Alex Part 2
6:14AM Sep 16, 2019
shiny object syndrome
Every month from that moment on, we started to double our revenues. It started out really small, you start $200 a month and 400. Then it was 800. And then it was 2000, and then 4000. And then it starts to get pretty crazy. And then we had this month where we made 40 grand in a month. Hey, guys,
it's Mike from Make Time Online. And yes, you're about to find out exactly how Alex managed to get to this stage in his blogging journey.
So if you haven't already listened to part one, last week with Alex Nerney from Create And Go, I definitely recommend going back and listening to that. Whether you listen to this one first, and then that one after, that's absolutely fine. ButI would recommend listening to that, because it will go into a bit more detail about how he's got to this stage. And now we're going to find out today, some of the main mistakes and things that a lot of internet entrepreneurs make, and particularly as well, some of the things that you can do to get started and go from zero to a six figure blogger, just like what Alex is done. So I hope you enjoyed this one guys.
What do you kind of notice what is the most common sort of blogger mistakes that you notice? Because obviously, then you've moved on to create and Go, which is all about helping people blog and learning how to monetize their blog and things like that. But what are some of the most common things or common questions or common something that you get from almost like those bloggers that I've been doing it for a while, but they're just not seeing the the money coming?
Yeah, there's there's a couple that immediately come to mind. The first is a shiny object syndrome is probably probably the enemy of like any success. I was reading this book The other day, actually mentioned this on somebody's board. But as Warren Buffett and Bill Gates were sat down at an interview, and the interviewee was like sitting there with them was like, Okay, guys, I'm gonna start this little fun, blah, blah, blah. What I'm going to do is I'm gonna ask you, what's the number one reason why I had success on the countdown? 321? And you're going to say your answer. Now, Warren Buffett, and Bill Gates did not talk about, you know, this beforehand. And she was like, Okay, 321. And they both said, at the same time focus. Like both of them at the same time, imagine that like to multi billionaire, like, focus. I think that it's probably pretty much the enemy of anything successful that you do, is that people don't see things through. So they buy, like, five different courses, right. And they're like, all spread out like and all this different information and stuff like that, or they follow like five different gurus or 10 different gurus on stuff, I think that people would be much more with Fitial finding one person, or maybe one team or whatever that they really believed in and becoming a disciple of that for a while. I think that alone would eliminate a lot of the headaches that most people have when starting an online business and trying to be successful. Another one is, there's quite a few Another one is like, you have to lean on action all the time. So like, a lot of people, I'm sure people always listen to podcasts like they haven't started yet. They're just like listening and waiting. And like, if you want to succeed, it's the exact opposite. Like, you just need to take so much action that like, you just learn to like deflect all failures and like, learn in frame them as learning experiences. And just like take everything. Take everything in stride, every hit that you get. That's a big one. Like I sat around for a long time, theorising and blah, blah, blah. And then I realised like, Oh my gosh, it's only about taking action, measuring those results in moving forward. Like, that's all that that's the only secret that there is right? It's like, you do something, you measure said results. And then you decide you go Should I keep doing this or not. And then you like move forward. I think other big ones are like, where blogging is moving. Like as a whole. It's moving towards this space of like, the expert. Google wants to see like personal experts on things like they want to see people who like have hone down for this like space, and are an expert in the field of that space. And people get kind of spread out too far. Like they try to be like, a bunch of different things to a bunch of different people. And I actually think if you want to succeed, like in that $10,000 range, it's going to be much better than to niche down now and become an actual expert in whatever field you want to cover whatever thing that you want to do. But those are the big ones was that come to mind? Those are the first things that popped in my head, especially the shiny object syndrome. That's like, I mean, that's why I struggled for so long, you know? So, yeah,
yeah, no, it's very easy to do. And obviously, then, you guys have now created these courses that people can kind of follow. And I've heard great things about them as well, particularly the Is it a six figure blogger? One? Is that? Is that new? Or is that?
No, that one's that one's actually one of the first.
Second one we created? Yeah, no, I've just been kind of looking into that a bit recently. And I was just just wondering if you could give us a bit more information about that, because
it sounds really good.
Um, so it was all of the... when we started out, I took a bunch of courses, I tried different things at different people gave to us. And it just didn't feel like anything was really working. It's not overly complex. It's just that blogging. Blogging is like online business success is a neighbour the deal, right? So it's like, you need to know how to write a good headline to get somebody to click to your blog, you know how to write a good blog post, to get somebody to sign up for your email list, you need to know how to write a good opt in to get somebody to opt in, you know how to write a good email to get somebody on the email, right. So like, there's like these steps and skills you have to learn. And it just seemed to me like a lot of people like, not missed the steps but didn't understand what steps mattered. And, like, understand how to objectively look at like what they're doing and say, This is the next step. You know, and so six figure blogger kind of does that it goes all the way into like copywriting. For a simple sales page. That works. It's not like a copywriting course, but it certainly covers enough to like, you know, get get your hands dirty, it has templates for like the emails, you can send people to get them to buy your product, it's really all about creating your first product or creating your first digital product or service and selling that thing on an automated sales funnel. And, yeah, it's produced. We have eight plus six figure bloggers. Now, somewhere in that range, which I'm super proud of, if you know anything about the internet, like, it's really hard to get people to succeed. It's not, it's not a casual game. Like, especially at that level. So we're super proud of like, those results, obviously, not everybody that takes it succeeds. In fact, the vast majority aren't going to succeed at the six figure level, that's just kind of a consequence of life. Right? You know, like, that's how it works. Some people don't execute. Some people don't have the willpower. Some people don't have the talent, like there's just, you know, there's things like that. But yeah, I'm super proud of that alone. And, and that's our whole mission, we want more, more people, we want more people to be able to quit their jobs, and do the things that they love. And to do the things that they're passionate about. I'm not as keen on making people millionaires, like I'd rather make people enough money, or they can live on their own terms and have something that they really love to do, and go live life in the way that they want to live it. But that's my, that's our focus. And that's what we're trying to do with creating go. So yeah,
that's awesome. Exactly the same thing by as in, you know, you speak to different people, and you quite often speak to people that are not necessarily unhappy with their job, they just maybe are not doing what they want to be doing all the time. Or they just they haven't thought about what their ideal day is. And they don't even know what they want from life sort of thing. And it's kind of that's, that's a big thing for me time online as well. But actually, just on that point, I've had, you know, Pete McPherson.
He's been on the
dude, I didn't know his blog. Yeah.
He didn't get back to.
He's a good guy,
spam or not.
I'm sure, he's actually really good at responding as well. So he almost definitely will. But he, he's got this thing at the moment that his thing is about how online courses, how the percentage of people that fell from them and things like that. And so he's on this thing. And he, I don't know what he's got yet. And he openly admits he doesn't know the exact thing that he wants yet, but he wants to create something new, a new way of doing it, where you can help people actually, you know, a higher percentage of people achieve success rather than, you know, just getting people in into a system that maybe there's such a high percentage of failure. And he even says, he doesn't know what it is yet, but I'm just guessing, like, with the path that you're going on, as well, I'm guessing that would be a great little connection there. Because he was definitely onto something.
Yeah, for sure. Yeah. I mean, that's the that's the biggest, the biggest challenge that we face. And you know, it's interesting. So we're, like, our approach to it is becoming a little bit different. Like, I don't know if this podcast can be released before this or not, but we're like, starting to create, like business foundational courses and stuff, and like, discipline and productivity. And like, because these things are like, they're necessary, you know, to like, the success someone has, you know, like, it's not just about the information. It's like, how somebody implements the information. It's like, you gotta it's like, their mindset going into the thing. So like, you gotta, like, attack that, as well as attack. Like, here's what you do, you know. So it's like, we, we always just sold courses on here's what to do, you know, and they, they're amazing. They're exactly what to do. But the problem is, is like if people don't have this other aspect of like, the execution the day to day that I only have a limited amount of time, where do I spend that time? Like, if you don't really attack that or check their minds? They're like, Oh, I'm going to fail this, like, I failed everything. If you don't approach that like, like, Yeah, but it's quite a task, man. I will be interested when he comes up with because like, that's, it's quite a feat yet to, to help people genuinely get those results. It's not. It's not casual. It's, it's hard. Yeah,
definitely. So. So if you could go back in time, maybe try and think of the best time for you then probably just before you quit. So what was that? September 2015?
That would be December of 2015. Okay, so
right. Okay, what about just before you were or just when you were starting avocado. So again, that's all the time, if you can think about what would be three pieces of advice that you would give to yourself on around that time?
I would say, narrow in on the target audience harder. For a long time, we just created things, Willy, willy nilly. But it was like, they weren't nearly as focused as they should be. I would say and that is a consequence of not like understanding who you're trying to speak to. I always thought those avatar things are really dumb. But like, I'm a bully for now. big believer of like thinking about like, here's what we're trying to do. And here's like who we're trying to speak to. Right?
Yeah. How do you how do you know who your avatar is? Like, if you let it? Yeah. Yeah. And I've heard you kind of say this before, as well, how you went in a completely different direction to maybe what you did? Yeah.
I don't know if you know, I think it's such a good question. This isn't a question I've been able to answer yet. I'll be honest, I think. I think some people know and some people don't, right, some people come to this and they're like, I want to speak to this person. And you're like, great, go do that. Um, but then I do agree with with the with the point, which is, you know, how we did it was this like, shotgun approach of like, let's just do everything, and then narrow down from there. I think the problem with giving that advice to people though, is like we were a two man team, you know, so far, and I were able to tackle a more a bigger breadth of things of topics, and then narrow down from there. I would say, though, if you're trying to speak to somebody, like individually, though, like, if you did have like a niche, or somebody whose problems you wanted to solve? Well, maybe that's the maybe that's the answer. Actually, the answer is try to solve a problem. Maybe Don't worry as much about like the perfect avatar, but I would focus more on what problem Am I really trying to solve in other people's lives? Like, because then, well, that's where the money is, anyway. So like, you're kind of working backwards, and I would focus on that problem. And if I solve the problem of like, I want people to be healthier and lose weight, we would have, Oh, my gosh, so much content would would save so much time producing things, were just producing the wrong things as they weren't attacking any particular problem. We're just trying to throw everything out there, I'd say that's number one thing I'd tell myself is like, I'd say focus on the problem, I wouldn't as much go with the avatar, I'd say focus on solving this particular problem.
The second thing I would say would be
I'm trying to think of what was the biggest mistake, trust yourself, for sure. That would be the second thing I told myself, for a long time, what it was, was I was just trying to trust the advice and guidance of other people. And that's okay, you know, like you want people to give you plans and mentor you and those types of things. But I put too much stock in what other entrepreneurs, I'd say into little stock in myself. And I just got to this point where I was just like, that was a huge difference in the business. That's what took us from like, you know, making that first bit of money and making a lot of money was like, I see all these people doing this stuff, but I'm just gonna trust that much trust myself to figure it out. That was a huge deal. I can't, I can't under estimate how big that was. And part of that was turning off all the noise, like I said, is turning off all the different books, all the different gurus, all the different things like I just like, shut off most of it, I just, I'm just gonna trust myself. The third thing would be, you're gonna make it like this. And these are all weird and generic, but like, they cost so much problems, like, if you buy by knowing I would make it, I would trust myself more, you know, and I wouldn't have gone down like silly paths that wasted our time and wasted our effort and our energy on things it can be. So the hard part about the internet age, is seeing somebody else having success doing something different than you. And not in starting to, like, lean into their life path into their path. We have a lot of people who like, this is such a common problem. Like we have people who like start out in something and then they try to like start blogging about blogging, because we do. And it's like, and like you don't understand, like, the foundational reasons why we did this, like there's there's underlying context than just writing a how to start a blog post, there's the motivation and the emotion behind it, and that there's so much more to it than that. But like they see us making money. And so they start to like, lean in. And when you start leaning that way, you start forgetting about what your business is supposed to solve and the problems that supposed to serve and these types of things. That's what I would say, I know that's a little bit more generic, and like broad than maybe some actionable things. But I actually think those things were the biggest culprits of slow growth. Yeah.
Now I think sometimes, though, big broad things, though, help you actually narrow down what it is that you want to do, if that makes sense.
So So okay, here's the here's, here's what I've learned just recently, is like, and I didn't have this before, but like, now I have like a vision for it. Like, I know what I want to do I know what I want it to look like, right? Like, I want us to have the number one blog and teach people how to make money blogging, and have 1000 successful students that quit their full time jobs. Like, that's what I want more than anything. Because I know the vision Now, I know the decision I need to be making in the moment, right? And that dictates all of my actions, right? it dictates all of the things that I do. And that's I'm not sure if that's the secret, but it is kind of like kind of a secret. Because if not, you just you just do things and you go wherever, wherever it'll take you. But when you have like a vision for it, and you say no, this is what we're doing is where we're going. This is what we want. That all the the action that you make in the present moment. Just you understand what to do, like coming on this podcast is like, yeah, totally, that serves the mission. Right. And that's the mission. It gives me another opportunity to talk about the vision talk about we're doing talk about what we're creating, right. So like, it dictates my day to day decisions. That's been so helpful. Yeah. And I just didn't understand that when I started out.
Yeah, that's awesome. And I've asked this question wrong. I keep asking people this at the end. But I actually just spoke to a guy called Ryan Biddulph, who is literally like a travel blogger who goes around the world. And he does it very different to what a lot of like, successful, like ultra successful bloggers do, because he focuses a lot more on the travel and like, the lifestyle perspective, you know, I mean, and I asked him, What does a normal day look like now? And I got the wrong answer. Cuz I asked the wrong question sort of thing I wanted to hear about. I wanted to hear about some of his travels. And he started telling me about his blogging and I realised, man, I've asked him the wrong question here. And then actually, the internet cut off, and I didn't even get to ask him properly. But, so my right question should be, what are some of the best experiences you've had? since you started blogging?
Perfect. All right, I'm gonna start with one that's weird. And then I'm gonna start with one. And I'm gonna tell you like some bigger broader ones. The best experience for me, will always well, it's two things, it's waking up when I want to, and drinking my coffee and peace. And then the other one is, when I started, man, like, I didn't, I didn't, I don't care about Lamborghini, I just don't care. Like, I wanted to buy organic food. It was like, my big. This is the pinnacle. I wanted to go to grocery store and buy some shit and not like, freak out over the counter of each individual item. And what when I got to that I had everything I needed in life. The the big ones though, like, I think the craziest one was like we went to Peru. And like, we went volcano boarding. So you, they have they have volcano board. So there's only two places in the world you can do this. There's our sorry, not improved. This was in Nicaragua, I'll tell you about Peru in a sec. But in Nicaragua, they have volcano boarding. So there's a particular type of ash that can be produced by some volcanoes on it's it's not like sand, it doesn't feel great. It's not like snowboarding. But you can sit on a board and and go down this this volcano, right. And so we so we go down and I have this this photo. And actually we produce we're producing travel videos at the time, just for it was like a fun like hot hobby project. And then they'll at this particular moment, Canada boarding they will measure how fast you go. And they clocked me at 70 kilometres an hour. And I actually, I won. I won the competition that day, I think the fastest the 95 but like, is going 70 kilometres hour down down the hill. And then I wiped out at the end. And like there's a video it's like it's gnarly, did it? Yeah, like craziest Wipeout on my life. I think I like chip my tooth pretty bad. Like, yeah, it was, it was crazy. Um, I'd say that, I would say, Peru doing Machu Picchu. Being in Cusco, but being surrounded by just an amazing group of people and people who are all like working remotely. And just experiencing those nights. Something I never trade for the world. There's a time in Portugal as well, where, you know, there's just a night, we've hiked up this castle called the pincher palace, which is like this unbelievable palace out in Portugal. It's just it looks like it looks like Disney World on a mountain. But it is like an actual palace that somebody's on is crazy. And you we did that we went around the city. But then at night, we went to like this really like hole in the wall restaurant, that they don't even open we got there while the owners are eating because we're Americans, we eat too soon for them. And they were and so we get there. And we just shared a tonne of bottles of wine and ate this, you know, authentic food. And just like those experiences are worth so much more than money, like in the money. You need the money to get to those experiences. But they Yeah, those are the things to me, those are the things that mean the most
awesome. Sounds so cool.
So if people are listening to this, and they want to get in contact with you, what are the best ways for them to
reach out? For sure. So if you want to, if you it's in blogging, creating go calm, as awesome, we have like an epic posts on how to start a blog with two epic posts that people find the most valuable. We have how to sort of blog posts, which everybody has in their blog, we go into excruciating detail on what I think the next steps are, would be. And the most important places, we have another post on how to make money blogging. It's the number one YouTube video right now for how to make money blogging, and I'm super proud of that. But it's also an amazing article that goes into again, excruciating depth on, here's literally the next step you should probably be taking. Those are such great resources for people, they're completely free. We have our YouTube channel where people say often that they binge watch the videos, that's probably the most common thing I hear from people. They binge watch old because I mean, I have videos of me like, like from 2016. You know, like, I look like a mess. But I'm talking blogging, and you can see like, Oh, this, this guy makes a lot of money, like I could probably do this, you know, that's the general thought I think I give people the those are just amazing resources for people just to get started with and I just encourage them to do that. You know, like, I think a big thing about having success in the internet is like understanding that I am going to speak to some people on this podcast, and I'm going to speak to not some people, I would encourage you to find the person that you believe in and the person that you want to follow for something like this. And to stick with that individual. I don't care if it's me, I want more people have success like I've had. And I think like, you know, so I'm not going to send you to like some opt in or something like that. I'm just going to say man, if like your vibe in with us, and you're like this is this is awesome, then great. And if you're not, that's totally cool. Like find your guru, find your mentor, find the find the people that you want to believe in. And let's, let's have success together. Let's enjoy this life together.
Perfect. Well, thanks so much, Alex, I know you're a busy guy. So yeah, no, thank you so much for coming on the show.
Or it's been it's been awesome, appreciate you.
So I think it's really clear to tell that Alex really does just want people to be able to live life on their own terms, he wants to try and help people get to a similar stage to what he's managed to achieve. And I just, I think he's made some really, really important points in in this part of the podcast, which is why it was a part two, I just thought it was a slightly different angle. But some really, really valuable content in there for people to actually understand how to start making money from a blog. And it's not always just about the How to, as he said, anyway, my five key takeaways that I've taken from here. Number one is to avoid those shiny objects. And I think I'm as guilty as anyone here that you get the new one idea when you think I could run with this one, and this one could work and then you kind of still do it. But then you might add another one in and then add another one in. And then you realise after a while you're not really doing any of them as well as you possibly could be. So I think that's a really, really valuable one. And number two, is to become an expert in one thing. And actually, my number three links on to this really nicely. So I'm going to say that one now number three, is to solve one problem, solve one problem for a person. And if you can solve that one problem for a person that's going to help you focus and become an expert on one thing. So I think that is a real key. And I think in the discussion there that I had with Alex, he actually almost worked out from just having a talk about it because of kind of said to him, but how do you come up with your perfect avatar, if you don't know. And the point he made was just solve a problem. If you can find a problem and solve that one problem, that's going to be so much more effective. Number one, number four is mindset. And obviously, like you hear this time and time again. But it is so important. And as Alex says, you can get all the how to do things that you ever want in the world, like the best thing right in front of you. And if you just don't have the right mindset and you think is not going to work for me, nothing ever seems to work for me, then it's not going to work for you. So get in that mindset right at the start and working on it continuously is such an important thing. And then lastly, number five kind of sums up the whole thing in one. And I really liked his storey he said about Warren Buffett and Bill Gates at the start. And the one thing that successful
people do is focus. So if you can choose one path, or one guru, as Alex colon, one person or one team, one thing, one angle to go down and completely focus on that, you're going to have so much more chances of success than trying to take in lots of different ideas from different people, you're not going to get the depth of knowledge if you do that. So I really do hope you enjoyed that, guys. And please do let me know as well. Whether you enjoyed the two parts, did me split it up into two sections. I don't know whether that's better or worse, whether you like to just have one long thing in a long time. And then it's all in one place at least or whether you rather have the two different sections, maybe talking about two different topics, or could it be more in the future. Anyway, let me know getting getting contact, we may just the show notes will be on the link there as always, and you can get in contact through that. And all the links to get in contact with Alex and creating go on down the links, including the two pages that he recommended as well to read, learn how to blog and how to make money blogging, and the show notes. Thanks for listening in to this episode of Make time online. Be sure to subscribe to our podcast you don't miss any future episodes. And please take a moment to write a review for our podcast in the App Store.
keep changing for the better guys. Take care