Today's social impact brands are struggling to keep pace with their profit driven competitors. The lion's share of attention is dominated by these big brands, often leaving social missions unable to remain relevant. The sector is under resourced and outmatched fighting a David versus Goliath battle against bigger, better funded brands. And as these brands are increasingly tapping into purpose driven messaging and campaigns to market themselves, they're making it harder for genuine impact driven organizations to stand out and rally support. On top of all of this, the general population is bombarded by constant appeals and interruptions. And people are growing more skeptical of social causes, leading to a growing crisis of cause fatigue. But there's hope. For those of us committed to pioneering a new path, we can build a modern, sustainable approach for the social impact sector. In Season One, we outline a new playbook that social impact leaders like you can use to succeed and thrive in today's changing landscape. Here's what you can expect if you join us on this journey. Discover how to craft a social impact brand and message that resonates with your community. Learn the psychological secrets and strategies that big brands leverage to capture our attention every time. unlock the power of today's digital tools to turn clicks into real world change. Develop the mindset and habits required to approach your content and marketing more creatively. carve out a unique niche and point of view for your brand that differentiates you from other organizations in your category. By understanding and implementing the playbook outlined in season one, you'll learn how to unlock and grow new revenue, build awareness for your mission and scale your impact to a whole new level. And these are more than just abstract concepts. They're purpose built tools and strategies that we use every day to help leaders just like you. Join us and step into a community of forward thinking innovators Social Impact pioneers and authentic changemakers. Remember this transformative change starts as a wild idea about what could be. What's your wild idea? Let's find out how to bring it to the world.