Well, of course, the beginning is usually in one's childhood. And I, I was a badly abused child. So needless to say, I was very sensitive to the way I was treated, and I wanted people to treat each other better, especially me. And I was very blessed. And then when I was 11, a neighbor introduced me to volunteering. I went to the Red Cross, and I became a junior Red Cross volunteer. And all of a sudden at age 11. You know, for the first time, people said nice things to me. They were complimenting me and thanking me for the work I was doing. And, you know, thank God for volunteering. And I've been a dedicated volunteer the rest of my life because I always wish as I'm still volunteering today, that whoever I'm volunteering to help, gets as much out of it as I do, because being able to volunteer changed my life. But I became sensitized to help people treat each other better because it was so much a part of my core. I went on. As a student at Northwestern University, I volunteered mentoring, Cobra, racketeer advice, Lord gang kids and the north side of Chicago. I continued volunteering, everything I raised my kids, and then eventually, I became a corporate advertising executive. And while at the same time I was volunteering, so I would, you know, I go do my volunteer work, and yes, I would help a child or two or a classroom. And then I go to my corporate office, and with a staff of 10 or 12 people, I routinely influence the buying behaviors of hundreds of 1000s of people. So one night, you know, I sort of had that moment thing, you know, people talk about the AHA, the white light, I don't know what you want to call it. But this moment happened in October of 1987. I'd come home from a particularly poignant volunteer experience, feeling that elation about Success. But that says that there's never enough volunteers. There's never enough. And that night I sort of had this, this, this revelation, that the months of the year, could be brand names for 12 aspects of helping people to get along better together. And the cool thing about the months are, that's the amount of time it takes to make a habit. And at least at that point in time, the only celebration, so to speak, that sort of claimed a whole month was black history month, the month we're starting into right now, which is February Black History Month. So it's like, once I realized I had this revelation, I'm thinking to myself, who are you are up there, you know, don't give that to me give it to Ted Turner, Bill Gates, or somebody who can really pull it off, you know, I'm just this little person. But you know, I started putting one foot in front of the other, I found a small community in Pennsylvania, where I was, we started there, within a couple of weeks. So what I did was we named each month of the year one of 12 has the aspects of getting along together, maybe you could put this slide up. So one of the book, Michael here shows the 12 habits. So I had the idea about the months being brand names for habits, but when in Somerset, Pennsylvania, where I started this a whole group of people, you know, students, the mayor, though owner of a local radio station, the head of the worship society, a whole group of people got together and they spent almost nine months saying, Okay, if we're going to make January, a habit, what should it be if we're going to make February a habit? What should it be? So I had the vision about making each month a brand name for one of 12 aspects of behaviors that inspire people to get along together. But the group of people in Somerset, Pennsylvania helped think through what each month what each month's habit is. And there's actually if you read the book, you'll see there's a logic, like January's habit, is help others. That's because in December, there's help all over the place. And you know, everybody's raising money to give food to these kids and clothing and Christmas presents and on and on and on. But in January, all that giving drops of the toilet, and there's more suicides in January than any other month. So we decided let's make January help others. So the giving spirit keeps going February as you count obviously, it's Black History Month, how do you make that concept of view count apply to everybody, we make it you count march in like a lion out like a lamb resolve conflicts. April is already Earth in Earth Day, but you can't make a habit in a day you need a month. So we made April take care of your environment. May is be grateful. It was rough. You know, some people thought November should be grateful because of thanksgiving. But in May there's Veterans Day and Mother's Day and you know the end of the year is happening and a whole lot of grateful things are happening in May so we decided that Thanksgiving is kind of a positive attitude and we made November positive attitude and may may be grateful June you know, end of the year summer starting you know, retire make it a month to think about getting getting out of yourself and elevating yourself. July become involved in our community keying off of our forefathers becoming involved in founding our country. August kind of a chill month, so why not think about who you are, you know, how do your values affect the way you spend your time? September do your best coming back from vacation starting back to work? Kids starting back to school. So hey, man, hit it. Let's do your best. October Be patient and listen, settle down. Teachers are hoping that kids are going to settle down and be patient and listen. And by the way, that's my month. I have I really have to work on my patients and listening skills. November heading into the winter months show a positive attitude and finally, the holiday season. Let's celebrate community family and friends instead of stuff. And with the supply chain. The supply chain backed up this year. Is it a good thing we were focusing on giving ourselves and one another instead of buying stuff?