So I coined the term misogynoir in 2008 while working on my dissertation, and one thing that you all are maybe starting to get closer to as you get to your dissertation is that there's a way that you write but is not necessarily accessible to people outside of the academy. When you're writing your dissertation, you're pretty much just writing for your committee, but my dissertation really offered me the opportunity to think about how words and language travel beyond academic spaces. So misogynoir was a term that really connected to both how black women were being treated in this historical context of these medical texts I was looking at from the 1910s. And how those stereotypes and negative images, I could still see something reflected in the media of today. And so I wanted to talk about that particular intersection, how is it that black women are being framed. So similarly, in almost, you know, 100 years had passed from the time of these materials I was looking at. So that's where I started to think about misogynoir. And as a graduate student, I was connected to a different blogging, a number of blogging collectives, and that allowed for the work to go beyond the dissertation itself. And misogynoir had its own life in the internet, moving through different social media platforms like Twitter, and blogger, and the term really exploded. So my book was actually a real pivot from the dissertation: picking up on this one word that I coined for the dissertation, and really changed the trajectory of the project completely, to looking at how black women were using social media platforms as a form of digital alchemy. And so that became the real impetus for the term. And then the book project, hopefully, I think has led to some really interesting questions in terms of my research and where I want to go from here.