welcome. Everybody to stand out. Women speak the audio event. It has been a couple of weeks or a month and it's so good to be back. I'm excited to help you. As a women, expert, entrepreneur, business owner, women in business, get out there and I do that as the brand therapists with my personal branding PR LinkedIn visibility to really help you put yourself out there get visible build authority, but today is such an important topic. Because if you don't know your worth, is really hard to chart charge your worth. So I'm excited to have my special special guest today. shella Dias to talk about and help us break through that mindset. So welcome Shehla introduce yourself to everyone and tell us about the transformative work you do.
It is a pleasure to be here. I've been looking forward to it. Because if there's one thing I enjoy is sharing what I've learned along my journey entrepreneur journey, so that you don't have to write I already did the work. So I'm delighted to share anything that I have learned along my journey. And I'm delighted to be here. I've been an entrepreneur for over 10 years and I have worked with many, many coaches and mentors. And along the way, I picked up some amazing tips that I am definitely going to share with you. What I like to do is like you know, this is where yes, you have the ability to ask questions and I want you to walk away with something that you could actually take an action, right, something that you can go out and get yourself started, something that's going to get to help you get to the next level. So I'm delighted to be
here, where you and I are both on the same page in our mission and I'm all about taking action you can we don't need more information in this world. We need connection and transformation. So that's why these audio rooms are important. If you have a question and want to talk and share your insights and story, you know what to do raise that hand and we will get you up here. But before we do we're going to share three ways to really stop under selling under valuing and under achieving, you know, personally professionally. I am so guilty of this problem to undercharging my worth, you know, and a lot of us if we worked in corporate we've seen our companies make massive amounts of money on our expertise. So we have been trained and experts at what we do now that we're doing it for ourselves. We can't lose sight of the fact that nothing changed just that we're owning our own business. So we have that knowledge. Nothing left us there. So a lot of women start you know, it's hard to sell ourselves. It's hard to charge what we're worth, where do we start, tell us where to start the process to change that mindset.
And this is bonus because I also came from the corporate world and this is something that I come across often is we were experts and whatever it was that we were doing for corporate right we had a genius zone and we made decent money. But now that we're starting new, we're starting fresh women, especially women, my ladies is we think that we need to start at the bottom. And this is not part of my three step process. But Michelle, you brought it up and this is huge. I want you to think that you bring in in all those years of experience. And actually this is going to be part of my step two, we bring all this so it's not about us starting from scratch. It's not about starting at the bottom. No, it's about what all the experience the wisdom, the knowledge that you bring in maybe in a different field. But all the experience and knowledge and wisdom that you bring is going to set you apart from other people. They don't have your wisdom, knowledge and experience so that I'm going to say I'm a huge note taker, but my three step process which has worked one person actually after doing these three exercises, increase their fee by $5,000. And if you do increase your fee by 3000 5500 the amount doesn't matter. Please please let me know. Because I would like to share your success story. As I go out and I speak to other groups.
This is amazing before you do I want to hold that thought because it's almost like cueing us up to the best part of this. Thank you for sharing that belief that nothing changes you know, and you have this three steps are about to share. But I even put my post today if you don't know your value is part of what I do to get really clear and you know, own it, you know with my own your lane method. You're not going to it's not going to translate well to to note to charge your cell your value, right. So this is huge. And thank you for bringing that part up. I just wanted to clarify, acknowledge that thank you so much. And also one last thing because this is being recorded on otter.ai which I'm not sure how great that audio is because I'm on my phone now. But I it is I'm watching it right now. It is transcribing every word as I speak. So if you're missing anything, are you You know, you're gonna have your important words your three steps so that we can all go back and make our money. So with that being said, Can we get into those three steps? I'm excited
Absolutely. And actually a we did not rehearse this. But Michelle, I definitely am going to encourage you to do this. Even if you think you're already your value or you're already charging your worth. It truly truly is worth exploring again. So here we go. We're gonna make three lists. I am a huge list person. I make a list for just about everything. So, list number one, you're going to write what your clients said to you after they worked with you. What were the exact words they use. Right, what is the language because that's going to be huge for you to use in your marketing. And Michelle can help me with all of that, but what did they say to you? And this includes Yes, the people that paid you but also the people that you helped, and no charge. Make a list of what they said to you. That's the first list. The second list and I briefly mentioned it just now is make a list of your experience. All whatever work experiences you have. Personally on the sidenote, I believe they're being a mom to two boys. prepare me to be a phenomenal coach. I'm not gonna get into the details of that, but bring in your experiences. Yes, from your work before your life. Make a list. Make a list of any trainings you have taken. Make a list of any certifications you have. That's the second list experience trainings. So now we move on to the third list. And there's going to appear like a similar to the first list but it really isn't what are the transformations within ESS that your clients experience after working with you? Now the third list may have some duplicates from the first list it's okay we can duplicate are allowed here. So I mentioned earlier the one person I we had a conversation similar to what you and I were having here but I did a presentation I gave this list. His fee was 10,000 Immediately after making these three list, and this is what I want for you when he saw one of his list had over 100 things or what people had said to him after working with him. So I want you to what is that? He put up the list and he immediately increases fee by 2500. But he landed a client so quickly that then he increased it to 15,000. So within a matter of weeks, he increased his fee by $5,000. Just by looking at the list. Something happens when you see in writing right for me anyway, it's the visual. When you see this list of things whether what people said to you what your experience, your trainings, your certifications, whatever that may be, and how.
Oh my goodness, I'm making this impact. I'm helping people do this this this and this. Something shifts within your minds. Whether you're going to increase your fee by 500 1500 been looking at those list is going to guide you to take and make that increase your fees immediately. Questions, comments we want to hear I want you to walk away so the three lists those are magic because when you see it but if you have any questions, this is it. This is your time. Please share.
This is so good. Did everyone write that down? I mean, you're so right about you know, get it out of your head and put it tangible on paper. That's so huge that makes it real and to recall, one of the tips I'll add to that is when you're talking, you know to clients and discovery calls client calls. I you know, of course with their permission, I record it all because I will get their feedback in here and I can refer back to it. And that just helps you in this exercise. It helps you in your marketing materials, your sales copy all that stuff. This is so so important. I'm going to ask you this What was the one thing this person this man did who increased his fees? I know you said seen it, but what do you think? Sell it was the main thing that just made him have that aha moment and then turn that into more revenue.
He got to see it right when he got that list of 100. He was even surprised, right. He knew he was making an impact. He knew he was making a difference, but to actually see it and I know it was over 100 But to actually see it in writing. It really allowed him to say I am making a difference. I am making an impact. And that immediately turned into oh my god I need to increase my fee.
Transformation. Exactly. People will pay for transformation and the way you phrase it is also so important. So that was such a valuable exercise. Thank you so much for sharing that. I'd like to go down to our wonderful listeners and see Does anyone want to come up on stage the great way to you know, get visible share us tell us what you do but also ask a question. share us your story, your insight because that can help someone else. Ask us a question. We are here for you. So don't be shy if that's something you want to do. No pressure of not but always want to encourage this isn't just us talking. This is live coaching and conversations to help you get unstuck get on your way and in this case quit underselling yourself and charge your worth. So while we wait for others to come up, you work a lot with the service space women entrepreneurs and I know mindset is a big thing. But what flips a switch after you know these three things, what can they do next? Is it just or Matt or we have Denise Denise is coming up but let me finish ask this question on GitHub. Is it just a matter of putting on your sales copy you know changing your demeanor and what you say the scripts the narratives of what you say internally and externally. That's my hunch, but I'm gonna let Denise and Ruth get up and then we can answer that as well. So hang tight with Denise I'm gonna let Denise So Denise if LinkedIn will allow me did you get up there you go. And then Ruth, I'm gonna get you. I'm gonna allow you to speak. Get you on here next. Okay. Denise, welcome to the show. It's so good to have you here. I know you know us both and you're one of our favorites. So thank you for being here. Oh,
thank you for having me here. Thank you. I'm excited.
So yeah,
I was sorry, I was just gonna I actually just came up here to support you both. Because and so I'd love to hear chelas answer as it relates to the service based question that you asked because that is, you know, Chella and I work together a lot as it relates to business and so both professionally and personally. And one of the things that we have been working on together is not only holding ourselves holding one another accountable as it relates to the business, but also in in really making sure that we're in the right frame of mind every single day, which I think is so important in order for us to be successful. Until you're in the right mindspace you you just you don't always charge exactly what you're worth, even with all those three great lists.
You're right, knowing it and doing it are two different things. So how would you answer that question and we'll we'll get to Ruth. Thank you for that Denise.
I love that and we did not plan this. I mean, some of the most magical moments are not planned, you know, they're really truly not. So the making the list is going to work with lots of people. For those people that may need a little extra nudge, a little bit extra pool. I don't believe in pushing people over but I do believe in pulling people over. So that is where going back and thinking remembering the money conversations you listen to as a child. Whatever that was, whatever, whatever was going on the story doesn't really matter. But acknowledging and of course, we're gonna write a letter to this, but writing out whatever those events were, was it you have to work hard for your money? You know, money doesn't grow on trees, you know, we can't afford this or we cannot go to that or, you know, rich people do whatever, you know, rich people are evil, whatever that conversation was. Whatever the adults were talking about, is becoming aware of that step one, step two, what was the story that you as a child took away? What was that learning? So for me, I grew up you have to work hard for your money. Right? So that was something that I lived in. I was with me. So when I got paid to go out and speak, my whole body, I'm telling you, I had the runny nose. I had the shake. My whole body went into shock, cuz that was going against what I had grown up with. So I invite you to think what was the story? What do you as a child make up about that? And you can change that you can shift it. This is also very important if you did not have adults talk about money. Right because sometimes they don't they don't talk about money. So if you did not hear adults talking about money, you can't afford it. You know, money doesn't grow on trees. You have to work hard for your money if there was just silence. That's really telling, because what did you as a child if that was you, and you grew up in that household? What did you as a child take away from that? So now as an adult, are you not willing to talk about money? Because if you're not willing to talk about money, it's going to make it challenging for you to increase your fees and ask for the sale. Asking people to enroll into your program. It's all tied. I don't believe in blame. I don't believe in shame. Uh, once you know what that story was connecting the dots to what you're currently doing, acknowledging, releasing and knowing that you are the main character of the show. And you get to make a different choice.
That is so beautiful when you think about it money is just an exchange of value, right? And transformation. So if you keep thinking of yourself as a transformation, you know, an investment not a cost, and when you can show that's why a lot of the work I do in my end I position my women expert entrepreneurs, so they completely are well equipped to absolutely entirely know their worth, share their worth, talk about their work, what they do and most importantly when I say worth I mean transformation, that the right people absolutely need you and then you back it up with you know getting out there being visible, building your authority, showing your social proof, your transformation, you know, all those things come into play. But at the end of the day, the root cause is that money narrative you have one of the books I loved, if you're familiar with for me, there's a lot of them but what's her name? Who does I'm a badass at making money or something what it Jen said Chanel what's what's her name? Have you heard it read her book, her book. That's a good one to her story is inspiring as well. So I would I would suggest that but knowing who you are knowing the transformation you bring, so it's also excuse me, it's all a root, you know, effect here. So that's so beautiful. So thank you. Thank you Denise for coming up here. I'd like to shift it now to Ruth. Welcome, Ruth. Tell us where you're calling from and what you do and what insight or question you want to share with us today.
Hi, I really appreciate this. My name is Ruth Furman. I am a marketing and communications and public relations firm. I'm based in Vegas right now. I'm working remote from my mom's house in South Bend, Indiana. And guess what I wanted to come in on this is so so helpful to me and the timing is excellent. What I find I'm celebrating my 23rd year in business this month and what I'm finding is the key things, the more helpful I am, the less profitable I am then I'm also finding that the later I wait to have the money conversation and the longer I wait to bill for services, the more uncomfortable I am for asking for my worth. And this is something that I'm really, really shifting. And while I don't have all of the answers I really do have the confidence and I see it and having these conversations. So I'm wondering, as far as helpfulness. Sometimes in my business and public relations, I'm in a real hurry to get a journalist a contact for a news story and I find myself under Billing, just to check a box and meet a deadline. So I'm wondering if anyone has any comment on that. And thank you again.
That's an amazing question and a good point. They say to be helpful, but you're right. She says the more helpless she has the least profitable she finds herself so Shala how would we address that?
Oh my god, that is. And Denise I go back. So your question was $25,000 question. I always put $1 amount on questions and Ruth. Yours is definitely a $25,000 question as well because it this is the second and third layer. Right so and is it okay I know the public place here but he said okay, if we are you ready to play full out here. Can I ask you some questions
that may have a great reception but I'll do my best definitely.
So you know, I find that when we are wanting to give give give and we go the above to give it something this I go back to again I don't believe in blame or shame but we go back to as a child, right? There's a reason why we do that. And I'm not saying this is you necessarily but maybe as a child, you did not feel appreciated or maybe as a child, you did not feel that you got enough attention. I must say that was the case for you. But there's something within us that we wanted to make up for. We wanting to give give give because that's maybe something we wish we would have received at some point in our lives. Right. So when I become aware of
that, I resonate with that. Okay, good. Definitely do that's really helpful.
Right? So now that you are aware of that, but see now that you know, okay, this is why I do that. And of course I'm going to suggest writing a letter here right? Because to me, something happens when you write a letter. One time I had a lady write that letter, because the the other bonus tip is that we're all gonna write a letter to money and I'm gonna suggest that to you, Bruce, but write a letter acknowledging all of that, you know, so childlike did not feel this as a child I wish I would have bla bla bla bla at the bottom of the letter, you acknowledge and release, you burn the letter, you shred the letter, you do that, right. Something happens in that process. When you do that, does that make sense? Who else is going to write a letter about whatever event that happened to you by reaction who's going to go out and write some letters to allow you to shift because this this will allow you to shift your money story and move on to a different Money Story. And but I also think for you, Ruth, once you write, it may take a couple of letters. That's also once you let go of that, you're gonna see that you're more open to talk a machine talk about the money is going to be the first thing that you do, but you're not going to allow the press for time must be done to step in the way of you building out what if you build out or you quote the price or whatever it is, you're totally detached from the outcome. And then you begin to uh, you know, again, increase your fee because I got the impression and I could be wrong here but I got the impression because the rushing is stuff
that that I get that wrong 100% 100% Because I find myself under charging just to check a box and get one someone to say yes, yes.
Yeah. So so once you let go, oh, the over giving over giving because now your your whole mentality is like you know what, if they want, I'll be happy to give 123 But if they want four and five, they're gonna have to pay for it. That's going to happen when you write that letter, because it's going to shift you can then let go of the baggage. When you do that, once you let go of that, and this is one of the things that people say when they work with me is they are lighter. Because once you identify what's been there, like you just did Ruth, then you're going to be able to say that's no longer part of you. Is gonna leave you space for you to have the money conversation faster. Even if even if be open for the next couple of charts your value. The open to for them to say no but I'd be willing to bed just like this person. They went up they increased to 2500. They got a yes right away then they increased it to 15 that 15 took a little bit longer for him to sign up a client at that but nonetheless, right just emotionally he was already at the 15,000 so that's going to give you the space for you to be able to do that.
These are amazing tips. Ruth did that help you? Because that was such I resonate with that question too, about you know, being overly helpful and you know having the money conversation late or at or billing later. It's this is I'm gonna have a part to this conversation. We're not done here yet. There's so much more to help them and one other question while we're waiting Thank you Bruce for that I so appreciate it. While we're waiting for others to come and share their insights, ask the money coach the money, women's money coach shallow question. I want to have a question. You know, you always read in these stories you know about when can when should you increase your prices if you're in a flow state to kind of test the waters I've heard people say, oh, you know you know, keep doing it till people say no or you get pushback or after three yeses. Do you have any handy tips for that level? To start and to increase?
Absolutely. Ladies, if you're getting if you're not getting no to the price, you're way too low. But and I don't believe but and if you're getting a lot of noes. It doesn't mean your price is too high. It just means you're fishing in the wrong pod. This is why to me is a very unique situation. Right I believe that there has to come a point in time where people cannot afford us but also make sure that you fishing in the right pond. And sometimes and I speak from experience here. We I hung out in the wrong ponds. So that I could get to know. So then I could say well, you know what, my fees are too high. I've done this, everything I'm sharing with you here. So I did that. I suppose when I first started over 10 years ago, I used to charge $119 per session with the hopes and the pray that people will sign up with my for my four session package. That never happened. That is so valuable. I'm going to repeat it it never happened. What I found up for me, the people that wanting to come in and just to one session. They were looking for the magic pill. They wanted that magic eraser that we were going to be able to fix 10 years five years worth of stuff in one session because that's what they believed they were worth. So then I moved it to five sessions for like $525 Those people were a little bit more serious. Because I practice what I preach. So then I went 505 50 Then 1100 2100 3500 5500 7500 And now I have a package that's 15,000 right. It doesn't have to take a long time. But the three lists that I shared with you. That's the magic because I did that myself. When I got to see all that in three different pages. It made a lot easier for me to continue to not only increase my fees, but also get myself out of my comfort zone and network in different ponds. So everything I'm sharing with you today, I've done it. I've been there. I've done that and this is how I know that it works.
I love that I'm like that with my clients to testing things out. But wow that was powerful to show your beginning to where you are now so, so powerful. And we're not leaving yet but but at the end of the at the bottom of the hour we'll be wrapping up. I was wondering if you could share your three again, they're so powerful not yet but soon for those who just joined us because it is so powerful. And for those just joining us she had us make lists that we actually have pen and paper because you're going to have to write down stuff that's going to make you think and change the way you start perceiving yourself so that you can know your worth and charge and receive your worth. Okay. And wow it's all in the mindset and it's all about investing in yourself. And you're so right the right people. You want to be in the right circles, the right pawns or the right people. I loved how you said it's not necessarily that your offer is wrong, or maybe sometimes even your copy it could just be you're targeting the right person, or is the flip of like what another person or just I've Haven had changed some wording or my stuff and I attracted a different person. So I like to keep that in mind as well for some outline things it's so powerful, so shall as we wait for anyone else for those just coming up. It's a reminder if you have a question or an insight, a story to share with one of us and you know this is conversations and coaching live we're here for you please feel free to put that hand up and we'll get you up here and just chat with you. Tell us who you are, where you're from and what you're wanting to chat about. We'd love to hear from you. So we'll be waiting for you to say yes if that's something you're comfortable with, but if not, I'm going to ask some more questions, shall it we've we've covered a lot of ground here today. We have like 20 minutes left. What else do we need to know as women experts to get out there and change our mindset and our actions?
Ladies, I encourage you, you saw what we did with Denise and with Ruth I know that Ruth is going to go out and it's gonna she's already shifted because she can see it I you know, I mean she can see okay, that's I can resonate with that but just asking the question, this is a safe space ladies. If you're sitting on the fence do that there is no such thing as a silly question. Because if you're thinking something most likely 80% of the other people in room thinking the same thing. So I encourage you, if you're on the fence, church, come up, share where you are, share where you want to go, because this could be the shift that is going to guide you and take it to that next step. So highly recommend ladies join us ladies and gentlemen. We appreciate each and every one of you for being here today.
You are so awesome. Shala you know you and I knew each other how do we meet? Do we meet through Chris called challenge or through Krista?
One of those correctly? It was crystal we were part of a group.
Yes, exactly as it needs to. Exactly. Exactly. Yeah. And so
talk about the power of networking. Talk about the power of hanging out in the right groups. Where people are there to lift each other up to share and to help each other. Right. It's not always about you got to buy my thing. It's about encouraging and helping each other get to the next level. So I encourage you to go out and find a group or two where you can go out and you can learn
exactly and let people know who you know you know without you know by doing so. People know who you are. I'm always referring people that I know and that's why we try to you know when my clients I help you top of mind for very specific thing for a very narrow lane of an audience and a problem you solve because that way when someone comes to me or vice versa top of mind, I'm like, oh you need to go see shella or you need to go see Denise or Katrina, or whoever down there. You know, there are so many ways and then that way when you're crystal clear on who you are and how you show value and bring value and transformation people can spread your message and spread your transformation and your impact that way so you know even little things like getting these visible. These LinkedIn audio rooms. I met amazing friends I met clients. Back in the day even on clubhouse I'd find clients and you know not getting boring but just sharing who you are and what you do and start having a conversation. That's another way so don't you think shell as we wait and see if anyone wants to show up before we go through the last three things. Conversations is where it starts right if you don't have an under the skin, we're not going to get into the selling part. This is more about work and money and everything but it really is as simple as having a conversation on who you are, what you do, how you help and how you're different like that's what I help my clients do that translates so well into the money part when you say
absolutely I always say come from a place of being curious, right? What can you learn? I always approach things as what can I learn? Right? I especially like to talk about people to their favorite foods because you I put me there's so much you can learn because then you can you can learn about okay, do they like spicy food do they are they vegetarians Do you know you can find out so much about a person and their lifestyle based on what their favorite food is. So go ahead, share it started you know what have you started conversation? You know, like what's your favorite food and some people you're going to take people by surprise because they like it because they will know people don't really take the time to get to know each other. But in networking happens to be one of the pillars of my program because it's it's about really getting to know the person because when you get to know the person, you build trust faster and you make that person want to refer you because they know you they trust you and to me that's being curious is the way to go. So if it's not food, food is not your thing. They want to talk about it maybe their vacation. You know they they like to go to the beach, do they like to go to the mountains like how can you find out about that other person is a very because we don't have a lot of time very quickly. And to me asking those questions to me it's in this morning I attended an event networking event. And we do not talk about business. I know at a networking event, we don't talk about business. We talk about what challenges did you have and how did you overcome that? We talked about that. Okay, once you reach your financial goals, what is that going to do? Why is that important to you? So we talk about business, but it's more about okay, making the bigger impact. And I know a lot of people that's what they want. They want to go out in the wild and make a bigger impact. So I encourage you raise your hand what questions what comments do you have before we do a quick review of the top three list that you're going to go out and do so that you can go out and increase your fees? The more money you make. I know that each and every one of you is going to go out and you're going to give back even more.
Absolutely love that word impact driven mindset that's what I'm here for to gosh what a beautiful hour this is your so your way your words and your transformation are a gift. Thank you for gifting us with us today. Really, truly we're getting live coaching and you heard her she has a $15,000 package. So this is like such a valuable gift to us. You know, thank you so much. So again, just you know, we're if you want to Well, we have Katrina, Hang on one second. And Katrina. Okay. Welcome, Katrina. Tell us where you're calling from what you do and what you wanted to share today.
Sorry, first time I've done this, so I'm trying to learn how to get this going. But my name is Katrina and I calling from or talking from Michigan. And I help nonprofits with marketing and love what you guys have all shared today and appreciate what you've shared your experiences and all this good stuff, especially when it's hard about money. And I just wanted to get your feedback. I have been in business for over 12 years. And I have raised rates on newer clients. But I've never done it on some of the clients I've had actually for the longest time. And to me, it's just it's a hard conversation. And I don't know if that's the right thing to do to kind of reward clients that have been loyal and been with me for a long time or if it's worth trying to have that conversation.
All right, Katrina, that is a $50,000 question. And something I've come across quite a bit especially in your space, right, because when you're working with nonprofits, you know, they're, they all have a good cause and all of that. And let me tell you, when you and this actually I do have a study where somebody did this, and this is a guy that does work to what I do, but he strictly is a numbers person. Right? He deals with just this. And it let's just say that you have 100 clients and you increase your fee and I'm just I'm not saying this is what you're gonna do but you increase your fee. By you know, $100 Yes, the chances of you losing some is definitely going to happen. But it's only going to be about 28%. But the increase is going to allow you to make more money. It's about it's all about how you're going to structure and how you're going to present it. Yes, it is possible you're going to again, some people will not be able to but there's others. They're going to say about time you increase your fees, because when you elevate your fees and I know you're already doing it with new clients, so congratulations on that. But by you increasing your fees with your clients, you're actually allowing them to elevate themselves, because now they're paying a higher fee for the same service. So you're actually doing them a favor because now that means that potentially they need to go out and do something differently. There's going to allow them to bring more money into their business. So you will be doing them a favor by increasing your face. Does that make sense? It does. Thank you. Yeah, I cannot wait. Keep us posted. Please.
That was amazing question Katrina. Everyone's bringing such good insights and questions. Wow, that is so true. Gosh, so perfect. Thank you for being here Katrina and asking that great question. Thank you for the answer for all the questions. So as we kind of wind it down I'm going to say the last part of today. For those who just joined and for those who maybe even heard it, it's worth repeating because I think I missed the last one. I wanted to say and remember this and most importantly, don't just listen write it down and as Sela says take action, things change when you get it out of your head and put it physically on paper and then you can you know, start the process. So with that being said, Shala please share again, those lists that are so impactful.
So we're gonna go through the list, and even if if you already listened to it, please please stick around because you may hear it differently this time. So listen, number one, you're going to write what people say to you after they work with you. Right and this is paid and non paid because I know each and every single one of us is out there helping others because we're nice and we give gifts gift gifts. So paid or non paid. Make a list of what they said to you. list number two, write down your experiences, your trainings, your certifications. That's important because that's what you're going to also bring to the table. list number three is what is the transformation? What are the benefits your clients experience after working with you? It may sound like question one and three are the same. But this is how you help to clients, how their life is better after they worked with you. And I know we made it shorter but when you do these three list, something happens because you're able to see it in front of you. Something shifts within you because you get to see the greatness you get to see how you're making a difference. You get to see how you're making an impact. And that itself works for a lot of people where they encourages them. To go out and increase their face.
That's powerful. And as you know, she's in it she lives it and I'll show you gave us an example of the person who listed 100 things about him and remind us again what that person did after that,
after they made those three list. They increased their fee by 2500. They enrolled one client within a couple of weeks. And then he increased his fee to 15,000. So if he was a 10 1250 You know 12,500 And then he increased to 15,000. Something happens when you see this. Now, that was one of the examples but every single person that has made these three list, whether it's an increase by 500 500 for each client can it's totally going to add up whether it's 500 Whether it is the amount doesn't really matter. Because that's you're on your way to simply charging the higher fee. Next thing you know, you'll be increased Yeah. That's the power of making the list.
That is powerful. So I hope you all wrote that down that and you know, invest in yourself, you are worth it. So do the work. You know, the main thing is to not just consume information, but to go for the transformation and we just gave you Shala just gave you three actionable tips I'm doing I wrote them down. And as a reminder, this is being recorded on otter.ai. So I hope the audio is good but the transcripts taking it down so I will if you want to hear the replay just go back to that post and hit replay and I'll send that to you no strings attached. I just know that this was such valuable. I mean, let's just put it this way. Shala you put you're putting price tags and people's questions. I would put a price tag on today from the gift you gave us considering that your highest package is $15,000 Can we all dislike Ella for her? Her coaching and the insights that we got today that you would normally pay for? Gosh, that's so important. Thank you. This is why I love this community and there's women in the standout women speak series. Oh my gosh, thank you so much. We're gonna I'm gonna be back in two more weeks with another amazing guest who will help you in another different ways. So stay tuned for that. So before we exit today, we're gonna leave a little bit early. Is there anyone who says you know what? Second thought? I have a question for shallow she is dishing out such valuable advice I'd probably have to pay for they wouldn't let her come raise your hand. Share your insights, you know, help help yourself out get some all right. No worries. I know we're all busy. There's never any pressure just encouragement right so Shala any parting words, words of wisdom actual advice they can take before I close out with some other announcements.
Even if you don't have questions, ladies, if you're simply going to go out and make the list, give us a reaction. I want to hear from you. Right? Because something happens when we say I'm gonna do that. Right that holds you accountable. So go out and make the list. Oh, look at that. Yes. Thank you. Thank you Thank you Amy. We see you see me we see you. Is it Lee lever we see you oh look at that. Look at all those folks that are going to go out and take action. Congratulations, ladies.
Let's do it one more step. But you know, Emily, one of my podcasts is the LinkedIn branding show Michelle J. Raymond. I always have an actual tip. And sometimes we're doing the extra step like this will say, hey, reach out to Michelle and I either one or both of us and tell us you did it. And surprisingly, in this in the privacy of that. We have people who do that and that helps us know that you're taking action investing and you know, listening because we're here to help make an impact for you in LinkedIn. So if you want to go an extra step, you know, reach out to shell and I or put in the comments that you're taking action or something just give yourself that nudge you need and you deserve right to get that next step. Because listen, we're on business it make impact and change but we can't do it for free. We can't do it on you know peanuts we have to know and charge and get our worth so good. Today was such an important topic. We're gonna have more of these shells for sure. So with that being said, I want to thank each and every one of you who come in and out and spend time with us today to share your your precious time with us and learn and inshallah thank you for being such an important and pivotal guest and give generous gifts today. That's beautiful. I'm Michelle Griffin. I'll be back in two weeks with another one of these. Please follow the standout women page for updates and follow me I have a free LinkedIn personal branding community that just got rebranded two days ago called the p y IoT put yourself out there community because you know what? putting yourself out there getting visible is the first step to making change. So go to MIT and my featured section and you'll get a link to that. I'd love to see you there. And we have a great group of 1700 of us all free. So with that being said, reach out to Shehla connect with her follow all of her advice and I just want to thank you today for being here being amazing and taking ownership of what you do to you know, quit under selling and start charging your worth. So thank you so much. All right, everybody. For the sake of time, I'm going to count us out and I'll have the replay so check back with me on that show any last words before we close out?
Go out and take an action. Get yourself closer to reaching that goal.
Awesome. All right, everybody. Have a wonderful day and rest your week I'm a count us out at the count of 554321 Goodbye everybody. Have a great day. Take care