Yeah, and we're actually just about to answer that question. I love that you brought it up. And so I think we can talk about that in question. If we go on to the next slide and hop into this framework, we will actually be starting to look at when we're reporting, who is our target audience. And so one of the things that's super helpful in this, if we go to the next slide, is essentially, if you look at the measuring plan that we put together, incorporated in, there are some ways to put together, almost like a profile of. Who we are going to be reporting to. So Val, let's go to slide 35 There you go, perfect. So when you're creating a profile, I'm not going to read all of these, but these are some important questions that you might want to ask yourself, right when you're starting to think about who is it that I'm actually reporting to, and what types of numbers are going to be important for them. So as I said, if we go to the next slide within your measurement plan, there is actually an area in question four where you can start to think about, who am I actually talking to? What are the organizational goal that's important to them? And then, therefore, what are the metrics? The thing that's also really important is, do they have really key questions that we might need to answer as well, right? So, for instance, you know, I work on the social media team. I'm really interested in how much traffic we get to the website from social media, right? So hopefully that's a good resource. Let's move on to Question five so we can keep moving through here. Question Five is okay, now that we know who we're talking to, what is the narrative that we want to build around this, or what is the actual report that we want to create? So a couple of tips on that in the next slide. Number one, always include a time span, right? We're always thinking about when did these numbers actually take place? Number two, let's make sure that we analyze the entire journey of our visitors on our website. So this is, you know, where did they land on the site? Like, how long have they spent on there? What types of activities did they do? Because ultimately, there may be different points in that journey that we might want to focus on over time, if we see that conversion rate is really great, but maybe we don't have a whole lot of traffic, maybe we want to start focusing our time and energy on getting more traffic to the site right. Number three, I mentioned this before, context and comparison is always an important thing to include into your reporting, because we want to celebrate the increases and the good numbers and talk about opportunities when things are decreasing or things are not going the way that we want right. Number four, let's make it relevant to that person again, knowing who we're reporting to and the types of questions that they might have, we want to make sure that we're answering those questions, and then number five is always we wanna make this actionable, right? What do we think we might not ever know, but what do we think maybe contributed to the numbers that we're looking at? And it's totally fair to put a hypothesis out there. Maybe in some cases you feel more confident than others. But I would say, put a hypothesis out there and start to say, hey, we think this that, you know, because we're posting more on LinkedIn, we saw more visits to this particular page, things like that. Additional question here, is there a way to see the client's journey through Google Analytics? If there is, I'm missing out. So this is something in the original Google Analytics that I thought was really good in Google for. It's a little bit harder to see, but there is a place in the I think it's called Explore tab, where you can create what's called a Funnel Report. And unfortunately, or fortunately, you have to make it custom, so it can be a little bit frustrating and it can be a little bit difficult too. All right, let's move on to the next slide. I'm not going to read this entire thing, but what you can see in here, and what's important, and this is in the example as well, is that we've covered all of those things, right? We have our time period. We have a metric for each portion of the funnel or each portion of the journey. We provide some context in terms of, is this good? Are we going up? Are we going down? There are some key questions that we know our program manager has, and so we've answered those in here. And of course, at the end, we have some recommended action or a hypothesis around what we should be doing in our work in order for us to continue to see the success that we've seen. So again, hopefully this can be sort of like a template that you all use as you start to think about doing this work on your own. So with that we can hop into our activity. And again, this is going to be basically just building off of the work that you've already done to date. Take, I think maybe we should do just five minutes or so to go through this process, so that we have enough time for share out or to answer questions. So in that same worksheet that you all were working on before, if you want to go through the process of filling out question number four, in question number five, use the example worksheet. If you get stuck again in the example, you'll see that we have a fictitious profile that we've built out about the person that we're going to be. According to and then, of course, a written out report as well, and it should be highlighted in there the different elements of good data storytelling, so that hopefully you can sort of copy that and use that as a template. So let's, let's take about five minutes here, and then we'll come back and we can do questions if people run into challenges, or if you have specific questions about Google Analytics, we're more than happy to hop in and talk about that as well. And then after that, as I said, stick around. We've got a couple of tools that we want to share out with you as well.