Live Demo with Jason Mars (Clinc) | Disrupt SF (Day 1)
10:36PM Sep 5, 2018
completely different approach
Hello, everyone. So I hope you're all doing well. We're going to do something a little different. Here. I have Jason Mars who's the CEO and co founder of clinc. And we're going to have a pretty cool demo for you guys. And then afterwards, we're going to chat a little bit.
Awesome. Hi. It's an absolute delight to be here today to spend the next 15 minutes with you guys. So my name is Jason Mars. I'm the CEO, co founder of a company called clinc. I'm also in another life, a Professor of Computer Science and Engineering at the University of Michigan. And today, we will be unveiling the world's most sophisticated conversational platform. It's it's absolutely awesome. And how do you know that you've got the next generation of technology, the next experience that will set be the benchmark of what we all expect? Well, you have to see it, you have to feel it, you have to touch it, you have to play with it. That's how you know when you play with Google assist when you play with Amazon Alexa, that's how you know what it feels like, and what it does for your life. So we're going to do that today. So today, I want to accomplish three things. First, I'm going to tell you a little bit about clinc, where we came from what we're doing, then we're going to go straight to showing the experience. This is one thing that has led to a phenomenal success. And I'm going to talk about his show, don't tell as a company culture and principal. We're going to do that today. And then I'll show you the platform that makes the experiences you see possible. So we'll do those three things today. So we've been at this for a while, right? started a company in 2015, we've been kind of underground in the FinTech scene. If you're a large financial institution, a large Wealth Management institution, you know about us, we've been around and we've been dominating the space we've been bringing compositionally i to the largest institutions in the world rolling experiences and virtual assistants out to production. Many This year, we're going to be in the top three money center banks in the US is by the end of this year, virtual assistants were already in production with one of the top two financial institutions in the UK, we've got, you know, partners and customers and member banks all over the country, in Turkey ish bank, in Turkey, in Turkish, we support at languages etc. and whatnot. So,
but, you know, why did we start there? Right. And what's the point? Well, it turns out circa 2010, 15,
any random name with a.ai after it was purporting to be an AI company, right, you know, such and such study, I it's some chatbot conversationally, I think in that market where everyone had a lot of noise to create a sync signal in the noise, we have to solve a real problem and create a solution that you can experience to see the next generation beyond the Alexa you're comfortable with, and the Google Assistant that you've come to know. Right. So we did just that with something called Feeny. And we rolled out to production at USA we've been in the market for just six quarters we're doing millions quarter over quarter in enterprise bar to entry is hundreds of thousands of dollars to get started working with clinc technology. And we have 40 relationships right now. And we're rolling out to the production in 2018 2019.
Remember, we're only six quarters deep, right? But it's in our DNA. We started the company to change the landscape of technology to do the next generation of conversational AI beyond what everyone's use used to. And to do that today we're unveiling on the vertical clink clink a conversational AI company for any experience behind any platform, any client side anything basically. And just to kind of understand what is this thing that we're talking about let's just play with it and look at it and talk to it so we've we've we've talked about some some verticals, we've done you know, fast food restaurants Yay. Financial institutions, dominating beating out every incumbent in the market from your wants to your Google's products to your nuances, Nina to your IP sauce, Amelia, we've been kicking them out of accounts all over enterprise and we are doing so now in automotive. We're working with the one of the top three automotive companies in this country. And we're actually going to go to production in their vehicles by 2021. So we're doing that there to sound you know, sound hound. All these guys were coming after everybody. So what is this experience? Okay, Johan taken for a ride.
We're thinking of going on a road trip. Do you think we have enough gas to make it to Sacramento?
Okay. I'm starting to navigation to Exxon. It's about 4.4 miles away.
All right. Let's just had to Sacramento set my cruising speed to 60 miles an hour.
No problem. I just turned on cruise control and set your speed to 60 miles per hour.
The car in front of me is looking a little close. Can you set my gap link to two cars? Please
share your gap to to
all right. I'm getting a little hungry. This road trip techniques to some food man. Alright, we're going to stop at a drive thru.
Hey, can I get three double cheeseburgers?
Okay, I've added three double cheeseburgers to your order. Would you like anything else? Or are you ready for checkout? You
like you like special? No, no. I always get my double cheeseburgers with extra pickle note. Catch up.
Alright. Actually can't get three double cheeseburgers. Extra pickles. And no ketchup for Jason.
Okay. You want to order three double cheeseburgers with extra pickles? No. Ketchup. Added bacon. What? Do you look anything else? Or are you ready for check out
there in some bacon on there? That's nice. There was that one fish sandwich that you? Yes. I need to know what's on that. I saw it on TV. What's on that fish sandwich that's so popular. Can you tell us about the fish sandwich that you have?
Enjoy our classic white fish sandwich featuring our better fish. Creamy tartar sauce and dill pickles. served on a soft steamed one.
I'll take it. I want it. That sounds pretty good. Can you had a fish sandwich to our order? Please?
Okay, I've added a fish sandwich to your order. Would you like anything else? Or are you ready for checkout? All right. We're ready. Right? We're good?
Yeah, sounds good. Okay. All right. We're ready for checkout.
Great. Please pull forward to pay for your order. Actually.
Who's paying for this? I don't know, dude. But I'm strapped for cash. How are you doing? I gotta check how much money I spent. Hold on. Awesome.
I've been spending a ton of money on food lately. can show me what I spent on food. In the past three months.
You spent about $5,600 from your two bank accounts on food and drink, which has 16.7% of your total spending over the last three months.
I don't know if I can get this
dude. I think I'll got this book. Could you get dinner for me? Fine. That's going to be an expensive dinner.
Love sushi. Come on Nobu. Hook me up.
All right. I think I'm gonna have to take Jason out to dinner tonight. It Do you think I could spend $400 on a nice dinner
based on your spending habits? spending an additional $400 on restaurants would put you 57.35% below your average Muslim spending. This would reduce your balance to about $815.
That's cool, man. Let's kick this thing up a notch. Could this fancy virtual assistant open an account for me?
Let me try that out. for you on Yeah, yeah. I want to open up a new savings account. We all got to save. Can you help me up and open that up?
Okay. The type of account you want to open as a savings account? What is your name? I'm gonna get it for you. Yeah,
So my name is Jason Mars. And I live at 426 South Main Street in Ann Arbor, Michigan. So actually make that a credit card. Please. Thanks.
Let me confirm your open account request. I have the type of account you want to open to be a credit card account your name to be Jason Mars and your address to be for 26. South Main Street. Ann Arbor, Michigan. Dude, I
just remembered this correct? I changed my last name. I just got married. So not really. So
could you say my last name real quick? Actually, my last name is Smith.
Let me confirm your open account request. I have the type of account you want to open to be a credit card account your name to be Jason Smith, and your address to be for 26 South Main Street and Arbor, Michigan. Is this correct? Yeah. Yep.
That looks good. Thank you.
Okay, I've completed your open account request. Alright, so
there was a lot going on there. Okay. Now there's a lot of really, really hard problems that has to be solved to create experiences like this. Notably, you can say a lot of messy things in a single utterance, and it's able to understand you It turns out that just about everything else in the market
uses something called parts of speech tagging, it creates
grammars, nouns, verbs, and adjectives that identifies those in the in the sentence creates a tree and then match what you said against some set of known things it's looking for. However, if I told anyone in this audience, I'd give you a million dollars and we got a we got a million dollars will give you a million dollars to tell me the last 10 verbs that I said. Does anyone in the audience think they can get that million dollars? Just tell me the last 10 verbs?
Well, it turns out, nobody raised their hands for record, it turns out, no one learns language like that. No one thinks like that. The words are washing over you. And I'm speaking really fast, which are understanding everything that I'm saying. Well, that's something that our technology takes in to how it's built. We've built this from scratch, years of research, and the University of Michigan turned years of product development inside of clinc, to create an end to end system that never uses keywords, never uses dictionaries, never use the synonyms never knows the nouns, verbs, adjectives in the sentence never has a structure, the words wash over our tech, which is a system of distinct neural network,
various recurrent neural network techniques to solve distinct problems in a system where it can understand just from data. So many of the experiences you've seen, was trained in less than a week where we'll in our platform will leverage crowdsourcing to get copious amounts of data to train these things in days. So you can iterate rapidly on the left one of our biggest customers, and one of the biggest banks in the world on the left, they were working on a competing product, building these conversational flows that looked like that thing for fraud on the left, the clinc approach looks like on the right, there's three states as opposed to this thing there, right. And it turns out those three states give you a lot of conversational freedom, taking that backward edge when he was updating information. Your last name is this no switching from a savings account to a credit count, etc. There's only one edge that's being traverse. And we decouple dialogue management from response generation. So you can be working that edge and having a very, you know, diversified rich conversational experience without having to go to some distinct place in some conversational flow. And when you divide, divert from that place, everything breaks, it's completely different approach, bring up the dashboard real quick, and then we'll have some questions. The the,
so this is the product, this is our platform, every experience you've seen today was built on top of this platform, that finite atomic based dialogue management approach is embedded in here. We don't have intense in our system, we have transitory classes. That means that when you're in CS transfer that's transferring funds as you work that edge, you could defining and determining all the parameters of that transfer with rich conversation without leaving that state. And then you can be in a confirmed state by going across a variable edge or a business, logic trends, transitory class, and then you get to a new state you can have rich conversations, many turns to navigate complex interactions without having to go intent by intent in some fixed scripted landscape. The thing that I'm really excited about today and go back to the slides go to the last the last bit is that we're taking this platform for the first time the barrier to entry was hundreds of thousand dollars with financial institutions and other institutions we've gone on the vertical we're working with with Qasr already automotive already healthcare already with large brands, Barrow Institute massive institutions and we want to democratize this for every human on the planet. So we're creating a new offering instead of it costing hundreds of thousands of dollars. To get started with clinc. We want to allow anyone to take the tools we've used to build experiences that represent the next generation of technology and put it in your hands. It's expensive, but you'll be building things that are better than that Alexa out of the box for that Google assists out of the box, I promise you. And it costs $995 per month, which includes educational platform training, hands on training, we guarantee success. Indeed, if you are not successful after the first 30 days, and building phenomenal experiences that you're ready to push to production, we do not want your money, we will give you your money back happily, if you are not successful with our trading platform. That's what we did in the enterprise. That's why we've kicked everyone else out of the market. And that's what we're going to do with every developer that wants to bring the best in class technology to market. So with that, thanks, and happy to take questions. Alright, cool.
Well, good work. I know the disrupt stage has a mixed past with voice assistant demos that are live. So it's Congrats.
Okay. So we just have a couple minutes, you know, I guess, you know, the main thing I'm curious about when I see technology like this is, you know, I've had Siri on my phone for years, and I'm still embarrassed to use it in public, do you think that enterprises are equipped to be the ones to change the habits that consumers have? Now, that's a phenomenal question. And our hypothesis is the number one reason that people don't use Siri. Alexa, Google assist beyond recreational non critical path usage is because they don't trust the experience. You guys don't trust it to understand you trust it to be able to take your message human like interactions. That's why we created the company clinc. That's why we're taking a completely different approach to our stack to bridge the gap, the trust gap in conversational AI, it's clear that every human on the planet wants this, we just don't have it at the quality level that makes it transformational. It's the same issue with the the trio from Palm Pilot, and iPhone. A trio from Palm Pilot is an iPhone guys, icons, App Store, apps, phone stylist, whatever, right? However, the iPhone solve some problem that's sociological, anthropological, that allowed you to trust it to be that solution in your life. And that's what clinc is here to do create that transformational shift go, how did you feel that the scale is going to be something that you're gonna have to go up against? Like, so many people have already interacted with these voice assistants on Google's platform, Amazon's platform, Apple's platform, like when you're approaching them with a new assistant product, is that going to be something but you know, you're really going to have to go up against the whole industry. So here's the beautiful thing this product is not for. It's not your Google Assistant replacement, right. This is a platform to allow you to build conversationally I as a feature to any product or experience you have have. This is for anyone with a startup. Anyone with a company who wants their own virtual assistant to be able to create that virtual assistant and have it be better than your your what you can currently get with Siri, Alexa and Google Now they've been doubling down on this AI thing. Right? Amazon's investing more and more into the same legs tech in the same Amazon tech. There's tons of data that this is where the market wants to be. But we have a technological chasms. That is can we trust this thing to understand us? And that's what we're working on. And we've created an offering for anyone who wants to build their own conversational experience for their own product to do what they want as their feature. Cool. All right. Well, I'm being waved off Thank you so much for your demo on stage went went very well. Awesome. Thank you very much. Yeah, thank you guys got awesome. Yeah,
thank you fellows.