call scripts lead to hot new sales opportunities. Here’s how to build a script template in a few easy steps, with examples.

Landing the sale is half the battle. Then comes nurturing them into loyal customers. Here are 10 customer retention strategies to try.

A sales strategy is an adaptable plan that supports your team as markets and customers evolve. Here’s how to build the right template.

Discovery is a chance to build a solid client relationship. Here are 35 sales discovery questions to uncover pain points and land more sales.

Sales demos are a make-or-break moment during the B2B sales cycle. Here’s how to master your technique and get your client to ask, “Where do I sign?”

A sales call report is a vital tool to push prospects toward the end of the sales funnel. Here’s how to build a template to close the deal.

Good ideas aren’t enough to drive profits. Every venture requires a comprehensive business plan. Here’s how to build your roadmap to success.

Do you want to build deep bonds with prospective clients? Try the Sandler sales training method and watch your sales pipeline flow.