Year in is the most noisy time in donors inboxes, but it's also the time of year that they're most likely to give. That's why we wanted to dive deep into the idea of email personalization. But we're not going it alone. We've invited expert Caroline Griffin, who's the marketer on a mission, to come break down a few tips and tricks as we lead into year end, so every donor email cannot feel like it's being blasted, but that you're talking one to one. Caroline, I have been counting down moments to talk to you. So glad that you're here. I'm always glad to be here. I mean, this is so fun, because when we're putting together working sessions and we're like, it's year end, you know, we're trying to get in folks' inbox, but we're trying to cut through the noise. We have to call our phone a friend that has the most downloaded podcast on our network year end. Giving that was episode we were talking was from, like, three years ago. So this is kind of a refresh on some of those conversations, because you're just doing really cool things around dynamic content. And I just got this, I'm gonna claim my age here for a second. When I think of email, I don't think of dynamic content like I think this is a very powerful shift. So excited to hear you kind of share a working session around how we can elevate our email and make it more dynamic, dare I say, or human. What would you get with that?