Elna Cain Podcast
1:29PM Sep 19, 2019
decided early on that I wanted to branch out and have different types of sites. Simply because I like blogging about different topics I, I like blogging. I love blogging about anything, basically. So it's fun for me.
Hey, guys, it's Mike from Make time online. And today we are joined by Elna Cain
Elna has done a lot of freelance writing for a variety of different companies and some pretty big projects in that as well. Most of it is based has been based mainly on parenting, and then digital marketing. She has a huge Facebook community group for moms with over 11,000 people subscribe to twins money Facebook page. And also the bit that I'm really interested to get into in the chat today is she has over five different websites in different niches using different strategies. This is a mum who has six year old twins. And she only started when they were babies. So if you think that you haven't got enough time for blogging, or you haven't got enough time to learn this kind of stuff. Listen to this storey because I think it's absolutely incredible what she's done. I hope you enjoy it as well, I don't know. Welcome to make time online.
Thank you for having me, Mike.
Yeah, it's really good that you could come on this sounds like you've got a really interesting storey and a whole wealth of knowledge of working online. So now I'm really interested to kind of get into some stuff. But I'd love to know, first of all, how did you get started with like, working in the whole online world?
Yes. I started my whole online journey about five years ago. I'm a mom to twins. And so when my twins were old enough to sort of be on their own a little bit, and I had a bit more free time, I wanted to find ways to make money to contribute to the finances, I wanted to stay home. You know, since my twins were only toddlers at the time I I didn't want to go back to work. I also felt for our family that daycare for twins is is pretty expensive. So I was thinking you know, any kind of money that I would be getting outside of the home plus the gas I would be spending driving to these places, would probably eat up my paycheck for the daycare costs. So I did, I didn't feel like it would benefit us in any way. And my husband actually does a lot of online things he is he does affiliate marketing, he's had businesses online in the past. And so he was the one that introduced me to this world of, you know, he mentioned, there are a lot of mom bloggers out there that do services like being a virtual assistant or writing. And I was interested in that I had no idea that this was possible. So I spent the time like during nap time when my twins are napping to learn about other mom blogs and writing in particular. So these moms are talking about being a freelance writer for other blogs and other businesses. And so the more I looked into that, the more I was interested in that service to offer. And that's what I did, I, I made a few mistakes along the way. But I eventually started my own website to offer my services as a freelance writer. And very quickly, I was able to secure clients will probably within the the first or second month. My first gig was writing on wheels, which is the Toronto Star Online. So a newspaper and from the just snowballed into getting more writing gigs on other brands. And that's how it really started for me to start generating income online. And from there, I just branched out.
That's awesome. So how did you find your first gig? Like, how did you find your first opportunity to actually get paid? Because I think that's always people's biggest concern is how do you actually get the first one when you've never done it before?
Yeah, that's a great question. As I mentioned, I didn't make a lot of mistakes. In the beginning, I think a lot of people who learn about this type of way to make money online, they start looking at freelance marketplaces. So, you know, places like up work, for example, is very popular, even things like you know, Fiverr, or even task rabbit. I mean, you can find writers, and other like graphic designers and virtual assistants on those platforms. And so a lot of people start that way. That's what I did. I started that way. But I found it highly unsuccessful. For me, I found that any kind of projects that I was pitching to it was bottom of the barrel rates. These clients were looking for the cheapest writer to write the most content. And I actually I actually didn't get any, any type of projects on those platforms. And so personally, for me, I thought, Well, why don't I start a website, that I can create my own content, I can market my own way. And that proved to be successful, I did some guest blogging to just get my name out there. I was on Twitter, on LinkedIn, I was following brands, I was just finding things that I could do to get known. And I was also searching on job boards. So you know, pro blogger is a popular blog, and they have a job board site. And so I was looking there for jobs. And that's how I connected with a project on on wheels writing about like automotive things, which isn't really my expertise. But I was new, I was new. And I was like, Okay, I can take it. They they thought I was credible enough. And they hired me. So I was writing about that.
That's a really interesting point. Like you say, it's not really your expertise. So how did you not have the confidence? But like, how did you be that? Yeah, I'll do that. You know, a lot of people would probably hear this and just kind of think, I don't, I couldn't do that. I couldn't write on wheels, because I have no interest or no expertise on it. So how did you? How are you confident enough to do that?
It took a while. I mean, it's, I felt that the content that they were talking about was something that I could do, because there's Google, I could research this content, you know, they wanted an article on gas prices. Well, that's really easy to find out online, right. And I felt that I can string together, reading about gas prices in Canada, because that's where the content was writing from with the Toronto Star that I could just come together with those types of information. So I felt that that, that I could do that. But there was other pitches that I other gigs that I pitched to that. I'm glad I didn't get the project because I wasn't sure if I would be capable of doing it. I did have a client in the virtual effects industry. And that was very challenging for me. But the client and yeah, but the client understood this. And he really helped me walk me through the virtual assistant industry and what he wanted me to write about. And so it was a very much hand holding in that respect. But the client trusted me and he, I guess, like my relationship with Him. And so we worked together for a while. But I didn't stay long on that game, because it was too time consuming for me to learn about something that I really wasn't that interested in. But it was a good experience on the last.
Yeah, no, definitely. And I think once you actually get the first one, and especially if you get someone like that, who sounds like you very helpful, it kind of leads on to the next one doesn't it? Can snowball. So yeah, I can see how how beneficial that is. And so I think then the next stage, then it sounded like you almost then started branching out and doing almost like these niche websites. Is that right? Is that what you did after that? Or was this during was your freelance and at the same time?
Yeah, I mean, the my freelance journey is kind of interesting, because my niche during that whole time was digital marketing. I didn't start out that way, I decided to write about like parenting content, things that I knew about, because I'm a mom to twins. But it just so happened that I picked up some projects in the digital marketing, niche, and I loved writing about content marketing, I really enjoyed email marketing, and blogging and things like that. So that's where I stayed my focus. And I decided to create a course. So that was my first introduction to being a sort of a digital marketer, web printer kind of thing. And I did that on my freelance writing site, I focused on creating a course to help writers. And after that is when I decided that I wanted to write more to moms. I wanted to focus my content to help other moms, that maybe are freelance writers like me that have little ones like me, and how to generate income online. And that's when I started twins, mommy. So twins, a mommy was my second blog that I started that I focus solely on moms, because with my freelance writing site, I have a lot of, I have a lot of men that actually come to my blog. So I didn't feel like the content about me being a mom would really like help them in any way. So I thought, you know, I'm going to need a new platform. And that's what I do with twins Mommy, it was a passion project of mine. But it has grown actually quite big since then, since this passion project. And it is actually a monetizable monetize blog for me, and a huge community as well on Facebook. Wow.
Yeah, I have heard of twins. Mommy, actually, just I think it must be from Pinterest and things like that as well. Yeah. So is it? Is it just those two websites
that you have? No, I do have more twins. Mommy is sort of like the first, you know, journey into this. I learned more about digital marketing. I learned about Pinterest with to inspire me. I learned about different ways to market, my business. I created courses. And one day in my facebook group for moms. I mom reached out wanting to sell her blog. And that's where it all started. I talked to my husband. He in the past, he's done niche websites, he's, you know, back in the day when you can, you know, do that stuff back in the day with Google and, and he was very knowledgeable with that. And he thought, Well, why don't we pick up this site and see what we can do with it. So we did I, we ended up buying that site. And I started writing. It was smart mom ideas, I started writing content that was viral. That's what I wanted that blog to be I wanted viral content to drive Pinterest traffic. And so I had a specific strategy for smart ideas. Along the way, I picked up another site, another mom site, but I made this a contributor site. So again, I wanted my focus for that was a different avenue as far as gaining traffic and gaining writers on that site. And then from there, it just sort of snowballed. I have a health site that I haven't started growing quite, but I'm in the works with that. And I just picked up another site that's going to be I was just talking to my husband about it this morning about what type of site we want it to be and how to monetize that site. So I think it's going to be a highly lifestyle site with lifestyle content for SEO, like SEO ranking type of lifestyle content. So yeah, these are one of the things that I've been doing. And I decided early on that I wanted to branch out and have different types of sites. Simply because I like blogging about different topics. I I like blogging. I love blogging about anything, basically. So it's fun for me.
Yeah, that's always a bonus, isn't it? If you if you're enjoying it, then it doesn't feel like work does it? So it's a win win. And I heard you say then you were trying to create like viral content. And then you have like a site as a contributor site. And then obviously the lifestyle site, if you could just kind of break down what that actually means that what what is viral content.
So with my with smarthome ideas, my idea was creating lyst posts. So on Pinterest, especially Pinterest, Pinterest was my marketing strategy for this particular blog. And even today, I have like 94% of my traffic is through pin print Pinterest. So my idea was to create huge lift lyst posts that people can save on Pinterest, and book market so they can go you know, to it. And then it's sort of like this library of content for them. So in the beginning, you know, if you look back in that blog, you'll see that I have like 150 toddler activities. So I have 150, you know, tips and activities for your toddler, I have 63 ways to make money online. I have like these huge list posts. But I found that it was highly time consuming to create this content. And I didn't have the budget to hire writers at that time to help me with that content. So even though my idea was creating this viral content, and it did it, it boosted my traffic, I did get viral spikes on that blog, I found that it wasn't sustainable for me. So I had to think of another way. And so I niche down to parenting and pregnancy content. And that really helps me so that type of content really did well on Pinterest. And so that's where I'm focusing on. So I'm doing a sort of content that people want on Pinterest. And so I've had a couple of hits with viral content as well. But lyst posts for me are viral on Pinterest and then finding the topics, other painters and other pins that are popular on Pinterest, you can search on Pinterest to find popular content and then creating your own unique spin on that type of content. Helps.
So what would what would you say is kind of some of the most popular content on Pinterest. Are there any specific niches or even just specific posts that you finds do really well?
Honestly, I mean, it's those, it depends on what topic you are. And so in the parent, like for me in the parenting and pregnancy content, a lot of it is based on the ultimate guides, right? So the big birding content, so you know, your big birth plan for your first baby kind of thing. So hitting those types of ultimate guides do well, and then very specific. So a lot of content on specific problems in that topic. So getting your baby to sleep through the night is a huge topic. The pregnancy complications is a huge topic, avoiding the pain of labour, people are fearful of labour, and there, they want to avoid any pain associated labour. Those are huge topics in the parenting world. is regarding other topics. recipes, always any kind of visual recipes do well. So I even have content on recipes. Because again, I was trying to create viral content on smart mom ideas. So I had recipe posts that did well. So anything you can can do visual seems to help too.
Yeah, recipes just come up everywhere don't know there's he seems to probably be the biggest thing on Pinterest, you know, like the I guess it kind of fits into so many niches as well. You know, if you're doing a health and fitness or if you're doing moms or if you just a lifestyle in general, you can kind of slip recipes into most things. Aren't you so? Exactly. Yet, yeah. So your other websites, then you said you have a health site. What was the one that you said is more like a contributor site
in perfectly perfect mama is a contributor site. So for that one is mostly moms. And so I monetizing that site through ads right now, I'm not I don't have an email list associated with that site, because it is purely a contributor site, it's it's for my audience, that they can come and write whatever they want on that site. So it's specific to moms. I actually do have another contributor site that I didn't mention for the freelancing side. That's an old site that I've had for many years, but I'm still it's still up to date, I'm still having contributors. Right on that freelance blog, too. So I like contributor blogs, it's just, it's easy for me, I can just manage the site. And so I thought that was the best avenue for that site that I had, and then putting ads on it was very easy. I getting monthly income from that is quite easy.
I've got to be totally honest with you here. I've actually never even heard of that. Or I didn't really know that was a that was that's something that people actually do. I know, obviously, people do like guest posts. And sometimes people work closely with different blogs and things. But I've never even thought of that as such a really good idea. So basically, you just have a website where you get people to contribute.
How many? How many writers do you have then? How many people have contributed?
Oh, I mean, it's I don't have like set writers, it's just I have a page on that site for it says right for us. And it's up to them. I mean, there are sites that that pay you to write for them. And that's fine. I don't offer payment. But I do offer other incentives, like the traffic on that site, like the audience that you will get from contributing on this platform. So if you want to start a guest, post or guest contributor ship blog, you do have to build it up quite a bit to get that traffic if you don't want to pay for writers, and you want purely guest contributions. So that's what I have on that site, I was able to build up that content, because it was a site that I bought, and so I had aged content on it already. So I was able just to quickly boost that traffic, and then get contributors. And since I own a Facebook group of 11,000. Moms, I mean, they were more than happy to contribute on that site. For me. So I do have a lot of guest posters that I get every day, but there's only a few that have consistently gets posted on the site.
So is it just up to them? or whenever they write a guest post they have access to WordPress and just kind of write it and publish it? Or do you oversee it?
The first pitch I oversee it, but after that, they get a they log in, they get a little profile and they can submit their content for review. And then I can I take a look at it. And pretty much everything is acceptable. And then I publish it.
So cool. It does sound really easy. I guess I obviously have to So originally you have to get the traffic. So you still do you still use Pinterest to get the traffic there
with Yeah, and perfectly perfect mama I used I use Pinterest. But then I also use Facebook since I do have a large community I was able to promote easily. And then also with my email list I was using I was leveraging twins Mommy, I was leveraging other platforms, other blogs that I had to tell people about this new contributor ship blog that I had. And so that really helped. You know, I wouldn't recommend for a brand new blogger to start a site like that. I mean, you do sort of need that leverage with with social media and with brand building and stuff before you can do that. But it is it's quite finding it's easy to.
Yeah, well. You just said you've got 11,000 followers on your Facebook group.
Yeah, I do. 11,000 mom, I know. I know it.
Is that just kind of grown organically. Yeah. Did you have to Wow, that's really cool. Just from your your initial website, basically,
from twins Mommy, I started the my facebook group. It's mom to mompreneur. And I learned a little bit from other bloggers like I know, I don't know if you know, Caitlin Boucher, she, she does or did have a Facebook group course. So I was in her facebook group. And so I was learning, you know how to create a really good Facebook group. And one of the things that really stuck out with me was the name of to name your group of something that people can identify with, you know, so that's why, yeah, you know, having a group called blogging tips isn't really identifying with the person, but you want to name that person so that, you know, in the group, they can say, Hey, you know, Hey, Mom printers, what's up, you know, they can identify with that tribe of people. And I thought that really stuck out with me. And so I named I named my group specifically for that. And I think it really targeted on Facebook, because I do get people that come in, I guess searching on facebook, facebook groups.
Yeah, that's that is very, very true as well. So that's a viral website, a contributor website. And then yeah, the lifestyle is more like an SEO.
Yeah, that one is new. So I was just thinking about this. You know, a lot of strategies, I look at other blogs and how they're succeeding. Right? And I sort of see how can I not replicate it? But how can I make it my own? And so with this newest blog, I was thinking about having, finding lifestyle topics that that are highly searched on Google, and writing really good content, you know, looking at the top post to seeing, you know, what is the user intent for this topic? How are they writing it? Is it all lyst? base? Is it a tutorial based? Is it review based? And from that information, I can create my content on this site and see if that's going to take off see if that would work with boosting my SEO traffic and not solely ranking on Pinterest because you know, Pinterest traffic is very fickle right now. My smart mom ideas blog, that's 94% traffic on Pinterest. I mean, it's down 20%. Because track you know Pinterest is is fickle. They're doing things are changing things up. So you can't rely on this.
I want to get to this stage. Yeah, it's a it's definitely a big thing that everyone seems to be talking about at the minute they say. Yes, great. We're What? What do you think is happening? Well,
honestly, I try not to like, listen to all this out. here cuz there's so many different ideas of what's going on, you know, Pinterest is going public or has gone public, I believe. And so they're really pushing promoted content right now. And so people are jumping on the bandwagon, well, then if I'm gonna, if I'm going to get traffic, I need to pay for traffic. And so I'm not there yet. I'm not there yet. I'm still I know, the biggest factor is that Pinterest wants a lot of content, they want a lot of fresh, new content. So I'm doing the best to supply new alternate pins every day, multiple pins every day, using my social media automation tool will tell when to drive more pins. But other painters are saying, you know, I only pin 10 times a day and I get boatloads of traffic. So it's, it's really fickle as far as what Pinterest wants from you. So I have, yeah, and I have different profiles. I have like four different Pinterest profile. So I get to see all my different tactics and see which I know, I'm going to try a tactic on this profile and see if it works. And then I can use it on my other profiles and see if that works. So
that's a good idea as well. Would you recommend doing kind of what you have obviously, if you're, if you're a bit newer into blogging and things you think is a good idea to start with having different niches?
I, it depends. I strongly believe if you start up, this is what I believe. And I'm sure you agree that all the successful bloggers that you see today. This is not their first blog, right? It's probably like their fourth or fifth blog. Right? And then they hit it true, right? So a lot of new bloggers don't know that. So they start a blog with the intention that this is the site that's going to make them the money. This is the site that they're going to end. You know, it's true, there are blogs that that has happened, you know, with your first blog, my first blog was was Alex Kane calm, and it's successful. Like I, that was my first blog. But for a lot of people, that's not the way so I tell a lot of new bloggers use that first blog to learn about blogging, try different tactics, see about Pinterest, look into Instagram, maybe that's where your audience is. Try YouTube. Try different types of content on your blog, focus on email marketing, I mean, there's so many avenues that you can pick with a blog, that you can take that whole year doing a lot of testing, and then you're ready to see Well, okay, now I know what kind of audience I really want. And now I know the marketing strategies that I do good at, I'm going to start a new site and then start, like being successful on day one. And even then, after you start that next site, you might even find even better tactics and a different topic that you really want to focus on. And then you can start another site. But it's a different type of entrepreneur, right? There aren't many entrepreneurs that that are serial bloggers, I feel there's only a few of us. Especially in the mom world, mom blog, where there's only a few of us cereal bloggers that haven't multiple different blogs, and I know them. It is it's a big challenge for sure. But I do have the budget now to hire writers. So I do have writers on a lot of these blogs. But I Elena Kane and twins on me are my blogs until I only write content on those two sites. And that keeps me busy. For sure, plus my client posts as well.
Yeah, that's a glad you said that, actually. So you only actually write content for two websites. It's not like you're
Yeah, yeah. Spreading myself. Yeah. Okay. That's hard. But well, yeah. And it makes sense. Because my contributor ship, I don't blog on that side at all. And then my spam ideas. I do have writers. And occasionally I write blog posts. You'll notice that I have a storey on my journey to getting twins. Like I do have a couple of posts on that, but it's few and far between.
So smart mom ideas is your viral lyst. One. So who writes on there now?
I have a couple bloggers and freelance writers that write on that site as ghost their ghost writers from me, so all the contents under me, and that's my choice. My contributor. I have contributor ship blogs, and so they get the recognition and their name on those on those types of content. But for my niche websites, it's all ghosted content.
Cool. So you just pay them like a monthly fee. And then they right?
Yeah, yeah. It's a reoccurring gig. And so it's really great for I can help new mom bloggers that have a new blog, right? That want to make money quickly. Well, here you go. You can be a ghost writer for me kind of thing. So it's easy.
Yeah. So if you were creating a new Pinterest account, so obviously sounds like you to use Pinterest, but all of your websites,
generally, I generally do, but not all of them take off. Now, my freelance writing one is very, I don't get much Pinterest traffic, which sounds bad. But I have a really good SEO blog for that site. Like that's really SEO. So I mean, I had to pick and choose, but I really do want to get Pinterest off the ground for that. Say bye. Yeah, most of my sites always rely on Pinterest first, and then I sort of branch out on other ways like YouTube and Facebook.
Yeah, now I hear pretty much the same sort of thing from a lot of people, particularly if you want to see success within the first year, or, you know, start monetizing things within the first year. Most people say, use Pinterest, you know, Pinterest doesn't really care how what your domain authority is and how old your blog is, and stuff like that. So lots of people say that, but what would be your number one tip for someone that has a brand new Pinterest account, and is looking to sort of drive some traffic to their website?
That's a big question. I have a lot of tips. Yeah. Another one. I think one thing is to focus on SEO on Pinterest. I mean, you have to focus on keywords on Pinterest. That is the way Pinterest knows what your profile is about. And that's the way Pinterest knows what your pins are about. I honestly strongly believe to to really hone in on your followers. You know, a lot of bloggers out there talk about like, Oh, your follower count doesn't really matter. And yada yada, yada. But I, I really believe that your follower count matters. They're the they're the ones that are seeing your pins first on the feeds, right, because they're falling your profile. So your pins are going to be in their feeds. And if they're not engaging with your pins, Pinterest is not going to show that pin anywhere to another audience. So your audience is key. And you need to hone in on the right type of audience. You know, if you have profiles and different topics, you're going to attract different printers. And they're not going to save your frugal, you know, pin because they followed you for your lifestyle beauty stuff, right? So it's important to niche down and use those SEO keywords to find the right audience.
So how do you how do you actually get the right followers?
With your content with your pins, right? So if you've optimised your content, so you know, if we take if we take my twins mommy profile, it's all blogging related. So making money blogging, and it's mom related. So parenting mom advice. So those are sort of my two big topics on my Pinterest profile. And so when I click on my follower count, I take a look and see who was following and generally most people that are following our moms, and they're not even bloggers, their actual moms. Right? And that's, that's the audience I want. I don't want to I don't want an audience full of other bloggers. Because I mean, they're doing the same things I am. So I want I want authentic people I want like moms that are using Pinterest to find information. And so if they look out on my blog, and they learn like, wow, you can make money blogging? Well, I have a new audience member that I can tell them about this world of blogging and how to monetize a blog. Right?
Yeah, no, that's, that's really good idea, actually. And do you know roughly like, if you had a brand new Pinterest account, and a brand new website, how long do you think it would take to kind of start seeing some momentum and getting some traffic towards your website? If you did it? Well, now,
I would probably it all depends on on what you're doing your promotion strategies. So if you like out of the game, you get tailwind to schedule your pins and you get content out there. Then I would say like, give yourself 30 to 60 days to see if you can get something. And that's what I did with my health site. It was never on Pinterest. So I started a brand new account on Pinterest. And I created brand new pins. And I got the initial traffic but I wasn't getting any big boost. And so the only thing that really helped me for to grow on that platform with especially the health side is very competitive on Pinterest, hugely competitive on Pinterest. But what helped me the most was getting onto only one group board with 50,000 followers being on that one group board. Even today, even though people were saying group boards are dead. Even today, that one group board has given me thousands of page views from that one because people are clicking on those pins, because I have a huge audience on that. On that being in that group board. Right? My Profile doesn't have a big audience. I have 300 followers. So that's all I have. But if I can get my pins on that group board, I have 50,000 followers now that can see my pins potentially see my pin.
So would you say is pretty important early on for a Pinterest account to get onto group boards.
I still I would still leverage group boards, honestly until like, you don't see the results that that group boards can give you. I I still scheduled my pins to group boards. That's how my smart mom ideas profile on Pinterest is still growing because I'm on certain group boards that are niche down and they have a lot of followers. So I'm I suggest not to get on any group board. I mean, you want to get on a group board with sufficient followers. I mean, if it's 1000 followers, that could be your baseline, but then try to get on group boards with 5000 followers and 10,020 thousand followers. They're harder to get into for sure. But that's where you're going to see the benefits.
Yeah, no, definitely. And do just do the the proven method of going into the account finding their email address emailing people seeing if you get into group boards that way. In fact, actually that's how I yeah, that's how this podcast happened, isn't it? Oh, yeah.
It does work. I mean, that method definitely. But you know, honestly, I only I joined group boards, the of the bloggers that I I actually know. So I'm usually in Facebook groups I know about them. I've commented on their blog, I've had some kind of relationship. I mean, that's how in the beginning I was able to get on the the big group or it's from like the work at home mom, people like their huge bloggers. The names are out of my brain right now. But all the big work at home wife and the work at home mom, they have huge Pinterest followings Anna from make make money online, or there's a blog that Anna's and so I'm all talking in phrases right now, because the names are not in my brain right now. But yet, thanks those bloggers, I connected with them early on in my freelance writing career, I've written on their blogs for guest posts, I've done other things. So when I pitched them, they knew who I was. And so they gladly accepted me into their group board. So I do suggest that for people, you know, follow them, you know, be in their Facebook groups and join their email list and get to know them. See if they know you by replying to your emails, if you ask questions, and then then you can, you know, ask to be in their group.
Yeah. Very, very good advice. And are there any other tools or things that you use to automate your processes? Because obviously, you've got quite a few balls in the air with you different websites and things and your free courses? And so is Is there anything that you, you know, maybe two or three things that you just couldn't live without?
Oh, right now I just hired a VA. So I can only say it's a blessing disguise, I'm really glad that I hired a VA. So I think delegating is big, especially if you have a lot on your plate, if you can outsource and delegate. I think that's a winner. So that has helped me there's no way I could start my multiple blogs without having other writers to help me. So that is important. And as far as tools, I mean, any kind of social media automation tools are important. I I mentioned tailwind numerous times here. But even buffer I use buffer for Facebook as a buffer. Yeah, I use Facebook. And so that helps me with posting in my groups. And those are my two main main tools. I mean, FB asked my husband, I'm sure he has other tools that we use, like I think we just bought converter box. So is it converter box. So it's called we so we're going to be using that tool to see how that is going to help us with our email marketing. You know, for kids, yeah, well, but there's a different thing. Is it no companies a convert box, we just bought it's an opt in form. It's probably something different. It's not called that. Let me just search real quick. It's something convert something convert box or convert something but
yeah, so we bought something like that. But the those are all the tools that I'm interested in. So
ya know, I think I think it's such a big thing, like you say, isn't it if you can delegate and outsource? The more that you can do that, then the more that you can kind of concentrate on the things that you want to concentrate on and scale? So, you know is, is it sounds really good luck, a really good idea to get a VA and you know, your other freelance writers and things? I think that's definitely a big part of being able to concentrate on the things that you want to concentrate on. Definitely.
Yeah, for sure. So if you could go back so this is kind of a question that I asked every, every guest at some stage. If you could go back to, let's say, when you're when you're twins were just born. So if you go before you started, any of this is about six years ago, isn't it?
Yeah, run around there.
If you could go back for then that's all the time. And you could give yourself three pieces of advice. Any advice? What would those three things be?
I will get some sleep eventually. Worry about wake sane up all night. Yeah, that was a huge thing. During that time. I was a zombie at that time. So I probably all focus on me like you're doing a good job as a mom. So keep at it, what you're doing is well, and that you're going to get some sleep. Because at that time I again, I had no idea of this whole online world. So it wasn't even in my radar. At that time. It was all focused on being a mom to twins and being the best mom that I could be.
Yeah, definitely. And would there be anything you would say to yourself, as you know, when you just started when you started, like the whole online stuff, and you were just kind of figuring out?
Well, the app for me, keep your head down. Try not to like focus on other it's okay to focus on other success storeys. It's okay to research other bloggers success storeys, but oftentimes that could deflate you, and not make you very confident in what you're doing. Right. So I tried to tell myself, you know, when I first started to keep your head down, and it was hard I was, I made a lot of mistakes in the beginning. And I almost stopped to completely based on one person telling me that, you know, my writing sucks, basically. And so I was shocked by that. And I almost gave up. So you just have to keep your head down. And don't listen to a lot of if you hear a lot of negativity, just keep your head down, do what you're doing. wish someone would mention that when I first started because I that consumed me, like, the online world and what people were talking about, like it just really consumed me. So don't get sucked into all that.
Yeah, that's very, very good advice. And so if anyone's listening to this, and they just want to get in contact with you, what's the best way for them to kind of reach out?
Well, they could join my facebook group. If you're a mom, or a mom, blogger, you can join me on mom, entrepreneur. I'm always there readily. If you want or you can visit my blog twins mommy calm or Ella Kane. com. You can contact me there as well.
Cool. Well, thank you so much, Elena. I really appreciate your time. I know you're super busy lady. So um, yeah, no, thanks so much for coming on the show.
Thank you for having me.