Chris Myles Podcast
6:37AM Mar 19, 2020
From affiliate marketing when it's coming from core sales money coming from advertising, money is coming from investments, you know, whatever it is that it happens to be, where if one income stream fails, at least you got a few others that can prop you up until you can figure out that one. When you're working a regular nine to five job, you know, you're kind of banking on that. And when it stops, that's your single stream of income that has dried up.
Hey guys, it's Mike from Make Time Online. And today we are joined by Chris from Benji's dad dot Com.
Wealthy Affiliate, and he's just done some really cool things over the last few years, particularly growing his YouTube channel from zero to thousands of subscribers now Have one video,
which is almost a million views just because it's gone viral and it stayed up there. And you know, it's obviously got a good keyword where people search for it and it keeps coming up. He said he gets over like 1000 1500 views a day at the minute so that it was made two years ago. So he's just a really cool guy to speak to about how he started, you know, when he started his YouTube channel, we didn't really have any idea what he was really doing at the start. And me He only started his whole online journey and started 2017. So it kind of shows you this has been done over a pretty short period of time really in the grand scheme of things. Anyway, Chris is just kind of like he he admits himself. He's He's always been like a serial entrepreneur. He was trying different things, until he kind of figured out one thing that really caught his eye and He really enjoyed and that was on creating an online business. So blog, using a bit of affiliate marketing and then connecting it with YouTube eventually. This is a really cool chat if you have any interest in starting a YouTube channel or if you already have a YouTube channel, chances are if you're listening to this, you've probably got a YouTube channel whether you actually use it or not. And this is a great chat is to learn the basics and going from someone who knows nothing to get in a successful YouTube channel up and running. And even if you have one is probably going to be a couple of great tips in there as well. And as always, if you are in a rush, you can just skip to the last few minutes or summarise the key takeaways from the chat. Hope you enjoy it guys.
Chris, I seen that. It was around the start of 2017 when you had your first boy, right is that Benji
Yeah, that's true.
That's where the name came from. Sorry.
Yeah, sorry about that January 11 2017 is when he was born.
I guess that's where the whole name came from like Benji's dad, Coleman, and all of that stuff. And I guess the rest is history.
Yeah. He is the genesis for everything that I've been doing so far. If it wasn't for him, this notice business would have even have even existed. We were coming up with the name. You know, I had a few ideas of what I want to name the website. And then my wife, also known as Benji's mom, decided, why don't you just call it like Benji's dad or something. And I was like, that actually has a decent ring to it. So I thought about it. And I went ahead and launched the site. I think it was May of 2017. And the rest has been really history since then.
Obviously, you started the website. Benji's dad. Welcome. Yeah. And how did you how did you like what Are you doing to figure out you wanted to create a website? or What were you doing before that, which made you realise I'm going to start this website
in the first place? Well, when I first started with the the online training over Wealthy Affiliate, I actually started there a couple of years prior, and 2015. And I didn't necessarily take it very seriously. I didn't really have a reason to other than I'm, I'm sort of a serial entrepreneur, where I just kind of start businesses all the time and see what sticks. And so I kind of started with it. I tried to cheat my way through a blog trying to make some money with it. I kind of spun some articles from a website and chose a niche that I wasn't even or niche that I wasn't even interested in and I just saw that, oh, it's got some earning potential on it, you know, so I threw the website together, put it out there. I even pay for some traffic to go there. I paid like five bucks to get like 100,000 hits on my site and you know, they're all hits of less than a second their bat traffic from, you know, some random fibre guy of water from so I kind of learned my lesson, I guess you can say in terms of trying to take shortcuts. So I kind of just dawdled around for another year or so. And then I finally came back to W and wanted to actually take it seriously. So around late 2016, I started a website under my old profile, and then I created and then after a while, I just realised, you know, I just need a fresh start. So I went ahead and created a new profile called a Benji's dad and just ran from there. And I started a couple of other websites, but then eventually I decided to kind of concentrate on just the Benji's dad website. So after after a while, you know, after creating blogs for a good, probably six, seven months, I started creating YouTube videos to go along with these with these blogs. And I was just doing Because of the SEO or search engine optimization benefits that you'd get from it, having a video on your blog, and I realised that I didn't want to use anyone else's video on my blogs. So I was like, why don't I just create a nice short video just kind of summarising a blog post. So I started creating the videos and then I realised that the video started getting more and faster traction than the blogs were. So I kind of flipped instead of making the blog for the accompanying video. I'm sorry, the other way around. Instead of making the video for the accompanying blog, I started making the blog for the accompanying video. So it worked out pretty well. And I started concentrating more and more on creating the videos first, and the blog second. And that really kind of started taking off with the business especially toward the end of 2017. I had a couple of videos go viral, and I have one that's been going viral now for almost two years and it's kind of nuts how it's happened that way. But that's kind of how everything gets started. And I mean, again, a lot of this wouldn't have happened if I didn't have my family as a as the impetus to get this started.
That's amazing. So many questions that are now asked from there. But I guess the obvious one is kind of like, Well, why did you start doing a video? Well, you've kind of said it was the SEO benefits, but I think a lot of people know that. But they're still kind of a little bit worried about putting themself in front of the screen in front of the camera, and stuff like that. I mean, I can even relate to that a little bit as well. I'm not really too bothered about that sort of thing anymore. But I remember like when I first started with the whole online stuff, it's just a bit weird, like putting yourself on a screen and things. So how did you go from? What had you done any video before? Like, how did you go from someone that's not really doing in the video to them being like, I'm gonna just record a video now what? What did that look like?
Well, essentially, Mike, it's like you you get started with something Then you try to find a way to differentiate yourself from everyone else one of my favourite sayings is different is better than better meaning you know you can maybe you want to create a blog post or video and you see one it's doing successful then another channel or another creator has made to me my thing you know, I'm gonna make some content is very similar to that my video is gonna also go viral, you know, that is that's not necessarily how it works. Especially with video, it might work a little bit with blogging because you're trying to create better content than what's out there. But especially with video online video, more specifically with YouTube, you need to differentiate yourself have a different angle, have something interesting to bring to the table. And I started realising that you know, there's like a barrier almost in terms of bloggers, and content creators who use video because a lot of people will blog but not a lot of people want to make videos. So I was like, if I just figure out this video thing, then I might be able to kind of separate myself and I remember thinking to myself, I wanted to be the biggest who a YouTuber, right. And that was that was my goal for a long time. And, you know, it kind of worked out that way for a little while, since then a lot of other people have kind of stuck their heads in Well, that's, that's okay. But for the most part, I just kind of had to face the fear, and then just do it. I have had some public speaking experience in the past. So I had that to kind of fall back on. But it in many ways, creating video is a little easier than even speaking in front of a crowd. Because if you mess up, you just start over again, you're just talking to the camera, you know, and then you put your, you know, you'd have just put yourself out there. When I first started, I was curious if I should use my my real name, you know, kind of a thing if I should use a pseudo name or something like that. I'm just going to go with the regular name. I figured, you know what, let's just give it a try. And like I said, when I first started, it wasn't necessarily the goal to create a huge YouTube channel, it was just more creating videos to help my SEO on the blog. But then when things started to kind of turn, and I was getting more leads, more sales, more views, more everything from YouTube, I had to kind of make a fundamental shift of, Okay, this is what's hot. Now, let me jump on it while YouTube likes me suggesting my content. So that's that's kind of how I did it. It's just, I had a little bit of background experience in terms of public speaking, but it was more I needed to get it done.
Yeah. Now I think you can kind of tell as well, just from the way that you've said that you've, you've kind of seen what is working for you and then realised I need to do more of that. And I think this is similar story as like what you get from a lot of people that end up in this whole online business world and stuff is Think is slightly different for everyone but honing in your on what is working is such an important thing to like scale and get to get to like a bigger level, I guess.
Yeah. 100% I mean, the way that I remember having previous conversations with you might you know, that's new and you're saying how to blog. I'm not sorry, another blog with the podcast was doing very well. And I was like, if you find one that works, you know, strike what aren't I?
Yeah, no, it's very true. And but you did say something a while ago, which just kind of caught me. And you said that you've got a video that's been going viral for two years. Can you like explain what that means? You know, someone that doesn't really know a huge amount about like, viral video and stuff. Does that mean it's like still getting traffic and still getting more and more and more new subscribers like all the time?
Yeah, I created a video I think it was probably late 2017, maybe late early 2018. The video was basically just a very simple video, if you go to my channel, you'll see, it's the first most popular video on the channel. But for whatever reason, that video, whatever I did whatever I did that day, in terms of video, just having to just hit the nerve, and YouTube found an audience for it. So what that basically means, in terms of what you know, the morality of this video, is when you create a video and you put it out there on YouTube, YouTube starts to show it to certain types of people called audiences. And they'll show it to this audience. This audience might be interested in making money online, it's not just audience might be interested in how to find a job online. You know, there's a lot of different audiences out there that Google just has segmented. So they'll throw your video out there. And if it performs well with a smaller audience of people, then it'll expand it to a bigger audience of people. If the video performs well with them, then They're gonna expand it to an even bigger audience of people. And that's how videos go viral. They just test small sectors, and then eventually, it just kind of blows up. And then after they get a, like almost like a profile of the kind of person who would like this video, then they would do like a look alike, that you might be familiar with it with Facebook advertising, look alike audiences, just an audience that looks like this one, but may have no other type of interrelations. Right. So then it'll show the video to a group that's similar to the audience that likes making money online, see how the video performs with them. If it performs well, it'll push it out to a bigger part of the audience. And then the bigger one and the bigger one. That's how videos go from zero views to you know, 5 million views in a single day sometimes, because the videos are interesting. They're fun to watch. There's just something about it that strikes people emotionally, and they just kind of start to take off. So in terms of why this video has been doing it for so long, I can't really tell you why YouTube We just kind of weird that way. But it just happens to find a an audience. That is a consistent audience that's always coming on YouTube looking for that type of content. And as a result, the video has been going viral for over two years, I still get perhaps two or 3000 views to the video every 48 hours. So I guess that's a rough 15 around 1000 1500 views a day on it. That's crazy,
I guess. I guess. Well, obviously, YouTube is very similar to Google, and even Pinterest marketing. I think those three are similar in the sense that you can also get that SEO traffic. I don't know if it's called something different on YouTube, but basically, that you can search for things on YouTube.
Yes, and that's really what separates YouTube from every other video platform, really on the planet. when you really think about it. Facebook has tried to come out with their own version of YouTube but the searchings terrible on it. If I wanted to go find how to do something, you know it. I can't do that on Facebook very efficiently. I guess you could say. In other terms of other types of video platforms out there like Vimeo, you know, they have their own little network of videos that people can upload and other people can watch. But, again, the search indexing is just not that great at all. Google, on the other hand, knows exactly what they're doing in terms of searching and discoverability and giving people who are looking for something, what it is they're looking for. And when you do that, consistently, people are going to keep using your platform. Google started off now it's the biggest website on the planet. And then and not even by a longshot, their two biggest website on the planet. And then number two is their subsidiary, YouTube. And it's all because you can go on YouTube and search for something After a while Google became a verb. Let me go out there and Google it. You know, you don't say let me go Yahoo. You know, yesterday, let me go, you know, Duck Duck, go, you know, you know, you say, let me You got a problem. Let's Google it. And if you haven't noticed, the last couple of years, even YouTube has been coming out. I don't know, YouTube, you know, it just kind of flows off the tongue. And that's because just google just knows what they're doing in terms of getting people what it is they're looking for. Well, yeah,
now, I've heard this a lot recently, to be honest, you know about all that YouTube and YouTube marketing or video marketing and things like that is, um, I just think is, is really the future, isn't it? You know, that's kind of what everyone does. Everyone wants to just watch someone do it. You know, a lot of people would rather watch a 10 minute video of someone explaining something than reading the two 3000 blog post. You know, that's, that's becoming more and more common. I find that particularly the younger generation as well. It's just that's what So I've been brought up with is just video, YouTube. I mean, they even watch people playing fortnight they don't even play for themselves anymore is absolutely mad. But yeah, now I can definitely see how things that's the way that I feel like things are going anyway is more down video marketing and stuff. So if you were to kind of explain this to someone that's completely brand new to this, what are some of the first steps they kind of need to take just to get their YouTube account sort of set up? Or maybe it's some tools and resources and things like that What are some of the very first things that people need to do?
Well, in terms of tools and resources that you would need to start a YouTube channel, there isn't much that you really need. Most people have a smartphone, and the cameras that are on smartphones are almost better than a lot of the real expensive phones that you get out there. I believe that iPhone 10 iPhone 11 you know, if you can create, it can record content, I should say, that's, that's very similar to what a $50,000 red camera can make. And with that kind of power in your pocket, you know, everyone kind of, Oh, I need to get an expensive camera. You know, that's what's stopping me from starting YouTube or anything like that. You don't need an expensive camera, you just need your phone, your phone can record good enough camera, a good enough quality in order to start putting content out there. And even if you don't have a camera to have a smartphone, you can find a screen sharing software and just record your voice behind some slideshow. You know, that works as well. There are tonnes of creators out there who have created channels and videos where they never show their faces and are doing just fine. You know, I recommend showing your face because it does give, in my opinion, a more personal connection with your audience, but it's not 100% ironclad required So I would definitely just the number one you should do, or the number, the number one thing that you should take care of, is just get started, you know, stop putting a whole bunch of blocks in your way, saying, Oh, I can't do that, because, and insert, insert excuse here, you know, go ahead and just just get started, throw something out there, your first videos are probably going to be bad. You know, that's, that's just the way that it is. But anything that you do over and over and over again, you're going to get better at it. And even if you just improve 1% for each video that you create, by the time you get 200 videos you just created, you know, you just improved by 100% go back and watch your first videos and you'll realise that Wow, those videos were bad, but if it wasn't for getting started, you wouldn't be where you are now. So, you know, go out there, create the YouTube channel. It's not super difficult to do. Just go to youtube.com create an account into that you want to start a channel Just start posting content.
Amazing. Yeah, um, well, actually, funnily enough, I just went on to your app, is it called tube marketing? 101 that I get that right?
Yeah, that's the course that I created a little under a year ago.
Yeah, I just went on onto there, and you've got like that free, free webinar. That's all like the hour hour video to start with. I didn't get the whole way through. I've got to say that straight away, but I've watched about 20 minutes. And already I just feel like I have such a better understanding of YouTube. And as I can already start writing with some of these things, just from that video alone. You know, just things like, what your name should be and things like that and how you interact with YouTube and think, you know, then use it as like, getting it to recognise you in your niche and things like that. I feel like have a much better understanding of that already. Are there any other like little tips or other things that you think could be quite helpful for someone that started like that.
Yeah, the one thing I would totally recommend is when you're creating your content always crea created with search engine optimization in line. So I don't you mentioned earlier about SEO with with blogs. But SEO works almost the same with YouTube videos. The in many ways the competition on YouTube is nowhere close to the competition on Google, which means there's a lot more opportunity they can be had if you just take the time to create the video. And that's the big difference right there. So one of my favourite examples I like to use is I'm, I'm a coffee fanatic. Just love I love coffee. So if I wanted to make a video about how to make coffee, you know, I would go out there on YouTube, I would search how to make coffee. I would look at the first five or seven videos that pop up. You know, see, watch those videos. See in those ways Videos what they did, that I didn't like, what the thing is that they did that I, I eventually liked, what kind of information is missing from those videos, you know, that would be interesting to somebody else. And then I would create my own video kind of based on that because then I'm going to be creating a resource of basically what's not out there already. And a search term such as how to make coffee, you know, that's kind of a search term that's going to be searched. All year long. You know, people drink coffee every day. You know, it's not like, they only drink coffee in the winter, they only drink coffee. You know, during a sprain, it's something that every day someone's going to be looking for, you know, a way to make a great cup of coffee. So by targeting your videos with search, searchable keywords, and keyword being, you know, a word that someone would use, or phrase that someone will use when they go to a search engine, such as how to make coffee, that would be a keyword. So you You would search how to make coffee, you would create a video on how to make coffee and then you just throw it out there. And you know, instead of going for the 100%, viral, viral part of the video just waiting for it to hit a million views, you might consistently get a couple hundred views a day on it, or a couple hundred views a month on it, you know, and you're getting that consistently for years because your video just happens to be ranking. And then with the way Google or YouTube works, they have another traffic source that's called suggestive video. So you don't even have to have to rank in order for your video to be suggested to someone who is interested in coffee. And that's really, in my opinion, what separates YouTube from Google is to suggest a part of it, because that's when videos really start to kind of go viral. But when you're a small channel, you're just getting started. Go for SEO content, search engine optimization, do some keyword research, figure out what's not out there that people need to know and then create the content for it.
Yeah, sounds like really good advice. I've actually had a lot of sort of Pinterest marketing sort of gurus or whatever on the podcast before. And I've learned a lot about it over the last year or so. And it typically seems to be much more of like that. The stereotypical blogger sort of goes down that route because I think a lot of people that use Pinterest are typically people that are like, this is a very much generalisation. They, they're there's more women on Pinterest are and they're typically more like introverted. So they quite like to read and quite like blog. So blogging obviously fits really nice with Pinterest. But so many of the things that you just kind of said, sounds so similar, and there's so many similar things. So things like suggested video, their suggested content on Pinterest as well. And I'm guessing that's where honing in on your niche and making YouTube realise what your niche is, is so important because then they can suggest your stuff. To the right people.
Yeah, that's what is really important. Sometimes people see a lot of these YouTubers out here who are just creating content. And the title of the video is guess what I found or you know, stuff like that. And that type of content unless you're already a huge channel, when you're a small channel trying to create content like that, chances are, it's not going to get any views. So it's really important to go out there and do the keyword research. And you know, kind of similar to, to Pinterest, Pinterest right now is still a very viable place to go to get traffic, especially when your blog is new. And you're waiting on, you know, Google search traffic to work for you. It's really a great place to go. But I have noticed in recent months, recent years that Pinterest is getting less and less likely trying to send people off of the platform, which is a smart move on their part because the more people are on the platform, the more money they make an advertisement so It's one of those, like, it's great to to use a platform like that. You can even argue, Google and YouTube is the same way. But it's always smart to have your own website, you know, if you're going to run a business, have your own site that you can, that that's yours that no matter what, you know, people can get in the habit of hearing you or seeing you or or reading your stuff, you know, whatever it is. So I always, always, always recommend getting a website and then you know, branching off into Pinterest branching off into YouTube or something like that.
So do you with all of your YouTube videos, do you link or you embed them somewhere on a blog post everywhere as well? Or do you sometimes have like some standalone YouTube videos now?
8580 85% of the time, it's hooked up to a
to a blog.
I have a I create the articles, along with the blog post sometimes. I'm sorry. Articles along with the video sometimes. And sometimes if I believe that it's the type of content that can be found on Google, then I'll go ahead and, and create the video or create the article for it. But if it's like kind of a YouTube specific type video, that if I tried to rank for it in Google, I'd probably never do it then I might not create the blog post for it. So there are some standalone videos, it's probably never a bad idea because at worst case, you can get the backlink you know on your site especially as your site grows on authority that can help your video on YouTube showed it you know, it's it's, it's something that needs to be that needs to be watched. And that is referenced somewhere else on the Internet of more viable source and that gives Google and YouTube more more ammo to say, hey, this video might be worth something let's, you know, moving on up the search rankings.
I never thought of that. Obviously. thought how put in YouTube videos into a blog post kind of helps because it keeps people on your page longer if they'll watch the video and things like that. But I guess it works the other way around as well, doesn't it? If you're embedding them onto different websites that show on YouTube, or this videos, where if something because other people are linking to it,
correct? Yeah, and Google and YouTube work very, very similar to each other, and especially in terms of their search traffic and their discoverability through search. So if you're able to backlink your videos, you know, then you're probably going to see a little bit of a bump in terms of being seen on YouTube. Now with that said, I don't recommend go out and going out there and wasting time trying to get backlinks for your YouTube videos. But I you know, I definitely would recommend at least posting your social media, posting it on your blog personally. Those kind of things will really We help to give the video a little bit more traction help Google and YouTube, kind of index the video so that it's there and it doesn't keep falling in and out of search kind of kind of information. You can do those kinds of things, and it can help your video more than not help you.
And that's a really good idea, I'd say.
Obviously, like you say, YouTube is similar to Google or even Pinterest and things like that, because it's got that search function. Do you have any ways of doing keyword research, which is different to Google, or is a very, very similar,
very similar. One thing that I definitely try to push, especially with new students who are starting to blog is to write before you write the content, you need to Google the term and see what's coming up and see if what you have to offer is going to be better. Or maybe an interesting a more interesting take on it, or more helpful, you know, than what's already out there. This will help kind of save you some time in terms of just creating blog posts that may never rank. You know, a lot of the y m y l stuff that's been going on your money or your life stuff with Google over the last few years, or last couple of years, I should say. Where they're really looking at authority and who you are when you're creating content. In my opinion, that's kind of added an extra layer of complexity in your in terms of your keyword research. Because if you have a health related website, or a website that's related with money, it might be more difficult to rank for because Google may want to see more information as to who you are. If someone Google's You know, my left side is numb. You know, they don't want a blog post popping up giving some weird holistic way of how to fix it, you know, they want the local authorities to pop up so that you can call 911. You know, and not to say that there's anything wrong with holistic healing and medicine or anything like that. But at that moment, when your left side is numb, you need medical attention now, you know, and Google doesn't want to be held liable for that kind of stuff. So if you want to write a blog post, what do I do on my left side is numb, you need to google it first. See what's there. And if you see huge, huge websites, like Mayo Clinic, you know, or huge, UConn School of Medicine, you know, always have your as a small blog, a small blog, you're gonna have a hard time outranking those places, so it might not be even worth writing what to do when your sides numb. Does that make sense?
Yeah, no, definitely. But would it be the same process that you go through for YouTube as well? So do you do anything different in your research or anything? I'm guessing you kind of use the jacksie tool which comes with Wealthy Affiliate Unlike you can google things and YouTube things yourself? is there is there like an analytics or something on YouTube, which kind of shows how many, how many times a month, a keyword gets searched for on YouTube alone.
A lot of the same thing that you would do in Google, you also do YouTube, in terms of keyword research. There are tools out there that will give you a ballpark figure on what the search volume is on a particular phrase. But when I particularly use is vid IQ, vid IQ I think is very, very good. But in actuality, the most keyword research tools out there, you know, even as as great as they are, a lot of them aren't super accurate. Because no one really knows what what Google's doing. I don't think Google knows what they're doing half the time. In terms of what exact search terms are out there, sometimes is better to make an educated guess you know, you're nice that you're in, is what you're trying to create a common question within your niche. If it is create the content on it, you know, worst case so that you at least get the practice of creating the video or to practice in creating the blog posts. One of my number one places to go for keyword research is is YouTube itself. So you just use the alphabet technique, just start typing your phrase and then do the letter A, and see what autocompletes the letter B will autocomplete and just kind of just work your way down. Google is going to tell you what the most commonly searched things are, you know, in terms of whatever your niche is, and then actually search it, see what pops up if the content is bad. And you know, you can create something better or more interesting, then go for it.
Yeah, that makes total sense. And to be honest, I've actually found that myself just with like blog, keyword research and using it for a website. Sometimes just doing that the alphabet soup technique just works better than anything else, you know, because I feel like the actual platform itself is more clued up about what people are actually putting in. So if you if you use the alphabet soup, and something comes up that you want to write about, or something doesn't come up that you want to write about, it's probably not a wise idea to do it, because chances are people haven't been writing it or typing it in. But
yeah, 100% true. And the cool part about that as well, Mike, is that when you create when you are doing a keyword research, and you find a keyword within YouTube or within Google, you know, especially if it's like a newer keyword that is just kind of starting to gain traction. It's not going to show up on keyword research tools yet. So keyword research tools, typically is just historical data over the past 12 months, and it might be updated two or three times a month, you know, in terms of what's new, that's out there, where So what ends up happening is that there's a lot of content that YouTube can tell you, or Google can tell you is, is out there, people are searching for it. But then when you Google it, you realise that there's not really a good answer for it, you know. So you can start targeting keywords that aren't going to be found in keyword research tools, months ahead of time, which gives you a huge advantage, you know, in terms of creating the content, that's going to be, you know, search for because Google telling you, Hey, there are people who are looking for it. So I definitely start off with Google and then I kind of verify, you know, after I kind of choose a keyword and see if that's actually what I want to go for.
Yeah, I could definitely just talk to you about this all day because it just has so much knowledge that I can get about, you know, all kinds of things not just not just video is not just YouTube is it is kind of all interlinked, which I think is a really, really important point to create. Kind of takeaway from this is that it doesn't matter if it's a blog or YouTube or whatever, whatever kind of content it is that you're creating is like the web between all of them. And you're doing it on different platforms and linking to them. It shows Google shows YouTube that has authority behind it, I guess.
Yeah, it shows authority, it shows you know, if Google can see that you're over here and that you're over there and that you're over, you know, around here, and you're always talking about the same thing that's going to show that okay, this person isn't just a random video that someone just posted, they actually know what it is that they're talking about, you know, so sometimes it's wise to go out there and have a good About Me page on your blog and then go to your YouTube channel have a good about me, you know, that's that's similar to what it is that's over there. I don't know if Google is really like reading each one of these about me pages, but I'm sure that there are certain things They're, they're looking at the Burger King on the try to see if someone is just a random person making a video, or if this person actually knows what it is that they're talking about.
Yeah, and just one last thing I wanted to ask about it as well is, would you? Would you recommend someone new writing a script? Or it could I guess it could even be their blog post or something? Would you recommend when they're getting in front of a camera to always use a script, sometimes use a script or kind of mix it up?
Well, in terms of scripting for videos, I definitely recommend using a script. But the, I guess the ambiguity there is what is a script? You know, is it necessarily word for word is it just on bullet points, it just really depends on you and your, your style. For me, when I first got started, I would just do bullet points. So I would have The I already knew my subjects so I had the topics in my head and I would just do research and that kind of thing. But then I want to kind of organise my video as to what I wanted to talk about when. So I just go through it and, and create the videos. What I found with doing that though, is that if you don't know your subject really, really well, you're going to end up having take after take after take after take in terms of your video. So you're going to that ends up making your editing process longer and into just making everything just just last longer. In in recent months, I've started to script a lot of my videos. Pretty close to word for word may not be 100% word for it, but pretty close to it. And that's helped with recording times have been cut in half by doing that. Editing times is cut in half by doing that. It really helps in terms of getting the video out there faster. And then given me more time to work on something else, it does take more time in preparation because you have to sit down and write the script. But I can I can write the script anywhere I am in the world, you know, as long as I have my laptop, when I'm creating the video though, I you know, I got production time, it took me time to set up the lights and set up my chair and to, you know, put on a presentable shirt, make sure I had a haircut, you know, all those kind of random things you got to worry about, you know, God had to have to go into shooting that day. The last thing that you won't have to worry about is Oh, hey, what is it? I'm gonna say? No. So I definitely at least recommend putting together your thoughts in an organised fashion, rather than just kind of riffing. Because I can't tell you how many times I just tried the riff. And then I'm in the middle of editing, and then I realised, oh, I just missed like a huge key point that would really make this make sense. Am I really gonna you set up everything just to say one line, you know, so it a lot more thought into it prior to actually getting in front of a camera. It makes everything go a lot smoother. Yeah,
that's so true. And do you do with your editing software and stuff? Do you? Do you kind of just try them? What do you how do you do it? If you scripted it? Do you put the script behind the camera and just read it? Or do you memorise it or do you do like a line at a time then look back down to the backup or I just curious about how you do that?
Well, when I'm using
if I have it scripted pretty close to word for word. There's an app out there called prop smart Pro. And you can basically throw like I create everything in like a Google Doc. So you can bring up prompts smart Pro, log into your Google account and download your PDF doc or your your Word doc. And it's going to basically become like a teleprompter. You can put it right there onto your camera. It hangs right on the camera, but it's reflected In a way to where you're looking dead at the camera, so no one can really tell that you're not. Yeah, it's basically called a teleprompter is one that we use that I use is pretty cheap. I mean, it's about 100 bucks off of Amazon, but it's called parrot teleprompter. And it's very good. It works very well. I actually bought like an extra smartphone, like an old iPhone six or something just to really use as my teleprompter. And you attach it to it and it starts to scroll for you. The cool thing about the app that I use is that it can listen to you and read your script along with you. So it'll move up as you're saying the words rather than it's just slowly moving up. Because, you know, if I'm reading and then I screw up or something like that, it's gonna scroll and then I gotta get up and move and rewind it and hear this, this app actually will listen to you As it hears you say the words that are on the screen, it then moves the script up. So it makes it very easy to go out there and record. If I have a script 100% written out, I can go record a 1015 minute video in probably 25 minutes, which is unheard of, you know, because I have less takes I have less screw ups because I actually see what it is that I'm talking to them going to be saying. So the teleprompter really is helpful in terms of saving time. The trick though, is that even if something is scripted, you know, you don't want to sit there and read it word for word and just have no type of, you know, elevation or down in your voice and he's just kind of sounding monotone because you're reading what it is you're seeing on the screen. You don't want to do that. You know, you want to have some modulation have the words I've had the word down. I'm sure you know that when in terms of your podcast, you know, you don't want to sound boring. So even though you know you can Probably in the last couple of videos, those have all been 100% scripted on my channel. You know, it doesn't look like I'm reading, you know, I'm trying to be animated. I'm trying to add inflections. And sometimes I do add an extra something because I'm having a conversation rather than just reading, just so that it doesn't seem like I'm sitting there reading. So it is a bit of a skill you kind of have to develop over time. But I kind of recommend for everyone to at least get some bullet points out there, and then just, you know, talk off the top of your head. When you're first getting started. You're probably won't be that good at it. But the more you do it, the easier it will be to continue talking, you know, without break.
Yeah, no. 100% is just a skill at the end of the day isn't it is all these things are learnable. And like you said earlier, I think just getting started trying it out is gonna
so much more in the long run. You can read about this or learn about or listen to podcast about this as much as you want, but until you actually try it. You're never going to get better at it.
Yeah, people get stuck. Learning Mode, you know, and they just want to watch videos and, and, and read about what it is they need to do. But there's, there's no better teacher out there than experience, you know. So when I first started my blog, getting my business really off the ground, you know, I followed along in the training while I was building my blog, you know, so I didn't want to do the whole trainings, read the whole training or Alright, let's go back and, you know, start a blog because you're gonna end up wasting a tonne of time. And there were things that I realised and learned because I actually tried it and failed, that I realised, okay, I don't need to do that again, you know, so kind of a deal. So it's more, I think it was Thomas Edison. He says, you know, he's failed 10,000 times, or no, not that he hasn't failed 10,000 times he just found 10,000 ways that didn't Work. Yeah, you know, so he's gonna continue going until he actually finds what works. There's a lot of lessons that I've learned a lot of, you know, issues I've had to go through. And then once I've gone through it, and I'm on the other side, I realised that, yeah, I'm never gonna let that happen again, you know, so, you know, when you're first starting a blog, or a YouTube channel, or whatever it happens to be, you know, when you first get started, it's gonna be tough. You're not gonna know what you're doing, you're gonna make mistakes. But the second blog that you make, or the second YouTube channel that you make, you're probably going to end up making money in half the time as a rookie on the first one because you actually know what it is you're doing, but you never get there unless you have the experience. And you just throw something at the wall and see what sticks. No, it's very, very good advice.
Very good advice. And just on that point, now about monetizing YouTube, I know people talk about things it like 1000 subs that you have to have an M for 4000 Some hours of watch time or something like that, is that to get the ads on YouTube or is that for something else?
Oh, yeah, first of all, there's many way too many ways to monetize your YouTube videos that don't necessarily have to be YouTube ads or what's called a YouTube partner programme. But in order to qualify for that, you do need to have 1000 subscribers and 4000 hours of watch time, which when you're first starting can seem like the biggest mountain that ever needs to be scaled. But in actuality, it's not too too difficult. If you have promise yourself, that you're going to just create content just to create content. I try to tell people you can't have money as your number one reason for wanting to create a business online because when you're first starting off, you're probably not going to make a dime. You know, so you had to have another why something else that's a little deeper than just Oh, an hour. Make a few bucks. And that's why we normally, you know, we recommend people choose something that they're interested in, choose a niche that you like, because it won't be like you're doing research on it, you'll be like you just, you know, gazing into your subject because you'd like it. So, that's one way to monetize, otherwise, I monetize, obviously, would be with affiliate marketing, affiliate marketing really helps in terms of monetizing earlier, rather than later. You know, you don't need 1000 subscribers and 4000 hours of watch time, in order to do affiliate marketing, you know, you don't even need a channel. You know, in order to do that, you can start creating two or three videos, and if they rank and search, then people are going to find it, watch it and then follow through and go buy it and you're going to get a commission before you know and then you can also create your own products. That's one thing that I totally recommend. Create your own products. It's a little more hassle Once you do it, you get 100% of the commission rather than just a small fraction of it. Yeah, not as good as well.
And like I said, I literally could just keep asking you questions.
I'm a certified nurse. So I mean, I sit here and do marketing all day long, so I can look at all they do.
But I would like to know if we could I'm going to try and I always ask someone this towards the end of a podcast, if they could kind of go back to a day. And I know you said that you were like a bit of a serial entrepreneur before this. And I think I read somewhere that you used to do a bit DJing I did, or still do technically.
Do you really?
Yeah. Yeah. This one aside. I normally do like weddings and small events. Yeah, and I kind of started with DJing probably in like 2009 or so. So I've been DJing for a while. Probably One of the first businesses that I started that actually started making a decent income with it, because the cool thing about DJing is really after you kind of buy the equipment, you don't really need to buy much else. Yeah, so after I had my speakers and I have my turntables, and I had the lights and everything, I didn't really need to buy anything else just had to kind of keep up with the music, which is a constant struggle, especially as you get older because you realise that a lot of the music that comes out today, you can't stand you know? Yeah. Are people listening to this though? Yeah. But, um, again, it gave me a tonne of experience to you know, in terms of how to run a business, you know, how to, how to close a sale, you know, if someone's on the fence about hiring me, you know, I knew how to, you know, throw in, you know, what we call online as a down sale, to try to give people Hey, aren't you you know, you can still, you know, hire me if I gave you this, this and this and I try to make the offer as irresistible as possible. A lot of the information I didn't realise I was marketing at the time, I was just trying to get the sale, you know, but then after I learned the marketing, I realised that, you know, every company in the world needs some type of marketing, you know, no matter what it is that you're doing, every business needs some type of marketing from your mom and pop stores on the corner to huge corporations, everyone wants to commercial everyone wants to be seen online, so that they, you know, a lot of people have great products, but if nobody knows that your product even exists, you're not gonna make any money on it. And you know, so I used to DJ and I still do I still do weddings, maybe more for close friends who say that, hey, um, you know, I'm getting married. I need you know, I want a DJ and I'm you know, so it was a lot of it is really people in my age group because I don't play a tonne of brand new music from today because, frankly, I don't have time to keep up with all of it.
Hundred percent. But I think that's a really good point about marketing and selling. I think sometimes people like cringe at the sound of that, but It's actually just it, it helps everyone. If you think about pretty much everything that you're surrounded by right now, you have bought through marketing or selling in some way, shape or form. So I like,
realise it or not,
yeah, lives are far better from actually having it and it's, it's not this bad thing and it does. It can be done in an unethical way. It's not it doesn't have to be the sleazy car salesman or whatever. But anyway, I'm not going to use deejaying because it sounds like you still really like that. But what was your What was your day job them before all this?
I used to be in it at a hospital.
That was, um, well, okay, let me start. I want to say start from the beginning, because I know I don't know how much time you have left. When I first started, I got out of college, and I got a job at a bank. And while I was you know, I kind of I got a degree in communications, you know, and some business communications as well. I got into banking, and Becky was okay. I think I did that for almost 10 years. And then
got married. I met Benji's mom before she was Benji's mom, obviously, we got married, and I ended up moving across the country here in the United States. And so I loaded up the truck and just, you know, took off 2000 miles away. And so when I got up here, I needed to find a job. And when I was at, when I was doing the banking thing, I realised that I was kind of more on the side of helping the bank in terms of its technology. So there was a small bank so I had to do a lot of you know, I was a little bit of the banker, but then also a little bit of the IT guy around the office. And what ended up happening was when I got here, want to organise when I got to where I am currently, I realised that I liked it more than I like banking. So I just started applying for 2030 excuse me, 20 It jobs just hoping that one would say yes. Eventually one day and I had a hospital and I worked there and it was a good job. It wasn't it wasn't terrible. I really hated my boss. But I did like the people that I worked with. Actually, it's funny, my boss probably at that time, as much as I despised him. He was probably the, the reason that I started looking into a lot more into trying to create supplemental income because he used to always throw in our faces that, you know, you're replaceable, or we don't know what's going on here, you know, kind of a thing. So, you know, I always thought like, tomorrow, I might not have a job, my income just just stops, you know, what am I gonna do? And then we had been married for a couple of years, and then Benji was getting ready to pop up. And I was like, I can't have this volatile job, you know? So I started looking around and then I realised I stumbled upon you know, blah In, everything just kind of took off from there at that point I kind of realised, you know, it's funny, as an entrepreneur, as a, as a business owner, you almost become more aware of the fact that money can, can stop at any time. So you try your best to create multiple streams of income, where money is coming from affiliate marketing money is coming from core sales money coming from advertising, money is coming from investments, you know, whatever it is that it happens to be, where if one income stream fails, at least you got a few others that can prop you up until you can figure out that one. When you're working a regular nine to five job, you know, you're kind of banking on that. And when it stops, that's your single stream of income that has dried up, you know, so, one cool side effect of being an entrepreneur is realising that, you know, you can insulate yourself a lot better than if you're just concentrating on working nine to five and then going home and living it up.
Yeah, nice. So true. I think there's no there's no time Time. That's more president than the moment of light and dynamic right now as well. We'd like the whole coronavirus and all that sort of stuff and so many people being so unsure about what was going to be happening with the economy. Yeah, yeah. People are finding out the hard way of what having a job like, being reliant on one income Can, can be, unfortunately, the way the world is in a minute. But anyway, the question I am going to ask is, if you could go back in time, then to maybe, let's go a Monday morning, you've just walked into work, and your boss has just said to you, you know what, Chris, you're replaceable. We can get anyone else like this. So you better be prepared to like work super hard this week, blah, blah, blah, blah, blah, and you've switched off at this point. If you could go back to that moment, when something like that happened
What would be one piece of advice you'd give to yourself right now?
Well, I would probably be myself to start a business.
A lot of people who are
wealthy, you look at your biggest, you know, wealthiest people in the world, they all own a business. Not everyone who we, you have some people who are whom, I mean, just throwing these terms out there, but someone who might be quote unquote, rich, you know, versus somebody who's wealthy, you know, that's like a kind of a difference there. And someone might say, Oh, I, you know, I work $100,000 a year job, I'm rich, you know, I'm doing well, but then you got somebody who's making a million dollars a year because he owns a business. You know, it's there's a, there's a difference there. So, you don't at the time, if I was working, and you know, I had a boss that constantly threw up in my face that I was replaceable, and yada, yada yada. I would definitely tell myself that I am bigger. In this job, you know, I can create something that can generate income that doesn't rely on the hospital, you know, that doesn't that doesn't rely on whether or not this business is gonna allow me to come to work because of a virus, you know, that's, that's, that's really terrible did the bank because a lot of these sporting events and sporting organisations, you know, around the world have just been cancelling events. And a lot of the people who are hourly workers, they're just nothing they can do. You can't work from home when you're the concessions guy, you know, there's this, there's nothing that you can do there. So, kind of realising and kind of taking control of your own life, you know, and just being, you know, I need to find a way to generate an income that doesn't require me to be there. And that's really the greatest part of it. I think. Warren Buffett said, if you don't find a way to make money while you sleep, you're going to work until you die. And that's it's a great Quote, because it really shows that you need to find a way to earn income 24 hours a day, seven days a week, because even when you're sick, even when you're on vacation, even when you don't feel like it, money is still going to be generated. And it's a great feeling. It takes a while to build it up. But it is possible lots of people are doing it. You just have to do it yourself.
Awesome, Chris. And if someone has listened to this, and they just want to get in contact with you, what's the best way for them to reach
out? Um, then YouTube channel. Benji's dad. My son's name is Benjamin. So Benji is like the nickname for him. And Benji's dad calm is a website, but mainly the YouTube channel. Just leave me a comment. I answer every single comment, I hit the channel. So if you comment on one of the videos, I'll see and respond to you.
Awesome, Chris. been a pleasure. Thank you so much for your time.
Oh, thanks so much, Mike. I appreciate you having me on.
So there you have it. I'm just going to quickly summarise five key takeaways that I took from the chat and hopefully that can help you. And I just think it was such a cool chat with another completely normal person who's just kind of taken it upon themselves to figure all of this out and improved so much in a really short frame of time. But anyway, number one, is the message that kept coming up throughout that chat was just get started. You're only going to get better with practice. And I really liked his quote. Was Edison also forgotten who it was already, but you don't fail at something 10,000 times you have 10,000 attempts of figuring out how not to do something and it gets you to where you actually want to get. I think it's just so important, no matter what it is that you're thinking of doing, just get started, give it a go. It literally doesn't matter. No one's even gonna see it. He I think sometimes we get caught up with all Putting it out on YouTube, it could end up being seen, but no one cares. literally no one cares if you have a brand new YouTube video, I guarantee it will be harder to make people see it than it is to not make people see it. So just do it. And then you're going to learn with time. Number two is to really hone in on what is working. And for Chris, that was YouTube. Once he started his YouTube channel, he kind of had his blog had his affiliate marketing website. And he found that just adding a video kind of helped his blog to improve his SEO and improve its basic improves your time on page because people watch the video. And it shows Google that people are staying on the page so it ranks higher. But he found that just his videos alone started doing better and getting more traction than a lot of his blog posts. So whatever it is that you are doing, just be aware of what is and isn't working and Trying to hone in on what is working. Number three is that YouTube's SEO search engine optimization, basically the bar at the top, which you type into, it's a lot easier to rank for certain keywords on YouTube than it is on Google. So if someone goes to YouTube and type something in, that is going to be much easier for your website to rank on there. And also, he kind of talked about the whole is it's suggested video, so anything that is suggested to you, it could be a brand new YouTube channel, but you could get onto people's suggested videos if you are niched down and you are have like content as relevant to them. Then number four is that I think this is a huge one actually. is whatever it is that you're doing, you need to get a deeper why you need to you need a bigger reason than money. And this is this is something I see Time and time again, from people I've speaking to the most successful people in any business are people that have a bigger reason about why they're doing something. So if you have no idea what that is, and I don't like that airy fairy stuff that some people say about, like, you know, it's for my family or blah, blah, yeah, obviously, everyone has that. That's not really a why. And I've really liked what Chris said, he said, choose something that you're interested in. Because if you do that, then you're going to be interested in learning about it. That is a bigger reason why you're doing it. If you just see it, as you're learning about whatever the topic is that you're writing about or making videos about, then you're going to be interested in it anyway. So it's a bigger reason and just monetizing it. Because at the start, like he said, You're good, you're gonna find it hard to monetize something. So
Have a bigger reason than just making money from whatever it is that you're doing. And the last one, number five, what he said if he could go back in time to before he starts or this is he, a piece of advice he gave himself is that he is bigger than this. Whatever this is, it could be a job. It could be a current situation. You're not stuck to just whatever your current situation is, in fact, you're guaranteed that you're not going to be stuck in there because everything changes over time. As we're recording this the coronavirus Is on the loose and everyone's worried and so many people are finding out very quickly that their secure job no matter what it is, is not so secure. Because no one knows what's going on right now. People have been told they're not allowed to go to work even if they want to. So starting a business starting a side hustle. trying something new, is a great thing to do. No matter what who you are, what stage of life you're at it. I just wish that everyone was told this when we're when we're in school, just trying your own thing your own side hustle, whatever it is, if it is YouTube, if it's blogging, if it's affiliate marketing, if it's podcasting, whatever it is, give something ago start adding new skills to your bow strings to your bow. I don't know, something is saying something my brains not working we're saying today. Anyway, I'm just rambling. I really hope you like that one. Guys. I'll catch up with you next time. Thanks for listening in to this episode of Make time online. Be sure to subscribe to our podcast so you don't miss any future episodes. And please take a moment to write a review for our podcast in the App Store. keep changing for the better guys. Take care