I am delighted today to be speaking to Francis Nyamnjoh, an esteemed scholar of media, culture and communication in Africa, a colleague here at the University of Cape Town, where he's a professor of social anthropology, and an old friend, Francis and I met when he was head of publications that the Council for the development of social science research in Africa or Kadesh, area in Dakar, Senegal, and I've been following his inspirational work with great interest ever since. Francis's training and disciplinary location in anthropology and sociology, in forming study of media and communication from the perspective of the everyday lived experiences of Africans, steeped in the knowledge of the social and economic conditions, which differ vastly from the Global North. Francis himself also has the gift of creativity and imagination. Not only does this academic writing always display a characteristic flair, but he has also published several novels which complement the scholarly production. And in some ways, today's discussion follows on an earlier interview I did with him in 2009, which was published in the journal journalism studies. And I'm really excited to continue our conversation. So good afternoon, Francis, how are you doing?