yeah, absolutely. And then I might even say, just to take it away from L and D talk, you know, it's how did you like this last, you know, did you feel that this training was successful? Did it have an impact? Was it, you know, did it produce what you had hoped that it would produce? You know, there might be even another conversation there that talks about how you doing? How can we, how can we help you, you know, so taking it away from, you know, real L and D conversations, and just opening up to a broader conversation, and just, in some cases, making people aware that you even exist on some level, right, and that you're there to be helpful and useful, etc. And so some of the things that you know, I've got three bullets here on this list, you know, one of which is sharing curated articles or ideas in company, newsletters or town halls or or what have you, bulletin boards, you know. So if you are always contributing something, then people are going to see you as someone who is knowledgeable, someone who is helpful, somebody who is, you know, useful. And then that becomes part of your brand, right? So your brand becomes what you. Demonstrate. And so that's the difference between, you know, marketing and branding. Marketing is what I tell you to believe. Branding is what people see you as you know. So if you think about so if we go through a really quick exercise here in in the chat. Let's do this real quick. So when you when you hear the brand Netflix in the chat, what do you think? What are the first words that come to your mind when you hear the words Netflix, TV, streaming? Money hungry. Whoo. There's an interesting 1k. Drama, time, loss, movies, boom, right? The sound, yeah, binging. The end of blockbuster, right? And we just see it purely as a streaming service. And I would be, I would bet that Netflix would have an internal cringe, if, if, the first word you thought about when you said Netflix is that they're a streaming service, right, which is what we all tend to think, so, regardless of their marketing. So their marketing may want us to believe that they are, you know, content providers, and that they're creators, and that, you know, etc, etc, but no, the general public, to the general public, their brand is a streaming service, right? And so let's do this again. Let's, let's pick another, let's pick another brand out there. Let me think real quick, Subaru. So when, when you think Subaru? What do you think? Safety? Safety, the Outback? Right? Dogs, yes, right? Reliable vehicle, Subaru, granola, oh, because they're outdoorsy. Okay, I get it going camping. Yeah, and I would believe that that's on brand. I would lay down 20 bucks to say that's what Subaru would would appreciate you thinking about them, is that they're safe, that they're they're in it for the dogs, that they're in it for the outdoorsy person. You know, I believe that what you guys are coming back to me with is exactly what they're they would make their marketing department really happy. So there's, there's an alignment there. So now, what's the alignment with your brand, within your organization, that takes some work, right? Because their perception of you is going to be their perception of you. So you've got to do some work to change that perception, right? And so now, right now, their perception of you may be the compliance. People, the tick a box. People, the pretty PowerPoint. People, right? Am I hitting that? And if you don't know what the perception is, ask, yeah. Erica, for sure. And so now, when you think about this, and you go into the business and you go to have conversations, what can you do to get them to think about you and the way that you want them or need them to think about you. How does that conversation start? Erica,