Well, as you can imagine, myself and members of the terror team were intimately dealt with these challenges of growing clean and safe cannabis. Our CTO also worked in highly regulated markets, particularly water treatment. And so I believed her Vera uniquely understand what both an executive and a growers, you know, challenges will be on a day to day. And that allows us to really attack the problem at hand, I will tell you, executives want to make sure good products get to the market, because as you can imagine, building a brand is very difficult. But it's very easy to tarnish. Once you have a testing failure. for growers. Same thing, they take a lot of pride in their grow, and what they put on to their mark into the market. And, you know, one, bad testing failure could really, you know, mean, the end of a career for some, which is really unfortunate. There are a lot of jobs where you actually have a lot of do overs. I think growers in that regard, have a tough, have a tough sell, don't want to ever be responsible for millions of dollars of lost product. And so because we understand how this conundrum of how do you how do you balance between doing the right thing, putting out good clean product, but also, you know, maintaining the bottom line, I think we kind of had that solution, and our biggest sell right now is that our technology is all natural, it's and it's something that our bodies do naturally every single day. Let's say you get a cut, for instance. I mean, our bodies are naturally programmed to have an immune response to fight that infection, we create an antimicrobial within our bodies. Once the infection is fought those sent that same antimicrobial will go back to being just you know, benign products in your body. So your your body doesn't get attacked. It's just the infection. Similar thing with our system. It's a system designed to pretty much mimic that process. Take all natural ingredients, combine it with water, electricity, and, and then you have this very potent, effective antimicrobial that's safe on live tissue. While and that's kind of our selling point is a lot of these pesticides that people are using are not really that safe for for plants. They're really, really strong. And that was kind of our conundrum when developing this technology was, it's very, very easy to kill off a pathogen, but it's very, very difficult to not kill off everything in the process. So that was kind of what our team looked to develop, which was how do we create something that's effective at attacking, you know, a cannabis growers, biggest threats, powdery mildew, detritus, Aspergillus, but also keeping the plants safe. And also the the actual staff. I mean, I don't know if you've ever stepped into a grow. But the last thing you want to see are our people with respirators or, you know, a warning that you can't go back into a grow room after 24 hours, right? It's, it's actually unsettling. And I can only imagine as a staff member, like what are you walking back into after a room was fogged with a chemical. So that's kind of what we're trying to do is not just think of problems in isolation. But if everything is connected, we have in our, our goal is to provide a solution that is not only safe, so that you can have healthier plants, but we're really thinking of the bigger picture of people on the planet. I hate to say it, but the cannabis industry is not the best for the climate right now, I think, especially with indoor grows, there's a lot of electricity use water usage. And I know nowadays, a lot of operators are leaning towards more sustainable practices like reclaiming their water. But I still don't think people have tackled this pesticide issue. And where those pesticides actually run off to. And, and so that's kind of the beauty of the technology of Terra Vera is that once that antimicrobial dries up, it actually becomes a nutrient that the plant can uptake. And it's non detectable, and it's naturally occurring. So when that product or she goes to testing, you're not getting heavy metals, you're not getting pesticides, and you're not getting any microbials because that's the purpose of using it.