Final two ideas that I'm going to share on this one live expert interviews, I guess, kind of like this, but we sometimes do these LinkedIn lives, which are great because they're interactive, and it's your chance to give the highest level of value. If there are authors in your industry, offer to interview them for your audience, you You will find some that, again, it's a win. Win scenario, they get to promote their book. You get to give value. It's it's a win. Idea number nine, the iPhone notes. Again, you every phone will have its own notes option. But what this allows you to do is create a slightly more value giving sort of piece of text based content in a visual form which stands out on the LinkedIn feed people are scrolling. It's going to capture their attention a lot more. And then you can elaborate on it in the text post above it. The question you want to think about is, What content do your customers want? And the biggest tip I can give, I've spoken to C level executives, CEOs, decision makers, and what is very unanimous in what they want to know, or the most valuable thing a salesperson can offer them, it's insights of what other leaders. Are doing now. This is one of my biggest tips for this year, and this is why I love otter. Otter transcribes your calls. Does the best job doing it, which is great for sales and otters. Ai chat is phenomenal. You can ask it to write a follow up email. I ask it, what were the biggest sales opportunities in that conversation? This AI assistant, is phenomenal. What you can also do. And I don't want to sort of put words into that. I don't think this is what otter was built for, or if it was a purposeful design for it, but I go into otter and I will ask it, what five LinkedIn content ideas could be based on the conversations I've had, and it's going to go through my conversations and create content ideas from it. And this is great. If you want to find content that your customers want, look at the conversations you're having. You'll see common themes, you'll see unique insights, and that's what your audience wants, which is what I like. Patrick, we'll be getting otter notes or recordings. So this is being transcribed, obviously, and it's being recorded. So I will check with Brian at the end, just to see I'm hoping the recording and transcription will be available. There we go. Look at that. Otters in there. Already. Perfect. I was skeptical about joining that has lots of takeaways. Good. That's, that's the best compliment you could give me, because that's all I ever want to do, is give as much as much as possible anyway, using otter, this is like the little cherry on top to create content has been game changing for me, because the best content is in the conversations you're having with your prospects and customers. So if you're recording it in this best possible way where it's all in one place, it has an AI assistant to help you get all the information you want. It's just a perfect combination. One little tip, how do you go viral in 2025 everyone's chasing going viral. I've gone viral at least once every month this year. And I'm not saying that as a boast. It comes from a lot of studying and constantly adapting and tweaking and changing. But here's what's working right now. Number one, create unique and creative content. If you want it to go viral, it has to be hyper creative and unique, something that people haven't seen at least for a while. Focus on driving engagement. And what I mean is try and encourage people you know to engage your colleagues, that initially, if you can kind of create the sort of pushing the snowball up the hill. I Hill, get to the tipping point, and then it rolls and rolls and rolls. You want to sort of encourage engagement, where you can look for people who can help, again, internally or externally, collaborate with industry influencers, people that have audiences. Look at what type of content is working. Now I'll give you an example. Images and company pages have been working great for the last few years. Now, kind of dying, but polls, articles and videos are so and again, for personal posts, personal photos are doing quite well. Videos are doing well. Look at what's working for other people, and always keep consistent. If you if you want to go viral, you need to no one jumps out of nowhere and just goes viral out of the blue. You need to be engaging, consistently sharing, consistently growing your audience. All of these ingredients come together for, um, getting that virality, all right. Number five, good profile, we're growing our audience, we're building our brand, we're sharing great content now, let's look at converting it all into messages and conversations. LinkedIn is full of message opportunities. Number one, you can look at people who are viewing your profile. If you look at your profile views and someone looks like a potential customer, it's the perfect conversation starter. Hey, Brian, thanks for viewing my profile today. Are you looking for LinkedIn training at the moment, if Brian comes back and says, Yes, happy days. If Brian comes back and says, No, I just saw one of your posts, you can say, Oh, thank you. Did you like it? Have you had LinkedIn training recently? You can just navigate it either way. Look at who's engaging in your content, look at people who maybe you've had on previous campaigns, people you've phoned in the past, emailed in the past, loads of different ways you can find opportunities to start conversations. What is most important, and it is almost depressing that I have to teach this, because in 2025 I thought this might be obvious, and yet still, 90% of the messages I get from sales people are spammy, salesy messages. The biggest key to messaging on LinkedIn is hyper personalization. This is the quote that will summarize it perfectly. The more you make your messages about them, your prospects, the better chance you'll get of a reply. I would say the majority of messages I get, zero of it is personalized to me. Most of them are copy, paste sent messages, and it doesn't work. Abhishek with a great question, how do you differentiate between company page and. Personal Profile page, two different strategies between a personal profile and a company page. Personal Profile should be a lot more personal. Personal company page needs to be personal as well, but there are some slightly different strategies. What I would recommend is do some separate research on both of them. A lot of what we've covered today definitely align more towards a personal profile page, but if you are managing a company page as well, there are definitely some strategies on that, and there is lots of resources on LinkedIn, YouTube, etc, to help. Or if you want my podcast, the social selling podcast is free. Got ton of episodes, and there's several on there for company pages as well. Oh, is it Yes? Oh, so both. Definitely, I'm an advocate for both. I a company page is hugely, hugely valuable, as well as a personal profile as well. So I would definitely advocate for both. Back to messages, the more you make your messages about them, the better your chance of a reply. So how do you hyper personalize. You look for as much relevant information as you can. So look through their profile, look at their activity, look at their company page and their company pages activity. Look at other people in the company, their website, other social channels. There are so many ways you can find information to make that message more about them. Think about the 8020 rule. 80% of the message should be about them. 20% can be about you. Now, another little otter plug and genuinely, by the way, I pay for otter myself. I absolutely love the tool, and use it in every conversation. You can use your notes from otter conversations to craft messages so I can go into otter from a conversation I've had with a prospect or a customer and ask it to craft LinkedIn messages. I might still need to tweak a little bit, but honestly, they're creating very, very good message templates, which, again, gets you started. That saves you three minutes, four minutes, five minutes. That's valuable time saved. So I love using otter for follow up messages, everything, sort of from that initial conversation. So there are different ways you can message, and this is a big one for me. You can send written messages, voice messages and video messages, again, the majority of messages I get some months, 100% of the messages I get are written. It is rare, even now that I will get an audio or video message, which, again, is scary and just highlights how much opportunity there is, I would recommend for everyone. The majority of messages you should be sending are audio and or video, because they are converting so much higher because no one's sending them, smallest percentage of sales people are sending them. So if you're not already those are formats I would recommend training on, learning, practicing and then starting to utilize. But if we look, I've got a couple of template messages just to share with you as an example. Again, you could do these in any format, written, voice or video, so you could do the profile view. Example. Hi Michael, thank you for viewing my profile today. Love to know if you're potentially looking into this product. At the moment, again, because they've viewed your profile, there's a high chance they'll reply, because they kind of made the first move, and they feel like they're accountable for a reply. Number two, Michael, writing an article on the top 10 trends for the finance industry, and wondered if you could share one of yours to include kind regards. Dan, who's not going to want to be included in an article. Let's say you sent this to five to 10 of your target prospects. You're going to get lots of great insights. There's a great article there, and you've started some great conversations.