Dead Cat with Kara Swisher
EEric NewcomerSep 14, 2022 at 2:47 pm1h 7min
EEric Newcomer00:13
All right. Welcome to dead cat. This is Eric newcomer Tom duotone is here and we've got Kara Swisher. Karen I just left code though much more intense for her Kara. What did you say? 16 interviews or how many interviews? 16? Yes. 16 Yeah, and they were all big ones. They weren't small. They weren't like, you know, sometimes you have a sort of a palate cleanser, but it was meant from Pete Buttigieg to Andy Jassy to Bob Iger to Johnny I've Lorraine jobs and Tim Cook to Amy Klobuchar. It just wasn't
KKara Swisher00:46
easy. A high expectation topically different. Topically different. The minute after I finished I did a pivot episode was oh my god, it's back from his scot free August. So you know, I do four podcasts a week, it's really it's fine. I'm just fine. It's it's good. That's how we want to, you know, code was designed that everybody's a headliner, essentially, some conferences have a headliner, and then a bunch of, you know, lesser, lesser or weaker speakers, or sometimes sponsors, unfortunately. And we just felt that the way we designed it was everybody, it was a kind of a camp Miss for almost every single, right. And then we had these interstitial ones that were great. They were great this year, and we're working on a piece it will be out by the time this airs about code. And it does, it does feel like so many of the conferences you go to the questions are for the people who aren't in the know. And then you know, the, hey, there's the background hanging, but I do think you do such a good job of making the actual interviews feel feel essential. You know, that's how it was started, Walt, and I used to go to a lot of conferences, there were tons of them back then like agenda. And some of them were good, you know, but that most of a lot of it, first of all, was very sponsor driven. And so they were sort of done in this PR kind of way. And they were very light interviews by people who weren't journalists sometimes like, I mean, I like a lot of these technologists, but they really can't be How smart is your brain? How big. And so we're news oriented, you know, people copied us for years, you know, whether lots of different people tried to do different things, post us, including the Wall Street Journal, call this conference, D if you can believe it, because they're so creative, they can't come up with something fresh and new. So you know, we just try it, we just did it. And when we actually changed over the years, too, we didn't keep to the same stuff. We would things didn't work, we change them. But our whole focus is on the audience and what they would like, you know, that's how that's how just like we think about readers, well, maybe there were a number of themes to come out of the conference. But part of the reason I wanted to have you on in like a big one was sort of like Kara's last code. Like, why, you know, why is this sort of the last code and yeah, it had sort of a you know, finality to it. But you've got so many projects like our I don't
KKara Swisher02:57
think I'm Rachel Maddow. They asked her why she had this very, she's a hit show five days a week. I've done it 20 years, and honestly, I've delivered so much good content to you, you all should stop bothering me.
EEric Newcomer03:08
But, you know, every year are you winding down or you
KKara Swisher03:12
know, just just other things interests me. It's just, it's like putting on a Broadway show every year. And it's sort of can you top this and last year was great. We had Ilan and Satya and you know, Marc Benioff, etc, etc. Just really great interviews, but it just every every year, I guess I want to a new thing I want to I'm like a cook. And I want to make a new thing. That's all and I'm, you know, you have run a successful restaurant or whatever it is, you sort of want to try something new. And so pivot was that for me, you know, we did all things we did recode, decode, and then I moved over to the times. And now I'm back at doing another new one at Vox, which is a little different. I wanted to sort of change out the way I do my interview shows. So I just do that all the time. When I don't when I'm like, No, I think I'll do something else. I'm very much like a cook. I'm like I don't want to make this cake anymore. It's a very good cake and and I hope you enjoy it I charge a lot for my cake
EEric Newcomer04:04
is the pivot is Piwik. And a replacement in some ways are
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