over the years, I'm, I will, I want to do this to give you kind of visibility of what how we think what we're trying to achieve. help you understand the way we think the way we approach things that we were approached, developing memorize. And I, my hope is that will give us more context, on memorize and hopefully build towards more constructive dialogue that we can have with all of you and that we can. We can all be talking from the same context and understanding where we're going. And so that's the aim is like open up the book, take you through our thinking, so that we have a discussion from that basis. And from that basis, I then want to open up and hear all of your questions and answer them as well as I can. And as I think we've I've said on the forums, I don't have answers to all of the questions and some things we just don't know the answers to yet. But as much as possible, I want to give you the context to how we will be going about answering the questions if I can't give you an answer right now. So I want to start with just a little bit of the distant history because it is important to the context of what we're doing and memorize. And that is why I founded memorize Why did we start the company? So from my perspective, I struggled with language learning at school. I found I could learn to pass exams, but then when I got to the country, I just couldn't speak the language. And I just couldn't understand why this happened. And having to be French having to meet with Spanish and I just, I didn't get it. And then I went and I was I did a master's in psychology at Oxford. And while I was studying that, mainly focused around memory I came up with a theory as to why that was and has to do with the specializations in the hemispheres of the brain. And so I just taught you quickly through this because it's an important bit of background to understand how I think about language learning. So, language tends to be spoken of by psychologists as being a left brain specialization, their focus area, Broca's area in the left brain, that are crucial to language processing. And broadly, they address or they process the meanings of individual words, explicit meanings, and the order in which that said so roughly a kind of grammar that and that's what pretend to teach me teach language lessons, we teach very much to those bits. But do most studies I came across this idea of like, what the right brain role was in language learning. And the right brain has really important roles. It has roles in helping understanding from context, metaphor, understanding of motion, humor, expressing your wishes, pasady, tone, all of these different things and fundamentally relating to other humans through language. And when I looked at those two lists together, and it was like, relating to other people for language, expressing my wishes, understanding humor, on the one side, an explicit word meaning and word order on the other, occurred to me that that was what I wanted was the list of the on the right. That was really what I meant when I said I want to learn a language. I wanted the stuff on the right, the stuff on the left, it's like well, okay, if that's gonna get me there, I'll, I'll take it, but I don't want that on its own. And what I'd been taught at school was just that lift list on the left are just been taught, what are the words What did you put them in? And none of the stuff on the right, and that was kind of left to chance who's left and when I went and spent time going on French exchanges or whatever, in order to fill in that bet on the right. So what I wanted to the theory came up with was actually we just need to very explicitly overweight the teaching to the right side of the brain and teaching those kinds of skills and putting people in the right context to learn those. So I went after graduating from Oxford, I went off to China basically to test out that theory myself and just to see if I could succeed in learning speak a new language. If I consciously tried to teach in this way, and I found that I could, I could do it quite much faster than I thought I was going to be able to do much faster than people told me I was going to be able to do it. And that experience is where the impulse to create memories really came from it was trying to bring that spatially Hemi spatially integrated approach to learning languages to a wider audience. And so that people more people could benefit from from that experience. And the way we talk about that is that there's there's a learn side is broadly the left hemisphere specializations and there's the a mass and communicate which is just processing a lot of language input, and having a go to process to work out how to say things how to try to express yourself on the right brain and says, Learn and immersing communicate and need both.