gosh. I mean, you know, I love talking about this, so I mean, the first three, for sure, are your pillars. That's the strategic pillars are the ones I've been speaking about, success metrics, audience mix, content mapping. But then you move beyond that, and speaker leverage and logistics are one of our next ones. And the reason it's there, and why we put it number four, is because usually when we engage a client, someone will say, Oh my gosh, we already know our speakers. I'm like, That's interesting. I'm not listening to you, and we're going to do our three as we and then if those speakers work, when we get to step four, with everything you've built now, I will listen to you. My ears are open, but we do not start there. And so I do find a lot of staff members really like that, because they've been tasked with they've watched this from the sidelines. Like you said, the people you know at the bottom rungs and gone. Why are they inviting blah blah So, so speaker leverage and logistics are very important because it serves both sides. Because when we get to speakers, if a client will say, especially an executive, it's actually critical we bring this person, because they're going to be a board member, they're going to be giving a big gift. I mean, we have to be practical here. Then the speaker makes sense, if it's just because somebody knows someone, no. And then you go to the logistics. The reason that's blended is because speakers are very important to an organization. They usually are potential board members, or they could be spokespeople. Or whomever. And so now we get into how do you want these people treated, and that can help the lower level staff. Once we shine a bright light on how you want to treat these speakers, that is a resource and capacity issue, do you have the ability to treat this speaker the way you are outlining they need to be treated or want to be treated. And I tell you, whenever I come and do this exercise, all the people who've been working on the event usually come and hug me and cry in the hallway because they're like you showed them that they are putting us sometimes in an impossible situation to get these speakers, but then also manage them at the level they need to if they're getting a high level speaker. So that's one that's very important that people can use as a leverage point to either get additional staffing or help. The other one is registration management. Same thing. It helps the people on those rungs or on those, you know, front lines of working on the event, get more resources. Because if it just as important of holding the minutes of people is critical, capturing the data on these people and not letting that go, and that actually leads to experience that's not extractive, that is not, you know, predatory. It's also helpful, like these people want to be involved. They'd like to be a part of you. And if you drop them off the curb after the event, that's also not not pleasant or conscientious. So registration management usually means you're buying a software system because you don't want to keep them in your Excel grid, and you want to buy a software system where you're not forcing someone to become a coder if they're not one, or you're hiring an outside firm to manage that registration. Again, this is where, once we do the build of this strategy, we show the mansion you want to build. We can make a smaller mansion, but we're not going to do is build a shack. We're not going to start at the beginning and build you a shack. We're going to show the mansion and maybe we shrink it. I always say a Tiffany box can be small Tiffany box, but it's going to retain the qualities of the Tiffany box. You're not going to ever have a shack at the beginning and in three years end up at a mansion, but you could end up at a small mansion and then build it for your event registration management helps you do that. You usually need software systems, especially in today's day and age, to accommodate capturing your data. You know, working with the people who want to support you, who are going to come back over and over again to communicate with them through the year. So registration management is one of our 10 essentials to think through at the beginning. And then I would say one more, then I'll stop, is brand look and feel. Brand look and feel is very important, because we talk about, how do you want them to feel? And not just, I'm sure you'd like this then, not just when they get on site, but if they've had a not great experience in the lead up, like an email came in, or maybe five more emails came in, or maybe the link wasn't there. Or who knows what happened? You know, maybe instead, they get a handwritten card as an invite, that's a that's a feel, that's a that's a brand there. And if what someone has said in the success metrics is we want our grantees, we want our funders, we want this group of people to feel incredibly special. Well, then we need to make them feel incredibly special before they get on site. And then when they get on site, we can make them and this doesn't have to take a ton of money either. In fact, usually special means more intention and actually less money. You know, if they arrive, if you arrive, Jon, and I said, you know, I'm really glad in the survey that you said you love Chardonnay, or you love Pinot Grigio, and here's a glass of Pinot Grigio to have while you wait to register. Or I know you love a latte or something small, or you wrote in and said that the birds we have on our logo are important to you, so we printed one out and we put it on your bed with a custom note that is specials, that is a brand look and feel so it doesn't like I said, you don't have to go expensive on this brand look and feel, in fact, like I said, sometimes that can feel too sanitized, but this is the time and this and the space that an organization needs to have to think of these things as opposed to running around in logistics, which is where they get sucked into because bigger leverage in logistics. Who do we want to come? How do we want them to feel registration once we have these people, how do we want to communicate with them, and how do we keep them as an organization for all the money we put in, and then brand look and feel? What are those touches that really are going to set our event apart and make people understand that our entire brand is whatever it is, care, conscientiousness, ambition, bold ideas. What is that? And how are we communicating that in our event?