Yeah. And in fact, I've said for a long time leading with empathy, you might argue that it should be leading with compassion, because that's more action oriented. Or even I had a client of mine who said, talked about leading in solidarity with people, which I love even more, because that means you're not just kind of being empathetic from a distance, you are actually standing shoulder to shoulder with people, and really not only taking the time to understand them, and what matters to them. But you are in their corner, you're fighting for them with them. Yeah, they're, they're, what's important to them is important to you, that kind of thing. So I really love that reframe. Yeah, but essentially is about, and I was, I probably needed a better metaphor or analogy, but I was talking about it in terms of a scale. So when we're thinking about serving others, they're on one side of the scale, there's other people, these people that you most want to serve, support, help. And then you're on the other side. And we always want to make sure that both sides are balanced. So it can be very easy for them to tip one way or the other. So as I say, this, like we can't forget about you in this equation, like everything that you bring to the table is still super important. But it's also really important that you actually understand your your folks. And sometimes, especially if you're newer in business, you just got to start working with people, you just got to get that experience. You've got to be that beginner. You know, I always think that's when I first started my business, and I was terrified about getting on sales calls. And I was I was so shy, like just yeah, just not just not who I am today, because now I love a good sales call. But it's really about asking people, you know, what, what is it that you're struggling with? I think that most of the time we can throw out those client avatars that that we think that we have to have, because the only really helpful pieces are, you know, when you think about the people you most want to serve, what are they struggling with? How are they feeling? And how can you speak to that in a way that makes them feel seen and heard and understood. So that's really what it's about. And we can't forget that that always needs to be a part of the the equation, we've always got to be thinking about how we can bridge the gap. And much of the time, we can use, we can leverage our own experiences, our own stories in service of them and say, Look, you know, I was there. And here's what I discovered is possible. It's not about having all the answers, but just sharing the ideas, the insights that you have as a result of your journey, and finding ways to be of service from that place and finding ways to connect from that place. It's kind of that me two factor, right? So, you know, hey, I've been there too. Or, you know, I've witnessed this firsthand, and people struggling with this, so that people just feel less alone. And I really believe that that's our greatest gift that we can give to the world or give to anyone is to let them know that they're not alone. So that's really what it's all about.