CI-108

Haylee Gaffin17min

Haylee Gaffin

00:00

Hi friends happy new year. I am beyond thrilled for what's to come. In today's episode I want to share about mindset shifts. And I know that's like a big thing this time of year. But if you are someone who has been dreaming of either launching a podcast or you're like, it's time to hit the reset button on my podcast, it's a new year new podcast, this episodes for you. In today's episode, I'm going to be sharing about what happened in 2023. What's coming into 2024 for both this podcast, my brand and your podcasts, we're going to be talking about setting goals for your podcast specifically, and how the new year is a great time to reevaluate those goals. But then also, if you're brand new to podcasting, I'm going to skim through a few practical steps for you to launch your podcast. And then if you already have a podcast or you're about to launch it, how you can stay motivated and overcome some of those hard challenges. Speaking of challenges, I do want to invite you to come join us next week for the podcast planning challenge. It is a three day challenge where we are going to help you plan your podcast, you can get access to this challenge for $9, where you'll get access to the prompts and a workbook that goes along with it. This is actually a workbook that I sell inside of my shop for $59. So make sure that you get access to this challenge at Gaffin creative.com Ford slash challenge before it ends. The challenge is running from January 9 through 11th. And we will close access on January 11 to the podcast planning challenge so if you don't get in before then you'll have to wait until we relaunch the challenge again. Alright friends, let's dive into this episode. Hey, y'all, welcome to the clocking in Podcast, the podcast for podcasters entrepreneurs and professionals making their way in the working world while building their own personal brand in the podcasting industry. I'm your host Haylee Gaffin, owner of Gaffin creative a podcast production company for creative entrepreneurs. If you're a podcaster, or even just dreaming about launching your own podcast someday, this show was built to help you merge your love of conversation, education and business. You can find resources, show notes and more for the clocking in podcast at Gap and creative.com. Today's episode is brought to you by Mike check society, a community that was built for podcasters who are looking to take their podcast from good to great, scale your podcasts, improve your processes and connect with your listeners through our educational trainings, our private members only community and our monthly calls. If you're ready to join us, you can head over to Mike check society.com and enroll today. And you can get $10 off per month with the code podcast. Now let's clock in and get to work. So I'm not a huge fan of New Year's resolutions or word of the year or setting intentions. Just because I know that 365 days of one particular goal is not going to work for me. I am more of a short term person. I know that sounds so crazy. But I really love the idea of like having a 30 day goal or just more attainable because I tend to lose focus when there's not a clear end in sight. And I know that sounds really silly, especially for like a word of the year. But I just wanted to start this podcast out with that tidbit about me. With that being said, though, New Year's offer a blank slate for me, I love hitting reset on things. I love being able to say like, you know what, let's throw everything out that we've done and start fresh. And that's kind of how 2024 is gonna look for this podcast and my brand. Because a lot of things have changed in the last year. Now in 2023. I did a few things that I want to highlight in this episode. Number one is I did not prioritize this podcast that's changing for 2024. I went on a break, which I don't regret doing. I did not release episodes for a couple of months. And then when I did come back, I came back slowly and sporadically which I do not recommend. But it was just what I could commit to doing at the time. Now as a podcaster who is doing my own production at this time. That was kind of all I could do. But things are changing for this year. We are going to be very intentional about how often we're publishing it's going to be weekly. Sometimes we'll throw in bonuses here and there. And that is something I really wanted to do as a blank slate change in 2024. So we're doing it. We are starting out weekly podcast episodes this week. So if you are ready for podcast education, make sure you hit that subscribe button on your favorite podcast player. Now, the other thing that changed towards the end of 2023 is I invested in a new brand. So I hired a brand designer to come in, and I am in love with my new branding, there are still a lot of things that I need to like go in and update. But for the most part, my brand is finalized and Gaffin. Creative has a new logo, a new look. And I'm really excited to share more about that as I like to an official launch, but you can head to Gaffin creative.com and see the new branding and what that looks like there. But with that comes the idea of hitting reset on this podcast, because when you are planning a podcast, you're creating a lot of things, you're creating a message, you're creating artwork, you're doing a lot of things for your podcasts that really sets the brand. And because I got a new brand, I also need to look at my podcast. So I have temporarily updated my podcast cover art, will it stay that way forever, I don't know. It was more so of just I'm launching this new brand, I need my cover art to match it. So that is there. But I also wanted to do almost not an audit, but a brand refresh of this podcast. So as I was doing it, I was like, You know what, I'm going to host another podcast planning challenge. I hosted one in June of 2022. Gosh, that's been so long ago. But I hosted one back in June of 2022. And it went really, really well with my audience. And so I was like, You know what, I really want to do this. Again, I want to do it for new podcasters. But I also want to invite existing podcasters that come in, do the challenge with us as well, and refresh their podcast. Because if you started your podcast more than six months ago, things could have changed. So it might be time for you to do that. So if you're interested, make sure you head over to Gaffin creative.com forward slash challenge. That's where I'm hosting the podcast planning challenge. And you can grab access to that with a workbook for $9. Now,

Haylee Gaffin

07:37

as I shared a little bit about my 2023, and going into 2024 with my brand and this podcast, I also want to highlight that so much can change in the podcasting industry. And I'm really, really looking forward to what 2024 brings. Because I think there are a lot of exciting things coming with monetization and people taking the podcast advertising realm seriously. And giving it more thought and input and actually working it into their marketing budgets, like bigger brands are considering it a valid advertising source. So I just want to give you that encouragement if you've been thinking about monetizing to make sure that you are putting in the work on the front end before you start. So that is something that was big for me in 2024. That is a goal of mine, I want to work my podcast, set it up to where it has the download numbers, it has the audience and I have created and crafted packages that work really well for advertisers to come in and put their ads on my show. And with that, I want you to consider what your goals for 2024 Or do you want to launch a podcast? Do you want to refresh your podcast and if you do, January is the perfect time to start thinking about that. hit that reset button get started fresh. So now that we have set the stage for kind of the power of a new year and shifting that mindset to like a reset mindset. I want to talk about podcasting goals. If your plan is to launch a podcast or your plan is to come in and refresh your existing podcast, let's chat through defining your goals for 2024 for your podcast. Now, I think it's really important that you understand your audience size, who they are, what they want to hear. And then relative collaboration opportunities or monetization opportunities. Because when you think of all of those, you can really hone in on what your goal is. Do you want to grow your podcast for new clients? Do you want to grow your pod has to sell courses? Do you want to become the go to expert in your field? Do you want to monetize? Like, what is your goal, or what ideally would be your goal and then do those other considerations match and align with that, because to sell services, you do not need a huge listening audience. To sell products, you need a larger one. And then to sell monetization opportunities, you do need a big audience you need to be getting in those download numbers. Now, it's important that when you're looking at your goal for your podcasts that you're actually considering the reality of it. Am I setting realistic goals? If you're getting 25 downloads an episode right now and you want to monetize, there's a lot of work that goes into it between monetizing at 25 downloads and monetizing at 500 downloads an episode. So you want to put in that work on the front end. And I'm not saying it's impossible, because it absolutely is possible to monetize with a lower audience, you just have to find one, the right company that wants to, and you have to be willing to negotiate for either a lower payment, or they have to have a really, really big ROI opportunity. Meaning that you know, their product costs 5000 $10,000. So if they were to invest in your podcast and get one return on an investment, it would be a good ROI for them. Now, the other thing to consider is measurable goals. How are you going to measure it? I want to make sure that as you're planning out this concept, or whatever goal you're setting for your podcast in 2024, that it's measurable. So are you measuring it by download numbers? Are you measuring it by a coupon code that's using your product shop? Are you measuring it by a referral source? To say you came from my podcast? You entered podcast here? So I know that I sold a service through that podcast? Or are you trying to use it to get more speaking opportunities to get on other podcasts? are you securing those? are you pitching yourself and including your podcasts in the pitch like all of these things need to be considered when you're making that goal. And the reason I'm doing this podcast episode, like I said, New year, new goals, new podcast. We are all in that goal planning mindset right now. And I think this is a perfect time to take a look at your podcast overall, and set new goals for 2024. Now, if you do not have a podcast yet, I want to share that in episode 107. That released in December, I shared five simple steps that you can take to get started with a podcast launch. And that included defining your podcast goal gathering your equipment, planning your content, which includes your trailer, your intro, and outro and then gathering your launch assets and then setting it up submitting it and publishing. So those are the five steps to launching your podcast. If you want me to go into more detail, head back to Episode 107. And you can learn more about that. Now, one thing I want to encourage you in this new year is planning for staying motivated and overcoming challenges. Last year, I did a terrible job at this. I did not plan ahead as well as I could have or should have. And I did let my podcast kind of fall to the wayside. Now I'm working through the steps of rebuilding my audience backup because you do lose a lot of listeners when you stop releasing consistently. And so it's the one thing that I share with all of my clients who are looking to take a break like you do have to do this, you will have to go through these moves and changes in marketing and get your audience back to where it was. The other thing that you can do too is to find a community, a community to bounce ideas off of whether that is through a mastermind or through just a friend group that you have that is also in the podcasting space. Or if we're being completely honest, mike check society is an ideal community for that. So in my check society, we are a community of podcasters who have come together to kind of encourage each other but also create educational opportunities to share with one another. So I host my check society. It has been active for a little over a year. And we made a lot of changes last year, where I knocked the price down to $19 a month but with the code podcast you can get $10 off a month making it $9 a month. And I just really wanted to build an access simple and affordable community where you could go when you had podcasting questions. And I know I shared a little bit about my dreams with this podcast for this year, but I have a lot of dreams with my check society this year now that I have spent a year kind of exploring what the members want, what people are looking for in a little community like this one, and I cannot wait for what's to come in it. And I would love to have you inside of there. You can head over to Mike check society.com To get access and learn more. Now, if you are someone who has been listening to this and you're like, Okay, I definitely need to set better goals for this year with my podcasts and I need to reset my podcast or I need to start planning my podcast. I would love to have you inside of the podcast planning challenge happening next week, you can head over to Gaffin creative.com forward slash challenge to sign up. Each day of the challenge. I'll be dropping a new prompt inside of your podcast planning dashboard, you will have a workbook to follow along with it. And I can't wait to see what podcasts are created from the podcast planning challenge. So head over to Gaffin creative.com forward slash challenge to sign up for the podcast planning challenge. Thank you so much for listening to clocking in with Haylee Gaffin for resources mentioned in today's episode head to Gaffin creative.com. If you're a podcast or looking for community that will help you improve your podcast make sure you checkout MIC CHECK society, our community for podcasters who are looking to take their podcast from good to great enroll today at Mic check society.com and use code podcast for $10 off per month. If you love this episode, I'd be honored if you'd leave me a review in the Apple podcast app. Until next time, I'm your host Haylee Gaffin clocking out

Processing audio...