Hello, and welcome to the Business of Architecture UK. I'm your host, Ryan Willard. And today I had the great pleasure of visiting again, white red architects, this time in their new studio or not. So new studios down in Clerkenwell, you may remember back in 2018, Dickey Lewis and Joe hair, were one of the first ever guests that we actually had here on Business of Architecture UK. So it was brilliant to be visiting them again, four or five years later, and to see what they have created, because it's really, really quite exciting and extraordinary. So, Dickey co founded white red architects in 2014, unifying the large scale public experience of his fellow directors into an energetic practice in exciting projects in the UK and internationally. Joe is responsible for fostering the studio's design culture. And prior to co founding white red architects, Joe worked at Hawkins Brown, and a hm M, where he completed the A E LP fitness center, worked with Google on their offices in Kings Cross and deliver 20 fahrenden road for Derwent London. Dickie himself was previously at Foster and partners where he worked on a variety of projects from concept designs, such as the competition when of four to five Park Avenue office tower in New York, which actually remember when Rs, HP went up for that, and there was a lot of competition between the two offices, very good project, he worked on the competition wins of McLaren production center, right through to the delivery of the technical design stage for document airport in Panama. So this was a it was an absolute pleasure to be sitting down with Dickey and Joe, both of them are really, really switched on as those who was the third partner who wasn't interviewed this time. But was was there in the background and his influence as well in the business can't be understated. But to sit down with Dickey and Joe, so, so inspiring, we talk a lot about their tremendous success since the last interview, you know, how they've approached winning work and pipeline building, what sorts of activities have they been doing, it's really good to see how they've just really focused on the business aspects of their organization. And to grow from when I interviewed them, they were, they were three people, maybe with a few contractors, to now, the team of 20 or so that they have in their in their office. You know, we spoke a little bit about how they utilize mentors and advisors and consultants and experts to support their growth. And we look at how they have kind of taken a financial lens and made sure that they are monitoring those important numbers all the time in their business. So loads and loads of really great, informative stuff here, sit back, relax and enjoy white red architects. This episode is sponsored by Smart practice, business of architectures flagship program to help you structure your firm for freedom, fulfillment, and financial profit. If you want access for our free training on how to do this, please visit smart practice method.com Or if you want to speak directly to one of our advisors about how we might be able to help you please follow the link in the information. Joe Dickey Welcome back to The Business of Architecture. How are you both great. It's