where you kind of measure up. And so if that's what you believe, and of course, you're going to set out to prove yourself. And if we're talking about taking a more simple approach, taking an approach that is very deliberate and takes things off of your plate, and getting traction by slowing down and being deliberate and moving a little bit doing things in a way that is a bit more sustainable for you, then going into it with a fixed mindset is going it's going to be very difficult for you to do that. Why? Because the compulsion to prove yourself will continue to show up. And when you feel compelled to prove yourself, usually what you do is you double down in the intensity, you add more things to your plate, you go back to something else that you've already done before that, you know, isn't it, but you know that you can do it. And so you want to go back to that thing that you've already done before, so that you can prove that you're good at a thing, right instead of trying something new. So it's very important for moving forward differently in a slower, more deliberate, more sustainable approach, that you go into it with a growth mindset. And you understand that even going about things in a more simple, sustainable way. Even that is a learning process. And you're going to need to, to fumble through some things and it's not going to always feel easy, but it is okay. Because that is where new learnings and skill building come from. Now the final practice that I want to talk about in this conversation about the five skills that are going to help you to get traction. Moving forward in a more simple and deliberate way is the most specific to business of the list. And this is about adopting radical truth telling in your marketing. Marketing is the thing that when I talk to overwhelmed business owners, it is almost always at the top of the list of things that isn't burning people out why because chances are you did not start your business so that you could build a marketing machine. You started your business so that you could do the thing that you love doing that you want to offer people, right. But in order to do that, you need to get clients. So marketing becomes this huge, looming, sometimes daunting thing. And there are so many marketing courses out there, there's so much marketing advice out there. And we're also watching everybody else. And everybody else is marketing all the time and taking note of what other people are doing. Right. So marketing is a very loaded concept. Now, the reason that I that I talk about adopting radical truth telling in your marketing is because I think that it is very common, I don't think that I know that it is very common for business owners to think that they need to go into marketing in a very specific way, they need to be very specific about what's going to work, they need to say things in just the right way, they need to convince people to buy from them, they need to figure out what it is that they can say that's going to work. And I'm not saying that there are not strategic elements that you need to bring into your marketing you do. But when you're just starting out, I actually think that the best thing that you can do, and I don't when I say just starting out, I don't mean when you're just starting with your business. I mean, when you're just starting to lean into a more sustainable and aligned way forward, the best thing that you can do is just tell the fucking truth. Just say what you mean, put it out there, let it be simple. I have so many conversations with clients of mine who are like, Okay, I want to do this thing. But I'm wondering, like, how do I put this out there. And the first piece of advice that I give them is like, you literally write it, and you put it out there and you don't worry about how to make it sound good, or make it flowery, or how to talk about one thing and then transition into another things that they don't even know what they were reading. And now suddenly, they're being pitched to, you don't need to do all of that, what you actually need to do is stop burning yourself out by making it so fucking complicated. Say what you mean. And when I talk about like, radical truth telling, this is the specific thing that I have in mind. Chances are, your ideal client wants one thing. And what you offer is slightly different from what they're looking for. So sometimes, you know, your client is out there looking for the exact same the exact thing that you offer. And that's great. But usually when people first find you, and they first find your work, they're kind of misinformed or a little uneducated, on what their actual issue is. So they might come to you thinking, so for example, right? My people, my ideal clients, they might be out there looking for solutions to grow their business, and then they find me and they want me to give them like the magical secret for how they can suddenly, like, unlock the heavens and through they're getting their mindset, right, and doing things the right way and getting into alignment, suddenly the money just flows through. Right? That might be an example of what somebody is looking for. Now, it is up to me to explain to those people, that that might be what they're looking for. And that might also be the reason why they're off track. And what they actually need is x y&z Right, what I find is that, that clients of mine are scared to tell their audience to tell their potential clients that they've got it wrong, that what they're looking for is not the thing that they actually need. Because they think that if they say that, then those people are going to be like, Okay, well, I'm done with you, and I'm going elsewhere. But actually, chances are if your clients are misinformed, if your your audience, your potential clients are looking for one thing, but you know that they need something else, you need to tell them the truth about that. You need to tell them explicitly. With no, like, you don't need to try to package it differently. You don't need to try to make it something that it isn't. You just need to tell them explicitly. You're looking for this. And what you actually need is that and here's why.