4:00PM Nov 5, 2019
Approximately one in five people suffer from auto immune disease. In autoimmune diseases a condition arising from an abnormal immune response to a normal body part. There are at least 80 types of autoimmune diseases the causes generally unknown. Some autoimmune diseases such as lupus running families, and certain cases may be triggered by infection or environmental factors. Some common diseases that are generally considered autoimmune include celiac disease, diabetes, type one, graves disease, inflammatory bowel disease, multiple sclerosis, psoriasis, rheumatoid arthritis, lupus and Hashi. motos, we recognize that you need some help if you are suffering from one of these autoimmune diseases. That is why we have created out therapeutic autoimmune program. The program is a 13 week program in which you'll have weekly checking calls which Your very own nutrition coach. Your nutrition coach will help you out with All Things nutrition and lifestyle to help you better your symptoms. If you are suffering from an autoimmune disease, you do not have to do it alone. The team at the chief laughter here to support you 100% of the way you can find out more about the therapeutic autoimmune program on our website, www dot the Chief live.com and look underneath the nutrition tab.
Guys What is up I just wanted to quickly let you know that we are now running free nutrition consults at www the chief life com you can book in for a quick 15 minute consult where we get to talk about all things nutrition, all things lifestyle with one of our fantastic nutrition coaches. So if that is something that you feel you are in need of, please jump across to WWW dot the Chief life.com can't wait to see you guys booking in
Welcome to the chief life Podcast,
where we deliver guests and knowledge from around the world right to your ears,
focusing on nutrition, exercise, health and wellness. So sit back,
relax, and enjoy the show.
Team Welcome back to the chief life Podcast. I am Matthias Turner joined today by Sean di cough Sean welcome, man.
Thanks, buddy. Thanks for having me on.
So I mean, you're in Sydney, you're on a gym called accelerate strength. You guys also have your own podcast, which is the accelerate strength podcast. What I'd like to do dude, firstly is let's just dive into your background a little bit like pre gym days. What were you doing?
Yeah, that's a good question. I asked this to a lot of our clients I say to them like that myself and my business partner. I'm like, What do you guys We used to do before we started the gym like what's, what sort of career path Do you think we followed? And they're like, I don't know, like a PT or some, like training guy or something like that. And like now we're actually engineers, like aircraft maintenance engineers. So we both on that did 14 years in the Army, and I did six years in the Navy, and then worked as a contractor to the army and navy for a number of years after that. Yeah. And essentially, I fixed like automatic fire control systems, radars, radios, like all that stuff. And it's got absolutely zero to do with business, which was sort of good and sort of bad because if I knew how hard business was, I don't know whether I would started it. So it's good to be naive. But I think what it did do was to move in, especially into a space like a CrossFit gym. The aircraft is very systemized and process driven, and it just sort of gave us a really good What could you say like inside into like troubleshooting. And when you do find a problem, like there has to be a fix to it. Yeah, but because the helicopter has to fly again, right? There just like a business, if you leads a stock or something stop, or the client can't or pull awkward toes, the bar, like, you know, people can do toes, the bars and, and pull up. So like, what do we need to fix? And where do we look at it? So it sort of gave us that like, the idea of thinking. But yeah, definitely not a start that most of us would have had. I don't think
that's kind of cool. And I really like that, that outlook on it. And I grew up on a farm when I was younger, and we were kind of in the same point where you had no one to come and help. So you had to just figure it out yourself. And it's kind of been a great, I guess, foundation for me coming into businesses. Well, this is not working right now. So how do we fix it? And luckily enough, you can get help now, which is awesome. and building a team is probably one of the first battles I guess an entrepreneur needs to go through. But yeah, that that first understanding of like, was broken, so we just need to fix it. It's not going to work until you fix it is kind of a really cool way to do it rather than saying, well, I'll decide on that and I'll get back to it's like, I don't know, it almost puts you in the grind. You just want to get through it. You want to get it done. Because I don't know I'm a stubborn person anyway, so that probably helps as well.
I'd agree I'm gonna say
probably agree. Yeah, definitely would
like coming out of the army, why wouldn't like obviously you came out and he started doing some contractor work back to the army. Was that kind of like you just need to get out and then you found that you can still work within that same system.
Yeah, so the way it worked was I signed up to the Navy for like a set amount of years. I had to do six years with him and while it was really cool to go straight into their after high school and essentially moving out of home and you know, it gets gone. It's called the adventure and do like the true training and no mode rounds and physical fitness and all that stuff. You still have to do what you're told. All the time, very disciplined area and especially aircraft maintenance branches within the military. Because obviously there's people's lives in those helicopters that you have to maintain. So yeah, being told what to do was okay, but being told what to do because it's the way it's always been done is something that just like dug me all the time because there's just old school mentalities. And there's a bit of a boys club in the military after a few years. So I just knew I could do things better or faster or more efficient, or, you know, get more jobs done. So a few of my friends were for a company called British Aerospace. And I just went and applied for a job there. And as soon as I went into there, they saw that like initiative and stuff that I had, and, and I soon like, Rose the reins really quickly to like almost a ceiling rank that I could get to at that age at like 2425. Yeah, it's almost managing teams and managing multimillion dollar contracts for the like, deeper level maintenance and military service. And yeah that that's sort of like why while left it just didn't really sit well to be told what to do because like that's that's what you do.
Yeah it's pretty interesting to that know even see that in school still like there was I remember there was something that went on with like the the pain Siegert when we were going through high school and we had some people from our Greg go into this this essentially meeting and they said, Hey, juniors have these uniforms that are not great looking. What should we do about them and all of the seniors that were involved in that meeting said, Well, we had to go through it so Washington night and that's just how they voted is like that's so ridiculous that that's how human beings respond rather than it being like, hey, there's a better way that we can all do it we can get more efficient through everything. Let's just change the system instead of like, nah stuff that we went through it so you have to do it too. It's just so bitter.
You know what's really funny about that is they don't think of the flip side it's I don't think of the side that made them be garage, their elders in that time. Because of that, yeah, so maybe if they change it for the new people, then they wouldn't begrudge them and they'd hold them to a higher standard or you know, that they think more more fondly of them rather than hiding their bosses because, you know, their dicks or something. Yeah.
And it's, I mean, it's only going to get worse really with the way that the world's going with instant gratification at the press of the finger. It's it's going to be interesting to see what happens in like 1015 years for sure. Yeah. So I mean, starting up a gym How did you how did you make the shift from working on on helicopters and aircrafts to be able to say hey, you know, going down here I want to try fitness world.
Yeah, I did CrossFit. You know, everyone does it like around those CrossFit they go and trying to cross the box now I man I can do this better. Sort of like the style for most people. I thought of a little, little more smartly, I guess you could say. Instead of just like diving in and throwing some cash out at you know, buying a My stuff from Rogan, like saying I had the coolest boxing town, I went and worked for a couple of other people. So I had a couple of cool mentors to begin with at the start. Both of those gyms have actually, like changed hands or sold out, or they moved on now. So you know, they're not around anymore for numerous reasons, but they're both not there. And, you know, it's just cool to sort of learn the ropes without having any like skin in the game or any risk in it. Yeah, the risk was leaving a full time career getting paid, you know, six figures in aircraft maintenance and a good job, which you could stay till retirement and die there essentially, without having to do much to start don't kill anyone in a helicopter crash. And then, yeah, so going and working for these people and training in the future and you sort of just get to know like, what things are good, what things are bad and just take all that experience into wanting to do it yourself. And then yeah, my business partner, Matt, and he sort of felt the same way. We had a we got introduced that at wholesale early on army base out there and he just come back from some one service leave. And yeah, someone said all a friend of our mutual friend of ours said, Oh, hey, you guys should do a workout together. You're both like cross fitters. And this is like, eight years ago or something. When, if you did a kettlebell swing in a park and some birdies out, you did cross it. Yeah. So we did this work, and he wrote it up and he'll tell the same story. It sounds a bit like I'm bragging, but he wrote up this workout and he's like, I'm going to crush on it this workout, some a little bit bigger, and he is like, maybe 10 kilos, heavier and a bit taller. He's written my birdies and kettlebell swings and box jumps and like this big format, and I ended up just wiping the floor with him. And I was like, yeah, this guy's legit. Like, we could go into business together. That's fine. Yeah, literally, that's all it took. And then, like I said before, like it was a bit naive, right? By we just sort of planned it out and looked at a few areas and and had a friend as a solid investor throwing a little bit of cash as well. So those three of us that put money in together. And then yeah, Maddie and I just got this thing off the ground and went for it. So, yeah, nothing much
more than that. So you guys didn't have any members or anything set before you started.
Now we had zero. So we looked around at a few places. And the place that we settled on Maddie actually came in and looked at it, or maybe a month or two months before we actually decided to go with it. And he's like, Nah, dude, it sucks. Like, it's too small. It's not on the best straight and it's not. And I went in there and I just sort of have a little bit of a different outlook. Now like this could work and this is good. And maybe we could do this here and then fly out the front or like, you know, I just had slightly different ideas. And then yeah, we just fit the goal in mind for it. Zero members, all about essentially a lot of savings into it and auto mortgage didn't have much left in the bank after that. And yeah, just slowly build from there. So what does Day One look like? Like Did
you open doors and no one was there or like had that guy?
Yeah, so Because it all happened fairly quickly, like once we signed the lease and actually got the space, we did a couple of flyer drops around the place and I was trying to do the right thing like not putting it in people's like no junk mail letter boxes and like, you know, just doing the right thing and I ended up having like another thousand flyers in my bag after walking the local area. It was like get rid of these things I still get a shitload of in my bag. So I just started going into cars and just like leaving him under the windscreen wipers I was like all right, that'll get put to there for three days. And yeah, on the way back home after doing that the first time and like painting all afternoon and doing some setup stuff. We got the first call from one of our first members and like I saw it was a random number and I was like it like not me. Like so nervous because like we've never we've never taken a like a sales call, so to speak. Yeah. Like, I'd literally never had to make phone calls in my life at my other job like a fix a wire or talk to Someone and that's it. Yeah. Not like asking someone for money. And yeah, so it's pretty, pretty nervous. But then once once we had one client come in there was probably like two or three others that sort of saw us fitting the state sale just walking by. And and then yeah, just sort of rolled on from there. But day one, I think we had in our first like, 6am class, maybe? like four, four to six people. Yeah, it was my wife, one of them and that's girlfriend of the other. So there was like four clients and two partners. But yeah, that was day one. Yeah.
And so fast forward. How long have you guys been open for now?
So we had our fifth birthday last August so this is go went into like year six of operation. And yeah, lights obviously significantly grown from that in a new space like a bigger space and sign another five year lease and
Yeah, well, yeah, that's good. So I mean, Sydney is obviously a very different place to know it's very I'm sure. Each major CDs going to be different in their own way. Stacy had a gym down in Sydney and she was in Melbourne just in literally in a shop front. So it was like a little, I would say like three by nine meters. Like the space was so small and I came from a gym up here in Brisbane that was like 1200 square meters song came from this and went down. I was like, wow, like it was such a wake up call and they weren't allowed to drop bombs and they were like that and it's just because like, there wasn't a lot of space around those main areas that weren't shop fronts that were actually usable. So that was her gym and then when she moved up and she met she made the choice of like I can either grow right now or I can go on day with Nadia up in Brisbane and that's when she shut down her gym instead and came up here which is pretty crazy. So yeah, it's obviously a quite a different thing. And I mean, we've had friends that opened up gyms down in Sydney and like complete warehouse areas. What did it kind of look like for you guys? Like obviously right down in Sydney can be quite expensive. How did it look for you guys setting up like you said you sold the space Like now this is awesome. But making the transition from your old space to new space, like what does that look like? And how do you actually make the jump of saying yes, this is a good idea.
Yeah, so we just stand, like in the first place, it wasn't massive, like you're saying, like, it's pretty hard to find especially close to the city or even in eastern suburbs of Sydney. Yeah, places that you can drop bars that are, you know, multiple hundreds of square meters warehouses that you can fit like 2030 clients at a time in and yeah, spaces that are too close to residential and other shops and other businesses that are going to complain. The the first space that we're in, I think it was around 140 ish square meters. So it wasn't huge. But it was big enough for like, we're we're military guys so we're very like structured and strict around what our organization of causes like you know, two lines around lines are you have your sheet in order and like that's it, you know, like it's all set, which is good for managing people. Yeah. Then, yeah, to move to this new space, like obviously, we had some membership numbers that we had to hear. And like, you know, profit was margins that we wanted to maintain. And if we can maintain that for a period of time as at the same time as finding a space to move to then awesome, like let's do it and it just so happened that like literally as soon as we put the feelers out there and one of our clients census of a message and he's like hey look at this real estate com place and the way and it was like across the car park from where we are so like where I'm sitting right now I can like literally, I could get my pitching wedge Michael and it actually wouldn't even be a pitching like less than that stuff.
Yeah, could always pop.
But yeah, we we literally just said to the guys like once it all sort of went through in the day it was all process and stuff like hey, this weekend we're moving on the gear over if you want to get a workout and come and move from you know that there Yeah, and help us set up and yeah, we went for do that's called idea. The day Process though, was super, super difficult. There was, you know, in Australia complex and there's people complaining about all sorts of different things. I'm running in the car park and dropping bbls and clients park in the wrong car spaces and there's there's all this stuff that clients never hear about that me as the owner, just just call it left, right center.
Yeah, I don't think there's like I don't think I've heard of one good process with DI approval. Like, literally it just doesn't happen. It doesn't seem like I know people who've been literally hit with the flanks, they don't have it, then they go to try and get it sorted and it doesn't get sorted for six to 12 months. And they're like, well, even if I did get it sorted straightaway, like I still would have caught this fine anyway. I mean, just the fact that you're waiting potentially three to 12 months on a on a thing that's needed before you can open your business to run properly. is pretty crazy as well. And this is like this is like the council approval to say hi, noise regulations, parking regulations, like the amount of people regulations, everything that go With that, so for those who don't know what a DI approval is, that's that's pretty much what it comes down to is making sure the council say hey, this is right. And this is what we approve. The frustrating thing is is that really it's just someone pushing it on the line at the end of the day been it always takes so long.
Yeah, yeah, at the at the end of this was actually a really cool experience to me was part of the process. If you get a certain number of objections complaints against your your proposal for the day, then I immediately take it to not land Environment Court. But there's one step before that, which was for us in the inner west of Sydney, the planning panel, and they have them once a month and they have a guy who sits on the Supreme Court, as a judge, so is a Supreme Court justice or whatever you call those people. And then there's three experts in the area who have you know, either LAND OF HONOR Court Lawyers or their sound engineers or like experts in the field of like traffic and parking or acoustics or other stuff. So I just stand in front of them, and tell them why the 37 objections that we got from wanting to move into this space were null and void. And luckily, they took my side a little bit of a sob story and telling them that, you know, I'm an ex military person and all these things. Yeah. And the fact that we had zero complaints prior to wanting to move, they just said, Well, obviously these guys have been doing good job for five years. So yeah, like we're not going to put any restrictions on you just keep operating as you are, and things will be good. No, and it's been fun ever since like, we've had no traumas at all.
So good. So do you have any rules around like dropping bar bells or anything like that?
We don't per se but we're just very aware that this house is within you know, like 20 meters of our boundary and stuff. So like at certain times of the day will program like an insurance class over, you know, Grace and 30 barbell drops the time to have a nighttime or, you know, have the noise at a certain level and those sorts of things, but it's easy to mitigate it. Dad's it's definitely something that Sydney boxes have to worry about. So
yeah, I mean, even here in Brisbane, there's a lot of gems this time to cut that as well, like, they have to either not drop bbls at certain times, or Yeah, they have to just kind of adjust that programming, like you're saying, based around what what the Cindy they're located in?
Yeah. And if if there's gym owners listening to this, who had that sort of drama, like, the best thing you can do is go and talk to those people. Like I have a relationship with all of the people that live near us. And a couple of times they've messaged us and said, like, hey, what was going on there today? Like it was super loud. And it's like, you know, some errands, like run around the gym and going crazy. There's an open workout going on Sunday. Yeah. And the music was a bit louder than it normally is. But, you know, if I didn't have that relationship with them, then instead of coming to me and messaging me they would message the council. Yeah. And then I'd have council breathing down my neck, so at least I can just apologize and say cool, sorry. No. mistake. Yeah, no, no in that. Yeah. Yeah. And then And then move on. So, yeah, we've probably saved yourself a little bit.
Yeah, I mean, it just it just it's embedding yourself in the community. So all it takes is either just giving you giving them a letter in the mailbox or actually going knocking on the door, or doing both options knock on their door, if they don't answer then have a letter kind of pre written up just to give to them. Yeah, definitely something I did knew how valuable handwritten notes were back in the day when I was a straight PT is I wrote a handwritten note and then wrote it in black and copy. Like I did it on April page and did it and for four sections, copied it like 100 times or something and chopped it up into like these four little cards and went just dropped it in everyone's mailbox. And it got such a good reply, right? Like, I think people just say, Oh, this guy's going to taking the effort to write all these handwritten notes and dropped it in my mailbox. Wow, that's incredible. So yeah, I got all these replies straight up. I was like, Wow, that's pretty cool. Like just to see how much a little bit of effort goes along with
it. Yeah, the digital digital version of that, that we've used. These days is doing, like videos to our clients. So instead of just sending them a text like Hey, where have you been? Yeah, it's like us, you know, videoing ourselves saying like, Hey, where have you guys been? Like, Miss you haven't seen you for a little while something. Yeah. So yeah, it's just the more I know today's day and age like technology version of that.
Let's say I had an app for a while it was literally like, anytime someone's someone you bought into the chief life, what I would do is send them a video, a quick video, and you could see when they've received or whether they've opened it, or how much of the video they watched. And so it was each time it would pop up saying you've had a new sale. I look at the video. Sorry, I'd look at the camera and say hi, welcome to the Chief lifelock. So I could have you on board and use that name, and then send it off to them. But what pretty well, like I'd say there's probably 50% right of open, which is still pretty good. Considering you're sending an email still to them. Yeah, but yeah, I don't know. I think Yeah, definitely. Right. It's such a such a good little idea just to give them some sort of human interaction because that's really what everyone's driving. Yeah
yeah they want it they want to face to it.
Yeah so I mean something you guys are is a CrossFit gym still but something you did which a lot of gyms is trying to do is shifted your name away from the CrossFit standpoint I guess of having CrossFit in the name so you've changed accelerates that sorry accelerate strength used to be CrossFit a jealous yep yeah. Why why the shift around that like what's the the whole mindset and thought to that? I'm a part of a gym who did the exact same thing and I know that they had their reasons around it and I'll kind of touch on them as well. But why for you like what was the big thought process around that?
Yeah, I think we were one of the first in Sydney to do and I saw a few others sort of follow suit soon after, but it was a an idea of a mentor of ours to do it. And then we sort of modeled on it for for a month or two and saw a few of the big players in the states do it. And for us, it came down to wild while cross it is crushed. It is a really long Taipei hard charging person kind of thing and all those early adopters that sort of a common tried cross it and loved it and stayed or tried it hated it got injured and moved away. So what we found was all the new clients that were coming to us were not people who were like super into it and like ready to just charge hard and you know do Fran and all this other stuff. They were like middle aged professionals you had families and like they're a little scared of the name Yeah, so moving away from that into something that we felt was a little more you know, pushing the the strength and yeah, accelerate being like a moving fast I think or moving towards something. We thought that would be a good name to brand to. But the The other reason was, along with I'd like different products and stuff like if you see an iPhone or a can of coke or something like that, like most of those things people will represent a value to so you know how much it's going to be To go to, you know, go and buy an iPhone, like it's going to cost you that 1000 $2,000 these days, right? Whereas if you buy a knockoff, it'll be X amount so people can assign value to that, when you the beauty of having a business and creating your own brand is that you turn your own price. So when people would call us and say, Hey, you guys just across the gym, like, you know why you $80 a week and everyone else's $50 a week. And it's like, wow, like, what other gyms did you call? And they'll talk about, you know, the one down the street? And I'll say, Oh, do they only offer a CrossFit program? And I say, Yeah, like, it's just a CrossFit gym. And I'm like all CrossFit is one of the five programs that we offer. We also have strong men insurance and whatnot. And yeah, that's part of what we do is our brand. So just sort of breaks that price ceiling as well. And you can sort of define yourself as a more premium product within the marketplace. And finding that point of difference in the gym is really hard, especially when you come across it and there's like 14,000 other questions right? So that was our reason.
Yeah, dude, that's cool. I think that's really what it does come down to like, the name itself is awesome. It did bring a lot of people to start with. But now it seems to be almost a scary standpoint, like you said for the middle age professional who just wants to come in and just get fit. And although it's a system that works well, it can also be incredibly intimidating, if you've never done fitness beforehand is that that whole mindset around it is I have to be fit before I can go and do CrossFit. So dropping that barrier of having the name CrossFit and then in your actual brand name can make such a difference. The other thing is that there's so many gyms like DRF 40, fives and you hit stations that are doing like fast, intense movements over a shorter amount of time. Say for instance, like a 30 or 40 minute class that are doing well. But a lot of those classes potentially aren't as guided as a CrossFit class might be so that was another thing that the gym owners kind of did. That I like the gentleman in contact with the chalk box. They were CrossFit boss, they changed to Dropbox. And that's what they kind of did was they changed in in the hope that they would also attract the members from say like your F 40 fives and say, Hey, we run Express classes, but we're also going to be a lot more hands on with you. We're going to actually take you through the movements we're going to teach you new movements we're going to go through a Hollywood different stuff and so far, like anyone who's come across from say something like an F 45 they stick around because they're getting a lot more a lot more help, which is really cool.
Yeah, there's only so much a TV can coach you right now.
Yeah. And only so much really to can do. Like if you if your coaches are not giving you some sort of keys and making making you better across a week. I feel like there's there's a Yeah, time to question the membership.
Yeah. So how about for, like we talked briefly on the phone yesterday, and something that you kind of touched on is that you've put a team in place and You got a lot of coaches and you're kind of there as a owner of the gym and kind of just there to be with the members and make sure that, I guess kind of peruse around and make sure that everyone is alright and make sure that everything's going okay. How does that go for you like is that is actually how your role works like, obviously, you'd have your own paydays and bits and pieces that you do as well. But how does your structured work? Like how's your, I guess your your day to day? Look now?
Yeah, I have a an answer for that. And like a smartass answer. I know, I'll tell you the smartass answer first because a lot of people just think it's like a bit of a kids job to run a GMO like it. Yeah. You know, like PT is a sort of kids or like just, you know, kid like adults. But essentially, I always say to these people who asked me that, like, what's your day filled with? Is it just training? I'll say, Well, you know how whenever you need something done with finances, you send it to your accounting department. And then later on that day, you might need something done for marketing. So you send over a message to the marketing part. And then there's a compliant sentence a need to contact your legal people. And then there's like some social media stuff that you need to attend to with, with with work. So you send over a picture so they can post something on social media. Like, that's all me. Yeah. Like all of that stuff is what I do every day. And when new stuff comes out like a podcast, or we're working with a local school, so I've got a draft up. Like I was saying the other day with a draft up a little pitch to parents in a school newsletter. I didn't learn that as an aircraft maintenance engineer, like learning all of these things are Yeah, so yeah, there's just so many different things. And you need to have someone within a business and especially in business, who like thrives on wanting to learn that stuff and do that stuff because everything will pop up at random hours and all sorts of different random tasks will pop up. And you also need in my situation, I'm really lucky because my business partner really loves the coaching side of things. Yeah. So he loves to come And PT and do that side of it. So he, he does, you know, like 15 ish hours of coaching a week and then our other coaches do the rest of it. So he's still very hands on on the coaching, but he doesn't do any backend stuff. So when his pay goes in, and when this gets done, and you know, the CEO gets paid their boss and all these different things happen. Oh, you're right. He wouldn't even Yeah, he wouldn't even know to be honest that it's all happening. Yeah, he just sees all the reports go through. So yeah, yeah. So anyone out there who thinks that gym owners don't do much it's like, drinking from a firehose the style with you. And then if you can create systems around, like doing things on different days or set days every month.
Yeah, the whole business in general, right, like I mean, that's, that's a lot of stuff that we had to come in and grind our teeth on to learn as well. But I mean, realistically, like you said, it's just coming down to structure and making sure you've got things set in place. And one of the best things I've ever done or a few of the best things I've ever done, one was like read a few books around. Time management and then actually putting it into place to make sure that you're doing things. So, I mean, I'm pretty reliant on my calendar for what a day looks like. And I'll have my recurring things that happen every single week. And it comes up at nine o'clock on Monday that I have to do this, this and this, and I'm like, Okay, perfect. And that's what I go and do. And then I never thought I was much of a list person until I started writing lists. And then all of a sudden, I was getting so much more done in a day, and a day becomes a lot more structured. And that's just it comes down to if you're structured, you've actually got more time and this is a lot of stuff, they probably talk about military and back in the Navy days, where it's like, logistics of anything, if you can figure it all out to a tee, everything's gonna run smoothly. Whereas if it's just on the on the run, like oh, yeah, whatever, we'll figure it out. That's when stuff just doesn't happen. And that's when you begin to sink because you're not you're not be able to keep your head above water.
Yeah, hundred percent. The other. The other thing I'll add to that as well is I'm a massive list person and we've got software where we communicate with each other via slack as a team. We're also using another piece of software called notion which is like Trello. Or Asana. Yeah. So it's like a task based through the Yeah, so you can see whatever on different things. Yeah. So we use that as a team. But the big thing for me was like when those recurring tasks do come on, it's easy to get you know, sidetracked by other stuff that comes in like a membership email that comes in and, and flashes up an inbox. So all of that stuff. Now, when I set myself a task, I asked Siri to set a timer for whatever time I need to do that certain tasks, but I feel it requires and I had her told me or him, whatever voice it is, at the time, tell me when it's time to finish and if anything comes up during that time, I literally have these little post it notes in front of me. Yeah. And I just write down all the stuff that comes up, even if it's silly thoughts in my head, like of things to do, or marketing ideas or whatever. It all just gets written down there and just stuck to somewhere. Yeah. And then I come back to that afterwards. Yeah, that's perfect. Maybe into a password. Sorry. But that was one of the things that used to kill me is I say different shiny balls all day. Yeah. And I see like, you know, going crazy on all these different directions. Yeah, I'd get nothing done. So that's been a huge help for me. That's like
the theory of if you wake up Milla night and you think you're gonna remember your incredible fault that you've had, like you never just rely on your brain to get it in there. sheets are worth while writing it down. So yeah, no, I like that. Yeah, yeah, no, that's super good. I am definitely always I've always got a notebook with me, right here, and I've got different notebooks for everything. Like I've got a notebook for my podcasters which I've got here. And then yeah, my actual like everyday journal and in that something God do is I'll write down a palace for myself each day, which is the five most critical things I need to get done in that day. And so like, it's not like you put down today I'm going to lose 10 kilos, because that's not something you can do in a day. So it's things that you actually need to get onto in that day that's going to move you forward. The best and the best. I think the best way to look at it is With those five critical tasks is once you've done those five critical tasks, that's essentially your day done to an extent, like there's always those little things you need to catch up on, like the membership emails and bits and pieces that might come through. But it's like if I can get those five things done in the day, my my day is a complete win, like I've done really well as an individual to get through that. And that's not my thing. That's something I learned from from other people. And it's worked incredibly well for me, because it's like, it gives you a real focus. And it's almost like you don't want to stop until you've had those five things done as well.
Yeah, sometimes it keeps you up till midnight. Which is
Yeah, around us, which leads me into, like finding a balance. What points Did you like it? Was there a point in your business where you just kind of thought, you know what, all I do is business. Like I need to find something else to be able to balance me back out. And I mean, that's not necessarily always a bad thing, because sometimes you do need to grind your teeth and be in the thick of it. You kind of take that on as being a business owner. But at the same time, there needs to be a standpoint where you bring back your own health and your own mental health and your own sleep and that side of things, where were we, the people who are at the forefront of it saying, Hey, this is what you should be doing? And maybe potentially we are not doing it ourselves, because we're just trying to grind and get through. So at what point did you potentially get to that and say, Well, I need to stop, I need to take a step back. And I need to find my own balance.
I really liked that question. It was probably about six months into owning the gym. We weren't like I couldn't really pay myself too much. I literally had like, close to $10,000 in my bank account, and I was paying myself 300 bucks a week, living in Sydney, had a mortgage, didn't have a job except for the gym because I'd quit my job to like move in and make it work. And yeah, so obviously at that point in time, it was like all For the GMR just get everything going. And it was an in 2014 when we opened as well was a year I was at my peak fitness because I just competed at the regionals. Now when I was still around, what's the old school now? But yes, I was like that my fittest and strongest that I'd ever been. And then going down this road, I was like, took maybe six or 12 months to get to not the most unhealthy but it definitely wasn't anywhere near as fit as I used to be at the start of the gym. And then once we enlisted a mentor and a business coach, he really helped with that he just reminded us of that old saying to put the oxygen mask on yourself first before you can help others so he sort of helped us carve out some time of our own and you know, do the things that we really value and we want and work on our relationships and our net worth and these sorts of things and, and did some live Tony Robbins soul personal development with us. Yeah. And yeah, that's where we learned that we needed to have that involved because if we were feeling better about ourselves and more confident, comfortable in our own skins or whatever else, then we could help our clients a lot more. Yeah, definitely. And then that sort of led us down to running retreats for our clients. And it was out of necessity for ourselves to go away and enjoy those things and enjoy the training and stuff and do this personal development work there, that we sort of dried others along and made it a profitable venture of our own. Yeah. So yeah, like it. It can really Weigh Down. But yes, six to 12 months in like that was that was the hard grind. Yeah. Nowadays, like five years into business, the way that looks is I don't have notifications on my phone except for text messages. And like Facebook messages and stuff like we're family and friends will message me too. But emails I check on a couple of times a day, like we knew when we were contacting each other. We're both the same like that, I guess. Yeah. There's a couple of times that I check in, and then there's this One or two slots during the week rather than play golf for hours, on a week morning or weekday morning or weekend. Yeah, and I'll put my phone in my golf bag and I just don't look at it for four hours. And that's, it's very hard. It's taken me a couple of years to be able to do it and not to take it out and check stuff halfway through or whatever. But just knowing that every everything's in a good systemized place where I can do that. Yeah, geez, is hard training to stop.
It definitely isn't such a hard thing to kind of come around now actually just want to read a little thing. So a marketer that I follow quite a lot, Dean Jackson, and I actually went and did a day with him in Sydney a few years ago. And it was it was really good, really insightful. It's kind of like working with a mentor and figuring out a few different things. But he sends out regular emails and one of the emails he sent the other day was golf. And that was the title. This is interesting. And he talked about as a business owner, he always had the time to go and play golf and it was four and a half hours from him leaving his house to go into play like going to the clubhouse so And playing his rounds of golf game back to home. And he kind of said like, he was always out of time. And till it came to golf, and he always had the four and a half hours of time for golf. And he's like, Well, why don't I turn this into an acronym I this is something I need to use. So the G is for the goal. When, like when you play golf, and when you play golf, you've made up your mind that that's the goal, you're going to go and play golf. And that's it. That's the goal is you're going to go play in the time that it takes to play you're going to get home and then your goal is done. Next he says the always for your optimal environment. So setting up your environment, this is things we've kind of been talking about already is like what when you go and play golf, you're on the you're on the field, like you're in the green, and that's like there's nothing else that's happening. Like you said, you bought your phones in the bag, and it's just, it's a way so you're not distracted and the same thing. How do you set up the optimal environment to make sure that your goal is getting achieved. The L is limited distractions. So once again, make sure you're not getting distracted while you're going. And then F is for the fixed time frame. I just thought that was such a cool little email like it's just a handy little tip is like, of course, and it doesn't have to be a hard thing. It doesn't have to be a big thing. It can just be so simple. I think the problem is, is that we do try to make things too, too big and too bizarre. Whereas really, it's like, hey, that's a small goal and going and playing golf, even though four hours might seem like a lot to some people, that can be all it takes in one week for you to feel better, and for you to be able to give back to everyone else, because realistically, how many bad experiences do you have with happy people? There's not many, right and like, usually, you're going to have a shitty experience with someone who's had a shit night sleep, who hasn't looked off themselves who's gotten angry because they're, they're not happy with their own body angry because they're stressed and just an individual is not happy in general. Whereas if you can look after yourself, you're typically going to be a person that can give back to everyone else. That's just reiterating what you were saying before, but I mean, that's something that we actually use is, I guess, a bit of a marketing point because giving being a mom and being a dad and being the best person in your workplace. It only comes from when you're looking after yourself. And one thing and looking after yourself is nutrition and training, and sleep and stress and mindset and hydration and outside time, like there's all these things that fall into these categories. And that's kind of something that we've always touched on because I know I feel better when I'm eating right when I'm training right when I'm sleeping, right. And then I know that when I give that to other people, they are exactly the same. So it's always kind of been a really easy point in a really easy standpoint, because it's something that you can just tick a box and say, Yes, actually, I felt better when I ate better and yes, I felt better when I slept better and yes, I felt better when I was hydrated and yes, I feel better off to every training session I have. But no, I don't feel better when I go and have a drinking weekend. Oh no, I don't feel better when I stayed up all night watching YouTube clips instead of going to sleep or no, I don't feel better when when I'm in a shitty mindset or mind space. So how do I change those things? And it's just about focusing and setting up routines and it's kind of going back to everything we've been talking about this whole whole podcast
I like the the No, no, no, no, no that you're using her It reminds me of like, obviously as a as a gym you have lots of transformations in life within your walls like table changing and losing a whole lot of weight or gaining more confidence or whatever those things are. But one of the more powerful ones that I've noticed is this one guy and it was just a statement that I used and I didn't really mean for it to make such a big impact on him but obviously did he still uses it today. But essentially, it was he had a goal of scoring 300 pounds and he wanted to back squat 300 pounds. And and he said like what's going to help me get there? And I was like, well, you just need to ask this one question and you're gonna have an answer of yes or no to this quote to the questions that you asked. And if it's a no you don't do it and if it's a yes you can go about it and it's going to help you get there. And it was is doing this thing going to help me back squat. 300 pounds. Yeah. is saying yes to Maddie. Going out drinking beer. So Martin, I'm going to help me that's what 300 pounds. Yeah, yes on no obviously. So you didn't go into it. And just by running everything in his life through that filter, it helped him reach that goal and was significantly more now. And yeah, like I didn't even main for today like
like this like word of wisdom that is something I came up with.
I mean you apply to anything in life right now. It becomes black and white. Yeah, so no.
Yeah, is like is having the notifications on my phone on all day every day can help me be less stressed. No, don't have them on your shoes two to three times in a day that you want to look at those things when you're ready to read those notifications or membership cancellation emails on membership, hold emails or people complaining about something emails or you know objecting to your da. Choose the time that you're going to do that when you're feeling good, not when you've just experienced a high and The gym and the sounded really good going on. And then all of a sudden you just get brought back straight away. Yeah, like, enjoy those moments and not get distracted.
Yeah, definitely I go one step further. And I have my phone on silent at all times as well, which is not necessarily the best thing for business, but I always make a phone call back. And if it's really important, they'll leave a message. And I'll get that as well. Like, at the end of the day, being unreachable is not a bad thing. And you get to reach them back on your terms, rather, which is also a good thing. So yeah, that's something that I kind of put into place a while ago is I got rid of all my notifications, I found that that wasn't enough, because I was easily enough to like, it's easy enough to look at your phone and be like, oh, I've got 10, Facebook notifications or whatever. And then you go and look at it, because you had it come out. Whereas you get rid of a notification, get rid of the sound to get rid of everything. Sorry, what would happen is I'd look look I'm like I get a text message, for instance, and you check it and then all of a sudden, you'd see that you had a notification on Facebook and then it starts that wormhole. Whereas when don't even have the sound popping up. Like it's just when you check your phone. It's when you take You find it just works so much easier.
So going back for you, like if you could go back to Shawn five years ago before he started gym or when he just first started the gym, what would be the things that you'd maybe change or whisper in his ear? Like, Hey, did you should try all this instead of doing it this way? Is there anything you kind of really change with your beginnings to even just anywhere along the way?
Yeah, I would have
thought of mental sooner. So I wouldn't have waited, waited so long, or it was any sort of six to 12 months into the business that we got into it. But I would have enlisted the help of somebody who's been there and experienced that and paid for their help much sooner. Because I feel that why, you know, we use it as coaches in the gym, why we're helping people. Yeah, and these business people and business coaches are there to help pay for what the situation that we're in Dean Jackson for you. A third is actually quite good friends going on to him. Yeah. By that that'd be my first bit of advice would be to go back and and get some help sooner. Yeah. And then I guess stemming from that is they whether it's like the the mentor that helps you with that or the the business coach or whatever, or just from you practicing a little bit but just being confident in your own ability. Like, especially with people who are a solo business owners like I don't, I don't think you should own a business by yourself like you need to have someone there or at least a mentor to help you. Like get someone who is like works well with you like Matt and myself. Like he really enjoys the coaching and I really enjoy the business side of things. Yeah, I'm doing the backend stuff. I find someone who complements you in that. And, and yeah, like figure out those strengths and weaknesses much sooner because it took us a while, like, I'd have him doing emails and stuff, and he wouldn't get back to them for like four or five days. Um, they're like, what are you doing? Like get back to them? And then I'm coaching and I'm just like really not enjoying it as much as he would be out socializing. Why are we doing these wrong things? Like let's just like stick to our own lines of what we're really good at. Yeah. And and go from there. So, yeah, that'd be two things.
Yeah. No, that's awesome. Are they like that? I mean, the other thing I want to add to the mental side of things is something I used to do was I listened and watched in too many spaces. So I like because there's 1000 coaches out there and there's 1000 bits and pieces you can pull inspiration from, and the best thing I think I ever did was single focus. Inspiration instead. What is that
Some angle grand or something? Oh, windows closed. Hopefully it's not too loud. That's cool.
Like that. It sounds like try embracing like that. Anyway, yeah, like single focus. And it's the same for doing anything really, like we're not good at multitasking is this humans like even if you say that you are you're not really What it comes down to is just having a single point of focus. And it comes to the same from when you're pulling inspiration from certain people. Having a mentor and having one mentor is really good because you're pulling just from them. And you're focusing just on what they're saying. One thing I used to do is I had a mentor. And then I also listen to these different podcasts. And I focused on all these different things. And what it did is it it once again creates that that sparkly thing that's pretty over here, so you go in that direction to one week, and then you're like, Oh, hold up that didn't work. So good this way for that way you can somebody go really start to do is if I'm listening to a podcast, I'll focus in like, I've got my hobby podcasts, I listened to him stuff as well. But I like refrain to listen to them just on weekends, for instance, and I'll only listen to my business podcast on these days of the week, because they're the days I need to focus on the business. So it's kind of interesting, just having that single point focus can really help. And the other thing to think of and this is something you said that you did before was you go out for breakfast with some other business owners quite regularly. Yeah, and doing that I think is really good because people in your own space or people who own business in general and do business in general, I going to have ideas. And it might be the fact that, like, I made up with a mindset coach, every goal, he's a, like a memory coach. And I made out with him once once every month, if not every fortnight, and we just talk business and just talk things that have been working well for us. And he's like a YouTube sensation. Like he has like 50,000 followers that follow every single video he's ever done. And we just talked like, Hey, this is what you should try new videos. I'm like, that's great, thank you. And I'll just put that little thing and they'll say, Hey, this is what's been working for me like sending an email like this. And he's like, Oh, well, that's really cool. And just having those little ideas you can bounce off of each other and it works in the same place. Like if you want to be a better individual in the gym, train with the people who are the best in the gym, and soon you're going to catch up to them if you want to, like yeah, if you want to be better at business work with people who are better than you at business and it's that that mindset of living off of the shoulders of giants right and you can always take a quick step to get there.
100% Yeah, the the gym and the breakfast that we do. was really cool actually. Because there's there's a couple of us that are in CrossFit boxes of CrossFit gyms, and there's movement gym, there, there's a female energy in there, too. And we're all sort of far enough suburb wise that we're not sort of pushing into each other yet. But even if we did a little like, it doesn't matter how many million people in Sydney, like, the two people that go to the gym for mine isn't really going to matter. Know exactly. just glad that training was one of my friends. And maybe they can refer me people later. But we're just out. Yeah, just like hearing this stuff that goes on with them and knowing that it's not just Nathan, that happens to like young people trying to take advantage of you or, you know, other businesses trying to also use a star for, you know, all the like, there's anything that goes on just the shitty, nitty gritty stuff that goes on day to day. Yeah, because there's only so much you can sort of complain to your partner before they'll end up leaving us. And, and at least these guys are sort of a shoulder to lean on that. Yeah, now and they're gone through Same stuff too. So it's not just not just you and sort of gives you a good perspective on those issues when they do arise. Yeah.
But so I mean, we'll wrap up in a sec but final few questions what uh, what are maybe some of the things that grinds your gears most that members might do? Like for instance, a good example of this is the gym not trying, he absolutely hates his own rocks up light, like he, he despises it. And he'll let them know to like your light again and like kind of digs into not no way of saying like, do we have to do 10 burpee because you're a minute late or anything like that, but that's a good example. I think so what are maybe some some things that if listeners from Jim's, for instance, which they will be one of the things that maybe gym goers could be doing better?
Want to one of the things that sort of was instilled in me in the military was you'd have a brief at the start. So obviously all gyms have all functional fitness type GN to have a brief at the start, even if it is to tell you to look at the TV and follow what that person's doing. But they still have a brief. And I, in my opinion, it is super rude to talk when that is happening. Yeah, yeah. It's that that person is trying to do the best at their job and give you the best explanation. Context tell you what sort of stimulus you're trying to get for that workout for the day, and just set you up for success in that training session, and you're paying them as a health professional to do that for you. And then to talk to your mate about how many beers you drank on the weekend. While that's going on. Just like, like, really? I want this
one. Yeah, I
it's like literally like two to three minutes every day to listen to that person. And you might get more out of the workout if you if you shut your mouth and open your ears. And typically the old they're the people that come and ask all the questions during the class and as well as like, Oh, so hold up. At what point do I do my deadlifts and how many reps is it and all those questions come out later because they weren't listening for that. Two minutes, like you said.
100% We all have two ears and one mouth. Yeah. And most people don't use them in proportion.
Dude, that's been awesome. So I think that's probably a good place to wrap up. Let's maybe just send some people to like your socials and that sort of thing. Like your website, your socials, where can people find you?
Yeah, so I fancy myself as a little bit of a writer, and I like to write a little blog. So I do that a few times a week, I used to do it every single day. But with my mounting tasks, I can no longer do that. I've just gotten disappointed when I didn't. So I've selected a few days. But I write that because like, one day, I want to write a book. And I don't really know what I want to write about. So I'm just writing lots and lots and just putting the reps and sets and reps in out of practice, and being able to formulate ideas and just write them down and talk about them. So that's just accelerate strength. They'll come to you and you can find on the blog. So that's Like that's me putting my thoughts and words. And then yeah, Ron can just find the stuff the normal social channels like accelerate strength on Instagram, Facebook. And my my Instagram. I guess it's just showing off. Yeah, if you can spell it, then you'll be able to find me.
Because they'll even funny.
It's awesome. I
am. It's just the standard socials. Dude. Perfect. All right. Well, thank you very much. That's a good good little chat. And I hope you guys are listeners got something out of it. I think. I think there's definitely some good insight into it. Whether you're a gym goer or not whether you're a business owner or not, there's plenty of things that you can take away and put into your day to day life. So yeah, Sean, thanks.
Cool, man. Thanks so much. Looking forward to having you on our podcast you.
Visit the cheap black.com for all of your nutrition coaching needs, your own personalized meal plan, as well as how you can get involved with one of our seven pillar retreats.