a short description of who you are and what you do a brief explanation of your services and products. And perhaps some bullet points on how you can help your potential customer or client about people do business with other people and visitors want to learn more about who the people are behind the company. As a result, the about page is often one of the most visited pages on any website. This page should summarize who you are, your company history, and what isolates you from the competition. What to include a summary of your company, whom it employs, with biographies and pictures of the staff, or just yourself if you are a sole proprietor, any extraordinary achievements you received, and the ways you differ from others that provide the same product or service services if you offer services. Here you can list details about the services you provide. Begin the page with a summary of your benefits before outlining them. If your services are vast and their descriptions are pretty extensive, consider dividing them into sections, as well as adding a link to a landing page where readers can learn more about a particular service. What to include a synopsis of services presented bullet points of services with short explanations links to learn more about specialized services. If you desire the advantages of using your services, and how they differ from the services your competition offers products. If you offer products, this is your chance to offer details about the products you sell. Begin the page with a summary of your products before listing them. If you sell multiple products and have extensive information on each product, consider dividing them into categories and linking them to their product pages. What to include an outline of products available, short descriptions of each product, links to product pages that contain more information what the customer can expect by purchasing those products and why customers should buy those products from you, rather than your competition. FAQ the FAQ pages your space to answer the most frequent questions. The Frequently Asked Questions FAQ page will tell everyone on one page what they need to know. This will save you time answering those same questions on an individual basis. provide honest answers for each one. Your answers should be a call to action and persuade a potential customer to take the next step and by whatever you're selling. What to include the most common questions you are most frequently asked should be on this page. Such questions should also remove any doubts that customer may have to make them feel secure enough to purchase from you. Testimonial slash reviews this is your chance to show off the positive reviews your company has received. Where possible, include photos and contact info of the author, a link to their social media account, not their phone number. This will add authenticity to each testimonial. Anyone can write a review, but real people's photos can be traced to actual source credibility and establish trust. What to include a brief paragraph of praise from customers, perhaps as long as a sentence or two. include photos and contact info of the reviewer, preferably with a headline above each testimonial to catch a customer's eye. Contact your contact page shows potential customers all the ways they can get in touch with you. It is also essential to have your phone number, email address, and physical mailing address on the footer throughout all of your website pages, where possible, what to include your social media accounts, your mailing address, phone and fax number, email address, and even your business hours. Some companies prefer using a contact form instead of listing their email address for spam prevention purposes. Key Webco graphics create brand recognition, your site is essentially your company's home online. That means it needs to be an accurate representation of your brand. And beyond that, it needs to be memorable enough that users will return after their first visit. After all, many of your visitors won't be ready to make a purchase or other major conversion during their first visit and they need to remember your company to come back and take those actions. Fortunately, color increases brand recognition by 80%. So if your company already has an established color scheme, it's essential to include this in your site's design. This will make it much easier for visitors to immediately connected with other places they've seen your brand. When properly used. Motion Graphics can draw people in with engaging, interesting and subtle actions and help make sure they stick around your site. However, improperly can distract, repel or overwhelm a visitor. The purpose of your animation is related to how your audience is interacting with your site. Generally, there are three common ways to use animation online, one state change this animation reflects user interaction and shows that an object on the site has changed because someone has hovered over a section or clicked. It makes for softer transitions to emphasis. These animations draw attention to a specific piece of the action to propel a user to engage further with your site. They're helpful for high consideration zones of your site, such as a call to action or to highlight a specific piece of information you want to communicate. Three reveal some animations work to hide information, like menus at the side or bottom of a site and can be called upon to appear as if by magic. This keeps information organized and clear. vlog this isn't a page per se, as a blog is the sum of all blog posts. A blog is a website or a section of a website made up of topically related blog posts, like journal entries. blog posts are usually listed in reverse chronological order with the most recent blog post appearing first. If you have a small business website without a blog, you are seriously missing out. Think of your blog as your most important and most affordable marketing tool. A blog drives traffic and lead slash sales. A survey by HubSpot found that 57% of businesses who blog have generated a lead from it. A blog gives your company a voice and it creates a place where you can tell your company Story, share your expertise and engage with your customers. What to include. First and foremost, you need to do a bit of strategy work. You need to know your target audience, why you start a blog, and whom you are blogging for. Next, you need to map out what your blog should be about, ie, what you should write about and the topics to cover. Finally, please think of how you write and the language you use. Most of us don't like to read academic journals. So don't be afraid to be conversational and casual in your writing quality Trump's quantity. Studies suggest that long form and in depth blog posts outperform shorter shallow blog posts regarding search engine optimization and getting shared on social media privacy policy note, you will need to add your information to your website after taking ownership of key web code. Don't worry, there is a free tool to get one below. We can do it in zoom if necessary. Okay, privacy policy is a must for every website. A privacy policy lets the visitor to your website know what you will do with the personal information they give you. This page allows visitors to see how any personal information and data example advertising, cookies, emails, et cetera, collected will be used and whether or not it will be shared with third parties. Of course, you must strictly adhere to your privacy policy. What to include what data you collect, how it is collected, how visitors can obtain a copy of the information you receive if such content will be shared, and with whom? Read more. Why do you need a privacy policy page list of free privacy policy generator tools terms and conditions similar to the privacy policy mentioned earlier? The terms of conditions pages usually a must for most websites. This page outlines the rules a visitor to your site must agree to abide by to use your website. what to include, you want to include the rules and guidelines and how your website functions. For example, which country's laws govern the agreement, and intellectual property disclosure that states that your website is your property and that copyright laws protected? A link to other sites clauses that you are not responsible for or control third party links on your website. add content to your website. The content is what people visit your website. It is the most crucial aspect of web design. So it is essential that you spend a significant amount of time thinking about what information to include. Content Management is an ongoing process, and you should update your website. frequently. You should gather a possible list of topics and make those into separate pages. Using a hosting service. It is common to let an Internet service provider hosting your site for a monthly or yearly fee. You can have faster connection speeds because an Internet service provider will have more powerful hardware. Also, your website will be more secure and stable with an online hosting service. Typically, you will find domain name registration on a hosting site. Examples of hosting services are hostgator.com and godaddy.com strikingly offers it too as part of the package. We have you covered. Use these and find everything you need to know content ideas for your website, or blog success in content marketing depends on creating lots of content and not just any content. That's why I've compiled this massive list of 101 content marketing ideas you can use to keep your website and blog running. Here are content ideas for your website or blog without further ado, buying guides have a handful of advantages as a content type, and they come in various forms. opinion pieces are some of the most open end pieces of content you can produce. With templates, your job is to provide a basic outline or representative set of content that users can then leverage for their purposes. It's hard to take sketches or illustrations and make them stand alone pieces of content in their own right, but they serve as excellent ways to complement an existing article. Photography is another visual medium you can use to gain visibility for your content marketing campaign, and there are a few different ways to harness its potential. Remember, your goal in content marketing is to give your users something valuable. So make sure the potential customers can walk away from your demo videos with some new information or a fun experience even if they don't end up buying from you. If your business hosts regular events or plans on attending events in the future. Hosting an updating calendar on your site is a great way way to generate more content and keep your users informed. Doing so will build your reputation and provide accessible material for ongoing content work. You can ask them directly what types of content and topics they'd like to see in the future. And they'll probably tell you done in an audio format. It's typical for brands and hosts to produce content weekly, or at least on a predictably regular basis. Case studies can sometimes border on that line between content marketing and advertising. So if you want to use them as solid features for your content campaign, make sure they're focused on practical takeaways for your users. Storytelling has become a buzzword in the content marketing community. But that doesn't mean it's any less effective as a device to appeal to customers. One of the most powerful forms of content you can make is the presentation of original research, you can guarantee nobody else has done it before. And you will present valuable information that your audience wants to see. No matter how good your content marketing strategy is, there are probably dozens of authors and influencers doing a better job than you are, you could reveal that most products are assembled from components manufactured off site. For you could explain that most content marketers are flying by the seat of their pants, building a strategy as they go rather than knowing exactly what they're doing from the beginning. Audio books are a straightforward concept, and in most cases, are just a way to transform the medium of an existing book. For example, once you've created your ebook, and started distributing it, you can record a member of your team reading the text aloud and use that audio file as an additional piece of content to offer your readers. Even if your contests are primarily occurring on social media, it's a good idea to write up a content post about your competition. Go over the full rules and what users can expect, as well as cleaning up any potential points of misunderstanding and explain your motivation for hosting the contest in the first place. Webinars are an entire content medium, so you can use them however you want. But most webinars are used as teaching tools. Help content deviates a bit from the norm of traditional content marketing in that it helps users who have already become customers navigate your products and services. Suppose you sell Time Management Software as a Service. In that case, your traditional content strategy might focus on productivity tips and helping workers improve their efficiency. Still, your help content might help users understand how to use your platform better. A frequently asked questions section of your website can also serve as an excellent opportunity for content development. Your ability to make an awards content post depends on your current level of authority. original content is essential, and you should be creating new content regularly. Still, occasionally, it's both permissible and beneficial to look back and recap some of the work you've already done. It's easy to forget that there's a physical side to content marketing, in addition to a digital one. To some newsletters are a fundamental component of a content marketing strategy. But they're also a critical opportunity to get new content to your subscribers and followers. Generally, you'll use newsletters to distribute your top posts of the week or provide exclusive content to your subscribers to reward them for subscribing. What pages should my website have? This is a general question online entrepreneurs and small business owners ask when developing a website. How to get more traffic to your website, how to promote your website and increase traffic. Here we list the most important and must have pages your small business company website should have when it comes to content creation for a newly created website. Every business is unique and need something different. However, visitors to your website have set expectations of your website, what information they expect to find on it, and where they hope to see it on your website. On the about page, should I talk about myself or the company? When it comes to creating pages for your website. There is a set of web pages that are standard or general that all small business websites should have. Below is a list of the most common pages that every website should have and the type of information these pages should feature and include. Key Webco makes websites if you need to create a website, we guide you step by step through creating a small business website. This is the page most people will see for And as such, it should tell everyone who you are and what your company does. the about page is often one of the most visited pages on any website. This page should summarize who you are your company history, and what isolates you from the competition. Begin the page with a summary of your services before outlining them. If your services are vast, and their descriptions are pretty extensive, consider dividing them into sections, as well as adding a link to a landing page where readers can learn more about a particular service. Begin the page with a summary of your products before listing them. If you sell multiple products and have extensive information on each product, consider dividing them into categories and linking them to their product pages, and outline of products available short descriptions of each product. Links to product pages that contain more information, what the customer can expect by purchasing those products, and why customers should buy those products from you, rather than your competition. The FAQ page is your space to answer the most frequent questions. The Frequently Asked Questions page will tell everyone on one page what they need to know. The most common questions you are most frequently asked should be on this page. Your contact page shows potential customers all the ways they can get in touch with you. It is also essential to have your phone number, email address, and physical mailing address on the footer throughout all of your website pages where possible. This isn't a page per se, as a blog is the sum of all blog posts. A blog is a website or a section of a website made up of topically related blog posts. If you have a small business website without a blog, you are seriously missing out. Think of your blog as your most outstanding and most affordable marketing tool. First and foremost, you need to do a bit of strategy work, and you need to know why you are starting a blog and whom you are blogging for your target audience. This page lets the site visitor know how any personal information and data collected will be used and whether or not it will be shared with third parties. This is a page that outlines the rules a visitor to your site must agree to abide by to use your website. You want to include the rules and guidelines and how your website functions. HTML Sitemaps are made for your human visitors. A sitemap pages a non fancy index page that lists all the web pages you have on your website. Your sitemap page should include links to your web pages, your pages and blog posts. Your sitemap page should be located in the footer throughout all of your website pages. Where possible. A page not found pages a page your visitors get directed to when a webpage no longer exists has moved or has expired. Tell visitors clearly that the page they're looking for cannot be found. Your Page Not Found page should include a link back to your homepage. You could also have a search form. Building. Your website is easy and fast thanks to strikingly and key Webco services. But like any project, your new site will work better and look better if you plan a bit before you jump in. This means understanding and including the most critical elements of a good website features that help people find it, use it, connect to you, and so on. Let's group these essential website components into two categories, things that work and things your visitors will notice when visiting your site. Of course, it would be best to have both sets of elements to have an effective website. And when your site is built well. They all work together. So here's what you will need. Design is the backbone of any website. It provides the user with a sense of aesthetic and usability. Therefore, design can be broken down into aesthetics and usability. UX design. UX design focuses on the user's experience when interacting with a website or app. It includes everything from what you see on your screen to how you feel when using it, such as whether it's easy to understand and navigate any bugs and if it's enjoyable to use. UI design. UI design focuses on how people interact with websites or apps by including all aspects of graphic design, such as fonts. Typically, logos can be found in the top left hand corner of the website header and are usually clickable to help visitors return to the site's homepage. To get started on your logo and easily embedded on your site. You can use a logo maker that automatically generates a custom logo for you Now that you've determined which parts of a website you will need, you might be wondering how to organize them. Many different website layouts are available, each of which has its own best use cases and benefits. Here are some common types. The most classic website layout contains a homepage and multiple web pages that enable you to find the information you're looking for. Another option, however, is a one page website design. This type of website places all the information on one long scrolling page. The advantage of this layout option is that everything that a visitor might be looking for can be found in one place. When utilizing this website layout, make clear distinctions between the sections, and help visitors navigate these sections by including anchor links in the header components of a website, not a technical person,