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Haylee Gaffin19min

Haylee Gaffin

00:00

Welcome coffee enthusiast bookworms and Stars Hollow aficionados to a very special episode of clocking in today, we are stepping into the charming world of Gilmore Girls to explore a realm of imaginary podcasts that some of our favorite characters might actually host and how they're making money from it. So if you're anything like me, you spend every fall watching Gilmore Girls and I personally start on September 1, which I feel like a lot of people think that's a little early, but that's okay. And I do it because I like to wrap up by Thanksgiving weekend. So this past weekend, I just wrapped up a year in the life which is the Gilmore Girls reboot. And I watch it every year. And I have so many thoughts on it. But it did this this whole rewatch did inspire me to think through what what podcasts could look like through the eyes of each character and what they would actually host. So grab your favorite cup of coffee and let's dive into this because we are going to explore podcasts about literature, dance, organic farming town, gossip news, and so much more. Get ready for a little bit of humor, a little bit of wisdom and just some nostalgia through our journey through Stars Hollow. Hey, y'all. Welcome to the clocking in Podcast, the podcast for podcasters entrepreneurs and professionals making their way in the working world while building their own personal brand in the podcasting industry. I'm your host Haylee Gaffin, owner of Gaffin creative a podcast production company for creative entrepreneurs. If you're a podcaster, or even just dreaming about launching your own podcast someday, this show was built to help you merge your love of conversation, education and business. You can find resources, show notes and more for the clocking in podcast at Gaffin creative.com. Today's episode is brought to you by Mike check society, a community that was built for podcasters who are looking to take their podcast from good to great, scale your podcasts, improve your processes and connect with your listeners through our educational trainings, our private members only community and our monthly calls. If you're ready to join us, you can head over to Mic check society.com and enroll today. And you can get $10 off per month with the code podcast. Now let's clock in and get to work. So let's get started. For our very first one, we're going to start with Rory Gilmore herself. And the name of her podcast is the book nook Chronicles. In this podcast Rory delves deep into the world of literature discussing her favorite books, interviewing authors and sharing her insights into the literary universe. And let's talk about a few ways she's monetizing, because that is what all of you are interested in. The first way that she monetizes is through partnerships with publishers and authors for sponsored content. She also promotes affiliate links for book sales, and offers a premium subscription with tears for exclusive book club discussions and early access to episodes. Now, if you're like, Okay, this is a podcast I would love. I would love to hear about books and interviews with authors. A podcast that I think you should listen to is one of my clients, Jennifer Griffith, and she hosts a podcast called about your mother. I'll link to that in the show notes. But she does almost this exact same thing where she is actually interviewing authors about their books, and it's just a really great show. So the second character that we're going to talk about is Lorelai Gilmore, one of our favorites, and her podcast is called Coffee talks with Lorelai. And in this podcast Lorelai hosts a lively coffee centric show where she chats with interesting guests shares hilarious anecdotes, because that's what she's really good at and discusses the latest coffee trends. It is a perfect blend of humor and caffeine. Lorelai is monetizing through partnerships with coffee brands for sponsored content, and she is selling branded merchandise such as mugs and T shirts. Now you may be questioning like oh, well, though she talked about Luke's coffee. Yes, she does. Luke and Luke's diner actually would be a sponsor of lower life podcast. Now if you're like, Oh, I really wish there was a podcast called Coffee Talk with Lorelai. Unfortunately, there isn't but you can check out my other podcast called let's grab drinks, which I think is very similar in the sense that we you know, talk over drinks and have conversations with friends. So I would love for you to go check out that show. Now next up on our list is Emily Gilmore. And she is one that I struggled with like whether or not she would actually have a podcast. So Emily's podcast is called elegance and etiquette, and she has a surprise co host every once in a while in Michelle Gerard. And Emily takes on the role of a modern day etiquette expert offering tips on refined living hosting impeccable events and navigating social circles with grace and poise. The way she monetizes is through partnerships with high end brands for sponsored content and selling premium access to exclusive events, and personalized etiquette consultations. Now her husband Richard Gilmore would be the host of the business man. So Richard explores the world of business and finance, sharing his wisdom and experiences, from investment tips to interviews with successful entrepreneurs. His podcast is a guide to achieving financial success. The way he monetizes is he hosts sponsored episodes with financial institutions. So this would mean that a financial institution would pay to come on his show to specifically talk about what they offer, as a financial advisor, institution, whatever. But this would be one of the ways that he monetizes his podcast. Another way would be through premium content for subscribers, such as in depth investment analysis, and exclusive interviews with business leaders. Now, if you're like, Oh, I really want to hear more about the business man, I wish there were shows like this. There are. So I actually have a variety of shows that I work with that talk all about business and now they're they may not be necessarily in the world of finance. But from a business perspective, you may actually really enjoy these so head over to Gaffin creative.com Ford slash shows and you can find those there.

Haylee Gaffin

06:56

The next podcast that we're going to talk about is Rory best friend, Elaine. Elaine Kim is the host of rhythm and rhyme. And because of Lane's passion for music, she hosts this podcast that explores the diverse world of music from indie bands to classic rock, Lane discusses her favorite tunes and interviews, musicians from various genres. Now we're going to talk about a few ways that she monetizes that we haven't explored yet. The first is that she has an exclusivity agreement with Spotify, meaning that they pay her for her podcast. And that's because Spotify is a music platform. And her podcast is all about music. So she wants that exclusivity, so that she can build that partnership with Spotify. Now, the podcast manager and me is coming out and saying unless they are paying, you do not only host your podcast on Spotify, because you want to have accessibility for your podcast and you want to be able to reach as many people as possible. And unless you're getting some kind of payment or compensation in exchange for being exclusive on a platform, don't do it. Now, the other way is that she is selling merchandise featuring her favorite bands. And guess of the bands that have been on the podcast through special licenses. So she is getting exclusive merch to sell to her audience of those bands that they can't get anywhere else. Now, number six, Jess Mariano. And if you her true Gilmore Girl like me, you love Jess Mariano, Team Jess all the way but it's okay if you're not unless you're Dean, and then no. But anyway, just Mariano. We're going to combine a few topics that we've already talked about for Jess, because his podcast is called Rebel Without a Cause. Jess hosts a podcast exploring counterculture, rebellious literature and alternative music. So you can expect discussions on the pursuit of individuality. If you are someone who wants to expand your reach and your taste in music and literature. This would be the podcast that you listen to it would be a place that you could go to know that whatever they're giving you is quality. And if you're like, I have no idea what to listen to. I don't have my own tastes and music. But I don't want to just go with pop culture, just as podcasts would be where you go. Now. Monetizing just collaborates with independent artists and brands for sponsored content. So if someone is promoting a show or an event or a concert, and they are looking to actually get the word out about it, they would collaborate with Jess especially if they're independent artists and like smaller, his podcast would be ideal for them. Now the other way is that he offers premium content like exclusive music releases or live streamed concerts for his audience. And that comes from the artists that he interviews. All righty now the seventh person we're going to talk about is Logan Huntzberger. And if you are a team Logan, that's totally fine

Haylee Gaffin

10:15

if just didn't exist in between Logan too so anyway, life in the fast lane is Logan's podcast name. Now Logan host this podcast all about the high flying world of entrepreneurship and the fast paced lifestyle that comes with it. He interviews successful business leaders and share stories of daring ventures. Now this is somewhat similar to Richard's podcast except for this is all about more entrepreneurship and a younger demographic. Like if you're looking for solid business advice, solid, old school programming, I guess you could say that would be Richards podcast. Logan is more about the fast paced world and trying new things and the latest trends. The way he monetizes is through partnerships with startups and business related services for sponsored content, which is a lot of what my own clients are doing. The other way he's monetizing is by selling his own products and services. So he offers online business courses and mentorship sessions and coaching sessions for his listeners. And so a lot of my clients are also doing this as well. Now if you're like, Okay, what are these podcasts? Like? Can you give me examples? I'm gonna send you back to the show list of all of my clients and that's a Gaffin creative.com forward slash shows because I really think that these fit more in line with Logan's podcast than Richards podcast. Okay. Number eight is Paris Geller. And we all know and love Paris but she of course, named her podcasts after herself. With the Geller report, Paris takes on a hard hitting news and commentary podcast tackling current events, politics and social issues with her trademark intelligence and no nonsense attitude. And the way that she monetizes is one she partners with sponsors, and makes money through sponsorships. The second way is that she offers a premium subscription for ad free episodes and exclusive interviews. So she's making money on the episodes with ads, and she's also making money for you to not have to listen to the ads. It's a win win for her. Now, the other thing that she does is she hosts live q&a sessions and webinars with political figures and experts at a paid rate. So she's hosting these once or twice a month. She's selling it out to all of her listeners and charging for the actual content that she's providing. Now, number nine, this one was a little bit harder of a direction for me to go. And it's for Kirk, Kirk, I feel like could have had so many podcasts and they almost said like he starts and stops podcast just like he does jobs. But ultimately, Kirk is the host of the odd job Chronicles. He shares how he has navigated the world of odd jobs, how he's become an expert in so many fields, and how he ultimately is stars hollows, quirky jack of all trades. Each episode features humorous anecdotes, interviews with other professionals and tips on turning peculiar tasks into entertaining adventures. The way that Kirk makes money for this is one he partners with businesses seeking advertising opportunities and approaches them himself for sponsored content. Yes, he is out doing all the hard work because that's who Kirk is. He also is selling branded merchandise with Kirk catchphrases. I don't know if you remember the episode where he was like, I'm going to go around, or I'm just going to print t shirts for the quote of the day. And it's like funny things that people say, but they're not even that funny. That's exactly the type of merchandise that Kirk would be selling for his podcast. Now, if you're like, Oh, I really want to hear a podcast like this. I don't have one to give you but similar show. Would if you're interested in learning how people grow in their career and build businesses, you should listen to how I built this. It's actually a really great show. And this is not poking fun of that show at all. It's just the inspiration behind Kirk's odd job Chronicles. Now, number 10 is Sookie and Jackson because you can't leave out to key characters who have been through so much throughout the years without even being the stars of the show. Now, their podcast is called farm to table tales. And it is where Sookie and Jackson share their farm to table adventure where they discuss sustainable living organic farming and the joy of cooking fresh, locally sourced ingredients. Each episode features gardening tips, Seasonal Recipes and interviews with chefs and farmers committed to the farm to table movement. Now monetization, they partner with organic and sustainable brands for sponsored content, and they sell merchandise like personalized recipe cards, cookbooks, starter seeds and gardening kits and tools. Now Miss Patty and Babbitt they are the hosts of none other than the gabbing gals podcast. And this is basically a gossip column. That's all I can say about it, is they just share all of the town gossip on their podcast, entertain us with their funny, quirky conversations and get the news out there. News that is actually just gossip. So how do they actually make money they partner with fun brands for sponsorships and giveaways. They host live podcast tours where they meet their listeners in big cities. Because for whatever reason, the Gavin gals podcast gossip has actually become very entertaining to the world, even for people who don't know who they're gossiping about. And the third way is that they are driving sales to miss Patty's dance studio because I have no idea what that bet does for a living. I don't think we ever hear. But Ms. Patti owns a dance studio and does drive traffic there. Now, last but not least, is Taylor dozy. And, of course, he's just created a podcast called Stars Hollow because it essentially Taylor takes on the role of small town news anchor delivering entertaining and sometimes exaggerated news from Stars Hollow from town events to quirky local stories. Taylor provides a serious take on life in his charming community. Now, essentially, the stars Harlow Gazette and the Gavin gals deliver the same news but one series on one's entertaining how Taylor dozy monetizes is through partnerships with local businesses for sponsored content. And he offers a premium subscription for exclusive town event updates and behind the scenes townhall interviews. Who is paying for this? I have no idea but someone probably is somewhere. And then he also sells merchandise like stars, hollow Gazette, T shirts, and mugs. All right, that was all 12 of the stars that I came up with. And you're probably asking, What about Luke. And honestly, I just do not see Luke having a podcast. Instead, he is supporting some of his favorite friends by sponsoring their shows. Which brings me to one of the points I want to make if you are a small business, and you're looking to expand your reach. I have a variety of clients who are looking for podcast sponsorships in 2024. If this is something that you're like, Oh, I would love to sell this course I would love to do to promote my business. I would love to sell these products, whatever it is, let's talk I would love to chat with you about the potential for you to sponsor one of my clients shows and see what it can bring for your business. If you decide to reach out to me this year about it, I would love to jump on a call and talk about strategy because I don't want you to just throw your money behind something and not really have an end goal or even a strategy of how you're going to capture these people. Let's work together to build that strategy when you do end up sponsoring a show. All right now I really wish that these Gilmore Girls podcast existed, but unfortunately they don't. So if you're craving a little bit of podcast, you should definitely check out some of the shows I mentioned some of my client shows, and go give them a review. Leave them some love. And let me know what you thought of this episode by shooting me a message over on Instagram. Alright, hope you have a great day. Thank you so much for listening to clocking in with Haylee Gaffin. For resources mentioned in today's episode head to Gaffin creative.com. If you're a podcast or looking for a community that will help you improve your podcast, make sure you check out Mike check society, our community for podcasters who are looking to take their podcast from good to great enroll today at Mic check society.com and use code podcast for $10 off per month. If you love this episode, I'd be honored if you'd leave me a review in the Apple podcast app. Until next time, I'm your host Haylee Gaffin clocking out

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