Yeah, I the Start With Why is, is I mean, it's it's common sense in some ways, but also I think in learning and development, especially when it comes to the measurement side of things, I think is really missing. And here are two examples. So I just saw a post that was put out about standards for metrics for learning and development. And I looked at that and I won't go into that detail, because I think we could talk for hours and hours about standards and pros and cons. But the one thing that I noticed that was missing as I just perused that sample of the of the standards was that there wasn't a start with why there wasn't like, Hey, what are we doing and why that was just completely missing. It just launched into, you know, here are all the things you could do but not any guidance on like, why are we doing this in the first place? And then let's Yeah, let that be the lens for everything else that you decide there on out. And anyway, there's a few other examples I could share that I've seen on LinkedIn when it comes to metrics in particular and frameworks and I appreciate people thinking about it. But nobody's thinking enough about what are we doing and why.