Hi, thank you for fitting me in tonight. Appreciate it, I will try to make this as painless as possible and quick, and then we can just start the conversation if that sounds good. Sounds good. Thank you. As Vanessa said, I'm Ryan Burke, I am one of the founders of slate communications, we have 10 other people on our team that are based out of Fort Collins, we have experience with more than six other transit agencies within Colorado for marketing, communications and branding. And so it is our privilege to work with Vanessa and her team and the brand committee to help really discover what your transit brand is about. And so we'll go over briefly, this is a very short PowerPoint, but just our process, and we want to make sure that there's some clarity around the fact that we did reach out to your community, we formed a brand committee, and we really made sure that we did our research and due diligence to really provide a brand that works for your transit system. So we talked to stakeholders within Estes, we, Vanessa and her team put together a brand Committee, which we've met with multiple times. And then based upon those discussions, we developed the first round of bus design wraps. We met with the brand committee to review those with them. And then at this point, we're meeting with the group here just to present the final selection from the brand committee for the bus wrap design. And what we're going to do based upon that is we're going to further expand and blow up that brand for a new logo, the collateral when it comes to the route maps, the route signage, anything that you see that that pertains to the transit system in Estes Park. And so just to reiterate a little bit, stakeholders who did we talk to, of course, we talked to the brand committee members, these are some members of staff, but also some members from the community that are active in with the transit system as well as people from the transportation board as well. We had a couple of meetings with tab, but the 10 stakeholder interviews. This is the chamber director to Edd, the economic development director, people from Rocky Mountain National Park from the visitor center, lodging, retail, we wanted to make sure that we get a pretty well rounded basis of knowledge when it comes to who is using transit who needs use transit and who your visitors are. So who, who are we really trying to reach out to? And based upon those conversations, we had five, five major takeaways. We really found that residents don't use the transit system as much as visitors do as much as the J one students. People that are coming to us to us they're really seeking out in a salsa experience. So they're experiencing an Elkhorn, they're experiencing that in Rocky Mountain National Park. How can we actually give that that kind of experience as well when they're riding transit? And we have the trolley already, which is a great vehicle, it definitely people are excited to ride that. But how do we actually create this, this more visual that that really entices people to get on a bus. Another thing we want to do is we want get people to park we want them to stop driving everywhere. So how do we get the people that are visiting to utilize a parking garage, stay at the hotel, hop on the bus utilize that to get around. And then of course, as we talked to a lot of stakeholders within the community, we also found that this is a tight knit community. And we want to make sure that as we mark it, and communicate the transit system, that we're doing a lot of grassroots marketing and communications. And then lastly, we know that the J one employees as well as some of the non English speaking visitors really do rely on the transit system. So how do we make it easier for them to actually better understand it. And so that really is one of our our biggest challenges. So we talked to everybody, these are some of the the key words that we had heard, when it came to the actual transit system is that it is really great for visitors, people do rely on it. It has that nostalgic theme when it comes to the trolley. But it's also an experience, I think a lot of people that are coming from the region and around the country don't normally use transit. So how do we actually involve that and make it a little bit more of a journey when they're utilizing the system. So definitely underutilized. But one thing that we heard is that a lot of operators just have a very friendly approach and friendly demeanor when it comes to to the riders into their interactions. So I think the professional level of the operators is also really one of your strong characteristics of the transit system. And so we want to bank on that as well. When we really look at the target markets, we wanted to categorize them the three different markets, we have the primary markets, which are the visitors and the J one students. And so when you look at a majority of visitors that are coming from Texas, and Missouri and California, they're coming from areas that don't normally utilize transit systems. So how are we going to change that behavior? How are we really going to motivate them to utilize buses that they can keep them off the road, keep their cars as far away from possibles from from the park, and Elkhorn. So it's really trying to change that behavior and making it a more welcoming experience for them. For j one students, I also want to kind of put in some non English speaking visitors as well with the J one students, people that are accustomed to using transit systems, but then necessarily don't speak our language. So how do we make it easy for them to associate the routes, the places they need to go with the actual buses they need to get on and you'll see some examples of them. We put residents as a secondary market, just because you know, they're they're definitely they're a little bit more resistant to writing transit, however, that's that we're not going to discount them. We're just going to focus on the two primary markets initially, and then go into a phase two for communications and marketing for residents as well. So as we spoke with the brand committee, we met with tab, we really tried to figure out what is the character and how can we illustrate the character of your town. You know, obviously, we have Long's peak and we have Rocky Mountain. We have Elkhorn, we have the residents here we have nature, we have the recreation, we have trails out our front door. So what we really want to do is we want to make sure that we can actually take these colors, these the feel of of what it is like to live here to experience the outdoors and bring it into a brand. And then utilize this brand this vision board that you see here and be able to emulate that with the actual design of the bus wraps. And then further along the road is actually bring that into the logo design as well. And so if you look at these images, I hope this does speak Estes Park to you. I hope this does look like Estes Park, hope it looks like Park, Rocky Mountain National Park, but also as this as well, your neighbors what you do what you appreciate about living here. So the first we're gonna show two designs, one is the trolley and one is the brown shuttle. And what we wanted to do is we're going to make sure to make it really understandable more than anything that you have a read route, which is the trolley, you have a brown route, you have a gold, you have a silver and you have a blue route. And so each of these buses will actually have the color. And so let's say you're non English speaking and you see a brown bus approaching, you know, that's the brown route. Or if you look at map and you see, you know, an elk such as this one And, and that is part of the key map to the route. And what you're looking at, or if the visitor center guide tells you, hey, just get on the brown shuttle or get on the brown bus, it has an elk on it, it's a little, it's a lot more easy to understand. And as you can see, with this bottom illustration here, this is a brown bus approaching you. Same with the with the red trolley as well, people are really going to understand colors, they're going to understand the iconography of the animals, but also really trying to make that fun too. So if you think about kids who do like to use public transportation, are really excited, do they want to say, oh, I want to get on the red fox, or I want to get on the brown owl, Claire want to get on the mountain lion. And so we wanted to really create this more illustrative bus wrap design and really integrate it into the current design of the shuttles and make it make it fun. And we also want to make sure that we leave enough of the windows free of coverage, so people can actually see outside and enjoy the VISTAs in the area here. With both of these designs here, what we're doing is we're actually trying to create this kind of more nostalgic, nostalgic, vintage route badge. So you can see the brown route here and the red route here. And so this will actually be connected with the route maps as well, it'll be on the route signs. So regardless, if you speak English or not, you see you're, you're you're waiting at the bus stop, maybe you're standing verbo far away, you'll see the brown elk logo, on your bus stop, you know, that's the one you're gonna get on. And when you want to get back home, you're gonna get on the right bus. And so we were trying to think of creating the most versatile brand that we could that fits all these different categories of people that will be utilizing the transit system.