Picking up Gen's point a moment ago, when when you look at our website, and you look at the strategic aim - Creative, Confident Communities in this case, and then you look at the priority, then look at the long term outcome. Because we at Esmée, we have, as a partner offering funding, our impact happens through the actions and activities that that we create in partnership with you, the people we fund. So if you look at our long term outcomes, if you see that your work is a good match for that long term outcome, that's how you know whether or not there's a possibility of us funding you. I think, often when I read EOIs, which I read a lot, people skirt over the long term outcomes, they look at the impact goals and to be honest, we're doing all of that. But they don't actually look to see whether the work is a match for any of the outcomes. In A Fairer Future, we have 17 long term outcomes, there's plenty to choose from. But if you're not a match to any of those, we will not fund you. So I would look at it from that perspective, rather than what we're seeking, what type of change we're seeking to to attract.