Scrivs- Part 2
4:26AM Sep 17, 2019
That's really impressive. So once you started, then you obviously started seeing you were getting traffic from Google. Did you then almost switch strategies a little bit and focus more on your SEO?Is that how you started then really scaling?
No. No and that's, that's I, people get caught up in this mindset where they think, Okay, I'm going to focus on one tactic. And I mean, for being honest, there's eight, there's eight working hours in a day focus, you never have to focus on one tactic. But the idea is that if you create really high quality content, I mean, the idea is, first, you got to look at your audience, what does your audience want, if you're creating high quality content that your audience loves? It's going to work on Pinterest, and it's gonna work on Google at the same time. So it's not switching gears, you know, I didn't have to focus all my energy all on Google, I'd have to focus all my energy on Pinterest, I just looked at I said, Okay, you know, what content? Does my audience want? let me create the best I can. And let me just let everything else, you know, work together, you know, yeah, but SEO, you want to get links. Like there's like those little things that you want to do. But I've never been one to go really, really hardcore on SEO work.
And now I probably do much less SEO work, much less Pinterest work, because now my focus is on building more branded type of businesses that rely on you know, what they called 1000 true fans type of thing. So I'm not looking for a ton of traffic, I'm looking for the right traffic.
Right. So you're trying to build like that community and stuff.
Yeah. Which kind of leads on quite nicely, then. how, you know, you've obviously got how many courses have you got now? I'm aware of a few, but
right in Dare to conquer. There are 11 courses, and I'm pushing out three more this week. So it'll be 14 courses. My other site blog simple framework, there are two courses, and I have five more courses coming out in September. Then I also have a coding school and I have a photography, school. Weight Loss stuff. Yeah, well, I'm all over the map here.
I honestly don't know how you can keep all together. I don't know how your head can be in one place.
I don't think it is in one place. But
someone listening to this, like if they're hearing you know, Scrivs has got like 13 courses and loads more courses coming out. And he's got these different websites in different niches. And like, they're, they're hearing this, and they're sort of getting started with something, they haven't seen a great deal of success. They might be thinking maybe I should go and create these courses. And maybe I should go and do all of that. What would your advice be to someone that's kind of thinking that at this stage?
Right? Well, I mean, I, I don't I don't know your audience. So I mean, we, I like to split my audience into two groups. So we have the bloggers who are just like, man, I just want to blog that makes thousand dollars a month, or you know, whatever, just so it buys me more time or, you know, allows me to quit my job and I can just pay my bills. And then there's a totally different mindset of people. They're like, you know, I need to build a 567 figure business. And people might not think they're different mentalities. But they're, they're totally different mentalities and totally different strategies with regards to that, so we'll focus on the 567 figure type of people, which so I know a lot of people listening this are like, there's just no way I can create a business like that. But I think I think everybody can, you know, it just comes down to understanding the fundamentals. And what it comes down to is, you find an audience that has a shared problem. And then you have to ask yourself, are people willing to people have money to spend on a solution for this problem? And then the second question is, are they willing to spend money to have this problem solved? Because what will happen is, a lot of people will have an idea. And they'll say, you know what, I'm going to help people with depression. And I'm going to create a course on depression. And that's great. But do depressed people have money? Let's say let's say they do, let's say yes. Do depressed people actively go out looking for courses on how to cure depression? I'm not too sure about that. Right? So like, just answering those basic questions. It wouldn't be a good business, but we reverse it, we say, you know, do business executives want to look their best and lose weight? Well, okay, those people have money, are they willing to spend that money to you know, improve how they look amongst their peers? Yes. Okay, so now we're onto something here. If we look at any product, and when I say products, I'm talking about information products, I don't do physical products, or crazy stuff like that. So if we're looking at, look at all the courses and books out there, when it comes down to it, none of them are really teaching anything revolutionary, right, you're not going to learn how to cure cancer, anything, that everything is always just very simple, but it's just presented in a way hopefully presented in a way that allows the person to accomplish what they want to help solve their problem. And we you know, I call that the the transformation, because whenever you're selling a product, you're always promising some type of transformation. You know, with your podcast, the transformation is, you know, you come in, not knowing that much about business, but after they listened to your podcast, they know X amount about business, and they feel more confident about starting their own business or something like that, that could be the transformation. If your podcast delivers on that, then people will listen more to it, you know, people will sign up, people will be more engaged with you. If it doesn't deliver on that, people just aren't gonna give a shit about it. So if you're going to create a product, think about what transformation you can bring about for the person that buys it. And when I say transformation, people kind of freak out because like, well, that's a big, that's a big word, like, don't have the drive to do something drastic. And you don't have to do anything drastic, like my first my first product that actually sold was a Pinterest book, you know, very, very simple how to, you know how to get 10,000 page views a month on Pinterest very, very basic thing. You know, and I wasn't trying to solve everybody's problems, I was just solving a very specific problem for somebody. And you know, in that case, it was bloggers who need to get traffic, and now would dare to conquer I have, I'm going to help you build a six figure business, which is totally different than just 10,000 page views a month, like that's a totally different type of transformation. But everything within dare to conquer, it's just building on little transformations. And that's all you're trying to do with products, can you create a product that gets somebody from point A to point B? If you can do that, and you can convince people that you can be their guide? And bring about that transformation? You'll make money?
Yeah. I mean, when you explain it like that, it's like, yeah, it's that simple. But like I said, it becomes a mindset thing. And people get caught up. And they think, you know, they're not worthy of it. They shouldn't be making money, they don't deserve to be teaching people. It's so many mindset things that that people have to overcome.
I suppose like you're saying, as well, there's so many moving parts, and so many things that you need to get set, right? For that to actually happen, that is not just as straightforward as being like, here's a product, everyone come and buy it.
Right? Right. And, but that's what you also have to be careful because a lot of people get so they think everything has to be in place, like so many different things have to be in place. But I mean, if we if we break down a business, it's, it's very simple. I can have a single blog post that connects with you. And that single blog post, you're like, holy shit, this person gets me, okay. That single blog post has an opt in for my mailing list. And let's say that the opt in is a five day boot camp on whatever, you read those five emails, you like, holy shit, this guy definitely definitely gets me he's helped me and these emails, you know, accomplish this. I wonder what he can help me accomplish if I buy his product? Because that, you know, you're building that trust and authority and all that kind of stuff. So now I have this ebook that is hosted, you know, wherever. And now you buy that ebook. So it's not that great. It's not? Yeah, there can be a lot of moving parts if you want them to be a lot of moving parts. But you don't have to start out excuse me, you don't have to start off like that. Right? Yeah. Just start off at the very basic, don't look at the guy, you know, don't don't come to my site, and look at all the crazy shit I have, you know, don't don't join my mailing list. And like, Whoa, I see a lot of different funnels he's got going on because it didn't, it never started off like that. It was, you know, it started off with me going, damn, I haven't emailed my audience in two weeks, I should. You know, it's like, man, I haven't read a blog post in three months, I should write a blog post. So, you know, you start building systems because you start seeing where you're inadequate, or where you're failing. And you're like, Okay, you know, I need to put a system in place. So you get that system in place. And then, you know, you start looking at other places, because like, people will come to me, they say, you know, what, should I outsource? What, you know, should I outsource my pinning my writing and all that? And I said, Well, first, do everything on your own. Because you need to, you need to understand, it's hard to tell somebody to do something else for you when you don't know what you want yourself. Right, like I can. I have people doing my Pinterest stuff now, but only because I understand Pinterest enough to explain what I want from them. Yeah. And then, you know, then I say, Okay, I don't want to do Pinterest anymore. It's taken away my time from creating content marketing. So now people do the Pinterest stuff. So yeah, always first just do everything on your own. And it's, it's, it's a lot, it can be a lot, especially because you're trying to learn all this new stuff. And, you know, like, Damn, I gotta learn WordPress, I gotta learn how to write, I gotta learn Pinterest, I gotta learn SEO. And they think, Oh, my God, I gotta learn all this stuff at once. And just one thing at a time, just learn learn how to communicate, you know that I think that's the most important business skill, you can learn how to communicate, then everything else begins to fall in place. So true. So true.
Well, I've actually just randomly I'm going to make it sound like this was all planned. But I read someone who'd written a review about one of your courses. And then I reached out, so I realised I was in the same sort of community. As I said, I just saw, I just read one of your life reviews. And it's really cool to Is there any questions you'd like to ask groups? And so she just she literally said, I said, Oh, you've got about two hours to get back to me before I speak. And she said that 123456 questions. So I was wondering if I could do like, quick fire questions for I mean, you
could do a quick fire. I don't know if I had the quick fire answer's no, like
I was doing was they come but this is from Tiffany. And she's like, send, send some questions like this is really cool, because it's that she obviously knows more about you than you, you
you had this plan the whole time. Yeah,
I found it weeks ago. So anyway, question one. What are your content writing habits? Like as in do you do you write every day or do batch I'm guessing is what she means?
I definitely batch because what I do is, when I work on something, I work hard, and they just my brain gets exhausted. I'm like, Okay, I'm done. So what I'll do is, I have a spreadsheet with all the topics that I'm going to write about eventually. So spreadsheet might have 100 different keywords. And I'm like, okay, for this keyword, this is the post I'm going to write. So I think this month hold, I can actually look it up what I've done so far this month, because I've been trying to track what I do, to see if I'm actually productive, or just think I'm productive.
So this month, I've written 80,000 words.
20 posts, 17 emails, and three video scripts so far. Nice. This one that's just like say, yeah, yeah. Wow. So
so we like right for one week, those 20 posts, is that kind of spread out over the month? Or is it just kind of like, today I'm writing today I'm writing?
Well, there's a lot of days where there's zero words written.
And then there's days where it's like, 510 thousand words. Okay. So like, like I said, I go at it. It's kind of like working out, like, I work out really hard. And my gosh, I can't work out tomorrow. Like, yeah, I got a break. So that's, that's, that's how I do it.
So it's not like, a week of writing?
If I was sane, that would be the smart way to do it. But uh, I'm not. And you know, people have the same, I'm different in that I don't have a day job to go to yet, right. So it's not like, you know, I'm doing the nine to five, and then I come home. And then I gotta, I gotta write post. So I'm in a totally, totally different world. I would say at the very beginning, you just want to find that habit, or just writing every single day, you know, even if it's 15 minutes, you just you gotta keep that momentum going. And just burning and turning stuff out.
No, I agree with momentum. Definitely question to what role does your family play in the business? Because as we're kind of away like your brother, I think your mom and your wife also rights? Yeah, times, did they still involved or so I had, so I have
all my sites, I consider different businesses. So my brother works on a lot of this stuff. He's kind of like jack of all trades. And and now I haven't focused on a new business that we're going to launch in September or the end of this week. I never, I can't remember. So he's working on that. My mom, my mom works on our ketogenic diet community. My wife also works on that. And when she has free time, I have her doing some pre preemptive work on another future business that I hope to get out in December. So yeah, that's
so little bit too, and it's kind of
Yeah, yeah. Run business now. Yeah, I had to keep them interested. I gotta keep them I gotta keep them moving around and
stuff like I did. It's a question three is a lot like this one, you've got a really strong personality in your writing. And I've definitely I've definitely seen that. Have you got any tips for someone that struggles with maybe getting their personality across in their writing?
This one, this this is, this is hard for me? Because it means that I started off, not writing like this. But I've always started off like, Oh, I this is just how I write? I don't know. Yeah, I think you have done it. Like why? Why are you holding yourself back? I mean, it is a question you have to ask yourself. But you know, when people say, right, like you talk, you know, why not try that? I think a lot of people what happens is they write and they edit themselves while they're writing. What happened? What would happen if you just sat down and you just wrote for an hour? Like you didn't edit yourself whatsoever, you just you just wrote? Is that writing different than the writing when you're like taking your time and doing that? So I would say first just sit down and just say, you know, I'm going to write about this topic. You don't, you're not going to publish it. But I'm going to write about this topic. I'm not going to edit myself, and I'm going to write for an hour, let me see what happens with it type of thing. And I'm always constantly thinking, you know, if somebody's reading this, are they entertained? Or they're going to be bored out their mind? Because at the end of the day, if you can't entertain them, while also educating them, they're gonna leave? Yeah. You know, I want people to stick around. So I always try to make myself laugh. Like every post I've ever written. There's probably like a joke. That's just for me. Like, I don't care what anybody else gets it. But I'm like, holy shit. That was funny. Yeah, that's
it, there you go put a joke. Put a joke for yourself at each thing that you're right.
Question for is there's been a switch in business, I'm guessing this is for that conquer business model from lifetime to subscription. Is that like, have you noticed any difference in retention rates? Or have you had to change something to to keep that going?
So the way it was before was dare to conquer? Like I said, it has a number of different courses, you can either buy the courses individually, or you can buy them all, for for one price, and you would get lifetime access to it. Right? I, in the past few months, I switched it over to subscription model, where are you paying $99 a month, which is a hefty amount for a lot of people. So the struggle that I'm learning because I've had subscription sites, but I never had him at this price. So the struggle I'm having is getting people to see that paying $99 a month for your education is actually worth it, which
Ah shit. Okay, I got delivery, I gotta run.
Alright, so so the difficulty is because when people think, of course, is there, they're just used to paying one price, like, oh, okay, this course is 199 only paying 199.
It's hard to convey that.
Running a business, starting a business is kind of like a lifetime of learning, like you're constantly learning.
So I like to call it the Netflix of online business now. Because you know, I'm just constantly adding stuff. But when people see $99 is kind of weird, because to them paying, maybe $1,000 is cheaper than paying $99 a month, which doesn't really make sense. But that's how a lot of people see it. For for whatever reason.vI ran too much.
So yeah, the difficulty is
getting people over that idea that
it's worth more to them to pay monthly. So then I don't always have to constantly be like, okay, here's this new product launch. Here's this, here's this now, because I had that just steady stream of revenue, I can just focus on creating the content.
So basically, pay for another course when you release some some new bit of content or something and then after pay right on the course, whereas they just get everything.
Right. And the reason the main reason why I switched subscription is because
everything that I do it all intertwines together. So you can't come, you can't come to my site and say, I want to learn Pinterest. And then you master Pinterest and think, okay, now I've solved all my business problems. Because there's, you know, there's the moving, but it becomes that whole moving part thing. Yeah. So I was like, how could I create this one place where you can actually learn and master everything. But it doesn't make sense for me to say, Okay, well, all these courses are $3,000 people, like I can't pay $3,000. Like, that's just absurd. So I figured, let me make it $99 to give as many people as possible, the opportunity to jump in, you know, they can jump in, they can cancel, come back. I don't I don't care what people do that. But for the $99 I'm hoping that it opens the doors for a lot more people to have the opportunity to start their own business and get in without freaking out or having that tough conversation with their spouse by Honey, you know, I got, I want to I want to put $1,000 on this credit card. Online stranger can teach me, you know how to make money? Because a lot of this stuff out there, it's very spammy, or it doesn't really teach you what promises to teach you and it cost a lot of money. Yeah. I know, at the end of day, I'm always going to make money. So for me, the $99 signifies like, hey, I want you to be able to have that freedom, I want you to not have to worry about money in your life, I don't want you to be stressed, I wants you to just be happy. So hopefully, that $99 makes things more accessible to people around the world.
No, yeah, that makes sense. And that's it kind of leads on to the last one, which is would you advise other people going down the subscription model route? Or is there anything that you should be wary of?
I would always, if you can find a way to make it work, I would always advise everybody to do subscription. If you can build that recurring revenue, it just leaves so much stress. Because what happens is, people get caught in this cycle of what they call the boom and bust cycle where it's like, Okay, I got a product launch. Let me make $5,000 you know, the next 30 days, you're not making anything, you're like, Oh, shit, I gotta do another product launch. Or I gotta create another product. And it just becomes this endless crazy cycle. And yeah, you have, you can kind of get away from that by doing evergreen launches are evergreen sequences. But for me, it's just a lot, it makes more sense to say, you know, I made 5000 last month from recurring revenue. Things are growing. So I know even though people are leaving, there's more people joining. So I know next month, I should have another 5000 coming in automatically type of thing. It just just makes it a lot easier. But it's not easy. So what I would always suggest is it's okay to start with the product, start with the products and just, you know, do the launches, dude, evergreen sequences, build up a community where people trust you, you have that authority. And then you can say, you know what, if you want access to this stuff, I'm starting the subscription type thing, because you can't sell subscriptions until you have that trust and authority, it's a lot easier to sell one off course, for single price. Without that trust authority, you can kind of get away with it. But you're telling people, hey, you know, you're going to pay me every month for something. People want to know that, okay, you better be worth it. type of thing. You know, even if it's just a $19 or $9 subscription, people want to know, hey, this is this is worth it. Because people don't want that idea that shit this, this came out of my card again this month. And it sucks. You know, like, like, you know, it's like my internet and phone bill, like it comes out every month. I'm like, these people suck. I can't go anywhere else. You know, it just you just have to do it. And so yeah, that would be my advice,
I suppose. Like you said, I read one of your emails yesterday, I think it was and it was like about perceived value and stuff. If someone's making $10,000 a month, $99 a month is is nothing, you know, it's pretty nuts compared to it. So if you're given that value, then
right now, that's when the hardest, that's one of the hardest things is like actually convincing people that
what they're going to pay is not even close to what they're going to get back. And the How to money space, it's easy to do that. Because you can people can bullshit and say, you know, I'm going to help you make $50,000. And people like, Oh, great, but not everybody is in the space, obviously, like people have ideas where they want to start a gardening site, you know, like, Okay, how do I create? How do I make money off of a gardening site? And you know, I know a site that does $20,000 a month on how to keep your practice alive at home? No, like, yeah, like basic stuff like that. I'll email you the site after. Yeah,
but but it's like, if you can, if people believe that the perceived value they're going to receive from your product is more than what they're going to pay, they're going to buy it. Because they want to feel like they're getting the advantage of it. You know, so true.
So, last question. And this is something I've asked everyone that's come on the show before, if you could go back to when went to the US a few maybe? Didn't you say you went back to a job when you when you were at that job. So you were back at that job, and you've been? Man, I gotta go back to job, what would be three tips you'd give to yourself. On that day that you just were going back to back to that job.
ask more questions to the people that have expertise in areas that I don't. I went in very cocky thinking I know everything, and I didn't take the time to have conversations with people and you know, pick their brains and really good to understand how they see things or things that they know. That'd be one thing I do, I'm doing three things here. If you can, if not get this one, no I do 30.
2 would be set time aside, to actually get the work that I want done. You know, don't get caught in the dream of like, one day, I'm going to do it, set a schedule, you know, and get it done. And that would probably be waking up early. And do that. Because I always would fall into the trap of saying, you know what, I'm gonna, I'm going to go to work. And when I get home, I'm going to bust my ass and do this and I get home, I'm just dead, like, I don't want to do shit just want to sit down and beds out. So you know, do things right when I wake up. And when I have the most energy, that'd be that.
Number three, communicate more, communicate more of my wife early on, and let her know my frustrations, my successes, the why I want to do things the way I want to do them. Sometimes you get so caught up in your own life and your own problems that you don't communicate those to the to the people that love you, or the people that they that people that want to help you. And so they they kind of look on and they don't know what's happening. And because they don't know what's happening, they can't do anything. And because you feel like they're not doing anything, you get frustrated and you know, it becomes this vicious cycle. And so I would I would just work on being a better communicator,
awesome scripts, you have probably been the most honest, were in his heart and the sleeve guy that I've had the pleasure of speaking to. So
I have to have a drink next time then.
Really appreciate it. It's been absolutely amazing. And some of those pieces of advice and there were that helped me loads. So I'm sure they're going to help a lot of other people.
It was It was great. I appreciate it.