Well, so what you're describing is a matte tie, EB leaving Rolling Stone and starting a sub stacked or leaving the intercept. Greg, I've been a Glenn Greenwald leaving the intercept, a publication he helped found, and left because he didn't feel it was being honest. And it's reporting on a Hunter Biden laptop before the election. Those are two prominent figures, Barry Weiss from the New York Times, going out and starting her own substack, which has become a kind of miniature newspaper in that she has many guest writers and reporters on her platform. And, you know, this, this movement is one I applaud. One I'm part of, I write chiefly about politics when I do through substack. After, you know, having columns and mass circulation magazines, and yet, I see a lot of people, even writers who are thinking of going to this mode, or readers who are not quite comfortable getting their information from this array of sources. I'm hesitating to hesitating to commit to the new model. And I, I have a sort of term for this phenomena this, this phenomena of resisting the new media. And I say people have to get over their prestige addiction. As writers and as readers as producers of content and as consumers of it, we have to break this attachment to the old sound Like a revolutionary to the old, esteemed legacy media, it's not that we need to reject it, it's not that we need to, you know, silence or at or, you know, tune it out. But we do need to break this prestige addiction we have, which assigns greater value to stories based on the sort of cultural charisma of their, of their sources. Because the truth is, by this time, a place like the New Republic, or a lot of other magazines, the Atlantic and so on, they've had five owners in the last 20 years, you know, they may, they may have prestigous fonts that they print their words in, but they're also new media. They've been recreated and recreated under the same heading, but they have different interests and different personalities behind them. And so as I say, if we're to move into a new world of more independent, more dissonant and more somewhat skeptical news, we have to break that prestige addiction that keeps us bound to those mastheads those New York Times those Atlantic's and so on, and, and it's especially hard for writers, you know, I talk to writers all the time, who, who have a story that they know, won't run the editors at this or that mainstream magazine won't run, but they're, they're reluctant to publish it on substack or to start a subject themselves, or to, you know, go on a podcast with with their story, and I go your prestige addicts, you just can't get that monkey off your back. You want to credentials you want the diplomas you want, you know, in the Wizard of Oz, you know, when he says the secret to a learned man is a diploma, you know, as though that as though the card or the certificate is what's important. And and I think, you know, we have to, we have to move past. We can't evolve if we're continually entranced by by now I think the sort of expired legacies of some of these institutions.