Launching the Cyrillic IDN TLD as the first Internationalized Domain Name in the World
10:52PM Jul 28, 2020
top level domain
To 2020, our session right now is going to be about the top level domain for to support the acrylic alphabets. And with us we have Yulia Say hello.
Hello. How are you, and.
Good, good. You're doing well too.
Okay, so we're going to go right to use video and then we'll be back for some q&a right after that. Thanks and
watch the video.
My name is Yulia, of chin nickel.
And I will talk about the Russian domain space.ru, its evolution and how it addresses challenges such as creating and managing the first ever non letting international domain name.
Starting with Cyrillic.
A few words about me. I'm a change Queen and enthusiastic problem solver. Born and raised in the USSR single mom of two alakija straight to the hospital in New York five years ago, to build the regional technology community, observing differences and similarities between our countries, realize the impact of technology on people's lives. My research shows that access to digital skills device and broadband is crucial for the economic development. Business Development workforce development. I was surprised to learn that the digital divide is real. In such a developed country like the US collector and promoter of regional challenges and solutions, I found it hard to address these challenges, where I choose to live at Smalley, New York. Digital development is steadily growing worldwide by 10% per year, more than four and a half billion people now use the internet. That's nearly 60% of the world's population. They speak multiple languages, they represent many cultures, the use numbers and alphabets. You can see the discrepancies between the percentage of content languages for existing websites, versus percentage of internet users by
60% of internet users are non English speakers, while the dominant language used on the internet is English. When we let people use their native languages
Foster's that our user experience.
Addressing the digital divide.
As you know, any DNS
name consists of top level domain and we name itself. Originally, the god space was organized into three main groups countries
categories and multi immunizations.
Generic top level
domains, gtld, our top level domains with three or more characters. Country Code top level domain, cctld, or two letter domains established for countries or territories, with some historical exceptions, the code for any territory is the same as its two letter ISO code. You can see some countries are using their domain names for
commercial purposes like
TV presents in tuvalu.mg is moldova.me mon montenegro.my is Malaysia. So we plan to launch Cyrillic domain name RF in 2009. And there were three more applications at the same time, submitted.
We were first.
There you can see some examples.
I'm not saying those were disaster applications, just examples, some of them are written from right to the left.
In 2011, the new gtlds were unleashed. So you heard about xxx B's name bike cannon PlayStation tingles, or maybe York City donors, Inc invested about $60 million in more than 300 applications, while others applied for 60 plus domains. But there are examples and examples to tell the stories. But let's talk about internationalized domain names. Those are the main names with characters, other than ASCII characters. Some languages like Arabic are written from right to left. ideas are part of local culture and identity on the internet, agnc role is to represent language and cultural diversity on the web, and network levels, support and improve accessibility for content for those who are so users of a local language. Since 2009 countries with non Latin based scripts may apply for internationalized country code top level domain names, which are displayed in end user application in their language native script or alphabet, but they use upon called translated ASCII domain name in the DNS.
Okay by serial exam.
We set it as a part of local culture and identity on the internet, the local language keeps helps to keep identity in the universal world. And we do have 150 millions people speak Russian.
And we know,
Russia, specifically, has a high literacy rate, and huge cultural assets. But only three 3% of the population speak English well
in the large cities only,
only 20% can read and translate English with a dictionary native languages are easier to read. easier to understand. Memorize domain names and use for navigation. They're important for trademarks protection and search engine optimization. You have only 22 letters in common with English out of 33. So you can try it spell Bosch. In English, and there is no adequate lesson script Cyrillic script translation mechanism.
Okay, why RF LAN
RF is number one brand suffix in Russian, and it is the most common abbreviation for, and in the Russia
solution. One step beyond suffix to top level domain name. tyrolit domains source of promotion of the geographic historical, ethnic, cultural and language diversity. We have 13 Slavic countries, using Cyrillic based alphabets. We wanted to help local small and medium sized businesses to go digital. We knew this would be the way to protect and support the Cyrillic trademarks and culture.
At the same time,
you Congress and older community use lettering for programming, and they didn't see the value general public didn't use the internet much at that time, and didn't experience, the need in domain names or websites. But you can see the different straight down.
Okay. The mean.ru is a Latin alphabet of CCTV for Russia.
In 2002, we formed cctld dot R Us registry. Before that, we got through the monopolization process. So the domain price dropped from $100 per turn. In 2008 domain, Russia initiated the first internationalized top level domain name with Cyrillic. My first priority was to build government and community awareness about the internet, we introduced metrics of internet development in the country. And the most important metric is how many people use the internet.
So you can see some interesting numbers.
So when we started tracking interrupt users growth would allow us to high prices prevented people from using the internet. For example, in 2008, the average check for 10 megabit per second, in Moscow was $30 per month, versus
$120 per month in Hamburg.
A couple of years later, these discrepancies were smaller.
And after more efforts
to you we have 500 megabit per second for $10 flat rate
With 40 gigabit
440 voice and 40 gigabit data for $14 per month.
ryzen files for 400 megabit
is advertised as 5999. And it's famous to the coffee's. And it is not available everywhere.
2009 will launch the program, targeting affordable internet for all. We started the discussion and launched key performance indicators on digital development, creating awareness and educational campaigns for the government and people. Addressing the advantages of the internet. For example we organized an online conference with telecom minister, Igor shoberg. During 10 days, 4200 users submitted 5000 questions through the little portal. Number one question was, when the internet can be free,
or become more affordable.
After the discussion, the government agreed to remove to remove monopoly on access to telecom infrastructure. This enabled small internet providers to offer customers, lower prices. It was a great exercise for government awareness and it's through the concept pre markets create new opportunities. But back to interview, well the government officials were evaluating all the questions in advance and getting prepared. They cherry picked those that should work for the new ministers publicity. This is how the following internet meme was born.
Direct user. Lena Golda asked.
Minister Sugarloaf, how to counter Bertram cogsa quantities para Roma. Contrary to section on at least the show points of Poke Poke on responded show grief, revealing he's a gamer.
Of course, we
worked on a few
quite a few serious conferences and panel discussions arranging the first Russian Internet Governance Forum. The purpose was to create an open and inclusive discussion with all stakeholders well educated players about the nature of the Internet, and how crucial it is to maintain an open secure and reliable. We did market research and analysis, we did community development and market education. We did a lot.
that's what we did for public and community towers. We hired students, and creative agencies to design wireless videos and flash mobs.
And I would love to show to show
this video real quick.
This job if you don't have sound, but there's beautiful Western music.
I love this guys.
It was fun.
Okay, back to slides.
Okay, when you we have to educate media to. So we arranged some provoking discussions and roundtables, for example, who managed internet.
And whereas the red button.
We do teaching outdoor advertising
when we had all the questions published and answers
revealed weeks later
we were influencing influencers from professional community to engage each group of stakeholders. We published intern governance book. And we designed online game study the internet, other than it were a lot of fun cases to follow
But let's address
schools and youth, I believe it was very important
scenario, very important, stepping stone for everyone. Because the youth really care about the country, they will live in. So schools enrolled into a national wide competition championship, adopting new digital citizenship skills and learning how to, in our networks. We ran the original Youth Forum in euro slogged granted the domain name yaroslava rF more than 500 students attended the debate it debated such topics as safer internet low, internet, who governs the internet who owns it, and digital preservation. They asked tough questions, and they challenged top experts, while creating the civic society spirit and attitude. So you can see the results of those activities through the numbers. Russia is ranked number seven by internet users now and 76 of population is actively using Internet. The Internet access and skills, drive economic development for Congress people and businesses, and in Russia specifically in digital divide. Charge interpreters opportunity for growth for all stakeholders to civic society developed, when internet growth.
You can see this growth, using this slide.
It was mostly the provinces and rural areas, because the connectivity issue was huge. Affordable internet increased usage and forced digital skills development, created a lot of new jobs and unleashed user generated content sparkled new business models.
See the big jump in the middle.
But it was accumulated one.
So happy to discuss this with
It was fun.
So, it forced the interest to bold domain names
and diversified internet usage,
or websites called new domain names interests, but also opened people's mind to the new business models in digital
between 2008 and 2011.
What are you doubled in size from two and a half to five millions. So in your web services were launched
you.com generation of startups
was born. Now they're mostly using.io, and AI domain names
and quite a few of them are in Silicon Valley.
But we didn't say a word about what happened behind the scenes during these three years. So here's a timeline how it was done. We use the business approach, ending phasing have your registry and back end trading. And well tested and get your marketing at the place we prioritized the government and trademark holders needs cybersquatting was a fundamental challenge, and we had to study best practices and communicate with peers. Even before the string rough was delegated. We started the reservation process for Cyrillic trademarks first. Then, trademarks made in both in Cyrillic and non Cyrillic script, and then transliterated and media.
We applied a lot of rules
and, including profanity filter, but hackers love typo. And they got their creative about it. These corporate names and domain names are fictional have been deliberately designed in English to reflect the circularity of these types of attempts. Was there a stop list for words conflicting with public interests principles of humanities and morality. What about 5000 obscenities in it. The very last hour when we open the registration for public, the entire autograph dictionary was shot
and all possible word combinations to follow
our registers were shooting was combinations as fast as possible, competing with each other.
We took into account all stakeholders
feedback and diverse needs, but there was no way you can be.
Mr. Nice Guy too.
So, there was some follow up on that. This year we're celebrating chance anniversary of doTERRA with 740,000 domain names. All of them are in usage and active.
Last but not the least, let's talk about universal acceptance and technical standards implementation,
how we can support intent internationalized identifiers, and long tail these
to this common go on a daily basis now.
Some applications are verifying the correctness of a TLD based on a static list, which is not the latest one that's making wrong assumptions about the existence of a god. Using Unicode throughout applications and websites, is the most. For example I buy American form, and apps. However, I'm using the content on other languages. Please make sure you're, you're using, up to date information about possible to possible TLD formats. Some applications are still verifying that to be entered by user is from the list of earlier cod's or has a maximum free characters.
When working with DNS
for regular web apps and browser takes care of it.
Today we have hackers on their own. So when you do a specialized up, you have to consider. idma
protocol for handling agents
So, emails, because the same problem with non ASCII email addresses. If I have a website on RF. I will have email, or Cyrillic as well. Not all email servers servers support a, I saw a negotiation protocols used to understand AI, when the target server supports
sender and receiver should support the signaling flag SMTP UTF eight SMTP supports all the chain. But poke I'm up could cough support AI, by providing a downgraded email version
to the non IE, I
Hi everybody and welcome back. We have the speaker from this last session to Julia with us and we're going to pose a few questions to her. I hope you enjoyed that video thank you very much for, for sharing that with us it was very interesting.
All right, so the first question I have for you is, when they did the rural build out in Russia. Did they select a wired infrastructure wireless infrastructure.
So of course initially you have to do a word infrastructure post. But the Sooners cellular operators carriers carriers and providers discovered the, the market size and the opportunity they stopped started to expand and build this into the regions. So now we do have the good competition. That's why prices dropped. Right.
So our next question is
to what extent does Russia have naming and numbering authorities, which operate, or are prepared to operate independently of ICANN something similar to open Nick but for acrylic top level domains instead of for the Kurds.
I'm not sure I
have the answer, on behalf of Russian government or that. But definitely, this is something big for them to digest. And to start building. Maybe they're getting their own having China experience in front of us and just following what's, what's going on everybody is just blown away with just building the standalone separate government or Chinese wall. At the same time, this world is so connected and so transparent. All these people are traveling no matter what and they are bringing these insights and then sharing the wisdom and knowledge, so there is no way when you can lock
entire country inside the wall.
Yes. There have been many solutions to deal with the Chinese wall for sure. Our next question is, How do internet usage numbers that you described breakdown between the ru domain, and the.rf domain within Russia.
So we got some slides,
Let me pull the numbers. So we have 750,000 Cyrillic domain names
heavily used so people
are using these right
back in RF or back in D'Addario. It's about five minutes right now. Actually we were surprised when we started with 20. Okay, two and a half millions with dot Are you thinking, oh cool dummies already gone, or is it taken, right.
The launch of Cyrillic domain, actually.
The interest or increased the interest
to forum.ru, and people become more creative, they started to think alliterations they start to think about how they can use phrases for that that's everything was going on right now here. Right. Creativity pushing unleashing creativity, using both alphabets, which is beautiful.
It is definitely inclusive to bring them together and it's really fascinating to see how that's developing in Russia that's such a really change to have a domain, like that.
Yeah, we were thinking about is existence, or competition between two domains and we're happy to discover these coexistence and actually see synergy between those two. Sorry.
I think it's,
You know, part of the world that speaks Russian and understands and appreciates the inclusion with the Russian Cyrillic alphabet, and the other local marketplace of customers who would like to do business with Russia and can under no have a better chance with a standard alphabet.
All right. Our next question is,
can you prevent domain squatting if you prevent some spell something exactly as intended, instead of the transliteration of the Latin alphabet.
Yes you can, but you cannot prevent everything right so let people be creative. And we were having the reservation period or before sunrise period, allowing everybody who was thinking this way to claim their rights, and to do something about this. So, one of the cool examples we had actually. And it's hard to translate. When you have to use Facebook in Russia, and people were making jokes about Facebook because it's two words, saying right his face and book. So, Russians became very creative about both worlds combining them into different ways. So, this was actually unleashing creativity. That's what I'm saying. When you let people play with their native language, you just opened Pandora's Box works and you see what's going on, but we'll have
this beautiful culture, I love Russian culture
is so beautiful. Yes. Which is good, also to mention a lot of user generated content, actually, was how to say it was not born, it was the era before, but having the domain names.
Being. So, like fluent.
Yes, it was easy, and available for people. It's actually unleashed user generated content so people started to be more creative. If we will address the fact of
rules, 18 to 20, when, like you have only one opportunity and everybody is taking going after this opportunity right but as soon as you just provide people with more opportunities you get into the long tail. And that's where the creativity is born. That's why, actually, this was such a significant change for our country for country awareness about the internet nature about what the internet can do for them.
Does it does and the Russians are, you know, in my experience are so patriotic and love their country it's beautiful. All right, let me see if we have any other questions.
We have a little bit of time.
Okay. She does probably also help prevent the misquoting or
your dress this one, right.
Yes you did.
Yeah, we, we discussed that. Would you like to add anything else. Before we finish.
I think it's very important to say what I'm doing right now, because it was good experience. I'm happy to have 10 years, celebrating the anniversary of this launch, and it's worth to mention that IDs were first in the gtld experience with a can. After these all these xxx or dot Google dot
NYC follow. Right.
So, this was the first experience with generic domain domain name. And you can think about the testbed. So we were happy to be. As such, we had two Chinese alphabets. And the main names started with us and one Arabic.
But I think the only,
not the only actually, but so successful Cyrillic was because it's showcase to other Islamic countries so the opportunity to to highlight their culture and to be unique. Right.
It's a wonderful time. Now that I see the dot r f, I'll know who is responsible for helping make that a success and changing the world, yoga, it's really tremendous. The work that you've done. Thank you and we really want to thank you for sharing. And on behalf of all the attendees the volunteers and everybody involved with.
Excuse me, I do have a call to action yes
I do have a call to action. Regarding triggers with. Actually this country, the United States. Seems like five ish years ago, only five years ago. And my challenge was to find the tribe. So, first of all I have to appreciate the organizers for the fact you're organizing these so awesome so tremendous
where I was able to hate every other speaker is. I belong to this tribe. Definitely I have to be in this tribe, but I do have a call to action, and call to action is, we do have digital divide, in this country, which was a huge surprise for me. And that's what open hub is trying to address right now.
So we are.
We do have a lot of activities.
openhab project.com. Check HP tech fest.com. But we do want to build digital core learning experience. And we do want to inspire local people
to go with technology,
because there's a way out of the poverty, this is their way to be sustainable, economically sustainable. And that's where I do want to collaborate with all our amazing speakers I heard today.
So, that's my invitation. Reach out. please, let's do this
digital divide is free feel
That's a great call to action, open hub is a great organization. Thank you very much for bringing that to everybody's attention here at hope 2020, and thank you again for sharing your great work on bringing a cultural aspect of Russia to the whole world. All right.
Well pleasure was mine. Thank you.
Thank you. All right.