Thanks, Evan. Good afternoon, everybody. While they came in hot, didn't it? As Evan said, my name is Graham. I am I've been with the news revenue hub for gosh since 2021. Prior to that, I worked at the San Antonio report, formerly the revived report in San Antonio, Texas. I was the managing editor there prior to that. Spent a lot of time in sports. So I know how to move things very quickly. I know how to operate very quickly. You know, write a read story on deadline five minutes, right. So you know what we're going to be talking about here today is basically how I think every news organization, every person should should work within their lives. I mean, why do we do the things that we do, right? We do them to accomplish a certain thing and those in the business world, we count goals. And so that's what we're going to talk about today. So why do we set goals? What makes a good goal? How do we keep goals on track and then we're going to do a little workshop so that we can all work on this together and and talk through some of the goals that you might have and some of the ways we can go ahead and achieve that. So what goals can we achieve? So when you think about goals, we want to be smart, right? Specific, Measurable, Achievable, Relevant, time bound, that's that fun acronym that we're always fed right? SMART goals. But it does make sense, right? I can say in 2024 I want to make some money. Okay, well, that's great, but when and 2420 24 and how much money do I want to make and how am I going to go ahead and do it? A more specific goal would be by the end of 2024 I want to achieve $1 million in Reader revenue. sounds huge, right? The hub has had some works, who have actually made that their goal and achieved it. So it's about setting your mindset to something and then focusing on that thing, and then plotting ways that you can achieve that goal. And that's what we're going to do today and we're gonna walk through it with everybody and we're gonna help everybody get to some pretty awesome goals and hopefully help you achieve those things. So what makes a good goal? Alright, you want to be aspirational? Right. Don't say, You know I think we should achieve. I'd love to achieve $300 this month. Well, if you've never achieved $300 before in any sort of revenue capacity from your readers, or subscriptions or anything like that, that's pretty good goal, but let's pretend like you have, so let's get aspirational. Let's think big. Let's think about where you think your organization can go, where you think your readers will meet you where you think your advertising can go, your subscription goals, any of those things. You know, we talk at the news revenue hub about setting a goal and then setting a stretch goal this would be more of your aspirational goal, that goal that maybe seems a little hard to achieve, but you should probably be looking at it anyway because that's really where you want to go and that's where you want to set yourself up for the next year or the next month or the next quarter or however it works within your organization. So yes, set a set a goal that feels manageable, that feels like this is something we can achieve, but then get aspirational, set a stretch goal, feel like how can we get here? How can we achieve this thing and then push yourself to try and achieve that? Whether you do or not, that's fine, but at least you've given yourself a longer target to try and get to and they definitely have to be measurable. Like I said, you know, make sure that you're you're specifically angling to a financial target or a date or something like that, because now we all need to hold ourselves accountable to something so if we are setting arbitrary goals, we're really not holding ourselves accountable to the things that we actually want to achieve. And turn it over to Abby.