All right, here we go. Hey, Adam, so great to be chatting with you today.
Thanks for having me, Brandy,
I'm really excited to talk to you because we are a podcast booking agency here at Kitcaster, as you know, and as everyone knows, but we don't we do not create podcasts and people get really confused with that we we definitely stay in our lane, and we do not get out of that lane. So it's always nice to talk to folks who do the other half. So tell me what, what got you started in the podcasting business to begin with?
Yeah, definitely share kind of why I got started in podcasting. And I think it's funny that my clients also asked me if I can get them booked on podcasts. And what do you say? I'm like, No, I have to stay in my lane. We're so good at growing a podcast, but I don't know, a you know, half of that other business. It's, it's a totally different thing. And so I can just help you start one. So why I kind of got into podcasting is I was doing real estate investing. Now I have a podcast company, and my main business is podcasting. And as I was doing real estate investing, and I remember that, like somebody told me, and I believed it, and I still do, your network is your net worth. And so I thought to myself, I've got to find ways to grow a network. So I actually started a meetup group, and podcast, and started getting a little bit more active on social media all around the 2016 17 era. I thought to myself, I've got to, I've got to be able to connect with people, it's got to be able to have people talking about my content, even when I'm not in the room. And that'll help me to be able to grow a brand that's long lasting. And it's been cool because it ended up working. I wanted to raise and attract private capital, like when you're a real estate investor, you people think that you have all this money, but you just have all this equity with so you put all this money into properties, and then you kind of run out and you would keep doing deals. But your money's tied up. So you start figuring out how can I do money with OPM? or How can I do deals with OPM other people's money. And so that was why I started the podcast, the meetup group and getting more active on social and ended up working, and I've raised millions and millions of dollars to be able to close on hundreds of millions of dollars of real estate transactions. And it all came from having a podcast, but it was really hard. In the beginning, I didn't really know how to how to grow it how to how to get in front of the right people. But I'll say even though I didn't have it all figured out four or five years ago, I have realized that there are some benefits to being a podcaster that like that goes so far for most of us, one of them is that we're more likely to be invited on other people's stages, whether it's a virtual stage, or a physical stage, speaking at a conference, or being interviewed on somebody else's podcast or blog, or whatever happens more often because we have our platform. Another awesome thing that's really helped me in my business a lot is you know those first those five people that you really hang around the most. It's I've been able to hang around just a higher level person. Because now that's my friend. Those are the people now that I text is those famous people that we all like never thought that were touchable. For example. What's that guy's name? That guy that one guy, you know, have you ever heard of the Miracle Morning?
Okay, so that that guy, it's funny that I randomly don't remember his first name right this second, but I've got his cell phone number and it only became his because of my podcast. So like, two years in a row. I've texted him Happy birthday, Hal Elrod, two years in a row. I've text him happy birthday. And I'm and I'm thinking, thinking to myself, how is it that I have this guy's cell phone number? And he's like, thanks, Adam. You didn't like how does he know me? And it's because I'm not like a cool guy, right? I just have a platform and we kind of start hanging out with a different level of people.
So did you have him on as a guest?!
I have never had him on as a guest. I spoke at a conference in 2018 or 19. And at that conference, he and I were both speakers. And so I got like him to sign my my books and stuff. I was total fanboying. But somebody told him that here in Denver, where I live, I grew a meetup to become one of the top six meetups in the world, two out of like 225,000 meetups, and so this guy named microblogs he's like singing my praises to how he's this guy is so good. I was the one of the top affiliates for bringing the most amount of people to that event. And so Michael was like, you've got to meet Adam. And so we went to dinner. And during dinner do this guy is so cool. But the point is, how was considering creating a meetup called the Miracle Morning meetup. And so he and I've been talking about that for the last couple of years. So it's kind of fun.
Yeah, I just I think that that connection is is incredible. And and I'm assuming that you know, not only did you grow your business, from people listening to your podcast, but were you having guests on that then became your the other people's money that you're able to leverage for more real estate investing?
I like that question. Because that brings up a key point to being a podcast host. And it's the fact of many people are just interviewing anyone, for any reason, because they either want to learn or whatever. But I became after some time, I was doing it wrong for a long time. But then I became understanding of the point that I should be interviewing my perfect avatar, the person that I want to have working with me in my business, that's the person that I should be interviewing, because of two reasons. A, now I'm really connecting with that perfect avatar. And I'm just after offering value to them. And be because I'm able to add value to the listener, who's more likely to be my avatar, because I'm asking the right questions to the right people at the right time. And so it became a, I used to bring on people that were basically operating a real estate deals, they were raising money, and I asked questions like, how do you raise money? How did you find that deal. But it was funny, my avatar doesn't care how to find a deal, or how to raise money. And I finally realized, I need to have more passive investors coming being my guest. And I can ask them, How do you protect yourself as a passive investor? What kind of deals do you look at? What type of markets do you look at? And after the call, whether it's immediately or months down the line, I can easily say to that same person that I had on the show, hey, by the way, I remember you said, you were looking at deals in Atlanta, and you you like deals that fit this criteria? It just happens to be that we just found one. Would you like to look at the, at our offering memorandum? And they always say yes. And also the listener is more likely to be that passive type investor that's wanting to learn how to protect themselves when investing with other people versus how to find the deal. So I didn't learn that for a while. But the answer to your question is yes. Not in the beginning. But yes, I did end up learning that I could interview the my avatar and and have that two way of, of growing the show and my business at the same time.
Yeah, that's really beautiful. Because it's almost like in the beginning, you were interviewing yourself just right. Which is, which was probably a good thing, too. Because you're able to get tips from people that have been doing the same thing that you're doing. But then realizing that ultimately, like that's not really the place for you. So you're able to transition. So through all of that, then then you started your your current venture. Well, when did that like when did this all take place? Are you still doing real estate investment?
Yeah, so I have three passive investments that I've done, which those deals are still going. And so I just basically do the minimum sometimes the minimum is 100 grand, sometimes it's 25 grand, or it could be above or below that. But I've got three of those. And then my team is currently operating, we sold a few apartments, but we have like three, we have three left, one of them is up for sale and under contract. So we're about to have just two. So yeah, I still do real estate. Right? Now, I'm not trying to purchase new deals. It is said that in 2022, we're supposed to have 17% increase on home values. So that looks really good for investing in real estate, at least in the short term. My concern is that we've had such a huge inflation for such a long period of time. And there's a lot going on with the current administration. There's a lot going on with with stock prices, and I think that some of these things are inflated more than they maybe ought to be. And so I'm I'm personally concerned what might happen in the five to 10 year realm and most of our deals we hold for five to seven years. And and then we'll flip them and we we raised millions of dollars in order to be able to close on these. So back in March of 2020, we had a $20 million project under contract, and we had raised $6 million from passive investors as the downpayment. And we literally gave all the money back. Because I said to myself, I don't know what's going to happen like COVID is coming, this might be the crash now it wasn't. But I still don't know when that'll be. So I've stopped acquisitions, which made me have a little bit more time for doing other things. So to answer the other part of your question, when did I start this back in July of eight teen is when I started helping some friends with their podcast, mine had finally become a top 1% of the world podcast. And people are coming to me asking how did you do it. And so I helped a lot of people for free for a while. And then in July, I've realized I can really help some people just offload the hard stuff because some people wouldn't start a podcast only because they didn't want to be the own editor. And so I said, You know, I have some virtual assistants that have been doing my editing I have posted well over 300 back then. Now it's getting closer to 1000 but at the time I said I've posted more than 300 episodes, my team really knows how to do this would you want to just pay a small premium and I'll go ahead and just have my VA take care of your show. So we started doing that and in April of 2020 right after we gave back all that money and we we basically by the way lost like a half a million dollars because you there's earnest money in fees that we didn't get. So um after that, I said, well, I've got to find another thing because I'm not really trying to buy more real estate and so I went all in and bought this freaking domain grow your show calm, which is probably it he the guy wanted 13,000 now why didn't pay that. But I was used to paying like $6 for a URL. And I'm I'm looking at this being like, I want it so bad. I wonder if he'll take a little less. So I ended up buying the domain around April of 20. And we've really exploded this as we record up to 30 full time employees. So it's been a lot of fun and a little bit of a growth.
Yeah, so what did you end up paying for the for the drill?
I don't know. I think it was between six and eight. But I need to like I just remember it was more than half but about half
All right. I feel like that's that's a good place to land. Yeah, I just I think that's such a weird it's an industry and it's it's a strange one. Mm hmm. So well I'm glad that you got it and that you didn't have to pay 13,000 for it. So you have 30 employees now and are they all in Colorado? Are they ever Oh,
I've got one in LA one in Mexico, who is actually my English major, obviously Perfect, perfect Spanish and perfect English. But she is her name is lewd Mila and she focuses on all of the shownotes making sure that they're grammatically correct. And there's about 30 more that are in the Philippines like all over the Philippines, which which there is a lot of benefit where instead of paying like we'll say 20 or $30 an hour for that service Yeah, it's it's more between the four to $6 an hour for that service. So I'm able to really pass on all those savings to our clients but um, most of them are in the Philippines and all over there's like dozens of dozens of cities throughout the Philippines. But if you didn't know this, the Philippines main language is English. The second one is to garlic and then there's like probably 1000 more.
So there's not a there's not really a language barrier for you.
Not so much there. There are accent barriers for sure. And there are times where if you have like somebody whose main languages like to golic for example, and they are explaining something to you they might add an s when you didn't need one or take away an S where you did need one but for the most part it's it's understandable you know, it's all intelligible. So I found that because of those slight issues that can happen. I ended up having to hire lewd Mila even though she lives in Mexico. She's like an English major and everything. Yeah, that way, she can take that, that person's show notes, and then she'll make sure that everything's good with them before they're ever published.
That's great. So are you still? Are you hiring? are you growing? what's what's it look like for you right now?
Well, we just hired six, like last week. So we probably will wait until they're trained up, and then we'll be able to hire more. But it's it honestly, to be to give you just the real and raw, it's a delicate balance, like, you hire too many. And now your overhead is above where you need it, you hire not enough, and then you can't grow fast enough. And so it's always like, okay, we just we brought on six clients two weeks ago, now we can bring on six, you know, more staff, and then we'll bring on some more clients, and then staff. So we're just trying to keep the balance and make it so that we're able to over, you know, pay for all the revenue or excuse me the overhead with revenue. But right now, we're probably going to get a few more clients, and then I think I can get more staff.
How many shows are you producing right now?
We probably have around 50 clients today.
Wow. That's impressive. 30 people per day producing 50 shows.
Daily. Some of them are weekly, but some are two or week, three, week, five a week, seven a week.
And so are most of your clients. Are they doing this to feed a business build a personal brand? What are what are the motivations behind starting a podcast?
For most of our clients, I would say they, they definitely want both a big majority. Um, some of them already have had a brand like I was working. We just had a meeting with one of my new clients today, who's an extremely famous blogger. And she's been doing that for a long time. She has got a coaching program, but she's just never had a podcast. So she wants it to be part of her funnel to be able to grow the blog grow, you know, the things that she sells and her coaching and consulting. A couple of them like Mike Butler, who's been working with us for about six months, and he finally got his ranked in the top 1% right under the six month mark, where we guarantee he he's really, really famous in the real estate space. And he just, he never listens to podcasts. But everybody in the masterminds that he attends, says, What are you doing not having a podcast? So he finally decided to do it at a five day a week. But it makes it makes it easy on him because he pushes record and the team kind of does everything else. But with that said, there's definitely majority that haven't really had that platform yet. They're not really famous yet. And it's like how can I kind of get grow a brand as you said, Brandy and what they've, what they've done is decided that podcast is kind of like a key reason, that key thing that they ought to be doing in order to get there. And it's it's literally working. It's it's been remarkable clients saying, Hey, you know, I'm making X amount of money more now, because I have a podcast, whether it's for selling their own products or services, which now they're making like 20 grand more a month, or whether it's to sell ads ad space, we have maybe three or four clients is not a lot. But out of all the clients we have, I think it's like four people that are selling ad space, and most of them are making about triple what it costs to have us so they're at least making at least something that's giving them income, regardless if they sell their own products or services. But there I think, I think it goes all over the board. If people want to grow a brand. People want to connect with their clients. Like we mentioned before with the passive investors on my first podcast, people want to be able to sell more be able to have another source or stream of income. So I think that growing a brand has a lot of reasons and the last one that I'll mention that people are definitely seem passionate about, at least when they come to us is they want to leave a legacy there their big thing is, is when they pass on they they know that their voice can be heard for eternity, you know?
Yeah, absolutely. I mean I think that's a really important one and that's one that we've actually talked about here internally is just a more from like a like interviewing your grandparents, or you know, an older couple that could talk about like a love love story. Do you know something that would be so cool to have four generations their kids, grandkids? So yeah, that's that's really an interesting perspective. And how many of your clients started their own podcast and realized how hard it was and then came running knocking on your door. And yeah, I mean, let me in.
I, I don't have the number in front of me, but I would say maybe about 20 30% of our clients, we we actually started their podcast for them. And the majority of our clients have been trying to do it for a long time. And they're either they're just not hitting the results that they expected. And they know we can help them or it's, it's like, they just don't want to do all the editing and post production anymore. Because at one point, a lot of our clients will say, you know, I didn't want to waste 100 or 200 or $300 per episode, I didn't want to spend that when I knew I could just do it. But they found like, it's it's taking them, you know, 610 12 hours to edit one podcast, and they really should be making a lot more than that per hour. So they, they decide to finally Hey, if I get out of my lane, I'll be able to do a lot better. One person in particular, they have a five day a week podcast. And ever since they she the wife, there is a couple that hosts it. The wife Eileen decided that they she needs to get out of it. And as soon as they did now they're their real estate business is like seriously taking off because she is focusing on the right stuff, you know?
Yeah, yeah, that's really cool. And how many of these podcasts what's the percentage of the ones that you're producing? have guests?
Most of them? Okay, I do recommend something that I tell almost everybody and I do on my own podcast, I like to have a combination of both solo and interview style. Sure. So I tried, this is just me and my, like bias opinion. And the reason I like it is, I believe that your listener, your avatar needs to hear from you. They need to know you, they need to know who you are, what your what you stand for what you're about, that you have knowledge yourself, and you don't just ask people questions. And I think you only really get that if you have those solo episodes. So my main recommendation is do your solo, but make it two to 12 minutes, it doesn't have to be long. Just pour into your listener with that topic, let them know that you're an expert in it. And they can work with you if they want to. And so for me personally, I tried to do half of my episodes, every even numbers supposed to be me by myself. And every odd number is supposed to be me interviewing somebody. And some people would think, well, if you get all that value from being by yourself, why would you interview and I, I seriously think that there's like three benefits to actually having the interview. Number one, you are connecting with somebody who you might be able to collaborate with or work with, or they might hire you, for example, or that you might be able to connect to their network as well. So having somebody else on your podcast has that benefit. The next benefit is if they're more likely to share it. And their their friends might say, Oh, that's cool, you were on a podcast or listen to it. And now they know who you are. Right? Yeah, and and the third reason is the one that I like the best. Even though the two, the first two are better. The third reason it takes a lot of the burden off of you, when you're just asking questions, all the content is on them. So you don't have to prepare. And maybe there's a fourth reason. And it's sometimes me as a procrastinator in college, I was the one who was doing my homework only the day that it was due. And it's like, if I have if I'm deciding that I want to do a solo episode, I might not do it, something's gonna come up with my kids my work, there's going to be a fire to put out we're going to be bringing on a new client, I'll be able to justify not doing it now, with some reason or other. But if I have somebody where we're planning to be there Wednesday at 11 o'clock, for example, I'm going to show up, so it's always going to be recorded. And going back to the third reason, having the burden of content on them. It's pretty easy for me to just ask questions, versus try to formulate exactly how, you know, what's my beginning? What's my middle? What's my end? How am I going to teach this? How am I going to, you know, prove that I'm so great at this or whatever it is. So
yeah, and I also think that there's a lot of value in just that it that engagement of being able to kind of riff off have each other, your guests can bring up something that wasn't even on your radar, and you're able to dig in a little bit deeper, and it just goes, it just demonstrates your expertise even more, and maybe exposing something that you never really considered or a different angle, and then you're able to jump in on that commentary. So there's a there's just there's a lot of benefits. But I also agree, I think that being on your own, I mean, people are listening because of you. And to have, you know, a place to monologue a little bit as important. Yeah. So you know, when people are coming to you to seek out your services, have they typically been on a podcast? Have they been on an interview? Have they dip their toe in, in the podcast waters? Are they are they newbies? It's,
it's all over. It's all over? You know. And by the way, speaking of your service, a lot of people come to me and they they don't know how they could ever get on a on a podcast, they don't know, like, what's the first step, what they would do, it certainly helps if you have your own show, you are found a little bit easier by others that have shows and maybe want some reciprocity with interviews. But like a lot of them, they want to get on other shows, because they know that that all kind of like get them the most value. But many of them have never done it, they're afraid to do it. They don't know what they would say yet. And others have been on tons of podcasts. And they've seen a ton of value by growing their brand and their exposure. And they want to level up and it's like, hey, let me just have my own show where I can control it. And here's my favorite thing. If you don't mind me sharing it. Yeah, is if you have a call to action, and you should, we should always have a call to action. So my call to action is going to be this. If you're listening to this and you like podcasts, go check out our podcast, the podcast on podcasting. Same thing with these people, when they have all these random, different calls to action, and the person listening is a podcast listener. You're swimming upstream for a lot of this other stuff. Give me your email, do this one thing. It's it's a lot of swimming upstream. But if you're a podcaster, and you're on somebody else's show, you can just say, Oh, well, if you like this content, there's more of it. Just go to my show. Yeah. And what's amazing is 100% of the podcast listeners that are listening to that show our podcast listeners, every single one of them. And so it's swimming downstream, you've got the tailwind, it's all going to, it's all gonna make it easier for you to get to that next level. So
yeah, that makes sense. Because you're not making them take another action. They're listening. They'll just transition to listening to your show. They're not having to go to your website, download a white paper, connect with you via email. Yeah, no, I think that's a great call to action. That's fantastic. You know, it's interesting, when people come to us they, a lot of times are interested in starting their own podcasts, but are nervous and what to want to just experience going on podcast first before they start their own. But there's a place for everything right? Like, great, yes, go on a few podcasts and start your own. Also start your own podcast and, and go on podcast to continue promoting yours know to keep driving traffic so that you can increase your standing in the podcast world.
Yeah, I agree with you 100%. And I think it's critically important if you are a podcaster, what if you're a business person, you've got a market somehow. And I think that you get a lot of bang for your buck by working with a company like yours, by being able to get on all of these different platforms. One thing that I like about it is on the other person's podcast, their listener, has probably listened to on average two, six of their episodes, which basically means that their listener trusts the host. So when you can be a guest on that show, it's more of a handoff toward what you do. And it's always going to be a benefit. But I would say that if you have your own show you got you literally got to be working with someone like you know your company, because it's one of the main ways that you can actually grow your listener base. Like you can be struggling and you can be sad that you even started it because you don't have enough listeners, you started your show because you either wanted to. You either wanted to sell some services, you wanted to leave a legacy you wanted to impact people's lives. You can't do any of that if you don't have listeners. And the number one way that a podcaster can grow their listener base is by being featured on other people's shows. So I'm always telling people able to do it. And that's why they asked me, How do I do it? Now I know I'm like, just go to talk to Brandi. She knows how to do this.
Yeah. And vice versa. It same thing like we have so many clients that have been with us for years have gone on, like close to 100 podcast interviews. And then they're like, this has been fun. I'm ready to start my own podcast. And it's just it. We don't we just don't do that. So you know, it's great. Now we have we have some referral partners to send clients your way. So it's fantastic. Yeah. So you know, when somebody is starting a podcast, it is a very hard, it's a very hard, heavy lift. So what are if you were to just like the five most important things to consider sort of a question, right? I know, there are so many, but just thinking about, like, when people are coming to you, and they're, they're like, what is this? What are you going to? What are you going to? What is this going to do for me? Or like, how do I start my podcast? What is it that you say?
I see you just number one here? Yeah, number one would be to figure out your goal. It's like a destination, it's like a road trip, you can pack your car, and you can go somewhere with your family. But if you don't really have that vision of, Okay, we're going to go to Disneyland, we're going to go check out, you know, this destination, if you don't figure out where you're going, you're never going to be able to get there. So number one is just identifying what is my goal with the podcast? What do I want to achieve? How is it going to benefit me, how's it going to benefit other people. So if you can start by outlining your goal or your destination, that's number one. Number two is understanding identifying and understanding your avatar. This is like, critical, and it gets missed by literally over 90% of podcasters. I see this all the time, where the podcaster doesn't really understand their avatar deeply. And so they're not serving the right person in order to get to the right destination. So what you need to be thinking about that it goes pretty deep. For number two, with the avatar, it goes pretty deep. It's like you've got to, you got to be thinking of, of psychographic demographic, you know, what are they're struggling with? What are they? What do they want to achieve? How much money do they make? Where do they spend their money their time? Do they have a family or not? Are they? What are they worried about? What are they looking to achieve? What's holding them back from being able to achieve that when you can actually identify your avatar, now you're going to be able to move to step three. So this is this is going to be the step where you start figuring out the content, you start figuring out, am I going to have guests or not? If I have guests? Who will it be? If I have them? And it's this person? What types of questions will be most valuable to my avatar? If I'm doing solo episodes, what should I What should I teach, preach and help people with inspire people with so it's figuring out the content, step four is probably starting to brand yourself. And this is where like you use, you start looking at colors. And to me, when we help people we think about color psychology, it might sound a little too much for some, but we basically think we know who our avatar is. So what colors bring and attract that person is it is it pink, is it gold, is it blue, is it green. And some people might say well, I like blue, and blue means trustworthy, and I want my listener to trust me, so I have to have blue. It doesn't work like that you look at the color psychology a little bit better. The blue is for people who believe in trustworthiness. It doesn't necessarily make them trust you just because you have blue. So you got to be thinking what is the red do red is a really good one. If you if somebody who wants to feel powerful for somebody who wants to feel like they're going to achieve a lot and you might be afraid of red. But if you if you have an avatar that really wants to achieve high things that doesn't let anything stop them, you might need to use reds. So you just we should just like kind of look up all of this stuff in our branding, we start to brand we start to think of fonts, shapes and sizes, excuse me shapes of like, is it circular? Is it square? Is it octagon or is it hexagonal? Is it oval, what types of shapes like really attract my avatar, so if you've done enough research on your avatar, you can figure out how to pull them in, naturally by by color, shapes, sizes, your title and your subtitle, write that down. You have to have a title and a subtitle. It usually looks like this. Okay, we mentioned Mike Butler, Mike wanted to call his show the mike Butler show. And he and I were because we do all of these steps, these five steps that we're talking about, we do these for our clients. So Mike was like, hey, I want to do this. And and I'm like, No, no, this is it. Nobody knows that nobody's gonna think about this. Why is it need to be about you, it's about them. It's about your client, it's about that person you need to help. What are they struggling with? He goes, Okay, well, my perfect client has a job, my perfect client doesn't want to be a full time real estate person, they just want to do like I did, and be able to get to a level where they have 20 paid off rentals in five hours a week or less. And I said, Mike, let's call it the five hour work real estate week. Yeah. And he's like, Ah, so we call it the five hour real estate week. And then we do a little subtitle that really speaks to your avatar, achieve this thing without this hard thing. So it's like copywriting. And so you want to be thinking of the title is more about what's going to pull that person in, and the the subtitle is really going to help them understand what is the big promise of the show? What are they going to get if they're your listener. So it's achieved this great thing over here without this hardship for you. It's like, get well known without having to start your own podcast or get well known without having to figure out all this marketing and waste money on Facebook ads, you know what I mean? Yeah, because now they can still grow their brand, by working with you. So it's given the good thing without the bad thing for me, it's get to the top 1% guaranteed, without any of the hard work, we are your easy button for podcasting. And that that shares something, it's like, oh, well, I, I don't want to be just a crappy podcast that nobody listens to, I want to be in the top 1%. So I know what I'm getting. And I know that I don't have to do all of the hard stuff. So you've got to be able to do that messaging that's in number four, the branding. You're also going to be trying to buy your your websites and your domains and I, I might be going overboard. But what I try and try to do is I buy every domain, because they're usually six bucks. Now we talked about one that was like, several 1000. But they're usually just a few dollars, like the creative real estate podcast. That's the one that I sold a long time ago. So we own creative real estate, podcast, calm, creative, real estate, calm, creative, our E podcast, calm, creative, rip calm, and we just find anything that we can, that can make sense. Yeah, now we own all of it. And if you can do this might cost you between 300 and up to maybe two grand at the most. Just have an attorney get you all the copyright and register trademarks for your stuff. Because, in fact, I used to use a tagline which was press record, we handle the rest. And I got my I reached out to my attorney and I said I need you to do this. He put it on the back burner. No offense to him. I am a little sad, but he put it on the back burner. And about seven months later, somebody else registered a similar enough. It's like yeah, you press record, we do the rest or something like that. And, and they did it like seven months after I was trying to do it. And because we never filed, I asked actually how to change my tagline to your the easy button for podcasters.
Yeah that is.
Step five is to launch Step five is to have a really strong launch plan where I recommend you call your friends, let them know about the podcast is coming out ask them if they can leave an honest rating and review. By the way, don't ask for a five star rating and review. People are less likely to give a rating review if you're if you're obligating them that it's only a five star and say give please rate, rating and review. There are always five star anyway. Yeah, so I recommend you use Step five, have a big launch, use your email list, collaborate with your friends, use a company like mine that can do some marketing for your show. Whatever it is, you want to really blast it out. Because in those first few weeks of your launch in step five that you asked about is going to be the the launch plan and if it doesn't get triggered It's gonna be much harder down the line.
Yeah, it's an uphill battle for sure. I've seen that happen. Yeah, no, those are those are all really great tips. That's really interesting about the rating. It must play into just the psychology of humans. Like, don't tell me what's your rate? Yep. All right, what I want to rate Yeah,
I'm certainly that way. I'm definitely like, prideful enough to, you're not going to tell me to give you a five star. I haven't even heard it. But I'll listen to it. And I have to give a five star I'm like, I would be an ass if I if I gave a four star. I gotta I gotta give a five. So it's kind of funny how it works in our heads
that truly Yeah. So you know, one thing that I would like to ask before we wrap up this hour, is because our clients are typically guests on podcasts? Yes, they, they, they sometimes have their own, but oftentimes not. But what makes the what makes a good guest? What are some tips that you can give us that? I mean, you've interviewed so many people. So what are the really great guests that you've had on your show?
two big things that you need if you're a guest, and I know your company already teaches this, but you have to have a CTA, it's just totally pointless to be on somebody's show. If you're not going to be able to convert it, it's going to take you one or two or three years. Intel, that same host will ever have you on again, if they will at all. And so if you're not prepared with a call to action, go to this website, this is what you do after you're going to lose. But as a host myself and having people on my show, I definitely don't mind if they're promoting that stuff. But when you come across or when it sounds like or feels like you're too scripted, or when it sounds like or feels like it's all self promotion. And there's no value. I always hate that I've actually not published some episodes, there's been companies that that have reached out to me and said, Hey, will you have one of our clients on your show? And I'll say yes, but that client is all there. Like they have an agenda. They, they they're like, these are the five things I need to talk about. Or this is the one thing I need to talk about or stay out of state, I don't want to talk about anything except for my business. That actually does frustrate me a lot. I want I personally need to add value to my avatar, like when I'm posting, I want my my my listener to gain knowledge. I'm happy if the guest also gets value. I love the win win win scenario. But when they come in, and it's in everything that they say is, oh yeah, go to my website, or this is how you hire me. This is how much it costs. And it never seems to be more of like an authentic, valuable, genuine conversation. It's all scripted and agenda like, it actually hurts my feelings. And I cut those out. I say, I even put in my original email. If you don't, it, I don't I reserve the right to not publish this at all. Yeah, I reserve the right to cut out whatever parts that I want that might be self promotional, or to not publish it at all. Because I want people to be thinking about the value I even start my interview with, like pre interview like, on the day that I'm recording right before you press record, I always say I always say what value do you want to give to a brand new podcaster so that they don't come in with any of the mistakes that you've made. So I'm hoping to change that guests heart initially from self centered to more outwardly focused. So that's a big one to me. Other things that would be beneficial. Two more things. One is using actual stories, like I've talked about Mike Butler, for example, using actual stories. The second one is having like memorable, short, easy, easy to memorize tidbits you could one thing that I often say is when you're starting your podcast, it's not a ready fire aim. It's a ready Aim Fire everyone else tells you that you should just start that if you build it, they will come. But the real thing is ready, Aim Fire, spend some time making sure that you get those five things we talked about earlier, right. And once that's done, then you're able to go to the to the next step and and have a truly outstanding podcast. So this idea of ready Aim Fire versus what everyone else tells you is something memorable. It's something that sticks out. Or if you have an acronym like if you say like do to C to C stands for and you give them the thing that's very helpful that's memorable, that something will last I. So those are a few things that I think will really help you as a guest to stand out to make sure that your interview gets published, and to have the host feel like they want you back.
Yeah. Yeah, that's, I think that that those are all very important. And I love the What are you what, what's in it for the listener, and I always tell our clients, you're not selling your product or service. You're telling a story, that that's it. And that's what we're selling. We're selling a story, like when we're reaching out to podcast hosts, we are selling a conversation. That's what we're selling. And a conversation is it's just this it's there's no agenda behind it. Of course, yes. Ultimately, call to action. Great, must have it better be good. But you're you with the whole part, the beauty of podcasts is this, this engagement that you're having with another human. And that is the important stuff that's going to make people want to potentially work with you is that they get to hear who you are as a human being.
Yep, yep. The the more of, the more you can think of other people, the more it's going to come back to you anyway. What's that guy's name is Zig Ziglar. I think things if you if you happen Enough, enough, other people will get what they want. You'll have everything in life that you want. And I truly believe that like I'm on, even this podcast interview, my real thought is what's going to help somebody? And I bet there's somebody that listens to it, or hears it or reads it on the blog that says, Well, I'm ready to take that step out, it would be a good guy. But that's not like the focus isn't. Tell him everything that you do tell him all about your kids. And it's not about that it's about them. And when, when your guests when the guests that come through your program are working on being on all these other podcasts if they also do what you just said, and what's in it for me what's in it for the listener. If they can really truly outwardly focus, I think it'll become what Zig Ziglar said, and they they'll have all the business they've ever need, and they'll have to hire 30 more people or whatever it is. So
yeah, absolutely. No, I totally agree. Adam, thank you so much. Give us your give us your call to action again. Because you're at a
great well I would you say go to go listen to us on the podcast on podcasting with Adam Adams. And we'd be happy to pour into you and it's a free resource. so