I didn't start out wanting to be a communication major. I did my undergraduate degree at the University of Pittsburgh. So when I got to Pitt, I was interested in interdisciplinary program in communication. I really didn't have much of a major. I think the most informative course I had was a course my senior year. I was kind of an activist on campus. So I was active in a women's movement there and the Head of the History Department, Sam Hayes, pulled together six of us who are active on campus and we all were assigned some institution to study during the early part of the 20th century, and I chose communication industries. That was the most amazing course I had as an undergraduate. And so I became very interested in communication. But I really wanted to be much more community involved. So I applied to be the first community organizer in the city of Pittsburgh. They kept dragging their feet so I had odd jobs around Pittsburgh that summer. And I thought, "Well, I'm interested in communication." So I applied to two graduate schools and I thought if I got a Master's degree in Journalism, I'd learned better how to manipulate the press when I became a community organizer. And Minnesota said, "Well, we'd love to have you but you have to agree to get a PhD that way we'll give you a full scholarship." So I had an NDEA scholarship thinking I'll just go there for a year, I'll have my masters and I'll go back to Pittsburgh and be a community organizer. Two months after I arrived at Minnesota, I actually was offered the job as a community organizer. But I'd already taken the position. And at that point, I had met this more senior student named David Charles Whitney and I also met a new assistant professor there by the name of Dan Wackman, who just had gotten a grant from the old Health, Education and Welfare, HEW, to study children and advertising. And I was in his research methods class and at the end of that class, he said to me, "I'd like you to be my research assistant on this project." That whole first year was a year in which I became committed to communication research, doing research on children, and advertising. So I got into communication sort of through the back door, but once I got involved with children and media research, I was really hooked.