8:22AM Apr 20, 2020
If someone put a gun to your head, could you write 20 pieces? You 20 blog posts this month, could you write 30? You could do anything. The first thing that bloggers should tell themselves is that they're capable of achieving success. They're capable of writing, producing lots of great content. They're capable of getting traffic, they just have to find the answers and they really got to believe in themselves that it's possible. But once you sort of get that bit right, you really become unstoppable.
Hey, guys, it's Mike from Make Time Online. And today we're joined by Frances from inspiring life dreams who got over 1 million pageviews in her first year blogging.
Francis has parenting. And basically she just has a really cool story of how she went from someone who knew nothing about blogging. Literally. I mean nothing about blogs. In December 2017, in the year of 2018, and over a million pageviews in that year, I think I had ninth month. She got over 150,000 pageviews in that month, mainly using Pinterest at that, at that time for particularly the parenting. Nisha is really good for that sort of thing, as we'll kind of talk about in the podcast. But the one thing that I think makes her stand out compared to anyone that was spoken to before is how much content she manages to write, and her mindset on it. And I just think if you are someone that's short on time or feel like you never have enough time to do anything, this chat is 100% for you, because what this what France's manages to do, is incredible and she doesn't even seem to realise how impressive it is. But she is the person to listen to to speak to to find out if you struggle to get Things Done. This is 100% of the chat for you. There's so many useful pieces of information in there is quite long. So if you just want to jump to the last five minutes and get the best tips or like the five main takeaways that I took from the chat, then please do If not, then enjoy. So, Francis, I read on your about page that when you were a child, you really wanted to be a detective. I was wondering if you could share like, why and why that didn't happen.
Well, I have to say So firstly, Hi, Mike. Ah, even though I wanted to be a detective, I was obsessed with Nancy Drew and in fact, Vidya brown and also had a love for writing. Even though I didn't go down that route. I ended up studying psychology and becoming a life coach. I think that vlogging was actually the perfect combination of writing and being a detective because definitely when it comes to writing blog posts, it's about having to Come up with, you know, answers to particular pain points and struggles that people have. So you have to sit down and research and work out well, what's the answer that people are searching for. And a lot of the content that I focus on is, you know, struggles that I've had myself, you know, as a parent, parents, I've got a parenting blog, and coming up with the answers the solutions to those answers, because often the issues that I might be facing are really common to everyone. And I always say that, you know, I'm perfectly imperfect. I don't ever try to be someone that says, you know, I'm doing this, you know, perfect 100% of the time. And so listen to me, I come from a very approachable, you know, human, I'm a human, I make mistakes. This is how I learned so when it comes to the detect the stuff definitely, I think that as a blogger, and not just when it comes to coming up with your own content, but when you have issues that let's just say you want to work out, okay, so how do you get more traffic, you've got to like, put on your thinking. Have a workout, like a detective find the solution to those issues. And I've often found it, the more you delve into it, the answers are there to be found. You just have to keep on working and not ever, you know, stop or think that the answer isn't there. Because I always think that you're either part of the problem or you're part of a solution. So you've really got to be proactive when it comes to looking for solutions. Whether it's for you know, coming up with your own blog posts, or, you know, trying to generate more traffic for your book.
Yeah, I'm so glad you touched on that because I was thinking exactly the same thing. Actually, when I read it was that is, it's funny how you said you wanted to be a detective and stuff and just kind of like you say that blogging is is like putting pieces of the puzzle together sometimes. And it's like finding your own thing. So yeah, no, I think I get the sense. But obviously, you had so much success in like your first year with blogging. Yeah, I think you got a million page views in your first year.
Yeah. Let's see. It was like a million and 1000. And I hit it on that very last day. I didn't know that it I was on a vacation and I hadn't even checked my pages. And I remember like clicking and I not that I'd almost given up on my goal. Like I really set a massive goal. But when I saw that, okay, 150% not you because I had an E before that. I didn't know what a blog was. I'd never heard of Pinterest. So Pinterest group board mentor, I'd heard of Pinterest, but not as an avenue to drive traffic. But I when I say that I started from scratch on literally started from scratch and I just to give you a background, so I did get like over a million page views. The reason that I had that drive to succeed and have achieved that goal was that right at the beginning, I told my kids that that was something that I was going to do. And my kids actually they're teenagers, they laughed at me and they're like, who is more want to raid something that my mom has written. And we have your kids You, I'm telling you there was something in me that's not that it snapped. But I thought, relentless determination that I was not going to win it like I would do whatever it took to make that goal happen. Because I wanted to prove them wrong, not just prove them wrong, but I wanted to prove that I could do it, not just to them, but to myself. And it was a massive goal. And had I set a small goal, I might not have worked as hard. But definitely having that big massive goal was something that made me work harder than I ever had, probably with a lot more focus, like I didn't waste time doing things that didn't need to be done, but like I quickly pinpointed what needs to be done mastered that and then the traffic came so that was just such a Yeah, it was so good to set a goal and actually achieve it.
Yeah, a bit like that's even more of a reason as well. It's kind of like to show them that when you set a goal, you know you can go and see even is a really big scary goal. It is possible to achieve and I suppose it's that's another part of the reason as well isn't it to show them that It's possible to do that.
And yeah, and I think, look, I used to be a life coach way before I was ever a blogger. And you could tell straight away, I could always pick it straight away who was gonna succeed, and who would struggle a little bit more and it was having that fight. I call it a fire in your eyes, like a hunger to achieve something. And I really believe that a lot to do with blogging, it comes down to your mindset. If you don't have your mindset mastered, if you don't have you know, you've got to be focused, you've got to be productive. You've got to, you know, say no to some particular things. You've got to make sacrifices. And so, for me that clicked in really early because I wanted it so bad. And this I have this analogy, and I know it doesn't necessarily apply to blogging, but I love it. It's called you know, if someone put a gun to your head, could you do it? So you know, if someone put a gun to your head, could you write 20 pieces? You 20 blog posts this month, could you write 30 you could do anything at all. I always say to my kids, you know, like, could you do something for me? And I can't do that. And I'm like, if I gave you $100, could you do it and now it's like, suddenly they can do it. So in reality, it's like, knowing the first thing that bloggers should tell themselves is that they're capable of achieving success. They're capable of writing, producing lots of great content, the capable of getting traffic, they just have to find the answers. And they really got to believe in themselves that it's possible because we knew, sort of get rid of the self doubt, self sabotage, when you are really strong in your belief that you have that potential and the ability to do anything. And we all really do. That's the funny thing is that we all actually have that ability, but we don't always acknowledge it or we make excuses but once you sort of get that bit, right, you really become unstoppable. You know, there's no limit to your potential when you have that right. right mindset. So I think that's definitely something that people need to focus on in the beginning is just getting their mindset right. Don't come from a position that it can't be done. It can be 100% down, because it's been done by so many other people before you. And there's no reason why we all can't achieve blogging success. As long as we are proactive. We're taking action doing research, and just not ever giving up.
Yeah, and I think you've touched on so many really important things there. But I know if I, if I was listened to this life, I was on a run or something like that we're in the car. I would 100% just be asking, How did she do that? All you all anyone wants to know is that but before we go to that, there was one thing that I really picked up on there. And I think this is something that not many people talk about. And you said, You didn't waste time doing what you didn't need to do. Can you like, can you give some examples of things that you don't need to do? Because I think a lot of people kind of know what they should be doing or hopefully they know what they should be doing. And we'll get into that in a minute. But what Shouldn't you be doing as a new blogger?
Okay, so, obviously, the answer is going to be different for different bloggers today. Depending on your niche, but I'll just share with you what my experience was. So I'm in the parenting niche. And I always say that the first thing that any bloggers should do is study your competition or look at the people that are doing it the best doing it right so look at your peers you know go and check out their websites what's appealing to you what's the content that you are reading? What makes you want to go back and you know, revisit and just what is it that makes them successful? So when it comes to you know, emulating or doing all the right things, it's that's to say when it comes to platforms because obviously with traffic, you've got to promote your stuff. That's, you know, one thing so to me, when I said I tried a few things and didn't necessarily work. I think I did try to be in too many places at once I gave Twitter ago, it didn't work for me, I did not continue with it. The same with Instagram. I gave it a go it wasn't but when you work out what works best for you. And I think that you really have to be willing to experiment and give things a Go. And I also think that if something isn't working for you try something different. And I don't take even people listening to me that don't take my word, you know as gospel, you can go and try new things. So when someone says, this is something you should do, I might try it. Or I might, you know, do something different. If they say pin 10, you know, pins a day, I might pin 30, or 50. I've tried 100 I've tried everything, I've come down to my magic number, which is 30. But I never let anyone say Oh, just because this is the way I did it, that you know, you need to do it. So for me, definitely look at your return on investment and what is working for you. So that does not always come. It's not sometimes takes a few months to get into understanding. Let's just say when it comes to writing blog posts, you're gonna see the traffic that comes to the most popular posts, if that's working for you, right more on that sort of area. If you're writing on a particular topic, and it's not generating any interest, I mean, we could go into this whole conversation about SEO and keywording. I mean, one great way of discovering what is worth spending your time on or not is knowing, having a look at a keyword research tool that tells you straight away that if you write this particular post, there are 10,000 people that are searching for that in a month, as opposed to this post, which is only has any 100, you know, searches a month. So that that's a quick way of working out, you know, don't waste your time doing things that Google's always telling you. People don't want to know about that. They're not interested. So it's really working out what's popular, what's working for you. If you haven't tapped into something, but the T word keyword research tools are telling you that's a really popular person to look into that. So I mean, there's a million things that you could you know, it's just trial and error really.
I think he's touching over an important point as well. They're like you said how you're you are in the parenting niche and things like that. So what works for you doesn't always work for other people. And I think particularly But I remember thinking this when I first started as well as like, you quite often hear or you see someone else that is successful, and you try and almost like, copy or replicate some of the stuff that they've done. And it doesn't, it's not as straightforward as like, you know, if you're in a parenting niche, and you're telling a blogger, a new blogger who's maybe start in a blog about online gardening or something, it might be a very, very different approach and different things that work. And I think that's an important thing to recognise as well, isn't it? It's like, what works for you isn't necessarily work for someone else. If they're in the same niche as you then probably it will work for them.
Yeah, 100% and I don't know if you know, but I've started like three new blogs. This is like, this is why I love talking about it, I throw I throw a throw myself back into the trenches. So I know, you know that it's really easy for me to say, Well, this is what I did to get a million pageviews in my first year and I've consistently already had at least 250,000 page views. I think I'm hitting towards 200 or surpassing it this month. But I know what it's like to be back in the trenches and to be learning everything from scratch. And the funny thing is, someone might give you advice that worked a year ago, and it might not even apply now. So you really got to say you always got to experiment. Try different things. I mean, people are getting traffic. So like, put that detective hat hat on and work out what is working for other people, can you give it a go, I always think you have to put your own unique spin on things. You should definitely not try to be someone that you're not always or really think that everyone's got something special to offer the world. And you when you let that shine through, when people connect to you, because that's what it comes down to. It's like you've got to have content that people want to read, but they also feel like they've got to feel like that you are someone that they can learn from and that you understand their pain points. You understand the struggles. You've got problems that they've got problems that you can help them solve. And just connecting with the reader on a really deeper personal level level is so important from my perspective, because I think that's always worked for me. I've never wanted to be like the other parenting bloggers, I don't mean that in a bad bad way I don't really brought about babies or toddlers, I've got 10. So don't ever try to do anything that's not authentic to me. And I think that when you're passionate about something, and when you also share your story with your readers, that people just that that's how because that's how I connect to other bloggers or people that I'm interested in learning more that said, that works for me and because that's what appeals to me. That's the approach that, you know, I've taken I've just always wanted to be very sincere and genuine, I'm open. I don't pretend to have all the answers. But I'm definitely willing to share everything that I learned on, you know, in this journey that I'm having. So I do think that just being aware coachable just makes such a difference. Yeah, it really does.
Yeah. And I think, like you said there how everyone kind of has something that they can share and something that other people can learn from. I think sometimes people are a little bit hard on themselves and think but know that I have nothing, you know, I have nothing that I can share that what am I going to teach anyone else? And I think like you said, there, just just being able to share your own story is huge. And it's something that other people can learn from, even if you think it's boring, and it's plain, and it's just your story. It's your life or whatever, is almost 100% something that's happened in your own story in your own life that a lot of other people would love to learn. And I think that's that was a huge part for me. Anyway, it was realising Actually, I do have stuff that I can share with people and just getting that almost like self confidence, rather than being like, Oh, no, I have nothing. I have nothing to give.
Yes. If I just was I'm gonna mention this. Something that I just to make the newbie bloggers feel more comfortable when you first start blogging, it sometimes really is the biggest, the first hurdle you got to get over is, you know, being worried about what are people going to think when they read your material. And a lot of and that was something that I really had to struggle with because, you know, riders are like the touristy sort of private people. But to have to sort of combine that love of writing and to have a blog means that you've got to be willing to put yourself out there, you've got to be willing to promote yourself. And I think it clicked for me early on that I had to just stop caring what people thought like the people who will support you and who want to connect with you and follow you. It's like build a tribe with you, other people who actually appreciate what you're doing and all those other people don't really matter. Like you have to always let that you know, you got to learn to toot your own horn, you've got to be willing to put yourself out there. Understand that you do have something of value because we all really do. And the fact that we're drawn to blogging means that we have we feel like we've got something to share or we actually all Do there's not a person in the world that doesn't that can't make their blog success and that they don't have someone out there that needs to hear what they have to say. Yeah, really, even if even if it's just admitting that you've got faults, and this is how you cope with it, or these are the things that you struggle with. I mean, I love reading people who come from a place of this is just what I'm doing. You know, I'm not pretending to be perfect. I'm not the expert, but I'm sharing with you everything I know. And then you're not like they're not above you, and you're below them, you're on the same, you know, same space and same understanding. So, for me, I think just keeping it real, not caring what anyone else thinks, doing my own thing and having just faith in yourself is such an important part of you know, it's a hurdle that you've got to get over when you first start blogging. Really you do.
Yeah, no, definitely. I think the other thing as well is that a lot of people worry about so someone else has done this before, and like this has already been done and has been done to death and things like that. And I think It is it can be true for certain things within the blogging world. But what always amazes me is that if you actually put in the work, put it like are consistent with it and just stick with it long enough to see results. It's like this. There's so many people in the world that still want to read that stuff as long as it is actually, like relevant to them. So even like the parents in Islam, like you said, there's so many different bloggers within the parenting niche, if you find your own voice, your own angle, so however, it has been, like broken about been having teenage kids or it can be like living in Australia, because like you said, there's not that many bloggers in Australia, so that
I know. Like,
yeah, but it's quite often going to be like your own angle, just from like your own story, no matter where it is or what it is. So I think that's a that's how people can go from, you know, not been just starting out as a beginner blogger and then actually finding to get some traffic But anyway, yes, I've definitely wanted to. I want to dive in then. So like, How on earth did you get to 1 million pageviews with in your first year? And obviously this was all about this was all in your parenting niche, wasn't it?
Yes. Yeah. And I think I had like three mil on it. I think I had 3 million bucks. I doubled it by the second into the second year. But yes. Okay. So going back to the beginning, I didn't understand at the beginning that this was a really like, you know, crazy gold set. I just assumed it would happen. So I didn't understand I only learned later on that people struggled with traffic. And one of the thirst I don't know what put it in my head. But really early on. I had this impression that bloggers had to post content almost every day, which obviously is not something you know, a lot of people say, you know, post once a week but in my head, I set this goal that I was going to write at least at least 20 posts a month right from the beginning, and it is something that I consistently did I you know, If that was my one goal, I used to write 20 posts a month and create 100 pins. We can talk about Pinterest later, but they Those are my non negotiable not going to go to bed by the end of month unless I have done those goals. And what I discovered, I think that that definitely set me apart. Because let's just say it's a comparison, if you have a bloke that's writing one post a week, and creating 20 new pins a month, and then you have you know, here I was doing five acts that amount, then it really like it's a numbers game. And it's like the math says that that person who's doing more as long as it's valuable content, I probably not that surprised that I've got to where I needed to or where I wanted to be so much quicker, because I gave in so much more. And when it comes to content, we can all do it. And what I also discovered by creating that much content is that you get number one, you get better at writing. Number two, if you keep an eye on your Google Analytics, you quickly learn what people are interested in reading. And so you write more on that topic. All around that, you know, general category, and you just get, you just get better. So I think that by the end of the first year, I had, I think I had 250 blog posts by the end of that year. And I have to admit, like they weren't all perfect to begin with, it took time. But when you put in that much, you know, when you're that consistent, you do that much writing eventually, like, writing becomes so much easier. It's just like, purely because you've done the number of hours. It's almost like you put in the training, to learn to be a good writer. It's just I did the work, and definitely had some really great viral pins go crazy. And but if I done five articles a month, I probably wouldn't have discovered that it was only by just doing more that I learnt what works.
Yeah, I mean, like, if you think about just on purely by numbers, if you're doing four blog posts a month, that's gonna take you five months to do what you do in one month. But yeah, I know. I know for a fact because this is what I would be thinking. I've just be like, how is it this even possible like literally how do you how do you go to writing 20 posts a month because to a lot of people that is insane
Okay, I actually find that really hilarious that people think that's a really crazy goal like to be honest I've written 40 posts this month and I've written 30,000 words in the book so I'm gonna come down to the fact that we we complain that we don't have time but all we actually do have is time that's like we all have the same number of hours a day. And we all you know, a lot of us find time to watch Netflix go you know, hang out with your friends call them whatever but when you set a goal like that, the way you view your time because it becomes so precious if you do not you don't waste it anymore like you make that your priority. Like I'm big on you know, setting a timer when I write and when I first started blogging, I still had a full time job like I would vlog in the morning and I would vlog in the evening after the kids went to bed, but I did not know
Yeah, you had a full time job and you were writing 20 blog posts a month.
Yeah, I find that hilarious. That's a really hard thing to do. Now, I have to say, because I've had people sometimes ask me, like, I don't do you know, you know, do I want you know, like, Do It Yourself crafting where it's really, really technical. So I'm just gonna, you know, say up front. I do now write like, mainly 2000 word posts. But in the beginning, there were lots of like, you know, sometimes there were 500 word posts or 1000 word posts, but I definitely just was writing like, Mike, you could go home. So you're home now. But you could go now and write a blog post in the next hour if you really wanted to. Like, like I said, if you put a gun to your head, you can do it. Like you can do it. It's just when we make excuses, and when we think we can't do it, but it's actually even if you were to write, you know, 1000 words, most of us can do it, you know, now let's just say that that task of you know, writing that amount of content took 20 hours on the talk Five hours a week. That's why people spend more time watching TV. They spend more time you know, driving to the shops to get your domain like it's making, making it a priority getting so focused like when you when that becomes your one and only thing that you're going to be doing every month is writing 20 blog posts. Obviously there's all the other blogging sort of stuff, but that was my big thing. And I find that I don't find it difficult to do but I've any I need say that now because I forced myself to do it. Yeah. You know, at the beginning, you get over your, you know, your writer's block, you sit down you in your mind almost goes to work at night when you're, you know, going to sleep or like I was always thinking at the beginning or what am I going to be writing I'd write notes in my in my phone, I would just your mind like wants to give help you like, you can answer today. You just and I just would write you know, in my way I just jot down ideas. I've come back to it. And I forced myself to get it done. I didn't let them excuses No, I didn't have I just was gonna make it happen.
So did you meet someone? Yeah. Did you do like keyword research? did you do? Did you like have a massive list of ideas for like your blog posts? Like what are some of the practicalities for how you did it?
So when I first started my blog, so I should say that I started my blog in December 2017. That was sort of like when I started it, but my first full year was beginning from January because here in Australia, that's when kids are in school holidays in December, so nothing really happened then. But I actually didn't know what Pinterest SEO I didn't understand any of it. I actually think I had to Google what SEO stood for back then. An alien language. But when I first saw those first few posts, or the first to say 50, I call them like my practice post because it's like, writing things that I genuinely was interested in solving. Let's just say you know how to stop siblings from fighting. That was a thing. Oh, I know what I did that they'd be I remember visiting Facebook groups like parenting groups right at the beginning. And just trying to remember I put on that detective hat. And I really wanted to like work out what what are the pain points that people have? I've just tried to find what parents were struggling with. I would even ask people to just think about, well, what are all the things that I've struggled with, you know, I've got posts on like, you know, what to do when your kids are annoying? What to do when they're bored, what to do all those things that were just real life, things that I had worked through myself, I wrote posts on them. But the turning points, I think I did that for the lights for six months or so. But when I actually got into SEO, in my mind, that's actually where my traffic jumps. I think I went from 70,000 page views to 155,000 page views and next month after I discovered SEO, purely because I tapped into a research, you know, keyword research tool where I'm like, Okay, this is what people are actually looking for. Oh my gosh, okay. I can write posts on that and that and that I think that people often forget, like, if you've written a blog post, and it doesn't necessarily, you know, succeed straightaway or get the traffic you're hoping for, you can go back and change it. Like I think I, I think I have one confession where at the beginning I don't even know if I put a keyword in the Yoast plugin to be archived. I had no idea to begin with. But when I went back and I understood keyword research, and I feel like that's something that everyone should invest their time in, is that I went back and redid everything, like it didn't take very long but you just change I
think it changed the way that I wrote posts from there on because I made sure that everything was something that people were actually actively searching for. I definitely changed the way that I was coming up with my descriptions on Pinterest because when you know keyword research, like if you're typing in the things that people are literally looking for, it's gonna pop up eventually. And because mine was a numbers game, remember I was creating at least 200 pins a month back then rain, hail or shine. You can see what works, you can see what doesn't. So it was definitely a numbers game. And when you understand keyword research are the other thing that I probably should note was, it's definitely a pay, you have to be more patient to get those the traffic that comes from Google. And I think I went into that knowing that, yes, it's improving all my posts in general was getting ready. It's almost like you sow the seeds now when you reap the rewards later, and they do eventually come, but I had, I didn't have an expectation that it was necessarily going to rank in Google straightaway. And I think that to begin with, you know, I built up slowly, I think it went from 1000 to, you know, 2000 and Google views a month and I think I'm now around 25,000. Seo page views, sorry, SEO, organic search, page views every month, but just be more patient. But it's one of those things that once you understand it, you have to wait to succeed. You have to use it to your advantage. So if you're writing valuable posts that people are actively searching for, you're, you know, making Google friendly 2000 words. I love that skyscraper method where you're literally like seeing, you know what? All those pages, all those things that come up in the search results on page one, Google deems those pages to be the best, most informative blog posts or articles on that topic. How can you be better you're never going to be on page one. If you have subpar work, it's got to be you know, you've got to produce the best that you can, you know, tackle was in give more so I think I was definitely patient when it came to SEO and paid off. And I think that it helps when it comes to even just having, you know, creating Pinterest pins and so forth when you just, you literally it's all about coming up with ideas that people are actively searching for. That's that's really the secret to writing a really Google friendly, you know, starting with that, and then creating the best most valuable content. You can
So you got, you're getting around 25,000 pageviews. Now, so in your first year, Did you get anything from Google?
I think that I wants you to snapshot you mean. So just specifically, just from just organic
by the time.
I'm pretty sure that by month seven or so I think it was around 1002 organic page views a month. And probably, I mean, just to be honest, the reason that it's not 100,000 now is that I work on so many different things now, like my traffic's really stable. And I don't stress about that now. So I it's given me that freedom to go off and create more digital courses and digital products and all that. And I'm happy with the way it is now. But it definitely took time to get to that yet to get the Google traffic.
Yeah, I mean, I definitely wanted to dig into a little bit into Pinterest. Not too much, because I know that's a whole other kind of worms. But first of all, I just would really like to kind of split everything that you've said so far if we just like summarise it for two people basically so one person being like the brand new blogger, someone that has no idea what SEO is, you know, still googling SEO, someone that just still hasn't really got an exact idea of what they want to do. And then the second person after we'll see if we can get it for someone that's like more intermediate maybe has already got like 50 plus posts, they've got, you know, they've got an idea of SEO but not really short. They're still not getting any traffic basically. So what would you say to someone that's just starting blogging now? What would would you recommend them learn about SEO? Or just start writing basically?
Okay. Well, no, I think that I mean, if I could go back, I would definitely have learned SEO to begin with and I think that it's just it doesn't take that long when you are rather than reading a magazine going rate go and watch the SEO videos, go and learn and learn about it because just knowledge is power. Like the more you know, the more you can with it. And it isn't that complicated to begin with, but a lot of it in the beginning, you almost have to rate and rate or rate and when one day that light bulb goes off for you, and then you know what to do with it. But the light bulb doesn't go off unless you actually actively start learning. I still think that if I would go back, I'll do the same thing I did, which was write 20 blog posts a month. So that's definitely the tip. You can then go back and always change it if you know that SEO like optimising your blog post is something that you get really good at later on. So don't stress like if you've got an idea, and it's solving a pain point, and it's valuable. Pinterest loves that stuff. You know, like Pinterest has heaps of articles. A lot of my articles, you know, have gone really crazy on Pinterest, not necessarily in Google in Google. So it depends on if Pinterest is your platform, your it's like it's a great place to test out ideas. And with SEO, I would just definitely stay say learn learn about it and apply what you know, but don't not do anything because you don't I think you know, everything like I've learned things through trial and error, I've made mistakes, I fix things up. I think that you always have to have a real thirst for knowledge. And that knowledge is nothing if you don't apply it, you've got to actually take action on and give things a go. So I think that it's just being patient and knowing that when you, you know, create great content, lots of it, you've got keywords, friendly, you know, search, you know, keywords, I mean, eventually, it's like a foolproof method. The only place where people get stuck is when they give up or they get frustrated. It's just more like, I've always said, hurdles are a part of life in general, and they're a part of business, and you don't stop or give up just because you face one like, it's like, well, what do I need to do to get over that? And just, you know, keep on acquiring knowledge and don't, you know, don't ever assume that it can't be done, it can be done. And so a lot of it's just being patient and consistent and resilience and just determined to stick with it.
Yeah, and I think what I kind of took From what you were saying is what I wish someone told me this when I was first start, and it's just just right. You know, just get that content out there. Like even if it is 500 without because you read these articles about SEO and say, You don't need to be over 2000 words, and then you get stuck up on in, you start thinking, I can't write this much and things. I just think getting those articles out there, I think is one of the best pieces of advice for any new blogger, in my opinion.
Yeah, and I'm gonna share with you like I have heaps of things that rank in Google that are like 500,500 words and not 2000 like 2000 like, you know, ideal. But there's no rule. I mean, go and have a look at the things that you might search for yourself to not always 2000 words just to think a lot of it's like trusting your own instincts, producing lots of valuable content. And not I don't really get hung up on that stuff. I do have a really good piece of advice is that I'm not a perfectionist. And early on, I always said it's like it might sound really bad. But I always just aim for like b minus work like B plus, you know, that sort of thing. I don't sit down and wait for it to be eight plus perfect. I just do the best that I can within that timeframe, you know, have a Quick Edit and then send it out. I don't that has never been anything that stumped me. Because I maybe it's my audience, I know that I'm not perfect. If I make a mistake, that's fine, but I just don't let I've never let that be a hurdle. So I don't overthink things either. Either. Like I really just trust my guts. I think even the beginning I just I just did it. I just did it. I didn't make excuses. I didn't stop. Wait, you know, I had sometimes ignorance is please like when you have no idea at all, I suppose. I'm glad I had no idea that it had to be 2000 word, you know, for Google because I wrote heaps probably all my articles in the beginning were around 1000 words, and they still went really, really well. So I think it's just taking action, writing. Like you said, if you're a blogger You're right on I mean, obviously you need to have your I mean, we can speak about the fact that you've got to have a business hat on to because your blog, if you want to make money from it is definitely a business and you should treat it like a business but that's mostly when it comes down to how you spend your time and then you know, knowing how you want to monetize your blog and that's a completely different you know, thing to think about but actually Can I just say like so when it came to writing blog posts, I knew right from the beginning that I would never publish a post unless it had you know, like it was either had an affiliate link in there or it led to a lead magnet or freebie opt in, or it was gonna go to eventually a digital course the product that I had, like there had to be a purpose you have to have a reason why you you know, you're not writing it just for fun. You're obviously writing it with you know, because you hope to get something from that you want to utilise that traffic in some way because you can have traffic this heaps of people, actually probably it's myself, I probably felt Prior to that as well, thinking that I just want to traffic in the beginning and not knowing what to do with it. Yeah. And it took a while to like, understand that you know how to utilise the traffic you're getting, you got to understand that if it's coming your way, what are you going to do with it? You know, what's the purpose of them coming?
Yeah, I think that leaves on really nice too, then to the intermediate, probably, you know, someone that's maybe got content out there. Maybe they are starting to get a bit of traffic, but maybe not getting as much as they want or they're getting traffic, but they're like, what do I do now? How do I make money from this?
Okay, so, obviously, when it comes to blogging, I mean, the main ways that people make money, you've got the ad income. You've got affiliate marketing, sponsored posts, selling your own digital products, such as courses and books, maybe it's printables. You're selling coaching, you know, you might have freelance services, membership groups. I really, I actually wrote that, you know, that was a list that I wrote right at the beginning in the socket if I had this goal, and I wanted to make a particular amount How could I break that down? Like, how was I gonna, you know, achieve that. And so I think it's really important to think with the end in mind. So for me, you know, so you could have someone actually just chasing ad income and even though it's something I did, there are people who adore draw right now and they're successful at it for me, I like I love creating digital products and courses. So that was something that I wanted to, you know, focus on as, which is what my posts that I was writing to would lead into. So you could have someone else that chooses to make money from affiliate marketing, but just understand or think in advance, how are you going to make money from you, you don't make money just from getting traffic unless you've already signed up with an ad income. You make money because you know how you're going to do it. Like you've got to give it some thought. And that's just like putting on a business hat treating your business, your blog as a business because we really are all business people if you're taking your blog seriously. And for me, I think that to begin with, I thought adding content, you know, that sounded fantastic to me. You know, that's an excellent way of earning some income. But I really did definitely decided never to have all my eggs in one basket and just to like, to, to follow what appeals to me the most. And for someone else, it could be something different. And so I would never say, this is the way you're gonna make money from your blog, you know, people do it in their own way, but it's worth finding out what works best for you.