Well, I have to go back a little bit to the beginnings when Diane Redsky who was the executive director for the Ma Mawi Wi Chi Itata Centre and a long, long time advocate, who has been working on this for probably decades now. And together, we discussed the issue of exploitation and said, how do we engage the wider public audience, and particularly men and boys in this topic, often, the focus has been on helping victims, you know, helping police understand the issue of exploitation and what the justice system can do and often it's been done by women for women, you know, and I really credit particularly Indigenous women, like, clan mothers Kanakaniguk Joy Smith Foundation, and Diane Redsky for really raising this issue. Sometimes what is missing is the leadership of males in this space. And that's really where we want it to expand the focus is how do we engage men and boys, young men in this topic as well, because like I said, it is a highly gendered issue. And so recognizing that if we wanted to make a change, men need to step up in this as well, being informed about it and also understanding the issue and seeing, you know, if we're in a position of either leadership or influence, which most of us are, even if it's just within our circle of friends or colleagues to say, prostitution and exploitation is to a large degree exploitative, and we as men have a role in that. So that's how we sort of started and then we came up with sort of six areas that we wanted to focus on, to highlight the role that men can play. So we see men not only as sort of the perpetrators or those who are part of the problem, but we really see them as part of the solution as well, because it is really preventable. Which then leads to helping us understand, okay, what's the men? What's man's reasoning or explanation for doing this? So some of the areas that we've started to work on in the Empowerment Project is education and awareness about this topic, specifically, as it relates to men. So we've done a number of training and conference events for educators and people in the youth serving agencies, social services, working with newcomer agencies about this topic as well. We're also using some new technology, regarding the online engagement, when somebody is looking to purchase sexual services online, there has been a huge shift with the development of technology that allows now for, you know, escort websites that are often used for trafficking as well to advertise sexual services as well, sometimes from trafficking victims. So we're using some AI technology, which is really exciting and innovative and the focus is really to help men understand what are they looking for and helping them understand that the way that they're going about it may not be the best way for them, or certainly not for the community around them. We're also looking to understand on a deeper level, the reasons of men's attitudes, as well as behaviors with some research conducted with the University of Manitoba. So we're just in the process of developing a survey that will then be promoting online in different spaces, because we want to hear from men, you know, what, what are their reasons for doing this, and how that can inform potential support services for them as well, because for the most part, the men that we're talking about, they're not sort of your hardened criminal. They're regular guys that go to work that have families and this is sort of they're not to minimize it, this is their little hobby on the side, you know, so we want to engage with them, we want to learn more about them. Another area is partnering with law enforcement, on training, and just engagement with them. So police, Crown attorneys and policy decision makers, because we believe that there is a role, it is not the only role that they have. But we believe that this is an important aspect as well. So doing trainings, and really focusing on survivor voices, the leadership of survivors is very important to us, we have a consultation committee that we've created, that speaks into those things that we're discussing, that are all survivors that have been either trafficked or have come out of sexual exploitation and have done a lot of healing and they're now giving us advice on how to do this in a proper way. And overall, it's creating a sense of men to step into this discussion and say, we have a responsibility as well and we can do something about that. So that it's not only left up to women and girls to change the narrative around us but for men to be able to step in. So we're still fairly early on in the project, only about a little over a year in so we continue to build partnerships and trainings. And it's really quite exciting, even though it is a hard topic, and not everybody's comfortable talking about it. But I think we are we're at a point where we've seen increase in not only exploitation and trafficking, but also sexual assault, the use of online exploitation sextortion, all of these topics that have have increased both in statistical numbers, as well as just in the impact. So I think we, we really need to do something and I believe that we need to step up as a community and as a society to do that.