but yeah. In terms of cadence we talk a lot about, we call it the fundraising flywheel. It doesn't have to be called that. That's just what we call it, which is getting in a rhythm of listening to donors, engaging them in as as much of as much one to one or one to few as possible. So it doesn't have to be one to one. It can be one to few, but, but really doing like, stuff where there's a bit of a two way, right? Like, like, it's not just you yelling at the void. It's a bit of a two way. It can be town halls or webinars, or getting together and doing stuff together. So that's listening to donors, engaging donors, then asking. Asking is a big part of it, but it's only 20% of this equation. It's 1/5 of the flywheel. Celebrating really well. Philanthropy is really, really good for humans. It is good physiologically, our bodies actually feel a heck of a whole lot better when we give. It's it's actually a healing thing to do. And so we should celebrate that. We should we should celebrate that it's a good thing. Like we celebrate taking care of ourselves, and like we celebrate rest, and like we celebrate, you know, all these other health hacks. So we should celebrate giving as the same and making making people feel good about their giving and affirmed and seen reporting back. This is a very, very consistent, if you can have one very consistent cadence, it's just every month, reporting back a little bit to donors on what's happening, and being like, see things are happening, because your brand as an organization is not your logo, it's not your tagline, it's not like it's always just how people think about you when you're not in the room, and how people talk about about you when you're not in the room. And so how do you become a trusted organization? Trust is built by making promises and keeping them and reporting back. Is basically you saying we asked you for money. You gave something good is happening. We asked you for money. We said something good would happen. If you would give something good is happening. It doesn't have to be like incredible like feats of victory. It can be just small wins. But we all want to feel like we're making progress in this thing together, and honestly, you are making progress as an organization. If you're not, you should shut your doors down, and you probably would, right. So just like let let people know good things are happening, it's you keeping a promise, and it's you building a very trusted brand. And recessions, crises, uncertain times, doesn't matter. Everybody who makes it through those stronger than before is trusted brands, because they a consistency, they were consistently showing up before the crises. And B, in the crises, who are you going to give to? Probably the people you trust the most, probably not like some unknown entity, like very likely you're going to give to the people that you trust the most, because in uncertain times, we all crave certainty, and so reporting back and then that that's sort of, that's the the cycle you can start all over again. Listen, engage. Ask celebrate report. Listen, engage. Ask, celebrate report. And we run that whole flywheel a few times throughout the year with some of our clients, but, but you can, you don't have to run it as as frequently, as long as you do it consistently.