You want to help move it forward. Yeah. And I mean, we had on the show last time the incredible Seth Godin like, remind us that strategy is motion, and so today we're getting into that motion, and we're going to be digging into the first step in our M, O, v, e, framework, and it is the M, mobilize with purpose. I love that we came up with an acronym for this series. But y'all, what's so good is that every movement, big or small, begins with belief. And I know you hear us talk about this, because it is bedrock to how we show up and how we believe that movements and culture changing causes like take root, but they don't just start with belief. They also have a really clear why, and we want to talk about that, because belief alone is not what moves people. Purpose, does action? Does all of these things kind of coming together? Yeah, and I mean, belief has been foundational to our story. It's core value number four, that it's not about the money. It's not about your big, hairy, audacious goal. It is about why someone believes enough to come into your movement. And so in this episode, we're going to break down how you can take your why and turn it into a spark that moves people to do something now. Extra emphasis on the syllable of now, because we really want you to hear some real world stories from some of our favorite guests, and we want to leave you with practical ways to mobilize with purpose this week. Let's do this. So, I mean, we really wanted to unpack about, how do you build movements with purpose? Because when you take belief and think about, how are we going to purposely move people, it does start with The Spark. That spark may be the first thing. So I want to talk about starting with belief. And that belief may be inside of you right now, but we have a saying around here that it doesn't just start with belief. It scales with belief too. And so as you think about whatever cause or movement or initiative that you're trying to push forward, you want to think about like, how that's the very bedrock, but also from that belief is going to stem some values, maybe the values that you want to see perpetuated in the world that aren't there. What is that kind of North Star? Because when you let your values to be embedded at the very core of your movement. It allows it to be integrated into how you show up. This is how you know you hear Becky and me talk about marketing is mission. Well, it's the way that we show up in the world is allowing us to live out our values in real time. Because even the way that we show up is being part of the change. It's not talking about it. It's on some plaque. Maybe it's on those things too, but the way that you actually move through the world is creating the change. And I think was beautiful is that Seth also talked about values. You know, your values don't often change, but it's the tactics, the way that we kind of display those, the way that we transform our strategy into the real world, of how we show up. Those are the things that change, but we can hold fast to the values that we're starting from. And that's such like a exhale that it's like, man, we know that what we're doing moving forward is connected to the greatest possible thing that we want to bring into the world, and that's our values. And isn't it a comfort? Jon, like to know someone is who they say they are, and in a world where it feels like we're not sure what's real, your values are real, and the way you express them and show them is just going to be a magnet to people that believe them. So I love that we're starting off with that the second core principle that we really want to unpack is that every movement has belief. We can fundamentally agree with that, but it lives or dies by action.