Yes. And so let's maybe take another step back, right? We speak of communication, we speak of media, we speak of mediation. Yet it is not clear to me that we have yet managed to truly understand what these terms mean outside of certain Western frames. Typically, when we teach our undergraduates, we go to Raymond Williams, and we take sections out of the little book Keywords, and we say this is the history of communication. At one point, it was connected to these voyages of exploration, and to these processes of conquest, and so on.