so you know, in the old tradition of magazine, publishing, What we do at alpha woman is we have an editorial focus for each month. And that helps me do a number of things that helps. It helps us really create, you know, gravitational content that is in depth that, you know, I can assign out different angles and focuses around that theme to different people and explore it in a really full way. The second thing that it allows us to do is to go out and find sponsors, because what I've done is built an editorial calendar, where I know from a 12 month snapshot, what we're going to focus on like, August is fitness and sports month. Coincidentally, the Olympics are also on September is sex month. And you know, actually September fourth is world Sexual Health Day. All right? Yes. So I always try to coordinate what we're going to focus on with, there's like within sort of a cultural Zeitgeist, as well. And then October, Small Business Month, and so on, and so forth. So. So, you know, with my team, we decided that, and always this has to be looked at through the lens of alpha woman, and what our mission is. So with my team, we came up with the idea to have July being menstruation month, I don't really look at menstruation through a number of different lenses. One is a financial lens. And this is an and we really do have a very global view, a global viewpoint at Alfa woman, and I'll explain a little bit about more about that, and how we do that in a moment. But we wanted to look at menstruation through four different lenses. So financial, the physical, the, the mental, ask are sort of the, the societal aspect of it. And then there's one more My apologies. It'll come back to me in a second. So what we did was we, so I assigned out to the different writers to, you know, oh, and then we did reviews the actual product aspect of it. Oh, yeah. And then just leveraging all all of the, of the different assets that we have. So we did, as you mentioned, we did the podcast with Corinne chambers. sany, who's the CEO of Diva Cup. She's an incredible woman. And she and her mother actually founded diva diva international quite a few years ago in 2001, and become a global sensation with other in 44 countries. And they have an organization called diva cares, which is helping to eradicate period poverty. Right. I saw that. Yeah, really, really interesting. But what you know, what has been so fantastic about this whole thing is that I have, I have 10 interns, and I work with University of British Columbia. And so I work directly with their School of International Economics. And so I have currently I have six interns who are at the U at UBC, in the School of International Economics. They all come from different countries around the world. And it's been absolutely fascinating. So all of them are currently still in still in their home country due to COVID. But they're all coming back to Canada very soon. So one has been in Mumbai, once in Tokyo once in Kuala Lumpur, once in Vancouver, Winston, Saskatchewan, and even those that are in Canada are from you know, other other countries. So what we've done is really explored menstruation and how it how it happens, how women experience masturbation around the world and Diana, it has been so eye opening and I and you know, there are people who who have heard this information, but probably now when I you know, as we explore not that many because the statistics are shocking. Yes. It's Yeah, it's shocking and extremely perturbing. And I've had just the tremendous benefit of working with these young women who are economic students. So we're exploring that. Yeah, right. Like it's incredible. And one of them coined the term menstrual nomics.