I found a Newsweek cover that said toxic food that came out, I think around, like around Christmas or beginning of January, obviously, like kind of coinciding with the whole diet season. And, you know, it really, it when you when you mentioned this episode to me, I was like, oh, like, we got it. I mean, it's exactly what was in this article, like, essentially, just reinforcing all the different things that that you've said. And, you know, like, when I when I saw it, and I read it, I was like Jesus Christ, like, is it like 1996 called they want their magazine covers back? Like, why are we still talking about the same thing? But like, clearly, like, clearly is not really like the issue, you know what I mean? Like, it's not the, it's not, again, it's like, it's the red herring. Right. And so, the article really talks about how, you know, ultra processed foods, that's the sort of, you know, label that they've given them are things that, you know, big food, the system, which I used to work for. I don't remember ever being in a meeting room where people were scheming about like, we got to get people to eat more. Um, so you were there. You're like, yeah, like capitalism ramp it and of course, they care about profits. Of course, it's all about the shareholders. Of course, it's all about sales. But I think this idea that there's like these evil like, Masters behind it trying to, you know, I just, I'm not I'm a little skeptical of them. Yeah.