Yeah, so this was actually sort of a late addition to my overall thinking on this subject. And it was inspired by a philosopher named Siti win, who's a philosopher of game theory, essentially, or that's his main area of study. And he kind of came up with the system for understanding games and gamification, and how it impacts our agency, right? He thinks of games as the art of agency or agency as art. Anyhow, the easiest way for me to explain it is with my Apple watch, so I track my activity, my standard time, my exercise minutes, you know, all of those things on my Apple watch. And I have for five or six years, and there are there. Up until January of this year, I got push notifications for like inactivity or also push notifications of good job. You're so far ahead for today. Look at you go right. And I would start to feel anxious Shas about those notifications. So like, even on a day where, you know, maybe it's a recovery day, right? I am not supposed to be running 10 miles on recovery day, right? I'm not supposed to be strength training, nice walk, maybe a little bit of yoga. But no, I'm not going to exercise as many minutes, I'm not going to walk as many steps, I'm not going to burn as many calories on a recovery day. That's by design, that's really important. But the watch doesn't take that into account, right? You can't tell the watch. This is a recovery day. And so I get those notifications of like, well, you know, you maybe you should be, you maybe should be doing a little bit more. And so, you know, how does that feel in my body? How does that, you know, register in my brain, it registers as failure, it feels bad, right? Like, I can feel it in my chest even now. So in January, I shut off all of those notifications, because I didn't want my goals to be or my, my intentions, my habits to be captured by these metrics that are by their very nature, reductive and unrelated to what I do to the why that is the real reason I do the things that I do the real reason I go running the real reason that I do strength training. So for anyone who's had like that experience of realizing they were more motivated by metrics, or numbers in any form, then by a sort of reasoned, intentional motivation. That's value capture. And that's, that's what Nuun studies are, or has developed this theory around. He's he talks about it specifically with social media. And I think that any business owner who's creating social media content is going to recognize that there as well. Are you creating content that people actually that you want people to consume? Or are you creating content for likes, and for shares and for sales, right, same thing. So as I'm thinking about how this applies to the world of goal setting, because it clearly does, it dawned on me that we exist in these systems where the metrics may not be as easy to see as the rings on my watch, or the likes under an Instagram photo, but where there are still these milestones of achievement that I get, that I get allotted for, that may or may not have anything to do with my personal values, and often are in direct opposition to my personal values. So one of the things that I think about is relationships and marriage specifically. So in the United States, right, when you get married, you get a big tax break. It is financially beneficial to get married and have children even better isn't like buy a house. I mean, I remember having a conversation with my bookkeepers at one point, and they're like, Tara, you're making a lot of money. Have you considered getting married? Yeah. And I was like, Well, I mean, I can I can talk to my my partner about that. But I'm not sure that that's what we wanted to do. Later on, we decided that that both what we wanted to do, and not really for the financial gains. But anyhow,