Yeah, so what we really a win for us is obviously people knowing about all the different species and getting interested and kind of like finding their way and mapping their wonder to the ocean through the lens of an octopus. Because we really feel like if you can, initially have the central focus and fall in love with something in it, you can like anchor your love for the ocean through something that you're just like, oh, we have to protect it, because my favorite animal lives in it. And I feel like that's a more sustainable way to develop a relationship with the ocean, then showing massive pollution or widespread, you know, mistreatment of animals or all these different things. And so we like truly inspire wonder of the ocean by educating the world about octopuses. And we'll never kind of backhanded it, they say, Well, if you love the ocean, then you would do XYZ. And so we're staying in the educational lane. And just, like I said, talking about certain behaviors and things making them as relatable as possible, so that when people go out there in the world, and you've you've seen all of our merch, like we have so much really cool illustrative merch that they can like, show, like, I don't know, show off their merch, and then also educate about the species. And then, you know, I don't know, just go forth and, and get people interested in the ocean, I feel like we have to come up with new and unique ways to get people interested in the ocean. Obviously, social media is a really cool way to get kids interested. So it's just kind of re thinking of different campaigns, like, you know that we do interview with an octopus, but we want to kind of like bring back interview with an octopus. But with a celebrity. There's so many opportunities to just introduce and by introducing, you know, somebody to the octopus, you're introducing their audience to the octopus. Yeah. And so it's just a really cool way to think about, you know, how can you show the wonder of the octopus to somebody? Because they are fascinating, even when you're interacting with them. You're, it's so surprising how strong their suckers are. And you just, what I found is that when people meet them for the first time, it's like a life changing thing. Absolutely. Right. And so, just trying to think of more campaigns, we have some interesting work coming out with National Geographic this next year. So look out for that. And some work with Guinness Book of World Records. There's a lot of really cool documentaries coming out, that are profiling individual species. So look for their stories to be told on the big screen pretty soon.