Adam Adams - Hosted transcript
Mallory KassoyOct 14, 2021 at 7:03 pm47min
B
00:03Brandy Whalen
All right, here we go. Hey, Adam, so great to be chatting with you today.
A
00:09Adam Adams
Thanks for having me, Brandy,
B
00:11Brandy Whalen
I'm really excited to talk to you because we are a podcast booking agency here at Kitcaster, as you know, and as everyone knows, but we don't we do not create podcasts and people get really confused with that we we definitely stay in our lane, and we do not get out of that lane. So it's always nice to talk to folks who do the other half. So tell me what, what got you started in the podcasting business to begin with?
A
00:41Adam Adams
Yeah, definitely share kind of why I got started in podcasting. And I think it's funny that my clients also asked me if I can get them booked on podcasts. And what do you say? I'm like, No, I have to stay in my lane. We're so good at growing a podcast, but I don't know, a you know, half of that other business. It's, it's a totally different thing. And so I can just help you start one. So why I kind of got into podcasting is I was doing real estate investing. Now I have a podcast company, and my main business is podcasting. And as I was doing real estate investing, and I remember that, like somebody told me, and I believed it, and I still do, your network is your net worth. And so I thought to myself, I've got to find ways to grow a network. So I actually started a meetup group, and podcast, and started getting a little bit more active on social media all around the 2016 17 era. I thought to myself, I've got to, I've got to be able to connect with people, it's got to be able to have people talking about my content, even when I'm not in the room. And that'll help me to be able to grow a brand that's long lasting. And it's been cool because it ended up working. I wanted to raise and attract private capital, like when you're a real estate investor, you people think that you have all this money, but you just have all this equity with so you put all this money into properties, and then you kind of run out and you would keep doing deals. But your money's tied up. So you start figuring out how can I do money with OPM? or How can I do deals with OPM other people's money. And so that was why I started the podcast, the meetup group and getting more active on social and ended up working, and I've raised millions and millions of dollars to be able to close on hundreds of millions of dollars of real estate transactions. And it all came from having a podcast, but it was really hard. In the beginning, I didn't really know how to how to grow it how to how to get in front of the right people. But I'll say even though I didn't have it all figured out four or five years ago, I have realized that there are some benefits to being a podcaster that like that goes so far for most of us, one of them is that we're more likely to be invited on other people's stages, whether it's a virtual stage, or a physical stage, speaking at a conference, or being interviewed on somebody else's podcast or blog, or whatever happens more often because we have our platform. Another awesome thing that's really helped me in my business a lot is you know those first those five people that you really hang around the most. It's I've been able to hang around just a higher level person. Because now that's my friend. Those are the people now that I text is those famous people that we all like never thought that were touchable. For example. What's that guy's name? That guy that one guy, you know, have you ever heard of the Miracle Morning?
B
03:50Brandy Whalen
Yeah.
A
03:51Adam Adams
Okay, so that that guy, it's funny that I randomly don't remember his first name right this second, but I've got his cell phone number and it only became his because of my podcast. So like, two years in a row. I've texted him Happy birthday, Hal Elrod, two years in a row. I've text him happy birthday. And I'm and I'm thinking, thinking to myself, how is it that I have this guy's cell phone number? And he's like, thanks, Adam. You didn't like how does he know me? And it's because I'm not like a cool guy, right? I just have a platform and we kind of start hanging out with a different level of people.
Processing audio...