This just started as a Jewish Facebook group, because I know there's a lot of Jewish romance readers out there, and we're usually not represented online in Jewish book communities. So I asked a bunch of Jewish romance authors, do you want to start this Facebook group with me?, and God bless these beautiful women. They said yes. And we started Jewish Women Talk About Romance. And we're amazed. We have an influx of members right away, 1000 people, 1500. It was great. And it's such a vibrant group. It's so dynamic. My favorite compliment to hear is "it is the nicest spot on the internet," and I think it is because, from the leadership down, we're very focused on kindness and being good to each other and loving each other. And then October 7 happened, and suddenly we got another influx of members who said, "we are no longer feeling safe in our book clubs. We are no longer feeling safe as Jews in these reading spaces, we can't be fully ourselves. Jean, will you start a book club?" At the same time, you know, I talked earlier about being on so many zoom calls with crying authors. We were seeing a lot of backlash in the publishing community. Authors stopped getting support. Book stores stopped carrying us. Bookstores were afraid to hold events with us, because they were afraid of getting involved in something bigger, cancel culture, and so a lot of Jewish authors were suddenly kind of left to their own devices. I am one of these people who just has, like, a gut reaction to injustice and pain and want to protect people. Maybe because I don't have children, I sublimate with this mama bear instinct I seem to have. But I was like, okay, when the Jewish world asks me for something, I'm going to do the Jewish Joy Book Club, and I'm going to do author takeovers so we can add more people. And then I realized that this is a lot of work, Heidi, as you know, and we need a bit of a staff to host these things, to send out newsletters, to get people on the schedule, to send out emails, to communicate, to make sure everything's functioning. And I was like, We need money. And I was like, we need to do a box. So I researched, and I was like, let's do a subscription box. We're going to support Jewish authors. We're going to be able to go to the publisher and say, We're buying this many hundreds of books. And on top of it, we're going to put Jewish small businesses in there, all the artisans who are not being invited to cons, not being accepted at cons, who don't have anywhere to show their latke earrings. It became this mission. I mean, I remember when I sat down to do this. I had a sum of money I was investing from my own book money that I had made. I said to myself, if it's only 12 people who sign up for these boxes, it will be enough. I will do it for 12, like Avraham, you know, because we have to do something more than just fighting antisemitism, which is important, but we have to do something on the other side of the coin which is actually supporting the Jewish creative economy. So I was like, Let's do these boxes and Baruch Hashem, our first beta launch sold out three times, four times, five times than that number 12, and we've been growing every month since then. So we've been able to build, we've been able to hire staff. I still don't pay myself a salary. For everyone sitting around thinking I'm like rolling in cash, I am not. All of this, though, is because of my deep belief that we are on to something that is so much bigger than me, so much bigger than my books, which is this sort of access point, this idea of creating engagement through Jewish joy in this new accessible model, because, as we've begun saying, Jewish joy is for all Jews! They are trying to silence us and erase us. They're trying to take away our stories, and that would be a shanda. Jewish creativity has changed civilization in every area that it has touched.