Yeah, and I think so, I think that's where we sort of came up with this idea of this podcast being almost like Fox and Friends, which is that so that when you are Foxy, so there's quite a large group of people who I talk to, and I try to understand things from. And I thought, well, what? Maybe I just need to make some of those conversations public. Because one of the things which strikes me right now is that we're, at the moment, we're understanding this news through the lens of political journalists, this is being reported on as politics, and actually, what we know from the people who've been looking at this and warning about this for a long time is it involves lots of different things. So it involves people like you who study disinformation, but it also involves we need to understand it from a national security perspective. One of the things which I think about is that we really need to understand it from people who've lived in authoritarian countries. We also need to be listening to historians to understand that perspective on it. And so the in the title, you've used the word oligarchy, which is a term that you, I think, coined. So could you maybe explain what you mean by that? I basically, I wrote this piece back in June. I think it was when it became when JD Vance became the pick for vice president. And JD Vance is somebody who whose career he absolutely owes to Peter Thiel, who's one of the most powerful and important people in Silicon Valley. And so it was then it became clear, oh, okay, what we're seeing here, it's just not Maga, it's not just the right wing Americans. They're now joining forces with Silicon Valley. And so you could see what was coming down the line was this merger between state power and between Silicon Valley. And that was something which we've never seen before, because it. This authoritarian impulse, but it's also alongside these technological advances and surveillance tools. And so I was like, oh, it's, it's the tech, it's a tech bro oligarchy. And then I was like, of course, it's the broligarchy, or is it? I'm not sure if it's broligarch or oligarchy. I'm still deciding that. But at the time, it was so obvious that that word should be there, and then subsequently, since the election, it's really gone mainstream. It feels like, I mean, Steve Bannon was using it a couple of weeks ago. So after the election, I wrote this piece about how to survive the broligarchy, which was a sort of combination of both a handbook, because there's really specific things I think we're going to need to do to protect ourselves, but it's also a manifesto, because we have to understand the absolutely new world that we're living in and the threat to everything we hold dear, which now these companies in alliance with these right wing governments now pose to us.