Select The nexus of esports, sports, technology, communities and hope
3:23PM Sep 3, 2020
Good morning Good afternoon. Good evening and welcome to the AI for Good Global Summit or here always online. My name is Sonia from them from the ITU, the International Telecommunication Union. And I have the privilege of introducing today's webinar. The itu is the United Nations specialized agency for information and communication technologies. And we are also the organizer of the AI for Good Global Summit, alongside XPrize foundation and in partnership with 36 un sister agencies, ACM and co convened with Switzerland The goal of the summit is to identify practical applications of AI to advance the Sustainable Development Goals and scale those solutions for global impact. Like the most of the world, the AI for Good Summit has gone digital with a weekly programming allowing us to reach even more people across the globe. Today's webinar can be considered as part three of the global dialogue on eSports organised in partnership with the global eSports Federation who recently joined us as an IT member. And before I introduce today's moderator, let me go through quickly some housekeeping rules. So your mic has been disabled. If you wish to ask a question, please use the q&a function. THE MODERATOR will select and read out the questions to the panelists. And we are particularly counting on your participation to create a very interactive discussion. And speaking about interactive, I have a challenge for you. So can you please let us know where you're calling from which country or which city and you Can I use the chat function to communicate? Let me do Sure. So I'm quoting from Geneva and they will write it down in the chat. Please make sure that you're sending your message to all participants, attendees and panelists. So we have people calling from Argentina, Singapore, us, Lee's bonne gunda China, Geneva, Netherlands, California, Florida. Fantastic Costa Rica. Welcome, everyone. And now it's time to introduce our moderator, who is no stranger to the world of gaming eSports and technology and she's one of the presenters of a very popular TV show. ABC click. Her name is Lj rich Lj. Welcome.
Hi there. Thank you so much. And thank you for Sonia and thank you to the ICU and welcome everybody to our third global session on eSports. This is a rather giant topic of Esports technology, communities and hope It's going to be a good one. My name is Lj rich and I'm a TV presenter and music artist. I'll be your moderator for the next hour. And it's part of the AI for Good Global Summit, which is as Kseniia said virtual this year for obvious reasons. As with the other panels, you can chat, interact and ask questions. We love receiving your questions. So please don't be shy, come and ask. And thank you so much for choosing to spend the next 60 Minutes with Us. We do hope it's going to be worth your while. So it's time to say hello to our panel. In yesterday's rehearsal. They were already coming up with some intriguing ideas. So let's welcome Let's welcome them all. As they turn on their cameras. You already have their impressive credentials on the ITU website. Here they are we have and Kelly aikman from the global eSports Federation. Miguel Gil, founder of the united states states eSports Association, Sean Ming, co founder of ignites William Louis Murray, CEO of World Sports Federation and in you know, banya, but also from Global Innovation Center powered Microsoft. So thank you all for joining us. And whilst you're finishing sorting out your video and audio, I'll let you know what's in store. Today's panel will be split into three sections. What are the surprising new conversations about eSports? Where can we create positive opportunities using eSports? and technology? And how hybrid? Can we go mixing eSports and traditional sports and finding sustainable, meaningful ways to make the world better, not just eSports, but beyond. So let's start off with our first segment on unconventional conversations, things you won't necessarily expect to be talking about. And that's what we're here for. And of course, none of this would be possible without that most fundamental of things, an internet connection, a device to connect to the web, and a way to charge that device. As a world we know that we don't have equal access to the internet or even electricity in some cases. So being I know you've recently spent time in clinics at a refugee camp. In Greece, some patients were hard to contact because of technology, right?
Absolutely. And we had, I'll give an example here we had a patient who walked into our clinic, having arrived the day before. And unfortunately this patient went on this patient's arrival did not know where to go, did not know, was speaking a different language, did not know where to go for food did not know where to sleep, where to find shelter. But thankfully, I managed to find our clinic and had an injury that was so severe that they needed to come in every day to be looked at and for the wounds to be cleaned and dressed. Unfortunately, for this patient, they did not have a watch. They did not have a mobile phone, and they did not have any friends around them with these devices as well. So it made it incredibly challenging to make sure that we were able to see the patient every day. We wanted to reduce the time that this patient would wait in the queue and in the hot sun, it was really hot at that time, and it was only going to get hotter. And as well, how, how could we as advocates of this patient guarantee that we could reach out to them when we were finally able to organize transportation for them to a hospital or transportation for them to to Athens, for example, where they could get further treatment. So in a location like this with more than 15,000 people in the camp and spilling out of the camp, how could we find this one person so even if we know where they were sleeping at night, or at least the general area where they would sleep at night, they might be queuing for food, they might be queuing for paperwork, they might be queuing for the time that they might be queuing for any facility and actually queuing waiting and queuing is a huge part of the life of of a refugee and invece in this particular camp, be wait for hours for food and water and then and if they were to come in to see us to have that Blood Sugar tested or to have their blood pressure checked in order to help manage a chronic disease for example, if the upcoming fasting so that we can do that blood sugar and get some accurate data on that, depending on how long they have waited to see a doctor or or to have all these B statistics checked, they might not actually be able to join the queue for their next meal. So, on the point of technology Actually, we do know that doctors already around the world are practicing remote medicine, using their computers during remote consultations and of course, this does not cover all of the needs. We know that medicine happens at skin level we do need not only to see a patient but sometimes to palpate and injury for example. So yes, technology does not meet all the needs but it can be a tool used to support patients who are not able to come in then of course It depends on the technology, first of all being available for these patients. And again, there was another refugee camp, in fact that I could, that I can speak of where it takes hours for a patient to walk from one sector of the refugee camp to another sector of the refugee camp where there's a clinic, not all sectors have a clinic in it. And in fact, to get to the hospital outside hours is really not an exaggeration to be walking so and of course, then the assumption is, first of all, the patient can walk. And we know that not all patients can walk.
Yes. And I think that this is a really interesting. What's the word I'm trying to learn? It's very interesting to be talking about this situation in a webinar all about eSports. But actually, there are so many ways that we can be connected with technology and how valuable the role is of technology in all of our lives. And hopefully, we'll be able to extend our Knowledge of technology and connection, how that works out towards places which are, which have very, very tangible real world problems. And Ming is going to be talking to us later about some of the esports psychology, which I'm looking forward to. So we're going to come back to you later on. So another goal today is talking about conversations we won't normally have. And we don't have the answers yet. But we do have the power to open a dialogue, which is why we're encouraging questions in the chat as well. So Ming was just speaking there from Norway. And now we're going to go over to Ann, who I believe is in Beijing. We've got a truly international panel today. And you were in high demand. Just last week attending Tencent fourth global eSports conference. Can you talk to us about what's different compared to the previous years?
Yes, hello, everybody. I'm calling in absolutely participating from Beijing, China. It's quite late in the evening here. So I think we're also spending Many different time zones around the world. But yes, absolutely, I had the privilege of having been invited to the 10 cent global eSports conference that took place in Boyle in high man last week to represent the global eSports Federation. So big privilege, obviously, as there's a lot of travel restrictions right now around the world, but was one of the only international attendees there. And as you said, Lj, this was their fourth Global Summit. And some of the features this year and I should probably summarize, there were about 1200 participants at the forum. And really the purpose of the forum is or the conference is to, to bring together all different members of the esports ecosystem, whether you're an event management company, a team, a city, a publisher, so very exciting to be part of a very young and dynamic environment there. But specifically this year, what was what was different is this is the first time The commercial brands were present at this conference. So there was a large panel with several different brands being represented about why they were getting involved in eSports. And how the particular opportunities linking to sponsorship around teams and events was quite powerful for brands and providing them some different and unusual content. Equally, there was a large representations from cities across China, who are obviously very keen to begin to understand eSports the events and what that represents and also the business opportunity of the different companies within the esports ecosystem, potentially setting up in their respective cities around China.
So we're talking really about fostering communities and actually sounds like a great place for you in we go to tell us about some of the challenges you're currently facing and what you'd need to solve them because you're working with big players and startups alike. And whilst I'm talking I should mention Chris Chan who's online from Singapore, the president The global eSports foundation Hello to you. Thanks for joining us. So that's given you a little bit more time to think up your answer. And you go, what do you think are the sort of big problems that you would like to solve working with big players and startups to foster communities? And
I think at this, I think, at this juncture, one of the main kind of missions of the global eSports Federation is to really be at the service of the industry right now. And obviously, it's a very sort of new ecosystem coming together with players, as you say, in all different shapes and sizes and people trying to find out what's their role. People like myself coming from traditional sports, how do we use our knowledge from traditional sports to try and begin to, to elevate and elevate the credibility of Esports and give it that that robust infrastructure in order for eSports to develop everything from how is the sport organized on a national level? How does The sport get funding, how does it rec get recognition for the players, making sure that they can travel internationally making sure that when we have international competitions, we have the best players. And these are all things I think in traditional sports that we we automatically assume are easy, and they will happen naturally. But as we're discovering in eSports, is it's quite a new phenomenon and a new area of activity. A lot of those things are not there. And we need to help to develop that to make sure we can elevate eSports to the level that it needs to be.
Thank you, Miguel, can I bring you in here please? Because as an AI for Good Summit, should we talk a little about how AI could make eSports and traditional sports closer together? For example, what can the USDA and world squash Federation learn from each other?
Absolutely, and good afternoon from Valencia, Spain, to everyone joining the webinar today. Um, yeah, so so I think There's there's quite a lot of learnings that we can take from each other. And as we were chatting yesterday in our rehearsal, it's all about exchange of value. So, um, even though there's a message that eSports is the newer into, you know, it's a newer industry versus traditional sports. That's true. However, at the same time, the people involved in eSports have been added for a long time and are experts in that area, same as on traditional sports. So but it happens to be right now is that we can all learn from each other. And I used the example yesterday about what could potentially Williams organization and organization learn from each other. So in a very quick example is how do we exchange values just one offering is to say, look, the world quest Federation is not in the court to be an expert on on gaming in the virtual world, but that's exactly the expertise that our organization has. So how can we be a best of use for someone like a world squash Federation to give them education to give them learning to give them insight on what are the possibilities how to do things better how to actually engage that core demographic that is not that is not active today playing squash but they still could do activities that are related with gaming and at the same time, a young organization and nonprofit and up and coming like the USDA can learn a lot from an established organization like the world squash Federation in terms of how to fundraise how to actually set up how to run organization to actually really work on behalf of the mission in this case of the USDA, which our mission is simply foster the growth of recreational eSports in the US. So that's, that's essentially kind of like how we see this plan. And if I may, Lj I wanted to kind of share a personal story that is connected to the first subject that we were talking about at the beginning, which is just unconventional conversations that that technology could drive. So the same time that we're having yesterday our our rehearsal for these webinar, actually members of my team, we're having a conversation with a wonderful nonprofit called all access gaming, which one of the founders of the nonprofit actually has cerebral palsy. The reason why I bring this is because in the spirit of making inclusion a theme and being more inclusive, the asked from the founders of all access which are brought in Daniel shout out to both of them was to hold the call in zoom and not in D score, which is the preferred method that we do it because they're known tool or technology tool to have it. The main reason was because for them especially for Brad zoom, was more accessible than Discord. So the even a small thing like if and I say small from the sense of, because that tool really works and accommodates the needs of the individual, we have to make sure that we can actually even the tools that we have in gaming, we have to make them more accessible. So that's a clear example of how we can actually bring this together from both sides of the world and how do we make it better for everybody?
Yeah, that's awesome. I think accessibility is something that we could and have, and we'll chat about quite a lot more if we can. And it's also subject close to mind and many people's hearts. Thank you for that story. And I think now is a good time to bring William in. Because William, you come from traditional sports, and you decided to join eSports to build bridges. And please tell us why you see this as a collaboration and not a war.
Yeah, thank you and thank you, MC well for giving me some tips for my next operational plan for the next two years. We can have a separate talk. But no, I think it's kind of a look like the ambassador of the 20th century. When you look at the panelists know, coming from a traditional sports, we've been playing squash for more than 150 years. So how can we build bridges and ensure that we're going to keep growing our sport squatch as we move to the 21st century, you know, for Anthea, an on touch on a couple of key points, you know, as International Federation, we know how to operate with the organizing war championships with part of the mini sports game forever. And for the last 10 to 20 years, we've seen a side of us huge development of great momentum from eSports. Without knowing what's going on. We just see the momentum. And all of a sudden we say, well, maybe we should have a look at them and start to open discussions, issues about opening your dialogue within our two communities. Conditional sport we go out we practice we buy racquet, ball, we get one 150 affiliated members, another person that we see kids playing eSports, we've been great arena receiving prize money with great sponsors, but we don't know each other very well. So as a traditional in Federation, I think my best objective was to partner with global eSports Federation to understand his community to say, what's going to be the impact of the esports development, and how can I, let's say, understand better this, this momentum and build on this momentum to also grow, my market grew, I have better access to the traditional squash players. And I think this kind of pan and all the discussion we're going to have, and the coming months and years is going to help us to say there is no traditional sport and esport there is a common ground within all these activities and we need to build bridges and to work closely together. And I think we were made a point about values. We know the values of traditional sports and we are the sport we love we watch on TV We practice, but one of the values of Esports. And as soon as we understand each other better, we're going to be able to build a common future. And this is what it's all about. And I think on what made the point from Beijing, we need to be bridges. We're not on a separate roads, we are walking and looking the same direction, because we are we are, let's say attacking the same issues. And we are talking to the same communities.
Yes, and I think the last part of our talk today, we're going to try and look at some hybrid solutions that are already there. And please, audience keep your questions coming in. We will be very happy to put some of them to our panel and I can see at least one that I'm going to be asking very soon. In ego, you've been very patient allowing us chatter to chat away. So I'd like to bring you in I know that you have an interest in AI as to all of us. Can you just tell us a little bit about how AI fits machine learning into eSports?
Well, first of all, good afternoon, everyone. from Madrid, and thanks, Lj for for giving me the floor in this sense. Well, I think technology and innovation is fully linked with with the sports industry, okay. And artificial intelligence is playing a key role. Okay. First of all we we should apply for the sport industry some technologies that are that have been developed for the traditional sports. So for example, AI is one of them in order to measure the performance about a for the for the players in the sense, and also how we can with AI technologies and measure these performance and have a market value for the different players because with these kind of technologies, then then the teams could have a clear perspective about the impact that the players can it could generate in in the market. So it's really important and also apart from that. I think innovation and technology is going to be very important for the industry in terms of monetizing their content, okay because we should target the communication that we are sending to the fans. And it's also really important in terms of play even better performance, okay to centralize all the information about the players performance in training sessions and also in the competition, so many things.
Well, let's move on to section two now, which is how we can use sport and technology to create some constructive change. Before we do that, I'm just going to give you all the question that we've received from Tony, Caillou or Carly. And the question is, what's the best way to go about setting up an Esports competition regionally? Now this question is from the UK but I guess this would be a nice question for anywhere in the world. Is it different? How would you go about setting up an Esports competition?
I can I can jump in.
Yeah, so I you know, it's obviously there's, there's, there's geographical limitations to this and you Usually, but usually, you know, there are companies that are specialized in on this and it depends on which level in which scale you want to do it, you can do it all at the biggest level of the professional level all the way down to a community level tournament. So in the UK, for example, there's a company called geo affinity and definity is one of the companies that are they're known for, for doing a lot of Esports competitions. So that could be an example of, of a grand scale, a kind of production, but then you can go to local level and you can do an event in your local town whether you're in Manchester or whether you are in in London itself and one of their heirs to London and, and I think a good idea for that in the good sense is for I didn't get the name of the person I'm sorry, but to actually check out the British eSports Association, the British eSports Association they have what is a wonderful resource to start understanding how he's done and and and Yes, they can, they can give you at least an understanding of things to consider. And then you can keep going from there. So it depends on the scale. But usually, starting with a resource, like the British pronunciation could give you a lot of insight on how to how to do that.
Oh, thank you, Miguel. And thanks, Tony, for your question. That's much appreciated. So section two, as promised, how can we use sport to create positive constructive change? And I'd like to bring you back in here. Can you tell us a bit more about the cities in China experimenting with supporting specific teams or particularly eSports games? It sounds a bit to me like, you know, the NFL or Premier League football. It sounds like a slightly different model to single players sort of playing remotely?
Sure. I mean, I think right now where where the development of the different teams are, Shanghai and China is where a lot of the esports is being developed and a lot of the training centers seemed to have gravitated to the southern part of China. But as it's growing cities are seeing the opportunity to be bringing, as I said earlier, bringing some of that talent and bringing some of that business to other parts of, of China. So that's something that's, that's developing quite rapidly here. And also, I should say, you know, the use of traditional stadiums and I think, you know, the development of Esports here in China really exploded in 2017. With a league of legends World Championships that took place in the bird's nest, which, as you all recall, the bird's nest was built for the 2008 Olympic Games here, which was the opening and closing ceremony stadium as well as the track and field stadium. And it was really utilizing a traditional sports venue and converting it into an Esports arena, which was which was absolutely phenomenal. The stadium was packed with with 10s of thousands of fans, and spectators it was viewed by about 60 million people around the world. So it was an absolutely phenomenal event. You know, using a traditional facility for eSports. And that's really what, what, what what, you know, what led to the explosion of Esports. And the number of fans that attracted not only in the stadium, but outside the stadium and that whole kind of experiential part of attending a sporting an Esports competition.
Yeah. And in fact, I think now to bring in mning, back about this, this aspect of Esports. And for those of you who are asking on the chat, what is an esport? I guess the best way to describe it is you're playing competitively, you just happen to be using something electronic. It's it is just as physical in some cases, I think the demands on the body is just as much as any elite athlete. And we're going to hear a little bit more about this because, as asked, we are non eSports athletes, what can we learn from the people at the top of their game, quite literally in eSports case, what do you think Ming?
Actually, I would be curious to hear from you well about this because you We, we know that esport at least a stereotype around esport is that it is a typically representative of a very reclusive and very unhealthy aspect of society, and very unhealthy way of living. But we know about top eSports athletes are in fact incredibly concerned with maintaining good health so that they have optimal performance as athletes, in fact, and I think the globe probably could touch on that. I would, I would be really interested to hear what Miguel has to say about this, because I think you have bigger insights into the world of the athletes and their teams and the supports and the doctors and psychologists that come in.
Yeah, thank you and get ready because I could be here for six hours. So I don't know, but but, you know, it's a very complex subject, um, and it's very wide, and it's a lot of things to tackle but I did. I'll try to answer him in a couple of Different ways and keep, keep it short because we're short on time. But at the end of the day, if you want to be a high performance individual, no matter for what, whether it's sports, whether it's eSports, whether it's you know, whether it's being a writer or a musical artist like Lj, it's all about balance. We all need balance in our lives, and we have to eat well, we have to sleep well, we have to have physical activity, we have to have our mental fitness as well. So all of that is no secret. And if we want to be a high performance, individual, we have to keep all of these and making these checks and balances for eSports is nothing differently. It's the same thing. Now. Yes, there's there's because eSports is new because it's gaming and because gaming is a bigger gaming is the bigger industry and eSports is part of it. There's a lot of steel of stigma that is out there. But if there's something that we can do, from our perspective, from a technology perspective, is how do we accelerate actually the knowledge sharing? How do we elevate really share what it takes to be a competitive player. How do we use technology like Inigo was saying to actually expose people to the actual physical metrics, it's well known that they I hand coordination of an extreme, accurate esport. Sadly, it's it's the best in the world, the reaction time the precision that they have with millimeters and milliseconds of reaction. So these are the things that we need to also leverage and use. So bring it back to the to the question is, it's no different, you have to have all of the different ways of preparation than any traditional sports athlete has been. So yes, it is true that today at the highest level of the professional level of the professional eSports team, they're starting to adapt that but in reality, if we want to grow these industry, and if we want to start developing the best pipeline for the next generation, so today, we actually have to bring in all The knowledge that we have from a player the relevant perspective in traditional sports and bring it down to the local level, right? Bring it down to the to the gaming arena that goes into my, my community. And how do we start bringing in these player the relevance programs that we have very well defined in organizations. In traditional sports, I use tennis as an example. The Spanish Federation of tennis has a player development program that goes from kids being five year old, all the way to the professional and specifically in each age group, they tackle different things where are the beginners, you start being more recreational, and at the end, you can become more professional. So we have to establish that also for eSports. And actually, not only stablish it but actually share it and actually have it available for all of these organizations worldwide that we're trying to do. So that is from that perspective, and I'll keep I'll cut it short because I know I wanted to say more, and I forgot so Like that,
just come if I may, to jump on what McGuire said, this is where traditional Federation can bring the expertise because we know how to manage and operate know an athlete from a younger age to a professional level. And after retirement of the court, we know about because we see what we've been doing for a century. And this is the expertise we can bring to the esports Federation to eSports world because we know how to act we know what kind of leaders we need to address what kind of issues we need to tackle. And this is one of the bridges we can build on with the sports understanding. I had one question Anyway, when you mentioned Ajay, but esport is commonly an activity when a training device is that correct?
Um, I'm not sure what the formal definition is. I'm sure the global eSports Federation has something somewhere but I would imagine if you're going to contrast Between I don't know, a tennis player, then there's still physical stuff. But well hang on, because thinking about it, you can get rackets, which tennis players use, which can analyze how a person is using. So yes, it's very much we're blurring the lines. And I think we can probably talk about this later in a further section, I'm trying my best to sort of steer us gently in through our subjects. And I think the danger is, is that all of us are fascinated by a wide area. And when I'm trying sort of focuses all in I do know though, when we're talking about sports, it's a whole person thing is that we got the physical aspect of playing, but we've also got the psychological aspects and I feel like there is even more psychological aspects when you are sort of focusing so much mentally, as well as physically when you're when you're doing the preparations for eSports. And then afterwards, and I'm pretty certain there's quite a lot of concentration going on when she watched people on the stages
Okay, if I may jump in a little on the point on on psychology. There's something very fascinating. I think it's a unique quality of gaming. If you went to a movie, for example, and you watch the protagonists of this movie making the summit of Denali, after coming home, you wouldn't turn to your friend and say, Well, that was amazing. When I submitted the Denali I experienced a lightning storm. Whereas in a game, when playing a game, you would then recount your experience to a friend and tell them that today in this particular world, this in this gaming world, I fished for, I don't know the legendary polka dotted lobster, and climb to the peak of this high mountain which is next to very high mountain and watch the rays of the settings and illuminate the ancient structures that reveal the relic that would then activate the etc, etc, etc. So, in the case of a game, I would have taken action who The AI is I would have made the decisions, I was enabled. And it's an incredible power of gaming, where you are given a sort of Africa see it through through the action of gaming, you are taking action, you are making decisions, rather than sort of be more distant experience of art and distant experience of, because I consider the creation of games, art and games are a form of art and absolute beauty in their own way. So rather than say, for example, going to a concert where you experience it, but you are not the actor. In that case, I think that's something absolutely fascinating about gaming and advocacy. And by the way, because this is a point of passion for me, advocacy is key to our resilience, and it's one of the points of psychological first aid that we utilize, or that we work towards in a plane especially in times of great stress and and on it Expected events, for example. So it's one of the principles.
I'd like to just steer everybody back to AI because we are doing AI for Good. And I would like to talk a bit more about the role of AI and machine learning in things more than just sort of, I guess more than just analytics of Player Stats and things where where do you think it can also help? Would AI play a role in in compression or in stopping bottlenecks or in helping players compete more competitively and I've just who would like to talk a little bit about AI is increasing role.
I can I can volunteer some thoughts. I don't know how smart they're gonna sound. But I think I think this is where I think my comment is going to go from we're actually the video game in eSports industry can add value to the traditional sports industry. Um, it's a very well known that AI it's a lot of the video games are built on AI intelligence as well, because you're playing this one character and then you have a controlling the rest of the actual what's going on. But I think that knowledge base from from a technology perspective could be applicable big time and maybe nigo can can jump in on this one after after I make the point to say, look, there is a lot of actually in a way training tools or even performance tools that you can take from from the principles of gaming utilizing the AI principles to actually help train traditional sports players and actually show them different scenarios or based on different techniques and actually kind of like showing the progression or how could it look like just by simply applying this this principle, so I think you My mind, that's a scenario where we're by having that interaction between the traditional sport entity and someone with a gaming background, you can actually start also pushing from one side to the other a lot of these learnings and actually try to help both sides and especially in this case of traditional sports is how to use these techniques. And I think this common brings more relevance in the current environment that we're at right now where you have a lot of traditional sports athletes that couldn't go out and do the actual training that they wanted to do. But they could have been actually training other facets in more on the psychological side or understanding strategy by leverage is some sort of kind of product like this, if they had it available. I'm pretty sure there are some of those and maybe Indigo can come here and say there's 25 and list them all which I'm pretty sure there exists but the point I say I think there's there's a lot to be done there in that area. Actually, I have one question for you hit me nail is because traditionalist We know that the physical preparation for the for the obits is very important. Okay. And here we are talking a lot about the importance of the seek the psychological preparation for the for the sports players. What about the physical preparation for the for the sports players? What do you think about it 100% is still it's still a variable, right? And it's so important is the psychological part of it. And I'm not I'm not trained on one side or the other, but at the end of the day, what I know based on every piece of content that I have least a consuming, heard experts like meaning is that you actually need both you have to be an actually active individual in top, physical shape and also top mental shape to actually be a high performing athlete. So athlete defined loosely, whether it's for sports, whether it's for eSports, or whether it's for working at home, you have to actually have both. So in ego the question of do you have to be physically fit? Yes. Do you have to mentally fit? Yes. Now the question is, how do we actually bring those programs not only at the professional level, but actually down? How do we create a same infrastructure of academies that you have to use football as an example, from the professional level to the six year olds? How do we mimic something like that, that encompasses the values and principles that we need? And that's what William was touching on earlier in the conversation, that there's a lot of experience that we can all make. But actually, what we need to accelerate is to make it available, we actually have to have that what we think is the minimum and actually put it and make it available to all organizations and then actually start building those programs up, because right now eSports has been a lot top down, we need to start building the bottoms up.
Sorry, go on, William.
I think now it's not even a question is how do you manage it? You know, I think every athlete Every professional teams right now there are a lot of team working on, you know, being able to analyze all the data available. You know, for a century you were relying on the eyes of your coach to help you to improve, you know, your your your skills, your expertise and to progress. Right now you need to go to a computer or to your app use about two thirds of the runners, the join on an application where we can share that there are improvements. So now it's not a question about if it's how you do it. And this is where we need some kinds of tools to, to liaise with the right companies and external sources, because we need to have basic expertise, but we don't know internally. But right now as an athlete or professional team, or an international federation. The question is, are you going to manage all the data available to ensure that you're going to bring that to your sport and your sports going to be more relevant your to your different audiences, including your fans, when you see a squatch run You want to know how many shots were made, how many kilometers or miles you run for for 30 minutes, and it creates a new kind of consuming spot. And that's always now it's not a question of art or when you have to do it immediately.
I think MIT did a thing a few years ago where they took the game of chess and to try to make it more palatable to a wider audience. They, they styled it to look like a football match, where they had stats, and they had sort of form and they kind of had a commentary and they were using sort of AI to analyze what the most likely next moves were and things like that. So I can certainly see some ways that we can merge some traditional and eSports. And it's a great time I think, to go into segment three where we are trying to expand our thoughts beyond the esport bubble. How do we add meaning and what are big companies doing to prepare for the future that they know is coming again, this is an open question, please feel free to answer
Well, I think right now, there are a lot of I mean, from my experience and working with the gf over the course the last eight months, I think that's a really good question Lj I think right now, a lot of companies, I mean, there's certainly a number of endemic companies who've been supporting eSports for for decades now. And have an inherent relevancy, you know, when there's a computer or some of the peripherals or whatever, but some of the other brands out there are actually struggling and trying to understand how can they How can they get involved? What's the best way for them to support in a very authentic way? Because I think if there's one thing we know, about eSports is, is that the fans and the players are quite discerning about who gets involved and why they're getting involved in supporting their, their particular their particular game. So I think that's that's a good question. I think, you know, with the GTF. We talked to a lot of brands and, and depending on those who've gotten involved, they more or less know what they're, you know, what they're trying to get out of it if they're sponsoring specific games. But many brands out there right now are bombarded by so many different opportunities and from so many different angles, that they're really trying to, to untangle the web. How does it all fit together? And that's part of the role of the gf. We talked to a lot of people, we talked to a lot of organizations, and particularly the commercial brands is taking them through what is the landscape of Esports? And what are the different opportunities that they have to get involved at the different levels, whether it's sponsoring a player, a team, a women's team, what's the angle of association for them?
I'd like to add some charting you go, do you want to go okay, I just wanted to add something, which is a little bit maybe a little different, but there's definitely an element for gaming and eSports which is engagement and we know that engages very well especially for the younger generation. So if there is something that we can also actually help also ease their ease, um, education So education and the traditional education system, how can eat, use and leverage gaming and eSports to actually continue with that engagement factor so their students and then we need to facilitate that we need to actually come up and again comes down to facilitating and making the information available, we need to actually help how to bring to traditional education, all the aspects that can be done and can be learned and can be used in a game in a traditional eSports fashion. So there's still a lot of gaps of understanding what the good areas and the pros and how can gaming and eSports can be leveraged. And I look at us as members of the gf but also us ourselves. Other organizations like the one that one that happened to be a member of, um, that that is really various any help that we can get from companies or from Europe from Asia to another what is how do we accelerate Then knowledge transfer, how do we actually help organizations get the knowledge there and then share it around because the more that we do that then the the acceleration of acceptance and the sheer acceleration of increasing the businesses and all the future that is coming, because the there's no question that our post COVID future is a hybrid, nobody knows in which makes but it's, it's not a question anymore. So how do we keep pushing that forward? That's, that's something that we, we really need to think off and go after. They totally I totally agree with them. Yeah. And and on top of that, I think one of the, the key decision makers okay for for, for a sponsor to sponsor an esport competition or a club is that they want to reach out a new audiences, okay. So they want to engage with younger audiences and that's the reason why they are starting promoting or sponsoring these kind of competitions and the main challenge that they are facing, at least in in Europe or Spain. They're the return of investment of investment, okay? Because they are investing a lot of money in sponsoring these clubs or these competitions, but they are constantly thinking about the return of investment, okay? Because the first years is very difficult to measure the impact that you are generating with these sponsorships.
That's awesome sound unlike a startup by the sounds of things. I'm aware at the time, so I'm just going to ask you one more sort of giant question to everybody. Before I start trying to deliver as many of these questions to you as possible that we've got from our fantastic audience. Select the role of AI and telecommunications becomes even more important here. So the question is for all of our panelists, which Miguel, you very briefly touched on, if you could have anything magically done to help? What would be the thing you'd like solved right now? Would it be access to processing power? What barriers would you like removed? Is there research you'd like completed, you know, our audience is made up of some amazing influential people who might be able to help So now's your chance. What do you think you'd like to be solved right now?
I'll jump at it because my list is huge. Um, but But no,
for everyone else. So
no joking aside, and I mean, I mean, this goes. And this goes back to the previous comment where we're talking about what technology is common that technology companies are doing. And, you know, I spent 13 years working on Microsoft and the Xbox team, and I've seen how complex and how everything is, is managed at that level. But if there's one thing that we need to, to, if I would ask help of people would be, you know, especially organizations like the ITU and organizations like that the other bigger Federation sees common helper Sunday's per site. There's a wonderful array of organizations trying to do the right thing. On behalf of growing the next generation of Esports athletes come and help us whether it's Volunteering, whether he's making the nation so whether sharing knowledge and teaching us how to do things, there is no reason why we shouldn't be able to do these things. So I think there's a lot of resources that are here even I've seen a lot of questions in this panel. There's a lot of people don't understand what eSports are common talk to us, Coleman engaged in the global eSports Federation common engage with us at the USDA, we're more than happy to give you as much information as we can, because it's a very complex industry. So the one thing that we all need to do for each other is share knowledge right now. It's the most important thing that we can do in my personal opinion.
Okay, fantastic, man. If I may add, no, I think coming from traditional sports, I think if we want to engage and this is why I've decided and walkscore Federation has decided to partner with global eSports iteration is the market looks very fragmented. And if we want to engage into this kind of esport revolution and bring esport values and Understanding within traditional sports, sometimes because of the fragmentation of the market, it is very difficult for us to find the right supply or the right experts, you know, traditional sports, if you want to play squash, you go to your national federation, and there is an international federation, because of the fragmentation of esport market is very difficult sometimes to really address the key issues and speak to the right parents, and they're gonna give us the right answer. And this is what we need to also to address globally, because we are well organized, but we have 100 years of history and eSports as to understand how we are organized and Avi should be a structure in the future. And I think globally, Sports Federation is doing the right, taking the right route to help us traditional sports to engage into this conversation and dialogue with the esports community.
In a fight,
sorry, go on
what you said and that's exactly right. That's exactly right. Well, in that the purpose of why you know that the gf was set up as a value based organization is exactly that is is to really create a federation that brings everybody in the ecosystem together. And as a value based organization, it's all about inclusivity and and really promoting the values of sport, you know of equity, fairplay diversity and inclusion and innovation as well. I mean, that's that's what we at the GTF are trying to trying to bring that ecosystem together with our hashtag you know, hashtag world connected is trying to connect all these bodies, which is you can appreciate it is very difficult because of the way that the industry has grown the way we've had traditional sport evolve through the National federations, the International federations but that's very much the purpose of the GTF and what we're what we're what we're trying to accomplish.
Okay, thank you. I think we can certainly see that networking is probably over Very powerful thing that we can at least try to address. I'm aware now that it's goodness, we've only got nine minutes left. So I'm going to try and get some of these questions in as well. We've got one from Dan Zhang saying, is it possible for AI to be a referee in an esport game or even a traditional sport game? I'm presuming AI, we're gonna say that's further than just deciding whether something is in or out. Does anyone have thoughts on that?
I'm not going to venture to say anything on that one. That's too hard to know. It depends on what it is. I I was just thinking, I think I was just thinking the same example you were thinking Lj with an in and out which which is intense and those that's just a fraction of deciding whether the technology saying if it's in and out but that that's something that I cannot have an opinion really, I mean,
I've got a limited knowledge of AI and I do train AI is for music purposes, and I would probably like to have hazard a guess along along the lines of if you've got a good enough data set of referees making a call one way or another, and you can feed that cleaned data into a machine learning program, then there is a possibility that what comes out may approximate what a human would do. But I would also add that humans tend to disagree quite a lot. It's certainly in sort of artistic areas such as sport, there's always room for what's the word, margins of error. And I guess that's also what makes sports so watchable in some aspects. So I guess that question is sort of answered and not at the same time.
It means by Murphy, he was gonna bring a lot of support at when he can have free rein in sports. But the final decision as to remain in the hands of a referee. Yeah.
And my magic person on the end of a chat group here, the back channel has just said that in baseball, they're currently trying computer empires, but I'm not entirely sure which, which part of the world that's in I'm guessing it may well be the states. But I would imagine in terms of if it's if it's a very digital type decision, then it would be probably reasonably easy for an AI to do that, especially if computer vision is involved. Okay, we've got another question here, working with the stigma and impact around violent aspects of some eSports games that aren't strongly present in traditional sport. That's a really interesting question. Who'd like to take that?
That Ken, can you just repeat it just to make sure that we're gonna address that right thing?
Yes, I think this is from Megumi Oh, Alma, who says how do you work with the stigma and impact around violent aspects of some eSports games that are not strongly present in traditional sport? I mean, I would imagine that there are some traditional sport that does have an aspect of violence in terms of, I don't know boxing that's hitting people, isn't it? Obviously, it's a completely Different thing or or is it hopefully some I don't understand,
we have to make a difference between eSports and gaming This is true we can find a lot of your gaming activities which which are quite violent, if we can define. But as far as this boy is concerned, I think we are we are trying to stay away from the violence where we can find in over esport or game gaming activities, if I'm correct.
I think it's a great philosophical question. And again, this is exactly the sort of place where we want to open dialogue about that. I would say in any, in any society, we do have an entire range of activities. And I think that's probably true of Esports as well. It's like a mirror to society. People do what people do. We have a couple of other questions with our last few minutes. We've got one saying that developing countries in Asia and Africa there's a rising digital divide across the globe. The question is about whether it's remains a challenge. But I'd like to add a little corollary to that in the age of COVID-19. What do we think is happening here with developing countries in the digital divide? Do what can we do to help more people get access?
If I like to add something to that to that question, because I'm actually I'm originally from from, from Latin America from Venezuela, so obviously, Venezuela being part of the third world. And I kind of understand these digital divide is true, but at the same time, there's something that is very common in some areas of the world where, you know, in a lot of areas of the world, especially in the developing countries, the adoption in the the evolution of the of the mobile platform. It's, it's, it's more widespread than than PC and web, right. So, actually in the world of Esports and competitive gaming, there's also professional games and professional you Scores being played on the mobile platform. So that's actually an avenue. There's countries like Brazil that one of the biggest games that they play competitively as a country, it's also on the mobile platform itself. So I think it depends on obviously, that's no different than technology adoption. And in this kind of, like, following the same trend, but also the fact that because you don't have access to a PC, doesn't mean that you can play video games competitively. That may or may not be true, because actually, there are competitive games or video games are actually played on the mobile platform as well.
Yes, brilliant. Thank you very much. And I think we are actually out of time now. So thank you so much, panelists, William Miguel Ming and and in new Indigo. Thank you also to the ICU and global eSports. This does feel like just the beginning of a long and fruitful dialogue and hopefully this will continue out into the ether. And please feel free to contact each other afterwards. Thank you all to the technical team. Thank you so much for your work, we appreciate it. And a final thank you to you, our audience for your time, attention and generosity. It's time for me now to hand back to Kseniia to wrap up this session and give us a taste of future events.
Thank you. Thank you very much Lj for your excellent job moderating, on all the great questions. And I would like to also thank all our panelists for your insights, and of course, the global eSports Federation for helping us to put this together. As I said in the intro, this was part three of the global dialogue on eSports. And we are planning to organize part four on 17 November that will be focused on eSports in the developing countries. And tomorrow, we invite you to join us for the AI for Good innovation factory life pitching session. And to register please visit our website and my colleagues. They also posting all the related information in the chat right now. And of course we have a number of different Coming sessions. We invite you to join us next week for the session in partnership with Botnar Foundation on digital rights and you can find all the information again right now in the chat on our website. And the week after we have a keynote session with Lucas hoepa, Chief environmental officer from Microsoft. To register, please visit our website and you can find all the information on the chart. We'd like to also thank our partners sponsors and Switzerland, our co convener for continuing support. So thank you, everyone, and hope to see you next week.