Scrivs- Part 1
4:25AM Sep 17, 2019
And I just always felt like okay, maybe this isn't for me. So I just look for another job because I needed money. And I got a job as a, what we call a headhunter. So basically people who help other people find jobs, cool. She tells me, my boss, okay, you're gonna send the phone and call companies. I hate. I hate calling people. I don't want to talk on the phone. I don't like this stuff. So I tell her, Hey, I could build a website for you know, which I was just full of shit. And she's like, Oh, really, okay, we'll build a website. So my great so and then I have to start learning how to build websites, like within a day. It's I'm building this website. And you know, I'm looking at how to design websites and all that kind of stuff. And I come across a blog, a couple blogs, web design blogs, I'm like, Oh, this is cool. Like people, just random people are talking about how to build websites and stuff like that. Let me start a blog. And I'll talk about what I'm learning as well. So I started the blog. And I didn't know the rules of blogging, I didn't know there's etiquette. So everybody in the blogging world back then, they're very polite to each other, and they just, you know, instead of like giving critiques about what they think about design, it's just always Oh, this designs really nice. me being me, I would see a design. I'm like, Oh, this designs ass, it's terrible. It's terrible. Because this, this, and I would write like that. And people would come and they'd like, Oh, my God, I love your writing. You're so unique. You like you're totally different voice. And that blog blew up. But unfortunately, that blog was on. My, the people I worked for it was on their site. And I was like, well, this doesn't work out, I gotta move this thing. So I actually moved the blog off my own site. So that was my first blog. And then my boss found out that I moved the blog. And even though the blog existed, I moved the blog, she found out about it. So she said, I either gotta move the blog back, or she'll fire me. And, you know, I'm getting like thousands of people to my site. And you know, for somebody who didn't know, the blogging even existed a couple months before, this is just like, unreal to me. So I'm like, Oh, well, you're gonna have to fire me, I'm not letting this go. Like, this is like, this is just an unbelievable opportunity. So she fired me. And then I started a blog. So I had the blog, and I had a blog network. And you know, that was that was, it was all fun for a couple years. And until I just got burned out, and I just, I stopped, I sold the company. And I kind of became a vagabond, just wandering, wandering around the world, not knowing what the hell I was going to do. And then I met my wife one day, and I've, they're dating me for a couple of months. She says, look, you got to get a job. I don't know how you're making money here. But you gotta get a job.
So were you making money?
I was, but I was like, doing like little hustle things. Like somebody would say, Oh, I need to design a logo. So I would design a logo, design a website or write a blog post, like, you know, like, little shit like that. She's like, no, I need to know, you can make consistent money. I don't like shit. All right. So I got a job with a web hosting company. I'm in LA, and I was a community manager. And, you know, since a lot of the black community design community knew me, I was able to bring in a lot of clients for them and everything. But that was pretty much like my first real job job where I was sitting there, and I would always have ideas about what we should do. And I was like, Oh, you know, let's do this, this, and I always get the response. Oh, that's great. But that's not how things work here. And when you hear that enough times, it's like, well, what the hell am I doing? Like, why? Why am I? Why am I putting my energy, my my talents, trying to improve things when there's always some red tape, there's always some structure that other people, they just don't want to, you know, help you do things. And, and that bugged me, because, you know, for the prior eight to 10 years, I was doing things on my own, like, even though I was screwing up a lot and failing, at least I was making my own decisions and doing what I want it to do. And so the that always kind of set in me. So it wasn't that I hated the job. You know, I love the people. I love the work that I was I was doing, but I hated the ability of not being able to try things or do things that I wanted to do. Yeah. So I always kept on thinking, you know, okay, I'm going to start another company, I'm going to do this, I'm going to do this. And I would have an idea. And I would spend a couple months working on an idea, it would fail miserably. I would start another idea fail miserably. And it just wasn't connecting with me. Like, why are these things failing? And then, by the time I got my third job, and the company got bought out, they they were like, you can keep this job, but you have to move to Virginia. And I was like, no, that sounds sucky. I don't want to move to Virginia. Because I wasn't I wasn't la at the time, and I loved LA. So I'm like now and they're like, Okay, well, then you don't have a job anymore. And I'm like, all right. And that's when I was like, okay, fuck this, I can't work for any more people. This is this is getting out of hand. Like I'm, I'm just miserable. Not controlling stuff. So I was like, Okay, I'm gonna start business again. And I created a course on web design. And I posted it on a site called product done. And it was just perfect timing. And I made 20,000, like, in a weekend, and I was like, oh, OK. OK, cool. Yeah. What was it
about, like, what was what you were actually doing?
It was it was literally, because a lot of entrepreneurs, they want to be able to build build stuff, like everybody has their own this. So I said, Okay, you know, I'm, like, Christian, all encompassing coding school. And I was like, and I'm only gonna charge you $49, like something just something stupid. And people jumped on it. And so I was like, Oh, cool. But that was my biggest problem is that I would do stuff like that. And I would see success. But I wouldn't understand why these things were successful. Right, I would just throw a lot of ideas out. And I just, I just wasn't sure why they're happening. And then, after a while, my brother had just graduated college. He was, so I'm, at the moment, I'm 38, my brother's 12 years I'm going to be but this was like, maybe five years ago. And so he's at that age in now, where he would see a lot of people online, just doing what they want to do. You know, because you're on social media and his age group. Everybody's just, they seem like they're just living their best lives as they like to say, shit, right? Like, nobody has jobs anymore. And everybody's just travelling the world and stuff. So he was like, at this crisis, where he's like, man, I don't know what to do. I don't want to work. I don't I don't want to work for somebody else. Yeah. And I was like, Oh, well, come on, come move in with me, and I'll teach you this online stuff. And so, you know, I taught him I taught him some coding. And then I was like, let's just start a blog. And like, he's a real fitness type of person. And, you know, my wife's role in the fitness. I was like, Okay, let's just start a blog around health, fitness and that kind of stuff. And so that's when we started our blog, price drive. And I was like, Don't worry, guys, I know how to, I know how to make this successful. I know all this shit. You know, like, I'm just, I'm just blowing smoke got my ass. And so for like, three months, it's just bombing. Like, nobody's nobody's going to the site. And they're like, you know, since they had never experienced that before. They went from like, the high of Yeah, we're going to start a blog, we're going to have a business to like the low of weight. I don't know if this is for us type of thing. And then, yeah, I went for a long walk. And I told myself, you know, I need to figure this out, I need to really understand, like, why people give you money, why people visit sites, you know, why? Why are these other bloggers able to post these income reports? You know, we're like, oh, I made $10,000 a month. And I can't, I can't get $10 a month, like, why can't I figure this out? What are they doing different? Because you look at these sites. And you know, it's not. And when I say this, I'm not trying to demean anybody or make them any less than they are. But you look at these sites, and like, they're not doing anything fucking special here. Like, why? Why can I do what they're doing? Right? And you think, like, I am doing what they're doing, but you're not getting the same results. So I had to sit down, I had to figure out like, you know, why people are able to have a success, and I'm not able to have success. And then that kind of just started this whole thing now where I have a billion sites and all that kind of stuff. So that was, that was a long storey I apologise for that.
You've just hit on, that's basically the whole pocket we just finished right now, to be honest. That was it. Is it is just amazing, though, that how, like you say, there's a few things that are picked up on there, how a lot of people say the same sort of thing. You know, a lot of people don't mind their job, but they don't want to, you know, they're not having the freedom to be able to choose what they want to do. Or it's a different thing for every everyone. But there's so many people that I speak to on this podcast, or just in this whole online world, it's a whole different world, isn't it? By the way, that no, it's no one gets what I'm doing still, but you know, it's, it's just,
it's a different mindset. Yeah, I mean, there's, there's, um, like, you grow up, you know, a big issue as you grow up, and it's always go to school, get a good job, live the rest of your life, right? And like, that's, that worked a long time ago.
Right, right. But now it doesn't, mainly, simply because you can't rely on companies anymore. Like you can't rely on people keeping you around and stuff like that. And so my mom would always say, you know, you need to get a real job, you need to get a real job. And I was like, that, that's, that's cool. I understand why you're saying that. Yeah. But you also have to understand, like, I've been laid off, I've been fired, my job is disappeared. You know, I can't I don't want to keep on going through this revolving door, where I'm hoping that somebody pays me what I'm worth, keeps me around, and also knows what they're doing. So the business stays afloat type of thing, right? Like, I'm putting my life in somebody else's hands, why, if I'm gonna, if I'm going to be miserable, at least let me be in control of my own misery. type of it. Yeah, it's a scary thing. It's a scary thing. And that's why people don't understand it. And a lot of people, what I always tell people is that everybody around you wants you to be the average, they want you to be the normal, they want you to be the status quo type of thing. And so when you say, you know what, fuck it, I'm going to try to do this thing on our own. It kind of reflects back on them. And they think, Man, I wish I had the courage to do that, that they're not telling you that they're thinking that right, you know, I wish I wish I could do that. But, you know, maybe they're too scared, or they have something. So what they try to do is like, oh, you're silly, that's a silly idea that's never going to work out. You know, they don't, they don't. Some people just don't want it to work out for you. Because they don't want to make themselves feel bad type of thing. And it's just, it's just a weird dynamic. And I mean, with with my community. A lot of it isn't me helping people build businesses. It's I'm a psychologist, or psychologist for a lot of people, like, I have to walk through a lot of different mental stuff. Yeah. Because like the business stuff, it's like a checklist, you can follow certain things. And that's it. But you gotta hit that mindset where, Okay, first, I have to overcome my own self doubt. Now, I gotta overcome the self doubt that my friends and family are giving me, you know, and it's just so many hurdles, that you have to overcome that. It's crazy.
I'm just, I'm laughing here, because I'm actually when we're recording this. So what we end of August, I've actually just officially given up my job as an international teacher. So my wife has just gone back to work and stuff. Like, she's amazing, because she's doing it, you know, we can base it live with her salary for for a while, and wherever we try. And, you know, I'm making that I'm in that stage in a minute. And I'm speaking to all these people and all you know, like, friends and family, and it just, it's just that What are you doing? Are you actually doing and I'm playing bass, I might need some of that psychology that
I, I went through the same situation, and were like, my, my wife, she always know, she's always known that I'm just a type, she always knew I was always gonna leave whatever I was working and try to do something on my own. Because she just, that's just me. So she accepted that. And then when we're going through the rough patches, she went out and became a nanny. You know, I'm like, dude, you know, I know, she didn't want to be a nanny. But she's like, right, you know, I, I know, you're going to keep on trying to do this. And I know, eventually, you're going to make it work. But for now, we need to pay the bills. So I'll take that responsibility, and I'll pay the bills. And you know, and I think it's something that I don't want to say under appreciate it, but at the time, like I was so caught up in my own thing, because I was like, Fuck, you know, I gotta make this work goddess make this work. That when I hear storeys like yours, I'm like, Oh, shit. That's right. She did sacrifice. So much. So now, like everything I do now? Yeah, you know, you do a lot for yourself. But now it's also like, okay, no, I'm gonna make it. I'm going to show her that. You know what she did was worth it. Yeah, like that sacrifice was worth it. type of thing. So yeah, thank God, this isn't a video because I'm not crying. Here it
Well, it sounds like you. As I was saying to you, before we start recording, it sounds like you're doing absolutely amazing. So I'm sure everyone listening and you know, if they're in the car, or in a gym, wherever they want to get to the bit where you actually start saying, this is how you start making money, guys. Now, out of everyone that I've sort of come across online, you are the no bullshit guy, you you literally say, Look, you're nice shit, don't do that as a terrible idea. And you even say like, these are the seven nations, they work do them, like just copy pit you even you outright, say copy people. And obviously, because if even if I try and copy you, even if I look at everything that you've done, and I do it, it's not going to be the same because we look different for a start. So like, it's impossible for me to do the same as you. Whereas I can just copy your blueprint that you've already laid down for people basically.
Right? I think one of the biggest problems that when people get started is they they go in this with this mindset, I need a unique idea. And they spend so much time trying to think of a unique idea. And I always did that. And like I said, One day I just had this revelation, why was this one person getting so much traffic getting so much money, and I sat down, I just started reading their post. And, you know, there, again, their posts, they weren't writing anything unique, but they were writing exactly what their audience wanted. And that's it's such a very basic concept. Just provide some type of service, some type of product, some type of value, some type of information that your audience wants, like, That's fucking all businesses. And we want to complicate it, because either we're new to this, or we just think, okay, you know, it's this easy. Why didn't I do this before? You know, why didn't they teach me this in school? You know, why? Why is everybody holding this big secret? And it's not a secret. So if I, if I come to you, and I say, you know what, I'm going to help you lose 10 pounds in seven days. That's not a unique idea. That's nothing new. But I came to you and I told you, you're like, holy shit, take my money. Right? It's nothing. It's no different than when you start a restaurant. Like, there's no such thing as really unique restaurants. Yeah, they have like kind of gimmicks, some have gimmicks. But if you decide to start a Mexican restaurant, make good tacos, make good burritos, be in the right location, you got a business like nobody, no chef is sitting there thinking, Man, how can I make my restaurant completely different than everybody else's? And I'm just going to serve grass or some stupid, like, people do stupid shit, and they fail. It's just why why can't we just look at other businesses? and say, You know what? I'm interested in gardening? Let me go look at some gardening sites. Oh, that's what this gardening site did that track this audience. Okay. Let me do that as well. But you know, like you said, Let me put my own spin on it. Because I have my own worldview on gardening. And, you know, I want to teach people how I view it type of thing. It's, I mean, when I tell people this, they kind of look at me, like, You're an idiot, this, this makes me I'm not doing this. And then three months later, they come back to me, they're like, you know what, I should listen to you a long time ago, this would have been a lot easier. And I'm like, Hey, you know, that's, that's just how it goes.
So. So if, if you are one of those, like, you know, if someone's just starting out, what kind of tips or recommendations would you give someone, I was the first step that I need to take.
Make sure you understand there's a lot of ups and downs and patience is required. And I say that, because what happens is, when we read other people's success, storeys that we hear other people's success, storeys, that's what you hear is like the success part. And so you never get that whole, oh, they've been at this for five years, or they struggled, or you all that kind of stuff, you you just see that end, and you're like, well, this person is this person making $5,000 a month with their blog, why, after two weeks, I'm not making 5000 everything, and you just have to understand like it's a process. But because it's a process, what you also need to understand is that every day, every hour, every week, every month you put into it, you're building on top of something. So what I see happen a lot is people will work hard for a month, and they don't see results. And they, they stop because they burn themselves out or they get frustrated. So they stopped for a month, and then they might come back a month later. And what happens is they have to start all over again, basically, what I what I always see is, you know, especially with my students is they'll work for three, four or five months, they won't see any crazy results. And then when they'll wake up, and you know, either traffic skyrocket, or people are buying their products. And it's like how that happened, you know that I get lucky. And I'm like, No, you've put in work every single day you've built up, and you just hit that tipping point. Like that's just how it always happens. And, yeah, I mean, if you're, if you're starting off, literally just look around and say, you know, if you if you have this idea, you know, you say I want to help people do whatever, look around to see if other people are already making money that way. Because if nobody's making money that way, that kind of tells you something, maybe that's there's just no money in it. You know, they're very well could be but I don't think as your first business, you want to be the person that ventures into whole new territory that nobody's ever touched. Don't like in I mean, I, when we say copy somebody else, it's not, you know, directly copy everything. But you know, you know, copy their idea, copy their audience, see who they're reaching out to see, see how they are attracting them, and just follow their model? There's absolutely no no shame in that whatsoever. Some people, they're like, Oh, no, I can't do that. I'm embarrassed, I'm like, Okay, well, then just keep on complaining about your life and not making money or doing whatever. But, I mean, what happens is, after a while, you know, you start to understand your audience more, you start making money, then you start venturing out and say, okay, you know, I understand this stuff, let me do my own twist on something, you know, then then it becomes a lot safer, because it's a lot easier to try new things, when you have that money coming in, over there, right? You know, so I know, like, my community manager gets mad at me, because I'm always like, I had this idea. And she's like, I don't want to hear it. Because you're going to try to do it, we don't have time for this, we have so many other things. I'm like, fuck that we're going to do this idea in my head. But, but we can do that, because we already have money coming in. And that's gonna be steady coming into that type of thing. So you know, first, first build that foundation. And you know, and then you can be you the unique butterfly, that you want to be type of stuff.
Gotcha. That's it. That is some good advice, actually. Yeah, and you obviously talked quite a lot about and seen in some of your emails and things like that. You You're very, very focused on that sort of like free traffic, because obviously, that's, that's probably like, the first hurdle for new bloggers online is to get that traffic get that audience coming in. So I wonder if you could maybe, obviously, not in great detail or anything, but maybe something about Pinterest and SEO, which is kind of the two things you talk about quite a lot.
So So first, the reason why I think everybody no matter who you are nice to start off with free traffic, is because I go on social media. And I see a lot of ads where people will say, you know, oh, now you can make 10,000 a month in your first 60 days. And you know, they talk about paid traffic and, you know, buying ads and all that kind of stuff, and that that's appealing. But the problem is, when you don't understand your audience, you don't know how to message them correctly, you don't have connected to the emails, you don't know how to do the right kind of landing page. There's so many things you don't know how to do. So your your spending money, you're bringing in traffic, and it's all flopping because you just don't understand anything about your audience whatsoever, you don't know what's going to work. So you pretty much just throwing money away. When you start with free traffic. You're saying, Okay, let me see what works. Okay, I'm getting 1000 people a day to this piece of content. And because now I'm getting thousand people data is because I know people like this piece of content. Now maybe let me build a landing page around this piece of content. Now I can go out and buy ads, that type of thing. So at least you know that same same happens when you're writing the emails, you know, are people responding to your emails, you know, or are people praising them getting? Are you getting that kind of discussion on people opening your emails? You know, when you see people doing that, then it's like, okay, now now, I might be willing to invest a little bit more into that kind of stuff. But yeah, you mentioned Pinterest, and Pinterest really was the game changer. It's funny because my wife was always on Pinterest. And as a guy, and I'm sure a lot of guys like this. You see Pinterest you like Okay, great, nice bookmarking, like, right. It's nice. It's nice way to save pictures. That's great. You know, my wife's like saving recipes. And, you know, interior design. I'm like, Okay, great. Yeah, whatever. But wedding
the wedding stuff!
And so when I started the we started the health blog, I was like, Oh, you know, she's always on Pinterest, this, let me look at Pinterest and see what people are doing. And somehow I came across like some pins about blogging. And I was like, wait, people are talking about blogging on here. And I just kept on studying this. And I was like, holy shit. You know, Pinterest is really just a giant marketing site where every pin is an ad. Every piece of content you get to put up there is an ad to go back to your site. And I was like, it's so obvious, but it's, like, not obvious at the same time. And so I was like, man, I really gotta figure out how to make this thing work. And so I just sat down. And once I get once I hone in on something, I just become so neurotic about it. Like, I have to master it constantly. Like, if you look at my house, like I have so many different hobbies that I you know, started and then like, I get to like, I like to say like, I never imagined them to, like, 100% level, but I'll get to like, maybe I consider like 80% where I'm competent enough where I can teach other people stuff. And I'm like, okay, what's the new thing I gotta learn? So I sat down with Pinterest and was like, Okay, this is what they do, blah, blah, blah. Let me get this shot. And so with our, with the health site, it was like the first 90 days, total, the site got 1800 page views, like something just poor, just, you know, I think I think that averages out to like, maybe like 13 people a day come to your site, which at the very beginning is fine, but after like 90 days, you're like, What the fuck, you know, am I this is this doesn't seem to be working at all. And then the fourth month, I think it was like 9000 page views and just that one, I was like, Whoa, okay, now we're onto something. And then by the fifth month was 100,000 page views. And it was all from Pinterest. 100,000. Yeah. And I was like, what's the hell? What? Now? I was like, No, I gotta try this again. So I created another site. And, you know, I just reapplied what I thought I knew. And then that site does 100,000 pages in six months. And I was like, Okay, this okay, I've done it twice. Let me see if I can do it a third time. So I do with a third site. And third site does 400,000 pages in the first 60 days. And I was like, What? Sounds like okay, three times. I'm on to something here.
Where they all in the same niche?
Yeah, they're all health. Right? Yeah. All right. And so sounds like, okay, now I can teach people this stuff. So I started, you know, showing other people and then other people start getting results. And I was like, Okay, well, maybe, maybe this is only because I'm in the health niche. Let me try something else. So I do a parenting site. And at this time, at this point in time, when I started, I don't have any kids, I don't know shit about parenting. But what I always tell people is that it because people say, you know, I'm not an expert in this in this niche. And I was like, well, all you have to do is you just have to know, one step more than the person you're teaching. So if I want to write about a topic, I'll go research that topic. And because I research that topic, I can write my own content around it. So essentially, what you're doing is, if you're, if you don't feel like you're an expert, at least consider yourself a research assistant to the reader. That's looking for that information. And so I you know, I started this parenting site, hundred thousand page views, like, okay, whatever this is, this is, this is dumb. This is, this seems like it's too easy. So then I started a generic lifestyle site, because everybody's like, I just want to write about lifestyle. And I'm like, that's not really a niche. But lifestyle is basically your excuse to say I can write about anything I want. So I did that. And that was like, 200,000 pages. And I was like, okay, Pinterest, this thing works. Yeah. And that was like, but the problem is, like, people get so infatuated with Pinterest, because they, you know, they hear these numbers. And you know, I'm not saying everybody gets these numbers right away, it always it always varies, right? Of how long how long it takes. The problem is, especially with people that are just starting off with this, when you see that kind of success, you don't want to let it go. And so you, you stick with Pinterest, and you when Pinterest goes to Pinterest, Pinterest traffic goes up and down. So when Pinterest traffic goes down, you freak out. And you're like, what do I gotta do? Now you try to change your Pinterest. The problem is that you're relying on one traffic source. So then, you know about like, a year later, I started noticing that I was getting a healthy amount of traffic from Google. And I was like, Well, I mean, like I knew basic SEO, so I would have a good URLs and you know, had my headings like I would just do the very basics of SEO. And I was like, Well, why am I like out ranking a lot of these people. And what I was finding was that the traffic I was getting from Pinterest, the social traffic was increasing my rankings, because Google was seeing people coming from social sites, and they call that brand traffic. And because I was getting all this branded traffic, Google's thinking, Oh, this content must be legit. This the site must be an authority site. So I was raising up in the rankings for that. So now I'm getting you know, 50% my traffic from Pinterest 50% of my traffic from Google. And that I don't, I mean, I think with the health blog, like I said, First 90 days was 1800 page views. In 20 months, we were at a million page views a month.
In from Google. Yeah.
and This is that same way, is this that say? Is that the thrive versus fashion? Yeah. And which was like the what would you would you say? 1603 months? Yeah. Right. Same website.
Yeah. And, and so we also had a ketogenic diet site that was doing 3 million page views a month. And, I mean, I'd say these numbers of people like wow, you know, like, and I don't want to give people like, this crazy hope. Like, that's, that's what happens with everybody. It was just these things just, they fell into place. Mainly because we were just just going with I mean, we just churning out content, but quality content. And like I said, we were just being consistent with it. And then one day, you wake up you looking at like, well, all this work is finally paying off. It's it's blown up. So I always like to use analogies, like planting a seed, like you don't plant the seed water, and I'm like, okay, where's my damn tree? Like, you just keep on right? You just keep on doing this stuff. And then one day, you see like, a little leaf like, cool. And then six months later, you're looking like, wow, I have a whole plan, you know, without even realising it. So,
so, um, what what year was that, that you started doing that?
I think 2000 June 2016 when we've started Friday drive,
so it's not long ago at all. So