super, super helpful. And I think, you know, even kind of highlighting how we got there, and the introduction of this, you know, question to you, right? And I had come back, actually, from an experience at the uson Institute where I really started talking to Ariel about this more deeply, but even backing up from there, right, like, how did we get into this place we are today. And I think it really begins with just kind of my introduction into the psychedelic industry, which I always say I was never looking for a psychedelic. Psychedelics found me. And it really was, you know, a company that had reached out to me that really wanted me to help them really think about how they could look at, you know, alternative business methodologies and the way that they were taking psychedelics through FDA to treat, you know, different disorders and understanding the cultural and spiritual implications of some of these compounds And these and where these medicines are coming from, right? And so that experience really catapulted me into the psychedelic space when, you know, I'm advising this company, it's backed by some really huge tech, you know, billionaires, it kind of puts you on the map of this first biopharmaceutical company that's taking this step towards trying to be in, you know, right relation. I mean, again, the ability to truly be in right relation is completely based on the inner workings of a team. And there is kind of this like spectrum on how deep you can really honor the medicine. So just want to say that. But after really being what I'd say, you know, what I consider the Belly of the Beast capitalism and trying to commodify sacred medicines, I spent the last three years after that, really dedicating my my voice and my work to the indigenous medicine Conservation Fund. And what was so incredible about the indigenous medicine Conservation Fund, which is a high impact philanthropic vehicle that supports the bioculture conservation of five Keystone medicines, is that it really is decolonizing philanthropy and the way that all of the work that. That's being done and funding these 22 projects come from community based needs assessments on the ecological threat and the work that's being done in these territories, so that philanthropy isn't coming up and disrupting, because we know that money can disrupt as well, right? And so really being able to see again, these different parts of the ecosystem, whether it's in, you know, drug development, whether it's in, you know, philanthropy, right? Or well, it's looking at, really, you know, these larger conversations that are happening about our responsibility to plant medicines, right? And I think, you know, when I talk about plant medicines, I'm talking about, you know, teachings. You know, we're talking about ceremony, we're talking about language, we're talking about responsibilities, right? We're, we're not here because psychedelics is trendy, right? Like, these are a part of our ancestral ways, right? And also our people our community, are telling us what they need, right? We saw in our Community Health Needs Assessment right, over 25% of responders are using plant medicine, psychedelics, or are you are part of Native American church, 25% right? And so we're, we're responding to the safety, the belonging, the cultural practitioners that are at our center, right? We're really trying to honor that, that medicine wheel. But I think it's really important to understand that we see plant medicine as a relationship, right? It's not a product, right? And it is reciprocity, right? It's, it's protocol, it's, it's place, right? And psychedelics can be a part of that, right? But it's not the whole story, right? And so as Ariel is talking about the questions that we're asking in these focus groups, right? What are the right language? Right? Because you may get a real visceral response from a traditional, you know, healer, if you call their relative a psychedelic, because that's what plant medicine is. It's their relatives, right? And so here I got this, really, you know, deep understanding of the psychedelic industry in five years from, you know, again, the biopharmaceutical place, to going and sitting in ceremony and praying over clinics, right? And sitting and being invited into that way of life, to going to a beautiful place like usona Institute, right? And being able to see their therapy way and their campus and what they are creating in my homeland, right? We've got 11 tribes that are in Wisconsin. And all I could think about is, how do, how does my community get access to this? Right? Are they even ready to get put into this container? Right? Right? Because before any, you know, plant conversation. We, you know, we have to have a conversation. Is, is it safe for you? You know, do you have a support network, right? I think it's really important to think about just as well as just like, how we're honoring the medicines like mushrooms or pod right? And we honor the medicine by honoring the people in the ecosystems that they come from, right? And that means, you know, an area always say this. This means consent from communities, right, not just consent forms, right, like you know we are in conversation, right? Nothing about us, without us, area always says, right. And you know, my honest take around this right? Is that you know, often, you know the US Drug Regulations and the clinical, you know systems, they're colonial, they're privileged, Western evidence, right? Well, dismissing our indigenous knowledge, right, just as clear, pure anecdote evidence, right? And you know, I'm not anti science, obviously, but I am anti erasure, so I think it's really important to really name what we're fighting here with the study. And it's really to ask our community how we can show up for them, right? Creating a culturally tailored container is not just smudging a clinical room where medicine is going to be taken, right? You know, it's much deeper than that, and that's what this study is doing. That's what Ariel and I are asking. That's how Pepsi is really looking at these themes and really looking at this manuscript, right? How can we support our community? Because we know that, for example, as many Native people grew up in traditional ways. Many didn't right. My first experience with psychedelics was LSD, right? And then my relationship with plant medicine in a ceremonial way, yeah, I grew up in pow, yeah. My family lives on the rest. Yes, I grew up on and around the rest, right? But again, what? Do we need to make sure that the psychedelic ecosystem understands and our community understands before they walk into Academy clinic and are harmed?