Yeah, great question. So I'm not sure I'm going to answer it quite the way you're looking for. So let me know if we need to back up and add some more kind of thoughts or different angles. So first of all, I think one thing that's really exciting about this space is so many people are really interested. So at this time, for early stage ventures, a fair amount of startup based R&D, and other kind of early pursuits, there's so much interest and so much enthusiasm, and so much hope. Quite grounded in many cases, that there are many investment dollars. So money isn't really a pain point in the startup context, when it comes to pretty competitive university-side research, it definitely is a pain point, we don't currently have established mechanisms to get that university level funding. So that is one of the challenges is innovation in this space exists almost solely in startup context. That said, one of the things about the startup context is you can only hire so many people at a certain time. And an early team is going to have somewhere between two, five, maybe eight people. And so you can only get so many really skill sets represented. And also, the space is very siloed. So in general, because intellectual property protection is so important, ople can't really talk about what they're doing very much, and everyone's just working really hard on getting these patents filed, so there's not a whole lot of centralized knowledge in the space outside of the two nonprofits in the field, which are the Good Food Institute and New Harvest. And that's part of the reason that I'm able to have a little bit more of a global view in this field is because I come from a traditional science background, PhD in cell biology, heavy background in biochemistry, biophysics, followed by some time at Perfect Day, and then New Harvest. And New Harvest is the oldest nonprofit in the space. I was research director there for three years and only PhD on staff. So because of that, most of the people who were interested in this space and had technical questions would come to me. So I got this really global understanding of what was going on in the space. Also, the New Harvest research fellows are amazing folks at universities around the world, doing a lot of that cutting edge lab-based research. So in growing that program, and developing that program, I got a really good finger on the pulse of the academic side of the cell-based meat space. So I'm really fortunate in that I kind of have this, I'd say slightly more global view of the cellular agriculture space than a lot of people can get. And there's a whole lot going on. I mean, I think that's the exciting thing about this space is just the wide variety of tech that's involved. It's everything from really academic side biology, stem-cell biology, biochemistry... really, really fundamental work all the way to really applied work, chemical engineering, more engineering, when it comes to kind of scale up and such... that it's just very easy to be able to plug in some of the spots that might not be so intuitive if you're only looking at one part of the picture.