Episode 5 Edit 1
12:32PM Aug 25, 2020
Welcome to switched on thinking a podcast that explores the real world networking challenges faced by businesses of today and the future. Twice a month we deliver insightful and informative analysis of the key role that networking technology plays in driving business success and ensuring business continuity. switched on thinking is brought to you by Netgear, delivering innovative networking solutions you can count on, so you can spend more time on what matters most growing your business. Now, here's your host, acclaimed author and tech columnist, Neil C. Hughes. Welcome back to The switched on thinking podcasts. Now if you're tuning in for the very first time in previous episodes, we have explored big topics such as Wi Fi six, how to upgrade your home network and ensure that your home office is not competing with bandwidth for Netflix and games consoles, especially when you want to make That important zoom or Microsoft Teams call. And we've also talked about the versatility of Power over Ethernet, and even learn how Netgear has helped Hawkeye deliver live sporting events and ensuring they run smoothly all over the world. But today, I want to explore the importance of smooth running surveillance systems, whether that be in your home or your business. And I want to explore how SMBs in particular are adding surveillance systems, but without extreme cost implications and also the impact it can have on an SMB and all washdown with real world examples, and today's guests on net gear Project Manager marinelle, Rypien him, and Evie Chen, line Product Manager at Netgear, who are both going to join me on today's podcast to talk about all of this and also reveal a little bit more about ultra 60 POV plus plus, and how POV is evolving but enough for me Let's get today's guests on to the podcast right now. So welcome to the switched on thinking podcast. Can you begin by telling the listeners a little about yourself and your role at Netgear?
All right. Hi, everyone. My name is Mira Nell, and I'm the product manager for unmanaged and smart managed switches here at Netgear. And I'm excited to be a part of this podcast today. And on the line, we also have my colleague up.
Hi, everyone. Happy to be here today. My name is Jackie Chan. I'm the product line manager for smart manage Pro, and smart cloud switchers. ethniki.
Excellent. Thanks so much. And one of the reasons that I invited you both on the podcast today was to talk about how to small medium sized businesses and indeed home users of all adding surveillance systems without extreme cost implications. Now there is a misconception that it is expensive and cumbersome and one of the reasons I invited you want here was to hopefully try and change that today. So can you tell me a little bit more about the kind of setups and costs involved with surveillance systems by your customers and, and maybe bust a few myths with me today.
There are three major parts of the task for setting up their surveillance system, the device cost, installation path and the security service costs. So first of all is device cost. There is a basic civilians kit will usually include two to four cameras and the network video recorder, or any local or remote Media Storage. A much more higher and civilians kit can be a large scale video management platform that includes thousands of cameras and access control system for business users to the scale of surveillance camera, the rating system based on the size of the business and the location and their security needs. There are many factors that make the cost of the surveillance cameras different such as the resolution of the camera and Advanced Features like motion detection, night vision, etc, etc. Additionally, the users must decide whether they are going to use wireless to E powered or AC powers. cameras. There are several advantages and disadvantages disadvantaged readers. Depending on the selection of the type of cameras, the simplest, the most reliable type of cameras are purely powered. This allows the user to have a wired connection to the camera for reliability, as well as to power the camera or using just one cable with no need to have a power outlet nearby. Second, the installation cost the price for professional installation can vary drastically, depending on system type and number of cameras. On top of the equipment costs. Each camera will range between roughly 100 dollars to $200 for professional installation, a system designed for DIY installation will cost nothing but time if you have the tools here again, so you think he'll he powered cameras will make the installation much easier. Finally, the security service cost. This is different from the initial installation cost of the security services might include upgrade the subscription fee of using our certain management tool or monitored services such as smart home slash office features like remote lighting, or even door lock controls.
Thanks aefi. And Mary now we're gonna have people listening to all over the world, especially from small to medium sized businesses. So for those people listening, what kind of impact can it have on an SMB?
Yeah, so it's one of my investment and surveillance systems especially for SMB customers with very tight budget with those customers can actually Choose to save money by installing the cameras themselves, as you had mentioned above, if it's not too complicated for them,
no matter how sophisticated the software and 4k cameras are, key Tell me a bit more about how actually it's the network that plays a crucial role in having a smooth running surveillance system. Rather than the technology in the cameras where a lot of us focus,
the IP cameras receive control data and then image data via an IP network. So they usually require no local recording devices only a local area network, we call them and the network should be able to provide fast and reliable connectivity to the students system to support the enormous data transfer kelston sorry, from and to the camera. If it's a converged network, it also needs to be able to prioritise the right kind of traffic. For example, the voice before data The billions before data etc, and camera technologies has committed an increase in the overall image resolution. While that is great to be able to see a better image and results in a need for more bandwidth bandwidth for each camera, the increasing resolution means corresponding increase in the bandwidth required to keep up with the increase networks needs to accommodate the bandwidth through faster access points and switches, but also by incorporating faster uplinks, for example, the 10 gig up links and even 100 gig offerings which helps accommodate these higher bandwidth needs.
And also additionally the ability to separate the VLAN also known as virtual local area network for IP cameras become a very common requirement of network for surveillance systems. So this is supported through our smart manage plus witches along with ourselves. Flow clouds, which is in our other advanced switches, that administers may locally may logically actually group the end stations or end devices, which are independent from physical location or connection. So this allows them to refine or modify different traffic across the network more conveniently. This would also improve the stability of camera operation, and administrate strangers can figure out this switch to give more priority to your IP camera traffic. And users using the I triple E. It'll do that one P. This ensures that if the bandwidth over and link is full, then the switch will process the packets and the VLAN with a higher priority first,
about recently on this podcast, we did do a special on Power over Ethernet and I think we brought everyone up to speed so bearing that in mind if if we were to look under the hood at the tech that makes all this possible. Can you tell me a little bit more about how you use this wide range of POV switches? longside the usage of surveillance cameras because these two play a big part together.
Yeah, our neck here are SMB Power over Ethernet switches provide wide range of POV port count with networking speeds of 100 megabit per second one gigabit is 2.5 gigabit five gigabit to 10 gigabit. So with many options of power budgets ranging from 47 was two to even 1440 watts. and everything in between our SMB clients can choose the POV switch model that works best for their current business needs and budget. With the largest forio of POV switches in the industry. There's it and there's an option near any deployment.
And to add on to that, with Netgear exclusive features like the flex POV on some of our products. We actually first introduced this with our unmanaged switches And customers have the option to upgrade the Paley budget at a later time as their needs dictate, without having to rip and replace their POS which they purchased originally. Just as important as the richness of the power budget. The differentiated features that across the product categories will offer the right price value options to the client's needs. SMBs can go for a variety of categories such as unmanaged, smart manage, plus, smart managed Pro, smart cloud, manage and fully managed switches based on their desired network and conversions and budget. As an innovative leader in the SMB networking business nektar always try to offer customers the latest technology and innovative features. For example, customers can schedule POV to their most energy efficient efficiency. Also with the new necurs which management tool, it's called insight, a customers can power On and off power cycle, reboot and monitor connectivity throughput of devices connected to our insight manageable POV switches, as well as our other monitoring and management which is themselves. And maybe later on, if he might touch more on the insight management and are switches within that,
from from the outside looking in as someone from outside of neck gear one of the things I'm fascinated by at the moment is how POV is evolving. And one thing I have noticed is Netgear does seem to be leading the change with ultra 60 POV plus plus IV. But for anyone that is unfamiliar with that, you tell me a little bit more about this and how the surveillance industry is moving away from that old grey inequality to a higher resolution connection with 4k and PTC cameras.
Yeah. So as always evolving, that you're setting the future trend in innovating more switches with higher higher power budget capability. So for instance, we actually just launched our unmanaged ultra 60 pili plus plus switches last week, there is about four of them. And there are gs 500 series. And they can support power devices that need up to 60 watts. And why we call them ultra 60 p plus plus, more and more devices are requiring more power budget and it varies from connecting variety of products such as POV speakers, LED lighting, 4k, PTC cameras, and etc. So our technology helps users move away from the old and grainy devices. So they can use more advanced devices for better and higher quality features. And nowadays, the 4k cameras are you know, very trendy. So with our new technology of ultra 60 p plus plus, that can be supported by those products.
Something I feel I've got asked here because it is an incredibly crowded market out there at the moment. So can I ask what unique features like Netgear brings using these IP surveillance cameras compared to So many competitors out there, there's a, there's a big rush for this technology isn't there?
Yeah, and as we mentioned a little while ago, the wide range of cubes which portfolio is our biggest advantage for SMB owners to use for surveillance cameras, we have our switches portfolio is so huge, it could actually be very overwhelming, but with a lot of customers can actually always find the right model that fits their business networking means and also besides the advanced purely controlled features that add unique value to surveillance system control. This features include advanced purely power management, purely scheduling, power cycle, dynamic PLC, budget allocation, and priority setting, as well as uninterrupted purely on our latest ultra 60 p plus plus model. So of course with all of those switches, we have a lot of the features that many of our customers can choose from based on their, their need.
Yeah, moreover, All these features that murnau has mentioned, have can be set up through our neck ear insight cloud management tool through the mobile app or the inside web portal. The neck year insights, cloud management provides the opportunity to do many tests remotely, that would otherwise require person to go on the site. But cloud management of the brain networks also enables 24 seven visibility with remote troubleshooting. This means that other administrators, the integrators or even the end users can have multi location, multi site and multi row access to network secured over the cloud.
And one thing that I'm noticing of course is we're all living in a in a digital world now of one click Amazon checkouts, we can get a cab, a flight, a hotel manager entire home and our heating, all from our mobile device. And that is the standard expectation that we expect from every service or company. Now So can you tell me a little bit more about how users can manage devices through their mobile to with Mecca?
Yes, we made the club measurement tour very simple and straightforward. The users need to use necchi insights manage switch, and download insights app and to the mobile phone. In the app, the people can see the status of each port of each devices in each of their locations. They can name the port to the device name to help them memorise which port connects to which device. And when they want to monitor or manage the device settings, they just need to click through to the port that connected to that device and connect. They are many things that they can do through this mobile app such as setup VLAN, change pod schedule for any individual course. That's of course you have security of services and rates, limits and etc.
And something else that I think we customers also demand now is almost the simplification of everything where we just expect to get whatever we need by a few clicks and everything to be intuitive almost and easy to follow. So for anyone listening to our conversation today that have heard about all the great technical aspects of what goes on under the hood, and are interested in exploring the net gear surveillance solution, can you possibly walk me through what they would need to get to set up and manage everything from their smartphone because also there's nothing worse than listening to a podcast like this get in that box home and then running into a few problems and having to watch lots of YouTube videos so can you just walk me through what they would need to get up and manage everything from their smartphone?
Yeah, I can look at Of course, this is better to see a visualised demonstration of it. So from Nokia or they will meet a need is to use one of our insight mentors purity switches, and ensure that the camera or network including the switch itself has connection to the Internet. And even if you're not using purely powered cameras, just using an inside remote cloud managed managed both wish to connect to the wired cameras or using an inside manageable neck, you have access points for the wireless camera. So we're still give users the ability to at least monitor the connection of the device through the network. But additionally, using a Netgear switch, they could remote enable or disable the port that connects to the camera, connect the camera to the network, as the first step of troubleshooting, as well as monitor the traffic through the court to know if the cameras are passing traffic or if they've completely stopped and the our insight cloud management or there's actually no notification setup to send any notification of this connection. or device failure to your mobile phone so that you can get the get the notification other first time.
Excellent. And finally thing that just to further bring this to life Do you have any case studies of your POV switches for surveillance systems just to maybe help listeners understand what that finish result could look like for them?
Yeah, we do have recently have a project for the state governments of Telangana, India to establish a network of CCTV cameras across the city city. A multicast support is needed on the switches that have to be installed for the students cameras. Also, as the videos have to be streamed to multiple locations. So switches have to support long distance connectivity using the fibres and the camera of these have to be sent to the PlayStation headquarter. tutors, which is the, like several main Connect points. And Nikki is providing the wired infrastructure for this deployment consisting of over 1500 POV switchers of different port counts and speed and POV budgets. The switchers provide the necessary POV power to the cameras as well as the network connection and the ability to detect POV on the end devices and then dynamically manage power assignments and priority to the devices. The software features such as the VLAN access controllers to auto voice and although video VLAN multicasting and igmp snooping are supposed to designs are purposely designed for converged networks where voice video and data are carried on a single network. platform just asked this survey and system, network requirements and the family's designs of many of our POV switches including some models such as gs 110, TPP. And TP that is being used in this massive deployment is also a great fit for places like police station that are sensitive to the noise, as a result of the city's surveillance team opt in the seamless Power over Ethernet and optical fibre connectivity with their surveillance cameras. All over the deployments of these switches to the various locations were simple and straightforward, thanks to the advanced features of Netgear switches, which saves them significant time and cost.
Thank you so much to both of you for coming on here and bringing all this to life. But before I do let you go a question I've got to ask is because you are to women with hugely successful careers in tech, and we do have people listening all over the world. So I was wondering, is there any advice or any tips for other women out there that are trying to move into the tech or networking industry that you could possibly pass on? And I will start with you marinelle on that if there is anything you can share?
Yeah, sure. So my piece of advice to women trying to move into the tech industry is to learn how to ask because we can open numerous doors from unexpected places. Also, if the tech industry is something that interest anyone, you know, I would first suggest figuring out what you want to do, followed by industry research, because there are a variety of fields to choose from. And as far as my experiences, working in the tech industry is sort of inevitable, especially living in the Silicon Valley for quite some time. So there's a lot more options for me here. But of course, I think, obviously trying to figure out what What you want to do and researching that area is definitely helpful. And also trying to just get your foot in the door by, you know, asking and reaching out to others will definitely help as well.
Absolutely a phrase anything that springs to mind for you.
Yeah, I completely agree with me now just that. And to add on that I think before you tap into this industry, ask yourself whether it is what you really want to do and do really have interest or even passion in working technology industry. So I also believe that people can do it extremely well when they have passionate about when they are passionate about the things they are working on. So the passion or the interest will be the first you want to make sure that you have in the in the job, the industry And also, after you are enter this industry I guess as to quickly find what you are really good at what your strengths and try to amplify your strengths and take advantage of it and use it there well in doing things and also worked really, really hard.
Fantastic advice. And finally then before I let you go, I've got to ask, could you remind the listeners of where they could find out more information online about Netgear, surveillance systems and anything that we've spoken about today,
we do have a POV landing page where people can find everything about our neck group business, POV products and our their Product Selector filter, so that they can figure out which which is best for them. And the website for that is www that NEC comm slash PHP and we also have our page dedicated to our remote cloud method. Net solution which is W, W w.net gear.com slash insight. So for everything that we can find is pretty much on our net your website, we just have to navigate through them. So
that will be covered so much grounded only 30 minutes today, but for me personally just taking away SMBs are adding surveillance systems without extreme cost and all that loads and added implications and affordably. And of course, being able to manage everything for my smartphone is a huge step forward for me, but more than anything, just a big thank you for taking the time to come on here and share your stories with me today. Thanks again, both of you.
Thank you for having us.
From a tech point of view, learning how p E is evolving and obviously how Netgear seems to be leading the way with this ultra 60 POV plus plus models, and also how insight cloud management through mobile app and web poll enables all p e per port control features to be managed remotely. Through app or portal on insight manageable switches. And I appreciate that might be too techie for a lot of people. So from a high level, I enjoyed hearing about the unique features that Netgear is bringing using surveillance cameras, and most importantly, how easy it is to manage these devices through mobile, with today's guest bringing real world use cases of how it's done, and how to get up and running so incredibly valuable to me, too. So I hope you enjoyed this interview as much as I did. And this is a relatively new podcast. So please, we ask you kindly to rate and review the show on whatever platform you listen to us. And please tell your friends to if you think this content will be useful to them. But more than anything, just a big thank you for choosing to listen to the switched on thinking podcast by Netgear. And I invite you to join me again in two weeks time, where we will once again discuss the latest innovations in business and network technology. So I'll see you take care